What Augusta Financial does

Augusta Financial, Inc. is a privately held residential mortgage banker and broker headquartered in Santa Clarita (Valencia), California, founded on October 1, 1995 by Mike Meena. The company originates home purchase mortgages and refinances for individual consumers, including first-time buyers, move-up buyers, veterans, investors, and seniors seeking reverse mortgages or equity access. Its product portfolio spans Conventional, FHA, VA, Jumbo, Fixed-Rate, Adjustable-Rate (SOFR-indexed), Bridge, Reverse (HECM), Down Payment Assistance / Mortgage Credit Certificate, and HELOC / equity loan products, supported by an in-house team of loan officers across multiple Southern California branches (Santa Clarita, Burbank, Lancaster, Ventura, Thousand Oaks) and licensed operations in Arizona, Texas, Idaho, and Illinois.

Operationally, Augusta combines a relationship-led direct sales channel (loan officers providing in-person and phone-based advisory consultations, available outside standard hours) with a self-serve digital application portal built on the Ellie Mae / Encompass loan origination platform, the firm's core technology underpinning digital applications and client login. Loan origination, processing, underwriting, and servicing are run in-house following a 2009 transition from brokerage to mortgage banking during the post-2006 market downturn — a strategic pivot the company credits as the basis for its subsequent survival and scaling. Revenue is generated primarily through transaction-fee economics: loan origination fees charged at closing and interest income on loans held in its servicing portfolio. The company is privately held, founder-controlled, and not backed by outside private equity or venture capital; it holds NMLS #241911 and operates under Equal Housing Opportunity, ECOA, and Fair Housing Act compliance frameworks.

Customer acquisition blends referral relationships (real estate agents, past clients), local community engagement and sponsorships, an active content and social media presence across Facebook, Instagram, X, LinkedIn, YouTube, and Yelp, and an SEO-oriented educational website with articles, video explainers, and a mortgage calculator. Augusta markets itself on its multi-decade Southern California track record (voted Best Lender by The Signal News for over a decade), broad loan-program access (including non-conforming and bridge financing), and an advisor-style service model intended to drive repeat and referral business across borrowers' housing life cycles.

Name

Augusta Financial

Legal name

Augusta Financial, Inc.

Website

https://augustafinancial.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Augusta Financial is a privately held residential mortgage banker and broker based in Santa Clarita, California, originating home purchase and refinance loans for individual consumers across Southern California, Arizona, Texas, Idaho, and Illinois.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industry

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Residential mortgage lending
• Mortgage brokerage services
• Home refinance loans
• Mortgage origination
• Home equity lending

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Mortgage Origination Fees and Loan Servicing: Augusta Financial operates as both a Mortgage Banker and Mortgage Broker, generating revenue through loan origination fees charged at closing and interest income on loans held in their portfolio. They originate purchase mortgages and refinances, serving as a direct lender with access to both traditional and non-conforming loan programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Augusta Financial is a service-oriented mortgage banker and mortgage broker specializing in residential financing. It originates home purchase mortgages and refinances, serving as a direct lender with access to both traditional (Conventional, FHA, VA, Jumbo) and non-conforming (Bridge, Reverse, HELOC) loan programs, as well as down payment assistance options. Loans are distributed through in-house loan officers at multiple Southern California branch offices and a digital application platform powered by Ellie Mae.

Product overview

Augusta Financial is a mortgage banker and broker offering a comprehensive suite of home financing products. The core offerings consist of home purchase loans and refinance loans, supported by multiple specialized loan products including Conventional, FHA, VA, Jumbo, Down Payment Assistance, Fixed-Rate, Adjustable-Rate, Bridge, Reverse, and Equity/HELOC loans. The company also provides educational resources including a mortgage calculator, FAQs, articles, and video content. The product portfolio is designed to serve diverse borrower needs from first-time homebuyers to those seeking reverse mortgages, with loan products available across multiple states including California, Arizona, Texas, and Idaho.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $0 billion in loans funded
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Guild Mortgage: Retail-focused residential mortgage lender with a multi-state branch network offering Conventional, FHA, VA, and Jumbo products; comparable to Augusta's banker/broker hybrid operating model and customer segments.
• Caliber Home Loans: Direct residential mortgage lender with retail and partner channels across multiple states; competes for the same purchase and refinance borrower base with similar product breadth (Conventional, FHA, VA, Jumbo).
• CrossCountry Mortgage: Multi-state retail mortgage banker with extensive branch network offering the full suite of government, conventional, and non-conforming products; closely comparable in operating model and customer base to Augusta.
• New American Funding: California-headquartered retail residential mortgage banker with multi-state licensing and a comparable branch-and-loan-officer distribution model; directly competes with Augusta in Southern California purchase and refinance originations.

Broad incumbents

• Rocket Mortgage: Largest US mortgage lender with a digital-first national brand; directly competes with Augusta for refinance and purchase customers but is distinguished by its scale, marketing spend, and tech-led origination model.
• United Wholesale Mortgage (UWM): Largest US wholesale mortgage lender; competes with Augusta's broker channel for broker-driven originations and increasingly for retail customers; relevant comparable given Augusta's dual banker/broker positioning.
• loanDepot: One of the largest US retail and wholesale mortgage lenders with deep multi-state presence; overlaps with Augusta's loan-product suite and target customers but operates at substantially greater scale.
• Bank of America Mortgage: National incumbent offering home purchase, refinance, and HELOC products; competes with Augusta across multiple states and represents the broad-incumbent benchmark for cross-sell and pricing power.
• Wells Fargo Home Mortgage: Large national mortgage lender with bank-owned distribution; competes for purchase and refinance customers across all states Augusta is licensed in, and can subsidize mortgage operations through deposit franchise.

Regional players

• Paramount Equity (Brand source of comparable SoCal retail lender): California-focused mortgage and home equity lender with regional branch presence targeting West Coast homeowners; a closer geographic overlap comparable to Augusta's Southern California footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/augusta_social
• YouTubeyoutube.com/channel/UCHQHK5qxa--1OnKIkE1gUfw
• Facebookfacebook.com/augustafinancial
• LinkedInlinkedin.com/company/augusta-financial-inc.
• Instagraminstagram.com/augustafinancial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augusta Financial