What Amafruits does

Amafruits LLC is a US-based specialty food and beverage company headquartered in Mokena, Illinois, founded in 2009. It sources wild-harvested and organic Amazon superfruits from small family farmers in Brazil and sells them in the United States under the Amafruits brand. Its product portfolio spans frozen açaí puree packs (Pure and Unsweetened, Traditional Mix, Premium Grade), other Amazon superfruit purees (acerola, graviola, pink guava, cupuacu), IQF dragon fruit cubes, and a growing line of dairy-free, scoopable sorbet tubs (acai, dragon fruit, passion fruit, coconut, mango, pink guava with acerola, blue paradise, cacao blend). The underlying technology is flash pasteurization and quick freezing performed at source immediately after pulping, intended to preserve nutritional properties from harvest through to the US consumer. Products carry USDA Organic, Non-GMO Project Verified, and BDK Kosher certifications.

Amafruits generates revenue through two channels. The primary channel is direct-to-consumer e-commerce on a Shopify storefront, with tiered unit pricing across pack quantities ranging from approximately $46 to $153 per order, plus digital gift cards in $50-$200 denominations. The secondary channel is a wholesale and bulk program serving food service operators, juice bars, cafes, retail grocery partners, and food and beverage manufacturers, with products available in single-serve packets, assorted multi-packs, sorbet tubs, and IQF cubes. Shipping is domestic continental US via FedEx with insulated packaging and dry ice. Marketing is conducted through content (recipe blog, product education pages), email (Constant Contact newsletter), and a downloadable retail request form to support shelf placement.

The customer base spans health-conscious individual consumers seeking organic and authentic Amazon superfruits for bowls and smoothies, plus business buyers integrating the ingredients into menus or retail programs. The company operates as a privately held, bootstrapped LLC with no disclosed outside funding, and is led by founder Rebeca.

Name

Amafruits

Legal name

Amafruits LLC

Website

https://amafruits.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Amafruits is a Mokena, Illinois-based specialty food company founded in 2009 that flash-freezes wild-harvested Amazon superfruits (açaí, acerola, graviola, pink guava, dragon fruit) in Brazil and sells them to US health-conscious consumers via Shopify DTC and wholesale channels.

Ownership category

akta.pro rank

Product category

Frozen Superfruit Foods

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industry

Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

Keywords

• Frozen superfruit purees
• Organic acai products
• Amazon rainforest fruits
• Fair-trade frozen fruit
• Wholesale exotic fruit

Headquarters

HQ city

Mokena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates a Shopify-based online store selling frozen superfruit products directly to consumers. Products include açaí puree packs, sorbet tubs, and other Amazon fruits in various package sizes. Single-purchase and multi-bag bundle pricing available.
2. Wholesale and Bulk Sales: B2B sales of bulk frozen superfruits to food service operators, retailers, juice bars, cafes, and food & beverage manufacturers through a wholesale ordering program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amafruits sources wild-harvested, USDA Organic and Non-GMO Project Verified superfruits from the Brazilian Amazon — primarily açaí, acerola, cupuaçu, graviola, pink guava, and dragon fruit — then flash pasteurizes and quick-freezes them at peak freshness. The company sells these frozen purees, individually quick-frozen (IQF) fruit cubes, and scoopable sorbet tubs in consumer and bulk/wholesale pack sizes via a Shopify DTC storefront and a B2B wholesale program serving food service operators, retailers, and distributors.

Product overview

Amafruits is a fair-trade, sustainable frozen superfruit company offering a portfolio of Amazon-sourced products. The core offering consists of frozen purees, sorbets, and fruit cubes in three main categories: (1) Acai products including Pure/Unsweetened, Traditional Mix, and Premium Grade fruit packs in 14oz and 7oz sizes, plus Ready-to-Scoop sorbet tubs; (2) Other Amazon superfruits including Acerola, Graviola (Soursop), Pink Guava, and Dragon Fruit as purees and cubes; and (3) Tropical fruit sorbets including Passion Fruit, Coconut, Mango, Blue Paradise, and Cacao in tub formats ranging from 1 to 3 gallons. All products are wild-harvested or organically certified, flash frozen at peak freshness, and free from added sugars, thickeners, and GMOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Acai Pure and Unsweetened Fruit Packs USDA organic açaí puree in 14oz bags containing four single-serve packs, made from wild-harvested açaí with no thickeners, fillers, or added sugar; sold to health-conscious consumers for bowls and smoothies.
• Acai Traditional Mix Fruit Packs USDA organic açaí puree sweetened with guaraná, in 14oz bags containing four single-serve packs; free from preservatives and thickeners and targeted at consumers recreating traditional Brazilian-style açaí bowls.
• Acai Premium Grade Fruit Packs Extra-thick USDA organic açaí puree with a higher whole-açaí content than the traditional puree, packaged in 7oz ready-to-use packs for bowls and smoothies.
• Organic Acerola Fruit Packs USDA certified organic acerola puree in 7oz bags containing two single-serve packs, marketed as a high-antioxidant, Vitamin-C-dense Amazon superfruit for consumers.
• Graviola (Soursop) Fruit Packs Non-GMO, wild-harvested graviola puree in 7oz bags; contains no thickeners, fillers, or added sugar and is sold to health-conscious consumers.
• Pink Guava Fruit Packs Wild-harvested pink guava puree flash frozen on the day of harvest, in 7oz bags with no added sugar or thickeners, for use in smoothies and bowls.
• Dragon Fruit (Pitaya) IQF Cubes Individually quick-frozen (IQF) dragon fruit cubes in 16oz bags, sustainably grown from non-GMO seeds with zero added sugars; sold to consumers for direct blending into smoothies.
• Organic Acai Sorbet Tubs USDA organic açaí sorbet in scoopable 1-gallon and 3-gallon tubs, made from 100% pure açaí and marketed for dairy-free desserts, smoothies, and fruit bowls at home and in food service.
• Dragon Fruit Sorbet Tub Scoopable dragon fruit sorbet in a 3-gallon tub, made from 100% pure dragon fruit grown from GMO-free seeds; dairy-free and gluten-free.
• Passion Fruit Sorbet Tub 100% seedless passion fruit sorbet in a 2.6-gallon tub, marketed for its tropical taste, absence of artificial ingredients, and ~130 calories per serving.
• Pink Guava with Acerola Sorbet Tub Blend of Brazilian pink guava and organic acerola sorbet in 1-gallon and 2.6-gallon tubs, positioned as a fiber- and Vitamin-C-rich dairy-free sorbet (~120 cal/serving).
• Organic Coconut Sorbet Tub Plant-based, dairy-free USDA Organic coconut sorbet in a 2.6-gallon tub (~140 calories per serving).
• Organic Mango Sorbet Tub 100% seedless USDA Organic mango sorbet in a 2.6-gallon tub with no artificial ingredients.
• Blue Paradise Sorbet Tub Tropical-fruit sorbet with Blue Spirulina in a 2.6-gallon tub; no artificial ingredients, ~130 calories per serving.
• Cacao Blend Sorbet Tub Organic, plant-based cacao sorbet in a 1-gallon tub, marketed as a creamy scoopable dairy-free option for bowls, smoothies, and desserts.
• Acai Combo Packs Box Combo box combining Pure & Unsweetened and Traditional Mix açaí purees in 14oz bags, available in 6-, 12-, or 18-bag options for at-home açaí-bowl enthusiasts.
• Wholesale Bulk Superfruit Program Bulk wholesale ordering program of frozen açaí purees, sorbet tubs (1–3 gallons), and IQF fruit cubes for distributors, retailers, juice bars, cafés, and food & beverage manufacturers across the United States.

Quantifiable outcome

• Wild-harvested products are naturally organic and sustainable for the Amazon rainforest ecosystem
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wyman's: Wyman's is one of the largest US frozen fruit brands (wild blueberries, berry blends, smoothies). Comparable as a frozen fruit category incumbent with nationwide retail distribution and food-service reach that dwarfs Amafruits; relevant benchmark for category economics and scale.
• Cascadian Farm: Cascadian Farm (a General Mills brand) is a leading organic frozen fruit and vegetable brand with national distribution. Comparable in organic certification and frozen-fruit positioning but at significantly larger scale and incumbent status.
• Sunfood Superfoods: Sunfood is a broader superfruit and super-food brand offering powders, snacks, and supplements spanning multiple Amazon and tropical fruits. Wider assortment than Amafruits, with overlapping target consumer and positioning.
• Navitas Organics: Navitas Organics is a multi-category organic superfoods brand offering açaí, acerola, camu camu, and other Amazon-sourced fruits, primarily in powder and frozen formats. Broader portfolio and longer retail distribution but overlapping Brazilian superfruit narrative.

Direct peers

• Nativo Frozen Foods (Pitaya Plus): Nativo/Pitaya Plus produces dragon fruit (pitaya) purees, IQF cubes, and smoothie bowl products with similar exotic-fruit positioning. Direct overlap with Amafruits' dragon fruit IQF cubes and smoothie-bowl consumer.
• Tropical Açaí: Tropical Açaí is a US-based açaí foodservice and wholesale brand supplying bulk açaí puree and sorbet to cafés, juice bars, and retailers. Comparable to Amafruits in frozen açaí puree/sorbet range and wholesale food-service channel.
• Sambazon: Sambazon is a leading US açaí brand founded in 2000 offering frozen açaí puree packs, sorbets, smoothie bowls, and juices with comparable organic and fair-trade positioning. Most directly comparable peer for Amafruits across product format, sourcing story, target consumer, and channel mix.
• Açaí Roots: Açaí Roots is a Brazilian-sourced açaí brand offering organic frozen puree packs in the US with a similar authentic-sourcing story. Direct competitor to Amafruits in the pure/packaged açaí segment.

Emerging players

• Zola Açaí: Zola is a US açaí smoothie and juice beverage brand focusing on ready-to-drink and frozen smoothie packs. Adjacent competitor with overlapping açaí consumer but different primary format (beverage vs. puree/sorbet).

Others

• Trader Joe's (private label açaí): Trader Joe's carries private-label frozen açaí packs and sorbets in its US stores at lower price points. Not a direct brand competitor but a major retail alternative that pressures Amafruits' DTC pricing in the same consumer basket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amafruits
• LinkedInlinkedin.com/company/amafruits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amafruits