What Fulcrum Construction does

Fulcrum Construction is a privately held, Atlanta-headquartered retail commercial construction firm founded in 2003 that provides general contracting services for ground-up store construction, tenant improvements, open-store remodels, and renovations across the United States. The company operates through two main divisions: Fulcrum Construction, which delivers larger-scale build-outs ranging from boutique stores (~2,000 sq ft) to big-box retail and distribution centers (50,000-200,000+ sq ft), and Fulcrum Express, a dedicated rollout and refresh division handling multi-site refresh programs with budgets between roughly $10,000 and $100,000 per site. Revenue is earned through project-based construction contracts with enterprise retail chains, grocery operators, mall developers, healthcare retailers, and food-service brands; pricing is quote-based and not publicly disclosed.

The business is organized around four regional offices (Atlanta, Los Angeles, Portland, San Antonio) that together provide coast-to-coast execution capability, with each office operating under a separate LLC or corporate entity (Fulcrum Construction LLC, Inc., NW LLC, TX LLC). Fulcrum targets ten core service verticals — Big Box, Boutique, Convenience, Food Service, Grocery, Health and Medical, Mall Stores, Offices, Remodels, Rollout and Refresh, Shopping Centers, Specialty, and Warehouse/Distribution Centers — and has completed more than 1,500 projects since founding, including work for Walmart, Target, Best Buy, Sephora, Starbucks, CVS, Walgreens, Simon Property Group, Westfield, and 7-Eleven. The company employs 101-250 staff, with OSHA 30-trained superintendents and a stated specialization in occupied-space construction. Ownership is private with no disclosed external investors, and there is no public revenue disclosure.

Name

Fulcrum Construction

Legal name

Fulcrum Construction

Website

https://fulcrumconstruction.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Fulcrum Construction is a privately held Atlanta-based nationwide retail commercial general contractor founded in 2003, delivering ground-up stores, tenant improvements, remodels, and multi-site rollout/refresh programs for enterprise retailers, mall developers, and healthcare clients through four regional offices.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Commercial and Institutional Building Construction (23622), Nonresidential Building Construction (2362), Construction of Buildings (236)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Commercial construction
• Retail construction
• General contracting
• Construction management
• Tenant build-out

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. General Contracting - Retail Construction: Project-based construction services for ground-up store construction, tenant improvements, and open store remodels. Revenue earned through construction contracts for retail commercial projects of varying scales from boutique stores (2,000 sq ft) to big box stores (50,000-200,000 sq ft).
2. Roll Out & Refresh Programs: Multi-site refresh and remodel programs executed by Fulcrum Express division for national retail chains across multiple locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Fulcrum Construction provides commercial construction services with a focus on retail environments, delivering ground-up builds, tenant improvements, remodels, and rollouts for retail clients across the United States. The firm operates from regional offices to support coast-to-coast project execution.

Product overview

Fulcrum Construction is a nationwide retail commercial construction company with two main divisions: Fulcrum Construction (core general contracting for ground-up construction, remodels, tenant improvements, and renovations) and Fulcrum Express (dedicated roll out and refresh division for multi-site programs). The company operates through five regional offices (Atlanta, Los Angeles, Northwest, Texas, and main division) offering 13 specialized construction services including Big Box Stores, Boutique Stores, Convenience Stores, Food Service, Grocery & Supermarkets, Health & Medical, Mall Stores, Offices, Remodels, Roll Out & Refresh Programs, Shopping Centers, Specialty Stores, and Warehouse & Distribution Centers construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Ground-Up Retail Construction Full ground-up construction of new retail stores and retail centers for national and regional retail brands, developers, and property owners.
• Tenant Improvements and Interior Build-Outs Interior construction and finish-out of leased retail spaces to tenant specifications, including fixtures, finishes, and MEP coordination.
• Retail Remodels and Renovations Renovation and remodel services for existing retail locations, including brand refreshes, layout changes, and store modernizations.
• Multi-Site Retail Rollouts Program management and execution of construction across multiple retail locations simultaneously, supporting national account clients with standardized build programs.
• Pre-Construction and Construction Management Pre-construction planning, estimating, scheduling, and construction management services delivered as a standalone engagement or as part of a broader build program.

Quantifiable outcome

• Over 1500 successful retail commercial construction projects completed since 2003

Named customers36 records

Segments13 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ConstructReachminorOthersWorkforce development partnership focused on youth awareness and interest in the construction industry. Fulcrum Construction posts job and internship openings through the platform and educates students about sustainable, rewarding career paths in retail construction.
• Simon Property GroupcoreStrategic or Co-development PartnerMajor mall developer client for shopping center construction projects. Fulcrum works with Simon on new tenant stores, anchor stores, and mall renovation projects nationwide.
• WestfieldcoreStrategic or Co-development PartnerMajor shopping center developer client including projects like Westfield Horton Plaza in San Diego. Fulcrum performs various mall construction and renovation services for Westfield properties.
• GGP (General Growth Properties)coreStrategic or Co-development PartnerShopping mall developer partner for mall construction projects across the portfolio.
• DDR (Developers Diversified Realty)coreStrategic or Co-development PartnerShopping center developer partner for retail construction projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Batson-Cook Construction: Southeast-rooted general contractor with commercial, retail, and healthcare building practices. Comparable in regional retail commercial construction, particularly to Fulcrum's Atlanta-anchored East/Southeast coverage.
• Gray Construction: Design-build general contractor with national retail, distribution, and food/beverage practices. Comparable in serving large retail and warehouse/distribution customers, though Gray operates at significantly larger scale.
• Hoar Construction: Multi-office commercial general contractor with retail and mixed-use project experience. Comparable in nonresidential building focus and multi-region delivery, though larger and more diversified than Fulcrum.
• HITT Contracting: Large, multi-office national general contractor with significant commercial tenant improvement and ground-up capabilities. Comparable in tenant improvement work for corporate/retail clients, but broader and larger in scale than Fulcrum.

Direct peers

• VCC Construction: National general contractor focused on retail, restaurant, and commercial construction with coast-to-coast delivery. Closely comparable to Fulcrum in customer base (national retail chains), service mix (ground-up, tenant improvements, remodels), and multi-region operating model.
• Stonemark Construction Management: Retail-focused general contractor delivering ground-up, remodel, and roll-out programs for major retail and restaurant brands. Directly comparable to Fulcrum's core division in scope and customer profile.
• D.F. Pray: Retail and commercial general contractor providing ground-up construction, tenant improvements, and national roll-out services. Comparable in customer base and service mix to Fulcrum's main division and Fulcrum Express.
• RC Andersen: Multi-office commercial general contractor specializing in retail, hospitality, and restaurant construction. Comparable customer overlap (national retail and food service chains) and similar project-mix of ground-up builds and remodels.
• BBL Construction: Construction services firm with strong retail, healthcare, and commercial portfolios serving national clients. Comparable in multi-vertical retail-commercial coverage and national account execution.

Regional players

• Shaw Construction: Mountain West-focused general contractor with retail, hospitality, and commercial expertise. Comparable in retail commercial delivery model and customer profile, but primarily serves a different geographic territory than Fulcrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fulcrum-construction-national-retail-general-contractor-208041795958037
• LinkedInlinkedin.com/company/fulcrum-construction

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulcrum Construction