ENT Specialists
ENT Specialists, P.C. is a physician-owned, six-otolaryngologist private practice operating three clinics in Novi, Brighton, and Bingham Farms, Michigan. It delivers comprehensive adult and pediatric ENT care — sinus, allergy, sleep apnea, hearing, voice, head and neck oncology, and facial plastic surgery — to the greater Detroit metro area.
- Company typePrivate
- Founded1990
- HeadquartersNovi, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ENT Specialists does
ENT Specialists, P.C. is a physician-owned private otolaryngology group practice headquartered in Novi, Michigan, operating three clinical locations — Novi, Brighton, and Bingham Farms — that serve the greater Detroit metropolitan area. The practice was founded circa 1990 by Dr. Christine Lepoudre and is currently owned by six physician-shareholders (Drs. Varjabedian, Seel, Farrugia, Korkigian, Sayal, and Keidar), each board-certified in both Otolaryngology–Head & Neck Surgery and Facial Plastic & Reconstructive Surgery, with subspecialty fellowship training in neurotology, laryngology, head and neck surgical oncology, and facial plastic surgery. Clinical headcount includes six audiologists and a CCC-credentialed speech-language pathologist, with hospital affiliations at five regional systems (Corewell Health Farmington Hills and Royal Oak; St. Joseph Mercy Brighton; Henry Ford Providence Novi and Southfield) and a co-located Novi Surgery Center for outpatient procedures.
The practice's service portfolio spans the full adult and pediatric ENT spectrum: ear procedures (ear tubes, hearing protection, transtympanic steroid injection); sinus and nasal treatments delivered with minimally invasive device-driven modalities (Balloon Sinuplasty/Relieva, RhinAer, VivAer, ClariFix, Sinuva, Propel); thyroid and parathyroid surgery, videostroboscopy, head and neck oncology; sleep apnea care encompassing Inspire hypoglossal nerve stimulation, hyoid myotomy/Airlift, transoral robotic surgery, and CPAP; allergy testing plus sublingual immunotherapy (SLIT) drops; vestibular/balance testing (VNG/ENG); and cosmetic and reconstructive facial plastic surgery. Internal specialty sub-brands — The Hearing Center (audiology and digital hearing aid sales, programming, fitting, tinnitus management), Center for Facial Plastic Surgery, and Center for Vocal Excellence — capture ancillaries that would otherwise leak to competing practices. Operational infrastructure runs on Athena Health EMR/patient portal and Phreesia self-scheduling; billing for uninsured procedures is supported by a CareCredit partnership offering interest-free financing.
Revenue is generated primarily through insurance-reimbursed professional services (the practice participates with most major plans including Medicare, Blue Cross Blue Shield, Aetna, Cigna, Humana, Priority Health, and Michigan Medicaid), supplemented by hardware sales from the audiology channel and elective self-pay cosmetic work. Go-to-market is community- and referral-driven, with a 30-year regional track record, 4.5-star rating across 1,012+ reviews, and active Assistant Clinical Professorships at Michigan State University generating tertiary referrals. The practice has no external investors, no parent company, no disclosed funding rounds, and no M&A activity.
ENT Specialists firmographics
Firmographics- Name
- ENT Specialists
- Legal name
- ENT Specialists, P.C.
- Website
- https://entspecialistspc.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ENT Specialists, P.C. is a physician-owned, six-otolaryngologist private practice operating three clinics in Novi, Brighton, and Bingham Farms, Michigan. It delivers comprehensive adult and pediatric ENT care — sinus, allergy, sleep apnea, hearing, voice, head and neck oncology, and facial plastic surgery — to the greater Detroit metro area.
- Ownership category
- akta.pro rank
ENT Specialists industry classification
Industry- Product category
- Otolaryngology Medical Practice
- NAICS
- Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Otolaryngology (ENT) (HLAKAMAA)
- akta.pro secondary industries
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG), Sleep Surgery & Snoring (ENT) (HLAKAMAH), ENT / Otolaryngology Surgery Centers (HLAFAIAJ)
Keywords
Where ENT Specialists is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ENT Specialists business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medical consultations and procedures: Revenue generated from office consultations, diagnostic tests, and medical/surgical procedures for ENT conditions including sinusitis, allergies, sleep apnea, hearing loss, thyroid disorders, and head and neck cancers. Services billed to insurance or patient directly.
- Audiology and hearing aids: Revenue from hearing tests, hearing aid sales, programming, fitting, and ongoing maintenance. Includes digital hearing aid selection and fitting, tinnitus management, and assistive listening devices. Hearing aid maintenance and adjustments included in upfront cost for length of warranty.
- Cosmetic and facial plastic procedures: Revenue from elective cosmetic procedures including rhinoplasty, blepharoplasty, facelifts, Botox, fillers, chemical peels, and skin rejuvenation treatments. Interest-free financing offered for cosmetic procedures not covered by insurance.
- CareCredit financing: Partnership with CareCredit health and wellness credit card enables patients to finance treatments not covered by insurance, expanding access to care and improving collection rates for the practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-based medical services |
| Subscription | Pay-as-you-go | Financing option for uninsured/underinsured patients |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ENT Specialists product offering
Product offeringCore offering
ENT Specialists is a six-physician private medical practice delivering comprehensive ear, nose, and throat care across three Michigan locations in Novi, Brighton, and Bingham Farms. The practice provides diagnostic evaluations, medical treatments, and surgical procedures covering ear conditions, sinus disorders, throat and voice disorders, allergies, sleep apnea/snoring, head and neck conditions, dizziness and balance, pediatric ENT, audiology and hearing aids, and cosmetic and reconstructive facial plastic surgery.
Product overview
ENT Specialists is a private six-physician medical practice offering comprehensive ear, nose, and throat care across three Michigan locations (Novi, Brighton, Bingham Farms). The practice operates as a unified service portfolio organized by specialty area: Ear Procedures (including ear tubes, hearing protection), Nose & Sinus Procedures (featuring Balloon Sinuplasty, RhinAer, VivAer, ClariFix), Throat & Mouth Procedures (thyroid/parathyroid surgery, videostroboscopy), Sleep Apnea & Snoring Services (including Inspire therapy, CPAP, surgery), Allergy Services (testing, SLIT drops, shots), Head & Neck Procedures (cancer, lesions), Dizziness & Balance Services, and Pediatric ENT Services. The practice also includes dedicated centers for Hearing/Audiology (digital hearing aids, tinnitus management), Facial Plastic Surgery (rhinoplasty, facelifts, injectables), and Vocal Excellence (voice therapy, laser surgery). All physicians are dual certified in Otolaryngology and Facial Plastic Surgery, with subspecialty expertise in otology, neurotology, laryngology, head and neck oncology, and pediatric ENT.
Differentiator
Problem solved
Functional benefit
Brands
- Center for Vocal Excellence: Specialized center for professional vocal care, voice therapy, laser larynx surgery, and in-office procedures for voice and throat disorders.
- The Hearing Center
- Center for Facial Plastic Surgery
Products and services
- Ear Procedures
Quantifiable outcome
- 90% of patients treated with Balloon Sinuplasty would recommend the procedure to friends and family
- +2 more outcomes
Companies that use ENT Specialists
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
ENT Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
ENT Specialists partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Novi Surgery CentercoreAmbulatory surgery center located at the same address as the ENT Specialists Novi office (25500 Meadowbrook Road Suite 220), providing a convenient facility for outpatient surgical procedures performed by ENT Specialists physicians.
- Corewell Health Farmington Hills Hospital (formerly Beaumont Farmington Hills)coreHospital affiliation at 28050 Grand River, Farmington Hills, MI. ENT Specialists physicians perform inpatient and complex surgical procedures at this Corewell Health facility.
- St. Joseph Mercy (Trinity Health Medical Center – Brighton)coreHospital affiliation at 7575 Grand River Rd, Brighton, MI. ENT Specialists physicians perform surgical procedures at this Trinity Health facility serving the Brighton community.
- Henry Ford Providence Novi HospitalcoreHospital affiliation at 47601 Grand River, Novi, MI. ENT Specialists physicians perform surgical procedures at this Ascension Providence facility in Novi.
- Henry Ford Providence Southfield HospitalcoreHospital affiliation at 16001 W Nine Mile Rd, Southfield, MI. ENT Specialists physicians perform surgical procedures at this Henry Ford Ascension facility.
- Corewell Health William Beaumont University HospitalcoreHospital affiliation at 3601 W 13 Mile Rd, Royal Oak, MI. Major teaching hospital affiliated with Michigan State University where ENT Specialists physicians train residents.
- The Hearing Center at ENT SpecialistscoreInternal sub-practice specializing in hearing aids and audiology services, staffed by five licensed audiologists and five board-certified physicians. Offers advanced diagnostic hearing testing, hearing aid selection, programming, fitting, maintenance, tinnitus management, and custom hearing protection at both Novi and Brighton locations.
- Center for Facial Plastic Surgery at ENT SpecialistscoreInternal center offering cosmetic and reconstructive facial plastic surgery services. All six ENT Specialists physicians are dual certified in facial plastic surgery. Dr. Ricky Sayal holds double fellowship training in Head and Neck Reconstructive Surgery and Facial Plastic Surgery. Services include rhinoplasty, facelifts, blepharoplasty, Botox, fillers, and skin cancer reconstruction.
- Center for Vocal Excellence at ENT SpecialistscoreSpecialized center dedicated to voice and throat disorders, offering professional vocal care and voice therapy, laser larynx surgery, and in-office procedures. Staffed by Dr. Eytan Keidar, a fellowship-trained laryngologist with experience treating professional voice users including opera singers.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
ENT Specialists competitors and assessment
Company assessmentDirect peers
- ENT and Allergy Associates (ENTA): Largest private ENT and allergy physician practice in the US with multiple locations across NY/NJ/CT. Compares directly to ENT Specialists as a multi-physician, multi-subspecialty otolaryngology group offering allergy, audiology, sleep, and facial plastics services under one umbrella.
- Breathe Clear Institute: ENT specialty practice focused on sinus and nasal conditions, offering Balloon Sinuplasty and related sinus procedures. Comparable private practice with overlapping service mix in sinus surgery and allergy treatment.
- Atlanta ENT, Sinus & Allergy Associates: Multi-physician ENT practice in metro Atlanta serving pediatric through adult patients with allergy, audiology, sinus, and sleep services. Directly comparable multi-subspecialty ENT group practice operating out of multiple clinic locations.
- Pinnacle ENT Associates: Multi-location ENT physician practice serving the Philadelphia region with allergy, audiology, head & neck surgery, and facial plastics. Comparable as a regional, multi-site ENT group with similar subspecialty breadth.
- US ENT Partners: PE-backed roll-up of otolaryngology practices operating across multiple US states. Comparable as a multi-site ENT platform; relevant as both a peer for consolidation analysis and a potential acquirer of independent ENT groups like ENT Specialists.
Others
- Miracle-Ear: National hearing aid retailer and audiology services franchise. Indirect competitor to The Hearing Center at ENT Specialists on the audiology and hearing aid device retail side rather than the physician practice side.
- Ideal Image (aesthetics): National cash-pay aesthetic services chain offering Botox, fillers and facial rejuvenation. Adjacent competitor to ENT Specialists' Center for Facial Plastic Surgery on the consumer cosmetic side.
Regional players
- Michigan Ear, Nose & Throat Center: Michigan-based ENT practice serving patients across the Detroit/Wayne County area. Regional peer operating in overlapping Southeast Michigan geography with comparable ENT and audiology service offerings.
Broad incumbents
- Corewell Health (Beaumont) Otolaryngology: Large Southeast Michigan health system operating hospitals and outpatient specialty clinics including ENT. Overlaps with ENT Specialists at multiple affiliated hospitals and competes for the same patient pool in metro Detroit.
- Henry Ford Health ENT: Major Southeast Michigan health system with employed ENT physicians and otolaryngology service lines across hospitals and ambulatory sites. Competes for tertiary referrals and ENT surgical volume in the same geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ENT Specialists social profiles
Digital presenceENT Specialists compliance and trust
Trust signalCompliance7 records
ENT Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENT Specialists leadership team
Management profileNumber of profiles
Profiles9 records
ENT Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENT Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENT Specialists
What does ENT Specialists do?
ENT Specialists is a six-physician private medical practice delivering comprehensive ear, nose, and throat care across three Michigan locations in Novi, Brighton, and Bingham Farms. The practice provides diagnostic evaluations, medical treatments, and surgical procedures covering ear conditions, sinus disorders, throat and voice disorders, allergies, sleep apnea/snoring, head and neck conditions, dizziness and balance, pediatric ENT, audiology and hearing aids, and cosmetic and reconstructive facial plastic surgery.
Is ENT Specialists a public or private company?
ENT Specialists is a private company. It is classified as management employee owned and is currently operating.
When was ENT Specialists founded?
ENT Specialists was founded in 1990. It employs 11 to 50 people.
Where is ENT Specialists based?
ENT Specialists is headquartered in Novi, United States, in the North America region.
How does ENT Specialists make money?
Four revenue lines are on record. Medical consultations and procedures are the primary driver. The others are audiology and hearing aids, cosmetic and facial plastic procedures and careCredit financing.
Who are ENT Specialists's main competitors?
Direct peers on record are ENT and Allergy Associates (ENTA), Breathe Clear Institute, Atlanta ENT, Sinus & Allergy Associates, Pinnacle ENT Associates and US ENT Partners. Others are Miracle-Ear and Ideal Image (aesthetics). Michigan Ear, Nose & Throat Center is listed as a regional player. Broad incumbents are Corewell Health (Beaumont) Otolaryngology and Henry Ford Health ENT.
Does ENT Specialists have an API?
No public API is recorded for ENT Specialists.
What industry is ENT Specialists in?
ENT Specialists's product category is Otolaryngology Medical Practice. Its primary akta.pro industry code is HLAKAMAA, General Otolaryngology (ENT), with a secondary code of HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621111 and its SIC code is 8011.