Sun Trips

What Sun Trips does

SunTrips is a German tour-operator brand operated by LMX Touristik GmbH, headquartered in Berlin with a registered office at Walter-Köhn-Str. 4D, 04356 Leipzig. Founded in 1998 as an Asia specialist and evolved into a broader international tour operator serving German-speaking individual travelers across destinations spanning Southeast Asia, the Indian Ocean, South Asia, Africa, North America, Central America and the Caribbean, South America, the Middle East, Oceania, and Europe. The company's purpose is to remove the planning burden of complex, multi-destination trips that standard beach packages do not serve, by packaging flights, hotels, transfers, and activities into insured German-law Pauschalreisen.

The product portfolio comprises seven core categories: Individual Round Trips (Individuelle Rundreisen), Combination Trips (Kombireisen), Island Hopping (Inselhopping), Car Rental Tours (Mietwagenrundreisen), Stopover Trips, Safari Tours, and Package Holidays. Underlying technology consists of a self-service online booking platform (kombireisen.suntrips.de) for search, customization, and booking, combined with phone and email-based inside-sales consultation delivered by experienced travel designers. Pricing is per-person and ranges from approximately €707 for an 8-day Burgundy self-drive tour up to and beyond €5,014 for a 22-day Classic South Africa & Mauritius itinerary, with all bookings structured as insured package travel.

SunTrips runs a sales-led go-to-market combining direct digital channels (website, SEO, email newsletter via rapidmail, Facebook) with a high-touch inside-sales team (phone +49 30 887 117 0, Mon-Fri 10:00-18:30) and a referral channel through German travel agencies (Reisebüros). All payment processing is through standard rails (Visa, Mastercard, SEPA Direct Debit, bank transfer). Revenue is generated almost entirely from one-time package tour sales; no recurring subscription, no funding rounds, no M&A, and no external investors are disclosed. The company employs between 11 and 50 people and operates as a privately held entity within the LMX Touristik GmbH group, with no stock exchange listing.

Name

Sun Trips

Legal name

LMX Touristik GmbH

Website

https://suntrips.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SunTrips is a German tour-operator brand of LMX Touristik GmbH, founded in Berlin as an Asia specialist and now selling customizable package tours, island hopping, and self-drive trips to destinations worldwide to German-speaking individual travelers.

Ownership category

akta.pro rank

Product category

Tour Operator / Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Package tour operator
• Customized travel packages
• Round trip booking
• Island hopping tours
• Self-drive tours

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Package Tour Sales (Pauschalreisen): SunTrips generates revenue through selling comprehensive travel packages that include flights, hotels, tours, transfers, and sometimes rental cars. These are structured as package holidays (Pauschalreisen) with price points ranging from approximately €707 to over €5,000 per person depending on destination, duration, and inclusions. All bookings are insured as package travel, providing additional revenue security.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SunTrips is a German tour operator that designs and sells individually customizable package holidays (Pauschalreisen) covering round trips, combination trips, island hopping, car rental tours, stopover trips, and safari packages. The packages bundle flights, hotels, transfers, and selected activities and are insured under German package travel law. Customers can book pre-designed packages via an online booking platform or request customized itineraries from travel designers via phone or email.

Product overview

Sun Trips is a German travel tour operator offering individually customizable travel packages. The core product portfolio consists of Individual Round Trips, Combination Trips (Kombireisen), Island Hopping, Car Rental Tours (Mietwagenrundreisen), Stopover Trips, Safari Tours, and Package Holidays. These products are available as pre-configured packages that customers can book directly or customize according to their preferences. The company operates as a tour operator (Reiseveranstalter) with a focus on international destinations across Asia, Africa, Americas, Europe, and Oceania, offering package travel insured under German law.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Round Trips (Individuelle Rundreisen) Customized individual round trips to destinations worldwide, allowing travelers to explore multiple destinations on a single journey; targeted at individual travelers seeking more than a standard beach vacation.
• Combination Trips (Kombireisen) Pre-packaged or customizable combination travel packages that merge multiple destinations, such as city tours with beach holidays; targeted at travelers wanting multi-destination experiences.
• Island Hopping (Inselhopping) Multi-island travel packages enabling visits to several islands within a single trip, available for regions including Greece, Thailand, Indonesia, and Spain's Canary and Balearic Islands; targeted at travelers wanting to visit multiple islands on one holiday.
• Car Rental Tours (Mietwagenrundreisen) Self-drive tour packages including vehicle rental, accommodations, and flights for flexible exploration of destinations including Europe, Canada, USA, and other international locations; targeted at independent travelers wanting road-trip flexibility.
• Stopover Trips Travel packages that include layovers in transit cities like Dubai, Singapore, Hong Kong, and Bangkok, combining stopover visits with main destinations; targeted at travelers wanting to add city visits en route.
• Safari Tours (Safaris in Afrika) African safari packages combined with beach holidays in destinations such as Kenya, Tanzania, and Madagascar; targeted at adventure and nature enthusiasts.
• Package Holidays (Pauschalreisen) Fully packaged travel arrangements including flights, hotels, tours, and transfers, insured as package travel per German law; the overarching product structure under which all SunTrips packages are sold.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Regional players

• HolidayCheck: German-speaking travel platform offering package tours, hotel bookings, and round trips, comparable in target market to Sun Trips but operating more as an OTA/booking platform than a dedicated tour operator.

Direct peers

• weg.de: German online travel agency and tour operator offering package holidays, combination trips, and individual round trips, with comparable product structure and German-speaking customer base, directly competing with Sun Trips' multi-destination packages.
• Schauinsland-Reisen: German tour operator specializing in package holidays and individual travel with a focus on long-haul destinations, overlapping directly with Sun Trips' product portfolio of multi-day combination tours.
• Studiosus Reisen: German tour operator specializing in guided cultural and individual round trips to Asia, Africa, and the Americas, sharing Sun Trips' focus on multi-destination, experience-led travel for German-speaking customers.
• Tour Vital: German tour operator offering individual round trips and package holidays to Asia, Africa, and the Americas, with overlapping destinations and a similar focus on combination tours for German-speaking travelers.

Broad incumbents

• DER Touristik: One of Germany's largest travel conglomerates offering package tours, individual round trips, and combination holidays globally, competing with Sun Trips across multiple price points and destinations but with much greater scale.
• TUI Deutschland: Germany's leading tour operator offering a comprehensive range of package holidays, combination trips, and individual round trips, overlapping with Sun Trips' product offering but at significantly larger scale and broader marketing reach.
• FTI Touristik: Major German tour operator offering package tours, round trips, and individual holidays across many of the same destinations as Sun Trips, including Africa, Asia, and the Americas, with significantly greater scale.
• Check24 Reisen: Large German travel comparison and booking platform that sells package holidays, round trips, and combination tours, competing with Sun Trips for German-speaking customers seeking multi-destination holidays.

Others

• LMX Touristik: Parent company and operator of the SunTrips brand, running a German tour operator business with package tours and round trips; included as the corporate parent that owns and runs the subject brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SunTripsReisen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Trips