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Global Marketing Alliance

Full company profile

uuid000jlt2

Namestring
Global Marketing Alliance
Legal namestring
Global Marketing Alliance
Websiteurl
the-gma.com
Company typeenum
Private
Founded yearint
2007
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGodalming, United Kingdom
HQ citystring
Godalming
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
marketing news, marketing publications, marketing commentary, marketing content, marketing media
NAICS code1 code
  • Newspaper Publishers51311
SIC code1 code
  • Miscellaneous Publishing2741
Product category
Marketing Media and Publications
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Global Marketing Alliance (GMA) is a marketing media publisher that produces news, comment, and editorial content drawn from the Global Marketing Alliance and DMI publications. Its public-facing presence centers on the the-gma.com website, which currently displays a temporary maintenance page. No additional product, service, subscription, or feature details are described in the available source material.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
1AdAge
TypeBroad incumbent
Description

One of the largest and longest-running advertising and marketing trade publications globally. Comparable as a marketing trade media brand, but operates at substantially greater scale and brand recognition than GMA.

TypeDirect peer
Description

A US-based marketing training, education, and content publisher for marketing professionals. Comparable in audience, content category, and subscription/community monetization model.

TypeDirect peer
Description

A digital media and marketing trade publication covering the digital marketing and media industries. Comparable as a marketing trade news outlet targeting professionals in the same vertical as GMA.

TypeDirect peer
Description

A digital marketing news and intelligence publication serving marketing professionals. Comparable as a specialized digital marketing trade media outlet targeting the same practitioner base as GMA.

TypeDirect peer
Description

A digital marketing and ecommerce research, training, and publishing business. Comparable as a content-plus-training marketing media brand serving professional marketers.

TypeDirect peer
Description

A global advertising and marketing trade publication covering agency and brand marketing news. Comparable as a marketing trade media outlet targeting the same professional readership as GMA.

TypeDirect peer
Description

A long-running UK marketing trade title delivering news, analysis, and commentary to marketing professionals. Directly comparable in mission, geography, and content vertical to GMA's stated focus.

TypeDirect peer
Description

A UK-headquartered marketing and media trade publication covering news, opinion, and events for marketing professionals. Closely comparable to GMA in geography, target audience (marketing practitioners), and editorial category.

TypeDirect peer
Description

A UK-based digital marketing content, advice, and training platform serving marketing professionals. Comparable in audience (marketing practitioners) and content/training business model to GMA's implied offering.

TypeDirect peer
Description

A content marketing-focused publishing, training, and events business serving marketing professionals. Comparable in editorial focus (content marketing) and audience, with a similar training/events monetization layer.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Global Marketing Alliance

Marketing Media and Publicationsthe-gma.com

Global Marketing Alliance firmographics

Firmographics
Name
Global Marketing Alliance
Legal name
Global Marketing Alliance
Website
https://the-gma.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where Global Marketing Alliance is headquartered

Location

Headquarters

HQ city
Godalming
HQ country
United Kingdom
HQ region
Europe

Markets served

Global Marketing Alliance business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content

Global Marketing Alliance product offering

Product offering

Core offering

Global Marketing Alliance (GMA) is a marketing media publisher that produces news, comment, and editorial content drawn from the Global Marketing Alliance and DMI publications. Its public-facing presence centers on the the-gma.com website, which currently displays a temporary maintenance page. No additional product, service, subscription, or feature details are described in the available source material.

Differentiator

Problem solved

Functional benefit

Companies that use Global Marketing Alliance

Customer profile

Ideal customer profiles1 record

Global Marketing Alliance technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Global Marketing Alliance competitors and assessment

Company assessment

Broad incumbents

  • AdAge: One of the largest and longest-running advertising and marketing trade publications globally. Comparable as a marketing trade media brand, but operates at substantially greater scale and brand recognition than GMA.

Direct peers

  • MarketingProfs: A US-based marketing training, education, and content publisher for marketing professionals. Comparable in audience, content category, and subscription/community monetization model.
  • Digiday: A digital media and marketing trade publication covering the digital marketing and media industries. Comparable as a marketing trade news outlet targeting professionals in the same vertical as GMA.
  • ClickZ: A digital marketing news and intelligence publication serving marketing professionals. Comparable as a specialized digital marketing trade media outlet targeting the same practitioner base as GMA.
  • Econsultancy: A digital marketing and ecommerce research, training, and publishing business. Comparable as a content-plus-training marketing media brand serving professional marketers.
  • Campaign: A global advertising and marketing trade publication covering agency and brand marketing news. Comparable as a marketing trade media outlet targeting the same professional readership as GMA.
  • Marketing Week: A long-running UK marketing trade title delivering news, analysis, and commentary to marketing professionals. Directly comparable in mission, geography, and content vertical to GMA's stated focus.
  • The Drum: A UK-headquartered marketing and media trade publication covering news, opinion, and events for marketing professionals. Closely comparable to GMA in geography, target audience (marketing practitioners), and editorial category.
  • Smart Insights: A UK-based digital marketing content, advice, and training platform serving marketing professionals. Comparable in audience (marketing practitioners) and content/training business model to GMA's implied offering.
  • Content Marketing Institute: A content marketing-focused publishing, training, and events business serving marketing professionals. Comparable in editorial focus (content marketing) and audience, with a similar training/events monetization layer.

Market position

Customer concentration

Global Marketing Alliance social profiles

Digital presence

Global Marketing Alliance financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Global Marketing Alliance leadership team

Management profile

Number of profiles

Global Marketing Alliance funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Global Marketing Alliance M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Marketing Alliance

What does Global Marketing Alliance do?

Global Marketing Alliance (GMA) is a marketing media publisher that produces news, comment, and editorial content drawn from the Global Marketing Alliance and DMI publications. Its public-facing presence centers on the the-gma.com website, which currently displays a temporary maintenance page. No additional product, service, subscription, or feature details are described in the available source material.

Is Global Marketing Alliance a public or private company?

Global Marketing Alliance is a private company. It is classified as unknown and is currently operating.

When was Global Marketing Alliance founded?

Global Marketing Alliance was founded in 2007. It employs 1 to 10 people.

Where is Global Marketing Alliance based?

Global Marketing Alliance is headquartered in Godalming, United Kingdom, in the Europe region.

Who are Global Marketing Alliance's main competitors?

AdAge is listed as a broad incumbent. Direct peers are MarketingProfs, Digiday, ClickZ, Econsultancy, Campaign, Marketing Week, The Drum, Smart Insights and Content Marketing Institute.

Does Global Marketing Alliance have an API?

No public API is recorded for Global Marketing Alliance.

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