Exhibit Edge
Exhibit Edge (operating as STAR Exhibits) is a US-based full-service experiential marketing agency designing custom trade show exhibits, retail environments, corporate interiors, and event experiences for enterprise clients across four US locations.
- Company typePrivate
- Founded1992
- HeadquartersChantilly, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exhibit Edge does
Exhibit Edge, operating in the market as STAR Exhibits (a brand of Star Group), is a US-based full-service experiential marketing agency that designs, fabricates, and manages trade show exhibits, museum and retail environments, corporate interiors, and event marketing programs. Founded in 1992 and headquartered in Minneapolis, the company operates across four US locations (Minneapolis, Durham, Washington D.C., and Las Vegas) and supports global trade show and event programs for enterprise clients including 3M, Target, JCB, Sherwin Williams, Toppan, Emerson, Graco, and Stratasys. Its product portfolio spans custom exhibits, portable/modular rentals under the Featherlite sub-brand, events, retail stores, and corporate interiors, delivered through an integrated service stack covering strategy, design, engineering, fabrication, logistics, on-site execution, and post-event measurement.
The company's core technology is the Featherlite portable and modular exhibit system, which emphasizes tool-less assembly, lightweight engineering, and customizable backlit graphics, enabling both rental and reuse economics for multi-event clients. A client portal supports event inventory and exhibit asset management, creating a managed-services overlay on top of the project-based fabrication revenue. The business model combines one-time custom fabrication fees, professional services for strategy and planning, recurring rental subscriptions, and managed-services revenue from inventory management. Pricing is quote-based and not publicly disclosed. GTM is exclusively direct enterprise field sales with dedicated account teams at each US location; the company does not appear to use reseller or distributor channels.
The company is privately held with no disclosed institutional or venture capital backing, appears to be founder or management owned, and operates without a parent company or public listing. Recognitions include the Best of CES 2026 and Best of beMatrix Designer's Choice Award for client 3M, and multiple Hermes Creative Awards (Platinum and Gold) for exhibit design and engineering work. Note: the firmographic record lists Exhibit Edge's city as Chantilly, VA, while the substantive data describes STAR Exhibits with a Minneapolis HQ; this discrepancy is not reconciled in the source material.
Exhibit Edge firmographics
Firmographics- Name
- Exhibit Edge
- Legal name
- Star
- Website
- https://exhibitedge.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exhibit Edge (operating as STAR Exhibits) is a US-based full-service experiential marketing agency designing custom trade show exhibits, retail environments, corporate interiors, and event experiences for enterprise clients across four US locations.
- Ownership category
- akta.pro rank
Exhibit Edge industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibition, Retail & Experiential Design (BPAHAKAL), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Exhibitions, Trade Shows & Booth Management (HSACADAH)
Keywords
Where Exhibit Edge is headquartered
LocationHeadquarters
- HQ city
- Chantilly
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Exhibit Edge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Custom Exhibit Design & Fabrication: Design and build custom trade show exhibits for enterprise clients, including custom displays, retail environments, and corporate interiors. Revenue generated through one-time project fees for custom fabrication.
- Event Strategy & Planning Services: Consulting and strategy services for experiential marketing campaigns including event planning, design, creative development, and logistics coordination.
- Exhibit Rental Programs: Rental programs for portable and modular exhibit systems including Featherlite products for clients needing temporary exhibit solutions.
- Event Inventory Management: Ongoing inventory management services through client portal for managing exhibit assets across multiple events and locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Exhibit Edge product offering
Product offeringCore offering
Exhibit Edge (operating as STAR Exhibits) designs, fabricates, and manages custom trade show exhibits, portable and modular rental exhibits (including the Featherlite sub-brand), event marketing programs, retail store environments, and corporate interiors. Services span the full experiential marketing lifecycle from strategy and creative design through engineering, fabrication, logistics, on-site event execution, and post-event measurement, delivered for enterprise clients across four U.S. locations.
Product overview
STAR Exhibits is a full-service experiential marketing agency offering a unified platform of exhibit, event, retail, and corporate interior solutions. The core product portfolio includes Custom Exhibits and Exhibit Rentals (including the Featherlite portable/modular sub-brand), Events, Retail Stores, and Corporate Interiors. These are supported by integrated service modules including Strategy & Planning, Design & Creative, Engineer & Build, Logistics & Operations, Event Execution & Management, Results & Optimization, Event Technology Services, and Inventory Management. The offering provides end-to-end capabilities from concept through execution, with services delivered across four U.S. locations (Minneapolis, Durham, Washington D.C., and Las Vegas) supporting global trade show and event programs.
Differentiator
Problem solved
Functional benefit
Brands
- Featherlite: Portable and modular trade show exhibit systems featuring durable, flexible, and affordable designs with customized design, brilliant backlit graphics, lightweight engineering, and fast, tool-less assembly.
Products and services
- Custom Trade Show Exhibits Custom-designed and fabricated trade show exhibits that showcase enterprise brands at trade shows to engage, connect, and convert audiences. Offered to large enterprise clients across multiple industries.
- Exhibit Rentals Rental program offering portable and modular exhibit systems, including the Featherlite product line, for enterprise clients needing temporary or recurring exhibit solutions at trade shows and events.
- Featherlite Portable and Modular Exhibits Proprietary portable and modular trade show exhibit systems that are durable, flexible, and affordable, featuring customized design, brilliant backlit graphics, lightweight engineering, and fast, tool-less assembly. Available as part of rental and exhibit solution offerings.
- Event Marketing Event marketing services that design and deliver experiential event programs to expand client relationships and business opportunities, including strategy, logistics, and on-site execution for trade shows and brand activation events.
- Retail Store Solutions Retail store design and build solutions that maximize product exposure to potential customers and create lasting impact for retail brands, showrooms, and customer-facing spaces.
- Corporate Interiors Design and build services that transform corporate business spaces into environments that define culture, boost morale, and build community for enterprise clients.
Quantifiable outcome
- 3M increased qualified leads by 15% through STAR's experiential marketing solutions at CES
Companies that use Exhibit Edge
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles1 record
Exhibit Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Exhibit Edge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FeatherliteminorFeatherlite is featured on STAR's website as a portable and modular trade show exhibit solution they offer. Featherlite designs and builds portable and modular exhibit systems that are durable, flexible, and affordable with customized design, brilliant backlit graphics, lightweight engineering, and fast, tool-less assembly. STAR promotes Featherlite products as part of their exhibit rental and solution offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Exhibit Edge competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Large brand experience agency and part of a global marketing holding company, offering exhibits, events, and experiential programs at greater scale for Fortune 500 clients.
- Freeman: Largest event and exhibit services company globally, providing exhibit fabrication, logistics, and event production at massive scale — represents the upper bound of competition and potential partnership for national accounts.
Direct peers
- Skyline Exhibits: Direct competitor in custom and modular trade show exhibit design, fabrication, and rental programs serving enterprise exhibitors across North America with a comparable multi-location service model.
- Hamilton Exhibits: Full-service custom trade show exhibit designer and builder serving enterprise brands, directly comparable in custom fabrication, rentals, and integrated event services.
- 3D Exhibits: Custom trade show exhibit and event experience provider for enterprise clients, comparable in end-to-end exhibit design, fabrication, and on-site execution capabilities.
- The Trade Group: Trade show exhibit and event marketing company offering custom exhibits, rentals, and event production for enterprise clients across multiple industry verticals.
- Hill & Partners: Custom trade show exhibit design and fabrication firm serving enterprise exhibitors, directly comparable in client mix and full-service exhibit offerings.
- CenterPoint Global: Custom trade show exhibit house focused on enterprise clients, directly comparable in custom build, rental, and integrated event logistics offerings.
- Sparks: Global brand experience and exhibit agency providing custom exhibits, event marketing, and corporate environments for large enterprise clients, with broader international scale.
Emerging players
- MKG: Experiential marketing agency serving enterprise brands with events and brand activations, overlapping in experiential services but with a more agency-led positioning versus fabrication-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exhibit Edge social profiles
Digital presenceExhibit Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exhibit Edge leadership team
Management profileNumber of profiles
Exhibit Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exhibit Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exhibit Edge
What does Exhibit Edge do?
Exhibit Edge (operating as STAR Exhibits) designs, fabricates, and manages custom trade show exhibits, portable and modular rental exhibits (including the Featherlite sub-brand), event marketing programs, retail store environments, and corporate interiors. Services span the full experiential marketing lifecycle from strategy and creative design through engineering, fabrication, logistics, on-site event execution, and post-event measurement, delivered for enterprise clients across four U.S. locations.
Is Exhibit Edge a public or private company?
Exhibit Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exhibit Edge founded?
Exhibit Edge was founded in 1992. It employs 11 to 50 people.
Where is Exhibit Edge based?
Exhibit Edge is headquartered in Chantilly, United States, in the North America region.
How does Exhibit Edge make money?
Four revenue lines are on record. Custom Exhibit Design & Fabrication is the primary driver. The others are event Strategy & Planning Services, exhibit Rental Programs and event Inventory Management.
Who are Exhibit Edge's main competitors?
Broad incumbents on record are Jack Morton Worldwide and Freeman. Direct peers are Skyline Exhibits, Hamilton Exhibits, 3D Exhibits, The Trade Group, Hill & Partners, CenterPoint Global and Sparks. MKG is listed as an emerging player.
Does Exhibit Edge have an API?
No public API is recorded for Exhibit Edge.
What industry is Exhibit Edge in?
Exhibit Edge's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 541850 and its SIC code is 7310.