What Humi does

Humi, now operating as Employment Hero Canada following its acquisition by Australia's Employment Hero in early 2025 and a full rebrand in September 2025, is a Toronto-headquartered HR, payroll, benefits and insurance platform purpose-built for Canadian small and medium-sized businesses. The platform consolidates core employment workflows — payroll processing across Canadian provinces, time-off management, employee records, performance tracking, group benefits brokerage and commercial insurance — into a single cloud system, with compliance engineered for Canadian-specific requirements including PIPEDA, Quebec Bill 64 and provincial payroll/tax regulations. As of 2025, the company serves more than 4,000 Canadian SMB customers, supported by ISO 27001, 27017, 27018 and SOC 2 Type II certifications.

The technology stack has expanded materially since the Employment Hero acquisition. The product now includes the AI Recruitment Agent for autonomous candidate screening, AI-powered onboarding automation, and HeroForce, an Employer of Record capability enabling Canadian SMBs to hire and pay employees in 180+ countries. Acquired capabilities include Ameego's scheduling and workforce management software (purchased in 2022), integrated as an extension of the core HR suite for hourly-workforce verticals such as hospitality, retail and food service.

Humi's business model combines per-employee-per-month SaaS subscription pricing for the HR and payroll modules, commission-based revenue from group benefits brokerage and commercial insurance placement, and (post-acquisition) Employer of Record fees on cross-border payroll processed through HeroForce. Distribution is driven primarily through an accountant, bookkeeper and broker partner channel that localizes SMB sales and creates embedded relationships in the Canadian advisory ecosystem. The company employs 101-250 staff and is currently unprofitable, with publicly stated ambitions to build toward a $100M-revenue Canadian business under the Employment Hero parent.

Name

Humi

Legal name

Employment Hero

Website

https://humi.ca

Company type

Private

Founded year

2025

Operating status

Acquired

Headcount range

101–250 employees

Short description

Humi, now Employment Hero Canada, is a Toronto-based HR, payroll, benefits, and insurance platform serving 4,000+ Canadian SMBs with AI-augmented recruitment, onboarding, and Employer of Record capabilities in 180+ countries.

Ownership category

akta.pro rank

Product category

Human Resources and Payroll Software

NAICS

Professional Employer Organizations (561330), Employment Placement Agencies (561311)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• Cloud HR software
• Payroll processing
• Benefits administration
• Recruitment automation
• Human resources management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Business HR/Payroll Platform: Subscription-based access to the Employment OS platform for HR, payroll, hiring, and employee management. Multiple pricing tiers available for different business sizes with annual or monthly billing options. Enterprise solutions available upon request.
2. HeroForce Managed Employment Services: Managed service where Employment Hero acts as legal Employer of Record, providing end-to-end employment infrastructure for hiring locally or globally. Revenue generated from managed service fees on top of software subscription.
3. Professional Services - Implementation & Support: Implementation support, HR & employment advisory, and specialized services like SR&ED claims assistance provided by certified professionals.
4. Employee Benefits Brokerage: Team benefits brokerage services through licensed advisors to design and explore affordable health benefit plans for teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Humi (now Employment Hero Canada) provides a cloud-based AI-powered Employment Operating System for Canadian businesses, combining payroll, HR management, recruitment, benefits administration, time and attendance, and onboarding into a single integrated platform. The product automates CRA remittances and complex provincial payroll compliance, delivers AI-driven candidate screening and matching, and offers managed services such as HeroForce Employer-of-Record for global hiring in 180+ countries. A dedicated Humi by Employment Hero sub-brand serves Quebec businesses with full French language support and provincial compliance.

Product overview

Employment Hero (formerly Humi) is an AI-powered Employment Operating System providing an all-in-one platform for Canadian businesses. The portfolio consists of the main Employment Hero platform for HR, payroll, hiring, and employee experience, supplemented by Humi by Employment Hero for Quebec businesses requiring French language support and provincial compliance. Core products include Hiring & Employment with AI Recruitment Agent and Applicant Tracking System, Payroll Software with automated calculations and compliance tools, and HR Software with reporting and onboarding modules. HeroForce provides end-to-end managed employment services acting as Employer of Record for global hiring. Additional products include Time & Attendance, Employee Management, Benefits Administration, and the Employment Hero Work employee superapp.

Differentiator

Problem solved

Functional benefit

Brands

• Humi by Employment Hero: Dedicated solution for Quebec businesses with full French language support and compliance with Quebec payroll legislation.

Products and services

• Employment Hero (Canada) Platform All-in-one AI-powered Employment Operating System for Canadian businesses combining payroll, HR, recruitment, benefits, time and attendance, and onboarding with built-in Canadian CRA remittance and provincial compliance. Targets Canadian SMBs and mid-market companies.
• Humi by Employment Hero (Quebec edition) Dedicated French-language version of the Employment OS for Quebec businesses, providing full compliance with Quebec payroll legislation and provincial privacy laws, with all data stored in Canada.
• HeroForce (Employer of Record Service) Managed service where Employment Hero acts as the legal Employer of Record, handling employment contracts, payroll, and compliance for businesses hiring locally or globally in 180+ countries. Revenue generated as a managed service fee on top of software subscription.
• AI Recruitment Agent Autonomous AI agent that automatically scores, screens, and interviews job applicants, delivering a candidate shortlist from a job post in minutes.
• Payroll Software Cloud payroll software that runs payroll in minutes, automates CRA remittances, and handles complex Canadian provincial regulations and statutory holiday calculations.
• Managed Payroll Service Full-service payroll delivered by certified payroll professionals who manage payroll processing and compliance end-to-end for the customer.
• HR Software Cloud HR platform that centralizes employee data, automates employee lifecycle changes, and delivers data-driven people insights for Canadian businesses.
• Hiring & Employment Module AI-powered hiring product that enables businesses to build teams faster through intelligent candidate shortlisting, automated interview scheduling, and an integrated ATS.
• Find Talent Marketplace Talent discovery feature providing instant access to over 2.3 million ready-to-work candidates, enabling employers to find candidates before posting job ads.
• Benefits Administration Software (Benefits+) Benefits management platform that syncs employee enrolments, terminations, and updates with insurance carriers to reduce manual benefits administration.
• Employee Benefits Brokerage Brokerage service delivered by licensed advisors who help Canadian businesses design and select affordable group health, dental, and vision benefit plans.
• Time & Attendance Software Automated time tracking, digital timesheets, scheduling, and rostering integrated with payroll for accurate pay and time-off management.
• Onboarding Software AI-powered automated onboarding that handles digital offer letters, paperless employee information collection, and seamless new-hire welcome workflows.
• HR & Employment Advisory Expert-led HR advice and compliance checks delivered by qualified HR professionals as a paid advisory service.
• SR&ED Claims Service Consulting service that helps Canadian businesses maximize Scientific Research and Experimental Development tax credit claims using Employment Hero data and expert technical writers.
• Employment Hero Work App (Employee Superapp) Employee-facing mobile superapp consolidating time off requests, schedules, pay stubs, contracts, perks, and team communication into a single iOS and Android application.
• Employment Hero Jobs Board Job marketplace platform that connects job seekers with employers using AI-powered job matching and candidate profile optimization.

Quantifiable outcome

• 89% return on investment for companies using Employment Hero
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Employment HerocoreStrategic or Co-development Partner · 1 January 2025Employment Hero, an Australian-based global HR tech company, acquired Toronto-based Humi at the beginning of 2025 to expand its market share in Canada. Humi has been fully transitioned to the Employment Hero brand as of September 2025. The acquisition provides resources for Employment Hero Canada to aim for a $100 million business and enhances the product offering with world-class innovation behind the scenes.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dayforce (formerly Ceridian): Canadian-headquartered HCM and payroll platform serving mid-market and enterprise with payroll, benefits, talent, and workforce management — direct overlap with Humi's HR/payroll core for the Canadian SMB-to-mid-market segment.
• ADP Workforce Now: Dominant Canadian and global payroll/HR provider for SMBs and mid-market; the most entrenched incumbent competitor in Humi's primary market with deep compliance infrastructure.
• Workday: Enterprise HCM and HRIS leader expanding down-market; represents competitive pressure on Humi's ambitions to move up-market into mid-market and enterprise customers.
• Paychex: Major SMB and mid-market payroll/HR provider in North America; comparable SMB customer base and bundled payroll+benefits+HR positioning.

Direct peers

• Gusto: US SMB all-in-one HR, payroll, and benefits platform with a strong AI positioning; competes head-on with Humi's core SMB customer segment, particularly as Gusto expands cross-border.
• Rippling: Unified workforce management platform combining HR, IT, payroll, and EOR globally; a direct competitor to Humi's combined HRIS + HeroForce offering for fast-growing technology SMBs and mid-market.
• BambooHR: SMB-focused HRIS with employee records, onboarding, time tracking, and payroll; very close functional and target-market overlap with Humi for Canadian SMBs.
• Deel: Global EOR and payroll platform competing directly with HeroForce; comparable global employment infrastructure plus an expanding HRIS layer that increasingly competes with Humi's core.
• Remote: Global EOR, payroll, and HR platform; competes directly with HeroForce for international hiring and increasingly with Humi's broader HRIS suite.
• Zenefits: SMB-focused all-in-one HR, benefits, and payroll platform with comparable AI features and pricing tiers; a direct functional peer for Humi's small business segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gethumi
• YouTubeyoutube.com/@Employmenthero
• Facebookfacebook.com/gethumi
• LinkedInlinkedin.com/company/humi-hr
• Instagraminstagram.com/employmenthero
• TikToktiktok.com/@employmenthero

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humi