Bay City Basketball

What Bay City Basketball does

Bay City Basketball is a non-profit 501(c)(3) youth basketball organization founded in 2010 in San Francisco, California, serving more than 500 youth players annually across the San Francisco Bay Area (SF, East Bay, Marin, Peninsula). The organization fields 25-30 competitive travel and club teams for boys and girls in grades 2nd-8th, a high school boys AAU program (Bay City Warriors) competing in the Adidas Gold Gauntlet circuit, and a high school girls program that is one of only 32 programs nationally invited to the Adidas 3SSB (3-Stripes Select) circuit. Supporting the team programs is a portfolio of summer camps (co-ed and girls-only), an Academy developmental program, clinics and workouts, a Smaller Ballers K-2nd grade program, the Albany Sunday Youth Basketball League, and a tournament/league business operated under a subsidiary brand, BCB Events, that runs nine annual events including The City Championship, Bay Area Fall Classic, and Memorial Weekend Golden Gate Classic.

The company monetizes through a mix of recurring team registration fees (travel teams carry higher price points than club teams due to longer seasons and tournament participation), seasonal Academy fees ($375-$750), one-time camp registrations ($399-$999), tournament entry fees ($275-$400 per team plus spectator admission), and league registrations ($225 per season). Distribution is direct-to-consumer through the LeagueApps online registration platform and the Exposure Events scheduling platform for tournaments, with venue partnerships across more than a dozen Bay Area schools, gyms, and recreation centers. The organization owns and operates a 3,600+ square foot training facility at 4550 Geary Blvd in San Francisco's Inner Richmond District. Over $1.5 million in scholarships has been distributed, and the program has produced 40+ female collegiate players in the past nine years and 100+ college-bound male players including 20+ at the Division I level.

The business is founder-led by Executive Director Matt Durell (founded the organization in 2009/2010 with 8 teams) and operates with a small full-time administrative staff (11-50 employees). Key personnel include COO Jon Shogan, Girls Program Director Will Watkins (coaching since 2011, director since 2013), Director of Operations Nick Caruso, Director of Camps and Clinics Richard Robinson, and Director of Player and Coach Development Paul Cortes. The organization has no external investors or parent company; funding comes from program fees, donations, and fundraiser events such as Warriors Night and Valkyries Night at Chase Center. Technology infrastructure is limited to third-party SaaS tools (LeagueApps, Exposure Events) with no proprietary technology stack.

Name

Bay City Basketball

Legal name

Bay City Basketball

Website

https://baycitybasketball.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay City Basketball is a San Francisco-based non-profit youth basketball organization serving 500+ players annually across the Bay Area through competitive travel/club teams, camps, tournaments, and leagues for grades K-12, including Adidas-sponsored high school boys and girls elite programs.

Ownership category

akta.pro rank

Product category

Youth Basketball Development & Training

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAF

Youth & Amateur Sports Tournaments

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth basketball programs
• Basketball camps clinics
• Basketball tournaments leagues
• Competitive travel teams
• Player development training

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Team Registration Fees: Fees for participation in club and travel basketball teams, with different cost structures for travel teams (higher - longer season, more tournaments) vs club teams (lower - shorter season, local play)
2. Summer Basketball Camps: Co-ed and girls-only summer camp programs with tiered pricing for full-day and reduced-day options across multiple weeks in June and July
3. Tournament Entry Fees: Team fees for tournaments like Bay Area Fall Classic ($275-$325 per team depending on volume), with spectator admission charges ($5-$15)
4. League Registration Fees: The City League with spectator admission fees ($7-$17) and team participation; Albany Sunday Youth Basketball League at $225 per full season
5. Academy Program Fees: Academy Teams (2 practices per week) – $750; Academy teams (Sunday only) – $375 per season
6. Scholarship Fundraising: Fundraising through events like Valkyries Night and Warriors Night at Chase Center, with portion of ticket sales going to scholarship fund. Have provided over $1.5 million in scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bay City Basketball is a non-profit youth basketball organization that fields competitive club and travel teams for boys and girls in grades 2nd-11th, and operates summer camps, developmental academy teams, skills clinics, and a portfolio of branded basketball tournaments and leagues (BCB Events) across the San Francisco Bay Area. The organization is sponsored by Adidas and competes in the Adidas 3SSB girls circuit and the Adidas Gold Gauntlet boys circuit, providing college-recruitment exposure for elite high school players. Financial aid and scholarships (over $1.5 million provided) are available across all programs.

Product overview

Bay City Basketball is a non-profit 501(c)(3) youth basketball organization offering a comprehensive portfolio of programs. The core offerings include competitive travel and club team programs for boys and girls (grades 2nd-11th), divided into three main programs: Youth Boys & Girls Team Program, Bay City Warriors (High School Boys), and Girls High School Program (Adidas 3SSB). Supporting these team programs are BCB Events tournaments and leagues (Spring Tip-Off, City Championship, Memorial Weekend Golden Gate Classic, Summer Championship, City League, Fall Classic, Halloween Havoc, Winter Jam), camps programs (co-ed summer camps, all-girls camps), Academy developmental teams, clinics and workouts, Smaller Ballers for K-2nd grade, and the expanding Bay City East Bay Program with the Albany Sunday Youth Basketball League. The organization also hosts special community events and fundraisers. Financial aid and scholarships are available, with over $1.5 million provided to ensure access regardless of financial background.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Boys & Girls Team Program Travel and club basketball teams for boys and girls in grades 2nd-8th, offering competitive play against the best competition in the Bay Area with practices in San Francisco proper. Travel teams (2-3 trips per season, more tournaments) and club teams (local schedule, fewer tournaments) are available, with team placement through seasonal tryouts.
• Bay City Warriors (High School Boys Program) High school boys AAU program for experienced players aiming to play college basketball, competing in the Adidas Gold Gauntlet circuit with NCAA Live Period attendance for college coach exposure. Includes highlight tape creation and social media promotion to support college recruitment.
• Girls High School Program (Adidas 3SSB) Adidas-sponsored 3SSB (3-Stripes Select) program for serious female players pursuing college basketball, one of only 32 programs nationally invited to the circuit. The program attends NCAA Viewing events for recruitment exposure and includes Adidas uniforms and gear.
• BCB Events Tournaments & Leagues Organized basketball tournaments and leagues including Spring Tip-Off, The City Championship, Peninsula Takeover, Memorial Weekend Golden Gate Classic, Summer Championship, The City League, Bay Area Fall Classic, Halloween Havoc, and Winter Jam. Events serve boys and girls 2nd-11th grade across San Francisco, East Bay, and Peninsula locations.
• Summer Basketball Camps Co-ed summer basketball camps for youth players (grades 3rd-8th), held in June and July with tiered pricing for full-day ($899-$999) and reduced-day ($939) options across multiple two-week sessions. Held at Holy Trinity Gym in San Francisco.
• Girls Summer Camp All-girls summer camp for grades 2nd-8th, taught by experienced San Francisco girls staff coaches. Offered as 4-day weeks (Mon-Thurs) with full-day 9am-3pm sessions at Holy Trinity Church.
• Academy Program Developmental team program for players preparing to make competitive teams, focusing on fundamental building, team concepts, and confidence development. Academy Teams (2 practices per week) are priced at $750 per season and Sunday-only Academy at $375 per season.
• Clinics & Workouts Small group skill training including Mindfulness Yoga and Meditation, August Workout Series, and Bay City Albany Sunday Workouts, offered as supplementary skill-development sessions.
• Smaller Ballers Program Skill training program for kindergarten through 2nd grade, using 8-foot hoops and 27.5 size basketballs to teach basic fundamentals through fun games. Week 1 at $399, Week 2 at $499, and 2-Week Package at $790.
• Bay City East Bay Program Expanded programming in the East Bay (Albany, Berkeley, El Cerrito) including club teams, Albany Sunday Youth Basketball League, East Bay Summer Camp, and free basketball clinics, designed to provide quality basketball programming without traveling to San Francisco.
• Albany Sunday Youth Basketball League Fall and winter Sunday league at Albany High School for boys and girls grades 2nd-8th, featuring fundamentals and live 5v5 games. Full season priced at $225 (8-9 sessions at $37.50 each), with $40 drop-in option.

Quantifiable outcome

• 40+ girls have played collegiately in the past 9 years under coach Will Watkins
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• AdidascoreGTM or Marketing PartnerAdidas is the official uniform and gear sponsor for Bay City Warriors (boys HS program) and the girls HS program. Both programs receive Adidas uniforms, gear items, and team shoes. The girls program is part of the prestigious Adidas 3SSB (3-Stripes Select) circuit.
• NBBA (NorCal Basketball Association)coreStrategic or Co-development PartnerNBBA is a co-presenter of the Memorial Weekend Golden Gate Classic tournament, working with Bay City to organize this major event.
• Fairfield BallerscoreStrategic or Co-development PartnerCo-presenter of the Memorial Weekend Golden Gate Classic tournament alongside Bay City and NBBA.
• LakeshowminorStrategic or Co-development PartnerPartnered with Lakeshow and NorCal Elite to present the Summer Championship tournament.
• EsfaceminorStrategic or Co-development PartnerPartnered with Esface, Bulldogs, and Coastside to present the Peninsula Takeover tournament.
• BulldogsminorStrategic or Co-development PartnerPartnered with Bulldogs alongside Esface and Coastside for Peninsula Takeover event.
• CoastsideminorStrategic or Co-development PartnerPartnered with Coastside alongside Esface and Bulldogs for Peninsula Takeover event.
• NorCal EliteminorStrategic or Co-development PartnerPartnered with NorCal Elite alongside Lakeshow to present the Summer Championship tournament.
• Occidental CollegeminorOthersFormer Bay City player Triana Anderson played basketball at Occidental College, representing successful pathway from BCB to collegiate play.
• University of San FranciscominorOthersBay City hosts USF Night community events at War Memorial Gymnasium featuring USF Men's and Women's basketball games with BCB halftime activities.
• Golden State ValkyriesminorGTM or Marketing PartnerBay City hosts fundraising nights at Chase Center for Golden State Valkyries WNBA games, with portion of ticket sales benefiting BCB Scholarship Fund.
• Golden State WarriorsminorGTM or Marketing PartnerBay City hosts annual Warriors Night fundraiser at Chase Center, with portion of ticket sales benefiting scholarship fund. Includes pre-game experiences for BCB families.
• UC Berkeley (Cal Women's Basketball)minorOthersBay City East Bay hosts Annual Cal Women's Basketball Night at Haas Pavilion, with halftime scrimmage featuring BCB 12u Girls and pre-game fan experiences.
• Perform 4 LifeminorStrategic or Co-development PartnerBay City partners with Perform 4 Life to offer the Get Ahead athletic development program, providing basketball-specific exercise and training for youth players.
• Albany High SchoolminorOthersAlbany HS serves as venue and partner for Sunday Youth Basketball League and workouts. Portion of league proceeds support Albany HS boys and girls basketball programs.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Atherton Bulldogs: Peninsula-based Bay Area youth basketball club that partners with Bay City on Peninsula Takeover tournaments. Comparable as a community-level Bay Area club program serving youth travel and tournament players in adjacent geography.
• NorCal Elite: Northern California AAU program that partners with Bay City on tournaments (Summer Championship). Directly comparable as a regional Northern California youth basketball club with travel team, tournament, and showcase offerings.
• NY Rens: Elite national AAU program based in New York with shoe-circuit affiliations and a strong college placement track record. Comparable as a top-tier national club basketball organization competing in the same shoe-circuit ecosystem for elite youth talent.
• Lakeshow Basketball: California-based youth basketball program partnering with Bay City on Summer Championship tournaments. Comparable as a regional AAU/travel basketball organization targeting competitive youth players in the same geography.
• Compton Magic: Legendary Southern California AAU program with strong shoe-circuit (Nike EYBL) affiliations and a long track record of producing college and NBA talent. Comparable as a top-tier California AAU club competing for elite youth basketball players.
• Oakland Soldiers: Well-established Bay Area AAU basketball program founded in 1997, fielding competitive travel teams across multiple age groups. Directly comparable to Bay City as a California-based club basketball organization serving elite youth talent with shoe-circuit affiliations.
• Belmont Shore Basketball Club: Long-running Southern California AAU basketball club with national tournament participation and Nike EYBL affiliation. Comparable as a California-based club basketball organization with competitive team, tournament, and college exposure programming.

Broad incumbents

• Jr. NBA: The NBA's official youth basketball participation program providing league play, curriculum, and events for millions of children globally. Comparable as a national-scale youth basketball organizer competing for grassroots player participation in the same K-12 demographic.
• Nike EYBL (Elite Youth Basketball League): Nike's flagship national elite youth basketball circuit, the principal competitor to Adidas 3SSB. Comparable as the dominant national platform for elite high school basketball competition that Bay City's programs must benchmark against for talent and reputation.
• Adidas 3SSB Circuit: Adidas's invite-only elite national girls basketball circuit that Bay City's girls HS program participates in. Comparable as the broader competitive ecosystem Bay City competes within for elite HS girls basketball talent and exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baycitybball
• YouTubeyoutube.com/channel/UCnAeuAFm9AmtoI0TNqQ_MIw
• Facebookfacebook.com/baycitybasketball
• LinkedInlinkedin.com/company/bay-city-basketball
• Instagraminstagram.com/baycitybball/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay City Basketball