What Yedda does

Yedda Pte. Ltd. is a Singapore-headquartered Artificial Intelligence Augmentation company founded in 2018 by Roi Shuhami. The company operates an AI-powered visual data analytics platform that connects to clients' existing CCTV infrastructure and uses computer vision and machine learning to measure, analyze, and deliver real-time visibility into operational metrics across physical locations. The platform transforms passive video feeds into quantified KPIs, real-time alerts with video evidence, and management dashboards accessible via web and mobile, with an AI-human collaboration framework designed to reduce false positives.

Yedda delivers its offering through a verticalized product structure with industry-specific platforms — Yedda Food Retail (fresh.yedda.ai), Yedda F&B/QSR (qsr.yedda.ai), and Yedda Logistics (log.yedda.ai) — each supported by a suite of add-on modules addressing use cases such as queue management, hygiene compliance, forklift safety, loss prevention, drive-thru monitoring, and out-of-stock detection. A wholly-owned subsidiary, Yedda.FR, focuses on Food Retail AI Tools. Documented customers include DHL and Nestle (joint warehouse safety initiative in Thailand), major hypermarket and supermarket chains in Southeast Asia, and a leading food retailer, with case-study outcomes including 35% queue time reduction, 56% reduction in hygiene mistakes, and 100% elimination of forklift accidents at pilot sites.

The company operates a SaaS subscription model with quote-based pricing that scales with organization size, location count, and measurement scope. Go-to-market combines enterprise field sales for large corporates with a 14-day self-serve free trial as a product-led entry point. Yedda employs approximately 250 professionals across 11 countries (Singapore, Vietnam, Thailand, Hong Kong, Israel, Brazil, India, Mexico, Philippines, Portugal, Spain, UAE), serving 40+ large organizations in Southeast Asia, North America, and beyond. No external funding rounds have been publicly disclosed.

Name

Yedda

Legal name

Yedda Pte. Ltd.

Website

https://yedda.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Yedda is a Singapore-based AI company that connects to existing CCTV infrastructure to deliver real-time computer vision analytics for operational, safety, and compliance monitoring across food retail, F&B/QSR, logistics, and manufacturing customers in 11 countries.

Ownership category

akta.pro rank

Product category

AI Video Analytics Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Video Surveillance & Security Analytics (HDAAAEAE)

akta.pro secondary industries

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Object Detection & Tracking (HDAAAEAB), Video Understanding & Content Moderation (HDAAAEAF)

Keywords

• Computer vision analytics
• CCTV video monitoring
• Retail loss prevention
• Warehouse safety compliance
• Operational performance management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Yedda operates as a SaaS platform providing remote management tools on subscription basis. The platform is delivered as a plug-and-play solution with customizable features. Pricing is quote-based, varying by organization size, number of locations, and measurement requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Yedda offers an AI-powered visual data analytics SaaS platform that connects to clients' existing CCTV infrastructure to measure, analyze, and provide real-time visibility into operational metrics across physical locations. Using computer vision and machine learning, the platform transforms video feeds into actionable KPIs, real-time alerts with video evidence, and management dashboards for retail, food & beverage, logistics, and manufacturing operations.

Product overview

Yedda is an Artificial Intelligence Augmentation (AIA) company offering a unified SaaS platform that transforms existing CCTV infrastructure into real-time visual data analytics systems. The core Yedda AI Platform connects to clients' CCTV networks and uses computer vision to measure visual actions across physical operations. The company provides industry-specific solutions including Yedda F&B (for food service/QSR), Yedda Logistics (for warehousing and distribution), and Yedda Food Retail (for supermarkets and hypermarkets). Each industry solution includes specialized add-on modules: for F&B, modules cover BOH productivity, dine-in, drive-thru, and hygiene; for Logistics, modules address MHE safety, loading bay, storage area, and hygiene procedures; for Food Retail, modules include queuing management, loss prevention, operational standards, hygiene standards, and out-of-stock monitoring. All solutions share the common Yedda platform architecture delivering real-time alerts, customizable dashboards, and mobile access.

Differentiator

Problem solved

Functional benefit

Brands

• fresh.yedda.ai: Food Retail industry solution platform
• qsr.yedda.ai
• log.yedda.ai

Products and services

• Yedda AI Platform

Quantifiable outcome

• Queuing time reduced by 35% at hypermarket chain through real-time cashier deployment alerts
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• DHLcoreStrategic or Co-development PartnerDHL Thailand partnered with Yedda for safety monitoring in distribution centers. The safety project was so successful it won GOLD in DHL Thailand's internal CEO awards competition and advanced to regional review. Yedda monitors forklift safety, compliance, and operational standards at DHL facilities.
• NestlecoreStrategic or Co-development PartnerJoint safety initiative with DHL Thailand, where Yedda implements monitoring solutions for Nestle's distribution operations. Focus on forklift safety, hygiene procedures, and compliance monitoring.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verkada: Cloud-native video surveillance platform with embedded AI analytics (people counting, anomaly detection, operational alerts). Overlaps with Yedda's CCTV-based computer vision analytics, though Verkada also sells the underlying cameras and serves security use cases beyond retail/F&B/logistics.
• Cisco Meraki (MV Smart Cameras): Cisco's cloud-managed smart camera line bundles computer vision analytics (people counting, motion search, object detection) into a broader networking and security platform. Comparable to Yedda in CCTV-based operational analytics, with the bundling power and customer reach of a global incumbent.

Emerging players

• Placer.ai: Location analytics platform using computer vision and anonymized movement data for physical retail, F&B, and mall operators. Comparable to Yedda's footfall and traffic-pattern use cases, though Placer's data source is mobile signals rather than CCTV-based visual measurement.
• Standard AI: Computer vision platform for retail checkout and store operations, including loss prevention and in-store analytics. Comparable to Yedda's food-retail operational visibility stack, though Standard AI's flagship use case is autonomous checkout.
• Nauto: AI-powered video safety platform for commercial fleets and logistics, focused on driver behavior and collision avoidance. Comparable to Yedda's logistics safety use cases (forklifts, MHE areas, loading bays) for enterprise distribution and logistics operators.

Direct peers

• Trax: Retail-focused computer vision platform for in-store execution, shelf auditing, and operational analytics. Comparable to Yedda in vertical specialization (food retail / FMCG), AI-on-image approach, and enterprise customer profile including global CPG and grocery chains.
• Samsara: AI-enabled video telematics and operations platform for logistics, fleets, and physical operations. Closely comparable to Yedda's logistics offering — forklift and MHE safety, driver behavior monitoring, and SOP compliance — with overlapping enterprise customer segments (DHL, Nestle-class operators).
• Everseen: Computer vision AI platform focused on retail operations — loss prevention at checkout, shelf analytics, and operational visibility in physical stores. Closely comparable to Yedda's food-retail and F&B use cases, with overlapping enterprise retail customer base and similar product-led-with-enterprise-sales GTM.
• RetailNext: In-store analytics platform combining sensor data, traffic counting, and computer vision for brick-and-mortar retailers. Comparable to Yedda's food-retail traffic, queuing, and operational standards solutions, targeting the same large multi-location retail customers.
• Motive: AI dashcam and operations platform for logistics and field-service fleets, with safety, compliance, and productivity modules. Comparable to Yedda's MHE/loading-bay/storage-area safety offerings for distribution centers and large logistics customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yedda-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yedda