HR Covered

HR Consulting Serviceshrcovered.com

HR Covered is a Toronto-based HR consulting firm that delivers subscription-based HR advisory, compliance, recruitment, and training services to over 2,000 Canadian small businesses and not-for-profit organizations through tiered memberships priced by employee count.

Company typePrivate
Founded-
HeadquartersToronto, Canada
Headcount101–250
GTM typeB2B
OfferingServices

What HR Covered does

HR Covered Inc. is a Toronto-based, privately held HR consulting firm that delivers subscription-based HR advisory services to Canadian small businesses (1-100+ employees) and not-for-profit organizations. Its core offering bundles HR consulting, policy compliance review, custom document drafting, recruitment support, unlimited online employee training, and assignment of a dedicated HR manager into four tiered monthly or annual memberships priced from $125/month ($1,499/year) to $425/month ($4,999/year) based on employee count. The company reports serving more than 2,000 Canadian SMBs and nonprofits, achieving a 9.97 CSAT across 22,726+ resolved advisory tickets and 1,031+ custom documents authored, and holding a 5.0 Google Reviews rating. Its technology footprint is intentionally light: the proprietary surface consists of a self-serve client portal (HRCoveredServices), an HR Risk Score Assessment tool, and free downloadable compliance resources, with no AI or software-platform capabilities disclosed.

The go-to-market is sales-led inside sales combined with content-driven inbound: a single phone line (+1 866-606-0149) and Calendly booking convert prospects who are first acquired through free resources (the 2026 HR Compliance Checklist, Small Business Compliance Bundle, Nonprofit Compliance Toolkit, The Frontier monthly newsletter, blogs, webinars, and case studies). A referral network with chambers of commerce and boards of trade across Canada provides an additional trusted-vendor channel, exemplified by the public endorsement from Sound & District Chamber of Commerce. Ownership is independent and 100% Canadian, with no disclosed funding rounds, parent company, or institutional investors in the source material, suggesting a bootstrapped or founder-held operating model with 101-250 employees and named leadership including Chief Operating Officer Shawn Brown.

HR Covered firmographics

Firmographics

Name: HR Covered
Legal name: HR Covered Inc.
Website: https://hrcovered.com
Company type: Private
Operating status: Operating
Headcount range: 101–250 employees
Short description: HR Covered is a Toronto-based HR consulting firm that delivers subscription-based HR advisory, compliance, recruitment, and training services to over 2,000 Canadian small businesses and not-for-profit organizations through tiered memberships priced by employee count.
Ownership category
akta.pro rank

HR Covered industry classification

Industry

Product category: HR Consulting Services
NAICS: Human Resources Consulting Services (541612), Office Administrative Services (5611)
SIC: Services-Management Consulting Services (8742), Services-Help Supply Services (7363)
akta.pro primary industry: HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK)
akta.pro secondary industries: HR Policy, Forms & Case Management (Ticketing/Workflows) (BPAAAIAJ), Personnel Records, Document Management & Compliance (BPAAAIAD), HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

Keywords

HR consulting services
HR compliance support
Recruitment services
Employee training
HR documentation

Where HR Covered is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

HR Covered business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Subscription Membership: Monthly or annual subscription-based membership providing access to HR compliance services, consulting, document creation, and a dedicated HR manager. Tiered pricing based on employee count (1-20, 21-50, 51-100, 100+). Annual billing offers discount vs monthly.

Pricing tiers

Model	Billing	Price
Subscription	Annual	1-20 employees: $125/month or $1,499/year
Subscription	Annual	21-50 employees: $185/month or $2,199/year
Subscription	Annual	51-100 employees: $250/month or $2,899/year
Subscription	Annual	100+ employees: $425/month or $4,999/year

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

HR Covered product offering

Product offering

Core offering

HR Covered delivers outsourced HR consulting, recruitment, and compliance services to Canadian small businesses and not-for-profits through tiered monthly membership subscriptions. Members receive a dedicated HR manager, custom HR document creation, policy compliance reviews, unlimited online employee training, and on-demand advisory for issues such as terminations, investigations, accommodations, and progressive discipline.

Product overview

HR Covered is an HR consulting company (not a software platform) offering advisory and support services for Canadian small businesses and not-for-profits. The core offering consists of HR consulting, recruitment services, and compliance review delivered through tiered monthly membership packages (priced by employee count: 1-20, 21-50, 51-100, and 100+ employees). Members receive a dedicated HR manager, custom HR documents, policy compliance reviews, and unlimited employee training. The company also provides a library of free resources including compliance bundles, toolkits, policy templates, newsletters, blogs, webinars, and case studies focused on Canadian employment law.

Differentiator

Problem solved

Functional benefit

Products and services

HR Consulting Services HR advisory and consulting services for Canadian small businesses and not-for-profits, providing expert guidance on tough HR situations including terminations, investigations, accommodations, progressive discipline, and employment standards compliance.
Recruitment Services Recruitment support including candidate sourcing, screening, and placement assistance for Canadian small businesses and not-for-profit organizations seeking to fill roles.
HR Compliance Review Policy compliance review and HR document creation services, including custom employment agreements, policy templates, and HR documents tailored to Canadian employment law.

Quantifiable outcome

CSAT of 9.97 out of 10
+2 more outcomes

Companies that use HR Covered

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

HR Covered technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

HR Covered partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Sound & District Chamber of CommercecoreGTM or Marketing PartnerHR Covered is an 'invaluable partner' for chamber members, providing essential HR tools and services. The chamber actively recommends HR Covered's services to its members as a trusted HR resource.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

HR Covered competitors and assessment

Company assessment

Broad incumbents

Ceridian (Dayforce): Ceridian, now operating as Dayforce, is a Canadian-founded HCM and payroll platform with strong mid-market and enterprise presence; while not focused on HR Covered's SMB advisory niche, it represents the broader HR outsourcing category against which HR Covered must position.
ADP Canada: ADP is the dominant North American payroll and HCM incumbent with a Canadian operation (ADP Canada) serving SMBs through RUN Powered by ADP and Workforce Now; it competes with HR Covered for the HR outsourcing wallet, albeit as part of a much broader portfolio.

Emerging players

Humi: Humi is a Canadian HR, payroll, and benefits platform targeting small businesses, overlapping with HR Covered's customer base and increasingly competing for the same compliance and HR advisory wallet share via a software-led model.
Mineral (UKG): Mineral (formerly ThinkHR) provides HR compliance resources, advisory, and training to SMBs across North America and is now part of UKG; it competes with HR Covered in the policy, compliance, and training layers with a more productized SaaS-plus-content approach.

Direct peers

Peninsula Canada: Peninsula Canada is a direct competitor offering outsourced HR, health & safety, and employment law advice to Canadian small businesses on a subscription basis with dedicated advisor support—a near-identical model to HR Covered.
People Corporation: People Corporation provides group benefits, retirement, and HR consulting services to Canadian employers, including SMB and mid-market segments, overlapping with HR Covered on HR advisory and compliance support.
Rise People: Rise People is a Canadian HR, payroll, and benefits platform purpose-built for small and mid-sized businesses, competing with HR Covered in the same Canadian SMB segment with a more software-led approach.
HRdownloads: HRdownloads sells HR policies, templates, and compliance toolkits to Canadian small businesses, competing with HR Covered's policy and document creation offering through a more productized/lower-touch delivery model.
Xact HR Solutions: Xact HR is a Canadian HR outsourcing firm providing fractional and outsourced HR support to SMBs across Canada, closely matching HR Covered's service-based subscription model and target customer.

Regional players

Justworks: Justworks is a US-based PEO providing HR, payroll, benefits, and compliance support to small businesses through a subscription model—a US-only comparable to HR Covered's Canadian subscription HR outsourcing proposition, useful as a benchmark for the model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

HR Covered financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HR Covered leadership team

Management profile

Number of profiles

Profiles1 record

HR Covered funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HR Covered M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Covered

What does HR Covered do?

Is HR Covered a public or private company?

HR Covered is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HR Covered founded?

HR Covered was founded in -1. It employs 101 to 250 people.

Where is HR Covered based?

HR Covered is headquartered in Toronto, Canada, in the North America region.

How does HR Covered make money?

One revenue line is on record: subscription Membership.

Who are HR Covered's main competitors?

Broad incumbents on record are Ceridian (Dayforce) and ADP Canada. Emerging players are Humi and Mineral (UKG). Direct peers are Peninsula Canada, People Corporation, Rise People, HRdownloads and Xact HR Solutions. Justworks is listed as a regional player.

Does HR Covered have an API?

No public API is recorded for HR Covered.

What industry is HR Covered in?

HR Covered's product category is HR Consulting Services. Its primary akta.pro industry code is BPACAKAK, HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting), with a secondary code of BPAAAIAJ, HR Policy, Forms & Case Management (Ticketing/Workflows). Its NAICS code is 541612 and its SIC code is 8742.