What Golden State Valkyries does

The Golden State Valkyries are a professional women's basketball franchise and the WNBA's newest expansion team, debuting in the 2025 season at Chase Center in San Francisco. The franchise is privately held and owned by Joe Lacob — also the controlling owner of the NBA's Golden State Warriors — making the Valkyries the sixth WNBA team affiliated with an NBA parent organization. The team operates as an integrated component of the Warriors organization, sharing Chase Center as its home arena, the Ticketmaster ticketing platform, the Chase Center mobile app, and the Warriors Community Foundation for fan and community engagement.

The franchise's core product is live professional basketball delivered through a tiered ticketing portfolio: season tickets, single-game tickets, mini-plans, group tickets, and premium suites at Chase Center. Complementary revenue is generated through the Valkyries Shop direct-to-consumer e-commerce storefront (jerseys, apparel, and accessories across women's, men's, and kids categories), corporate sponsorships led by Kaiser Permanente as presenting sponsor alongside Chase, Chase Freedom, and Origen Botanical Vodka, and league-level broadcasting and media rights distributed across KPIX+, KMAX, 95.7 The Game, ESPN, ABC, USA, NBC, Peacock, Prime Video, ION, and WNBA League Pass. Go-to-market is direct-to-consumer across physical ticketing, retail, mobile app, and multi-platform social channels (Instagram, X, Facebook, YouTube, TikTok), supplemented by Valkyries Insider email and Valkyries SMS programs and community watch-party activations.

Commercially, the franchise has executed at an exceptional level for an expansion entrant: 37 consecutive home sellouts, 18,064 average fans per game, and 500,000+ cumulative fans through the gates since launch. On the court, the Valkyries set the WNBA record for most wins by an expansion team in a debut season (23), became the first expansion team in league history to reach the playoffs, and in their second season entered the All-Star break at 19-8 (second in the WNBA) on a franchise-record nine-game winning streak, with league-leading defense per the WNBA GM survey.

Name

Golden State Valkyries

Legal name

Golden State Valkyries

Website

https://valkyries.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

The Golden State Valkyries are a privately held WNBA expansion franchise launched in 2025, owned by Joe Lacob and operated as part of the Golden State Warriors organization. They play home games at Chase Center in San Francisco, monetizing tickets, merchandise, sponsorships, and broadcasting across the Bay Area and national media.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional basketball
• Women's sports
• Live sports entertainment
• Sports ticketing
• Team merchandise

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to home games at Chase Center including season tickets, single game tickets, mini-plans, group tickets, and premium suites
2. Merchandise Sales: Direct-to-consumer merchandise sales through the Valkyries Shop including jerseys, apparel, and accessories
3. Broadcasting and Media Rights: WNBA broadcast rights and local TV/radio partnerships including KPIX+, KMAX, 95.7 The Game, ESPN, ABC, USA, NBC, Peacock, Prime Video, and ION
4. Sponsorships: Corporate sponsorships with partners including Chase, Kaiser Permanente, Chase Freedom, and Origen Botanical Vodka

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Golden State Valkyries are a WNBA professional women's basketball franchise that operates home games at Chase Center in San Francisco. They monetize live sports entertainment through season tickets, single-game tickets, mini-plans, group tickets, premium suites, branded merchandise, and broadcasting/media rights, supplemented by corporate sponsorships.

Product overview

The Golden State Valkyries offer a portfolio of live sports entertainment products centered around professional basketball. The core product is game attendance through various ticketed offerings: season tickets, single-game tickets, mini-plans, group tickets, and premium suites at Chase Center. Supporting the fan experience is the Valkyries Shop, an official merchandise retail operation selling jerseys, apparel, and accessories across women's, men's, and kids categories. For remote fans, WNBA League Pass provides streaming access to live and archived game content.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Full-season ticket packages granting access to all regular season home games at Chase Center for dedicated fans.
• Single Game Tickets Individual game admission tickets for Valkyries home games at Chase Center, sold directly to consumers.
• Mini-Plans Multi-game ticket packages with reserved seats for select home matchups at Chase Center.
• Group Tickets Discounted bulk ticket purchases for groups attending Valkyries home games at Chase Center.
• Premium Suites Luxury suite rentals at Chase Center for private group and corporate experiences during Valkyries games.
• Valkyries Shop Official online merchandise store selling Valkyries jerseys, apparel, and accessories across women's, men's, and kids categories directly to fans.
• WNBA League Pass Subscription streaming service providing access to live and archived WNBA games including Valkyries matchups.

Quantifiable outcome

• 37 consecutive home sellouts
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Chase CentercoreStrategic or Co-development PartnerHome arena partnership with Chase Center in San Francisco for all home games. The venue provides world-class facilities and is central to the team's home court advantage.
• Golden State WarriorscoreStrategic or Co-development PartnerNBA parent team affiliation providing organizational support, brand strength, and operational infrastructure. Warriors ownership group led by Joe Lacob and Peter Guber.
• Kaiser PermanentemajorGTM or Marketing PartnerPresenting sponsor of Valkyries as seen on official website. Kaiser Permanente sponsors team events and promotional activities.
• Chase FreedommajorGTM or Marketing PartnerSponsor providing promotional items and giveaways at home games including T-shirt distributions.
• Origen Botanical VodkaminorGTM or Marketing PartnerPresenting sponsor for All-Star Watch Party events, featuring fan activations and giveaways.
• CURYJminorStrategic or Co-development PartnerNon-profit charitable beneficiary chosen by Valkyries players for Commissioner's Cup charitable contributions. Organization builds community and mobilizes young leaders to end youth criminalization and mass incarceration.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for all ticket sales including season tickets, single game tickets, mini-plans, and group tickets.
• WNBAcoreStrategic or Co-development PartnerLeague affiliation as the WNBA's newest expansion team. League provides broadcast rights, scheduling, and regulatory framework.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indiana Fever: The Indiana Fever experienced a Caitlin Clark-driven surge in viewership, attendance, and franchise valuation (recently sold at a reported ~$175M). They exemplify the women's basketball fan-engagement and valuation inflection the Valkyries are positioned to capture.
• Seattle Storm: The Seattle Storm are a two-time WNBA champion based in the Pacific Northwest. As a Western Conference peer with deep historical brand equity, they offer a direct comparison for West Coast fan development and competition.
• Phoenix Mercury: The Phoenix Mercury are a Western Conference WNBA franchise and were the Valkyries' home-opener opponent. They share comparable demographic and venue characteristics as a major-market Western team.
• Minnesota Lynx: The Minnesota Lynx are a multi-time WNBA dynasty and were the Valkyries' first-round playoff opponent in their inaugural 2025 season. They represent the historical standard of sustained WNBA excellence.
• Los Angeles Sparks: The LA Sparks are a major-market WNBA franchise recently sold at a high valuation. As a fellow California-based WNBA team with shared media market overlap, they are a direct peer for sponsorship and audience competition dynamics.
• Chicago Sky: The Chicago Sky are a WNBA franchise that was recently sold, illustrating the league-wide franchise valuation repricing. They offer a peer benchmark for major-market WNBA operations and ownership transitions.
• Las Vegas Aces: The Las Vegas Aces are the WNBA's reigning dynasty, having won multiple championships in recent years under coach Becky Hammon. Valkyries head coach Natalie Nakase is a former Aces assistant, and the Aces represent the competitive benchmark the Valkyries are chasing on court.
• New York Liberty: The New York Liberty are a top-market WNBA franchise and recent champions playing at Barclays Center. They are the most analogous peer in terms of major-market operations, premium venue economics, and championship contention profile.

Emerging players

• Portland Fire: The Portland Fire are a WNBA expansion team debuting alongside the Valkyries' cohort. They are the most directly comparable peer on expansion-stage dynamics, inaugural fan-building, and league-allocated market positioning.
• Toronto Tempo: The Toronto Tempo are a WNBA expansion team and the Valkyries' most recent scheduled opponent. As fellow expansion cohort with international market dynamics, they provide a peer benchmark for new-market WNBA launch execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valkyries
• YouTubeyoutube.com/@ValkyriesWNBA
• Facebookfacebook.com/GoldenStateValkyries
• Instagraminstagram.com/valkyries
• TikToktiktok.com/@valkyries
• LinkedInlinkedin.com/company/golden-state-valkyries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden State Valkyries