What CHERRY Embedded Solutions does

CHERRY Embedded Solutions is a Vienna-based designer and manufacturer of ARM-based System-on-Modules (SoMs) and Single-Board Computers (SBCs) for industrial IoT and autonomous systems. Formerly Theobroma Systems and now operating as a subsidiary of Cherry SE, the company builds its products on Rockchip processors (RK3399, RK3588, PX30) in standardized Qseven and µQseven form factors, integrating CPU, GPU, NPU, memory, storage, and I/O on a single board. The portfolio comprises SOM TIGER (flagship RK3588 module for vision and AI workloads), SOM PUMA (RK3399-based module for high-resolution video), SOM RINGNECK (PX30-based low-power IoT module), SBC JAGUAR (RK3588 single-board computer dedicated to autonomous mobile robots), and supporting development kits. Modules ship with Linux board support packages (Debian, Yocto, Buildroot), an EAL6+ certified secure element, ISO/IEC 15408 (Common Criteria) certification, and ISO 9001 quality management, and are covered by a ten-year availability guarantee with form-fit-function replacements.

The company sells primarily through direct enterprise field sales with quote-based pricing and multi-year contracts, complemented by a global distribution agreement with Rutronik. Manufacturing supports batch sizes from 10 units to runs exceeding 100,000 modules, with lead times as short as two weeks, and is based in Austria. Pricing varies by configuration of hardware and software scope; exact list pricing is not public. Named customers include RGo Robotics (AMR perception), CANLAB (automotive and industrial), Tplan (autonomous mobile robots), and Eaton (industrial electrical). Strategic co-development partnerships involve Valens Semiconductor, with whom a tripartite AI-robotics alliance was formed.

CHERRY Embedded Solutions targets six application verticals: Autonomous Mobile Robots, Digital Healthcare, Digital Signage, Smart Retail, Smart Video Surveillance, and Human-Machine Interfaces, addressing pain points such as real-time edge processing, multi-camera and multi-display integration, hardware-level security, and lifecycle reliability. Revenue is generated principally from hardware unit sales of configurable SoMs and SBCs, augmented by professional services spanning concept-to-manufacturing support, BSP customization, and supply-chain assistance. The legal entity is Cherry Embedded Solutions GmbH, headquartered in Vienna's Seestadt district, led by co-managing directors Dr. Manfred Müller and Dr. Udo Streller.

Name

CHERRY Embedded Solutions

Legal name

Cherry Embedded Solutions GmbH

Website

https://embedded.cherry.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

CHERRY Embedded Solutions is a Vienna-based subsidiary of Cherry SE that designs ARM-based System-on-Modules and Single-Board Computers on Rockchip silicon, serving industrial IoT OEMs across robotics, healthcare, signage, retail, surveillance, and HMI applications.

Ownership category

akta.pro rank

Product category

Embedded Computing Systems

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Systems Design and Related Services (54151), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Embedded & Compute Modules (SoMs, COM Express/SMARC, industrial SBC modules) (IMAGAJAK)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Embedded Software & Firmware Tools (Compilers, Debug, RTOS tooling) (HDAHAFAE)

Keywords

• Embedded computing modules
• System on module
• Single board computer
• ARM-based IoT hardware
• Autonomous mobile robot modules

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. System-on-Module (SoM) Sales: Sale of ARM-based System-on-Modules in Qseven and µQseven form factors with integrated Rockchip processors. Revenue generated from hardware product sales with configurable software (BSP) options including Debian, Yocto, and Buildroot distributions.
2. Single-Board Computer (SBC) Sales: Sale of customized Single-Board Computers including the JAGUAR SBC series for autonomous mobile robot applications. Customizable hardware design with secure boot and latest BSP support.
3. Technical Support Services: Expert technical support services including from-concept-to-manufacturing assistance, hardware/software development, parts purchasing, and manufacturing support for industrial-grade intelligent modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CHERRY Embedded Solutions designs and manufactures ARM-based System-on-Modules (SOM TIGER, SOM PUMA, SOM RINGNECK) and Single-Board Computers (SBC JAGUAR) built on Rockchip System-on-Chips in Qseven and µQseven form factors for industrial IoT customers. Products integrate CPU, GPU, NPU, memory, storage and I/O, run Linux with Debian/Yocto/Buildroot support, and include an EAL6+ certified secure element with a 10-year availability guarantee. The company offers customizable hardware/software, from-concept-to-manufacturing support, and serves autonomous mobile robot, digital healthcare, digital signage, smart retail, video surveillance, and HMI applications.

Product overview

CHERRY Embedded Solutions offers a portfolio of high-quality System-on-Modules (SOMs) and Single-Board Computers (SBCs) built on ARM-based Rockchip System-on-Chips. The product line includes SOM TIGER (flagship module with RK3588 for high-performance AI and vision applications), SOM PUMA (versatile module with RK3399 for video processing), SOM RINGNECK (cost-effective module with PX30 for power-efficient IoT), and SBC JAGUAR (RK3588-based computer dedicated to autonomous mobile robots). All products share Qseven/µQseven form factors, include EAL6+ certified secure elements, run Linux with Debian/Yocto/Buildroot support, and feature long-term availability guarantees up to ten years. The portfolio serves six key application domains: Autonomous Mobile Robots, Digital Healthcare, Digital Signage, Human-Machine Interfaces, Smart Retail, and Smart Video Surveillance.

Differentiator

Problem solved

Functional benefit

Brands

• JAGUAR: Single-Board Computer (SBC) for autonomous mobile robots featuring RK3588 processor.
• TIGER
• PUMA
• RINGNECK

Products and services

• SBC JAGUAR High-performance Single-Board Computer based on the Rockchip RK3588 SoC, dedicated to autonomous mobile robots. Features real-time processing performance and special interfaces for connecting high-resolution cameras used in safe navigation, object recognition, and path planning.
• SOM TIGER Cutting-edge Linux-based System-on-Module delivering highest computational performance with Rockchip RK3588 SoC. Connects high-resolution cameras and provides deep learning capabilities for advanced robotics and smart systems including digital signage, HMI, and video surveillance applications.
• SOM PUMA Powerful and versatile System-on-Module based on Rockchip RK3399 Hexa-Core ARM SoC for applications that collect, process and output high-resolution video streams. Supports two cost-efficient MIPI-CSI high-resolution cameras and 4K resolution display at 60fps.
• SOM RINGNECK Cost-effective Linux-based System-on-Module for power-efficient IoT applications featuring Rockchip PX30 ARM-based SoC. Designed for balanced performance with Qseven form factor.
• DEVELOPMENT KIT Evaluation/Development Kit for CHERRY Embedded Solutions modules. Enables software development to begin before device hardware design is complete, allowing short time to market for embedded system projects.

Quantifiable outcome

• 10-year module availability with identical form, fit and function replacements
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RGo RoboticscoreStrategic or Co-development PartnerCHERRY Embedded Solutions partners with RGo Robotics to design optimized AI robotic systems. The partnership combines CHERRY's powerful hardware modules with RGo's Perception Engine software solution to enable more intelligent, robust, and safer next-generation mobile robots across various industries.
• Valens SemiconductorcoreStrategic or Co-development PartnerValens Semiconductor, RGo Robotics, and CHERRY Embedded Solutions announced a partnership to design optimized AI robotic systems. The collaboration leverages Valens Semiconductor's connectivity solutions, RGo's Perception Engine software, and CHERRY's embedded hardware modules.
• RutronikcoreChannel Partner/ Reseller/ DistributorCHERRY Embedded Solutions and Rutronik concluded a distribution agreement for reliable and secure modules for the global IoT market. Rutronik provides global distribution services for CHERRY's embedded solutions.
• CANLABminorOthersCANLAB has been a specialist in automotive and industrial solutions for over 14 years, relying on CHERRY Embedded Solutions' products for embedded system applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NVIDIA (Jetson platform): Jetson SoM family is the dominant reference platform for AI-enabled robotics and edge vision. While not a direct Qseven competitor, Jetson overlaps with CHERRY's TIGER/JAGUAR positioning in autonomous mobile robots and computer vision applications.
• Advantech: Global industrial computing incumbent offering embedded boards, SoMs, and SBCs across Qseven/SMARC alongside broader IoT and edge AI platforms. Larger scale and broader portfolio, but overlaps directly with CHERRY's industrial AMR, signage, and healthcare segments.
• NXP Semiconductors (i.MX): NXP's i.MX 8/9 application processor family powers many competing SoMs and is the de-facto choice for industrial and automotive modules. Represents both a silicon alternative and a basis for competing SoM vendors that overlap with CHERRY's portfolio.

Direct peers

• iBASE Technology: Embedded computing vendor producing SoMs, SBCs, and industrial panel PCs targeting digital signage, healthcare, and industrial IoT. Comparable product breadth and overlap with CHERRY's vertical specialization strategy.
• SECO: Italian embedded computing specialist offering Qseven, SMARC, and COM Express modules plus edge AI platforms. Direct competition in European industrial IoT and digital signage segments served by CHERRY.
• Toradex: Swiss embedded module vendor producing ARM-based SoMs in similar form factors targeting industrial IoT, medical, and transportation. Closely comparable on size, geography (DACH region), and product positioning around long-term availability and BSP support.
• DFI (Embedded): Taiwanese vendor of industrial motherboards, SBCs, and embedded modules serving smart retail, surveillance, and industrial automation. Competes head-on with CHERRY in digital signage and smart retail segments across global markets.
• congatec: German-headquartered vendor of Computer-on-Modules and SBCs in Qseven, COM Express, and SMARC form factors. Directly comparable product portfolio, European manufacturing footprint, and target verticals (industrial IoT, medical, transportation).

Emerging players

• Raspberry Pi (Compute Module): Compute Module line targets industrial and commercial IoT with a strong developer ecosystem. Competes with CHERRY in cost-sensitive signage, retail, and HMI segments where long-term availability and security are not primary buying criteria.
• UDOO (SECO spinoff ecosystem): Maker-to-industrial ARM board vendor with NXP and RK3588-based platforms targeting robotics and AI prototyping. Adjacent positioning where CHERRY's professional-grade modules overlap with developer-friendly, lower-cost boards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cherry-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHERRY Embedded Solutions