LMX Reiseservice

What LMX Reiseservice does

LMX Reiseservice, operating under the legal name LMX Touristik, is a German online travel agency (OTA) that sells package holidays, hotel-only stays, and combination tours primarily to consumers in the DACH region (Germany, Austria, Switzerland). The company's primary product is the lmx.de website, which functions as a search and booking platform aggregating inventory from multiple travel suppliers across more than 20 destinations spanning the Mediterranean, North Africa, the Middle East, the Caribbean, and the Indian Ocean. Departures are offered from 80+ European airports, with pricing tiers ranging from approximately 450 EUR per person for budget Egypt packages to 1,500-3,000+ EUR per person for luxury long-haul destinations such as the Maldives, Mauritius, and the Seychelles.

The platform is structured across multiple product surfaces: pauschal.lmx.de for package holidays (flights + hotel + transfers), hotel.lmx.de for hotel-only bookings, and urlaub.lmx.de for themed vacation search (family, adults-only, wellness, beach, sports). A dedicated sub-brand, SunTrips (suntrips.de), addresses long-haul and combination travel including Nile cruises, multi-destination tours, and fly-and-drive packages. The company also operates a B2B portal at lmx-agent.com for travel agent partners. Underlying technology is not disclosed beyond standard OTA search and filtering capabilities; no proprietary AI/ML, data assets, or technical differentiators are mentioned in the available source material.

LMX generates revenue primarily through transaction-based commissions on package holiday bookings, hotel-only reservations, and higher-value combination tours sold through the SunTrips brand. The go-to-market is dual-channel: direct-to-consumer via lmx.de with SEO-driven destination content marketing and organic social (Facebook, Instagram) as top-of-funnel channels, and B2B via the travel agent portal for bottom-of-funnel distribution. LMX is a privately held company operating as part of the Mondiani Travel Group, with no public listing, no disclosed funding rounds, and no named institutional investors in the source material.

Name

LMX Reiseservice

Legal name

LMX Touristik

Website

https://lmx.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LMX Reiseservice (LMX Touristik) is a German online travel agency selling package holidays, hotel-only stays, and combination tours to DACH consumers across 20+ destinations, operating the lmx.de consumer site and SunTrips long-haul sub-brand within the Mondiani Travel Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Package Holiday Bookings: LMX generates revenue through commission-based sales of package holidays that include flights, accommodation, and transfers. The platform aggregates inventory from multiple suppliers and earns a margin on each booking. Prices are displayed per person (p.P.) with various packages ranging from budget to luxury segments.
2. Hotel-Only Bookings: Revenue is earned from hotel-only bookings where customers arrange their own transportation. The platform provides a search and booking interface for accommodations across various destinations.
3. Combination and Round Trips (SunTrips): The SunTrips brand (suntrips.de) offers complex combination trips including multi-destination tours, Nile cruises, and self-drive itineraries. These higher-value bookings contribute additional transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LMX Reiseservice (operating as LMX Touristik) is a German online travel agency that sells package holidays (Pauschalreisen) including flights, hotel accommodation, and airport transfers to sun-and-beach destinations across the Mediterranean, North Africa, the Middle East, the Caribbean, and the Indian Ocean. It also offers hotel-only bookings (Nur Hotel/Eigenanreise), family and themed vacation searches, and long-haul combination tours under the SunTrips sub-brand, including multi-destination tours and Nile cruises. Revenue is earned via commission-based transactions on bookings aggregated from multiple travel suppliers.

Product overview

LMX Touristik operates LMX.de as its primary German online travel agency for last-minute and package holidays, with hotel-only (hotel.lmx.de) and vacation search (urlaub.lmx.de) as supporting booking channels. The SunTrips sub-brand extends the portfolio into long-haul and combination travel including multi-destination tours, round trips, and fly-and-drive packages. Together, these products provide coverage from short-haul sun destinations (Egypt, Turkey, Greece, Spain, Italy) to long-haul combination trips (Thailand, Vietnam, Costa Rica, Cuba) and combination travel packages.

Differentiator

Problem solved

Functional benefit

Brands

• SunTrips: Fern- & Kombireisen - Long-haul and combination travel packages operated under the LMX brand

Products and services

• LMX.de Main Travel Portal Primary German online travel agency website offering last-minute and package holiday bookings across sun-and-beach destinations in the Mediterranean, North Africa, the Middle East, the Caribbean, and the Indian Ocean.
• SunTrips Sub-brand of LMX Touristik specializing in long-haul and combination travel packages, including multi-destination tours, round trips, Nile cruises, and fly-and-drive itineraries to destinations such as Thailand, Vietnam, Costa Rica, Cuba, and the Seychelles.
• Pauschalreisen (Package Holidays) Dedicated booking engine for complete package holidays that bundle flights, hotel accommodation, and airport transfers for sun-and-beach destinations.
• Nur Hotel (Hotel-Only / Eigenanreise) Self-drive hotel booking service that allows travelers to book accommodations without included flights, targeted at independent travelers arranging their own transportation.
• Urlaub (Themed Vacation Search) Vacation search platform offering category filters for family holidays, adults-only, wellness, beach, and sporting vacations to help travelers find theme-specific package deals.
• LMX Travel Agent Portal B2B partner portal enabling registered travel agents to search availability, make reservations, and manage customer bookings on behalf of their own clients.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mondiani Travel GroupcoreOthersLMX.de is identified as 'Part of Mondiani Travel Group,' indicating it is a subsidiary or brand within this larger travel group. Mondiani Travel Group appears to be a pan-European or DACH-region travel company that owns multiple travel brands including LMX and SunTrips.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vtours: German tour operator selling package holidays, hotel-only stays, and combination tours through a D2C website plus travel agent portal. Highly comparable to LMX on platform architecture (multi-product OTA with B2B agent login), destination mix, and DACH go-to-market.
• DER Touristik: DACH-focused tour operator and travel agency group offering package holidays, hotel-only bookings, and round-trip tours. Comparable to LMX as a competitor in the German package holiday segment and as a fellow diversified travel brand under a larger parent (REWE Group).
• Alltours: German tour operator specializing in package holidays to Mediterranean, North African, and Canary Islands destinations with a strong D2C plus travel-agent distribution model. Directly comparable to LMX in target segments (sun-and-beach families and couples) and DACH customer base.
• HolidayCheck Group: DACH-focused online travel platform combining hotel reviews, package holiday booking, and proprietary hotel offerings. Comparable to LMX as a DACH OTA competing for the same package-holiday traveler with overlapping Mediterranean and long-haul inventory.
• Schauinsland-Reisen: Privately held German tour operator focused on package holidays and last-minute beach trips in the Mediterranean, North Africa, and long-haul markets. Directly comparable to LMX in product mix (Pauschalreisen), customer base (DACH package holiday travelers), and distribution (D2C plus travel agent).
• FTI Touristik: German tour operator offering package holidays, hotel-only bookings, and combination tours across Mediterranean, North African, and long-haul destinations. Closely comparable to LMX in destination mix, DACH customer base, and Pauschalreisen product structure.

Broad incumbents

• TUI: Global integrated tourism group with strong DACH tour operator and OTA presence, owned hotels, cruise ships, and airline capacity. Overlaps with LMX in package holidays and combination tours but operates at materially larger scale with vertically integrated inventory.
• Expedia Group: Global OTA group with European presence and consumer brands competing for DACH package holiday demand. Comparable to LMX as a transactional OTA competitor with broader global inventory but a less specialized DACH package-holiday focus.
• Booking.com: Largest global OTA with deep penetration in the DACH market for hotel-only and package bookings. Overlaps with LMX in hotel-only (hotel.lmx.de) and adjacent package offerings, though operating at vastly greater scale across many verticals.
• Check24: Germany's largest comparison and booking portal across insurance, travel, and financial products. A broad incumbent competing with LMX in package holiday and hotel comparison, with significantly larger marketing reach and a more diversified product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LMX.de
• Instagraminstagram.com/lmxtouristik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMX Reiseservice