What Zoonou does

Zoonou Limited is a UK-based independent software testing and quality assurance services firm founded in 2007 and headquartered in Eastbourne. It delivers a comprehensive suite of testing capabilities covering functional, compatibility, API, regression, user acceptance, AR/VR, system integration, data migration, operational acceptance, and ERP testing, alongside dedicated digital accessibility services (audits, disabled user testing, PDF remediation, training), CREST-accredited cyber security services (penetration testing, vulnerability scanning, cloud configuration review across AWS, Azure, and GCP), test automation, load and performance testing using a custom in-house framework, QA strategy consulting, and an emerging AI Assurance practice for evaluating AI and LLM systems.

The company operates as a professional services firm, billing through five delivery models: embedded QA, outsourced QA, dedicated teams, project-based testing, and nearshore support. It holds a dense UK-relevant certification stack (ISO 9001, ISO 27001, Cyber Essentials Plus, CREST, B Corp, Living Wage Employer, Disability Confident Level 2, RNIB Visibly Better Employer) and is a Crown Commercial Service supplier listed on G-Cloud and Digital Outcomes Specialists, enabling direct procurement by UK government bodies.

Zoonou became 100% employee-owned in July 2023 via an Employee Ownership Trust, the first UK software testing firm to do so, and achieved B Corp certification in October 2024. It serves a diversified base of public-sector, higher education, healthcare, retail, charity, and enterprise clients, with the Department of Health and Social Care as its longest-tenured anchor (6+ years). There is no external parent, private equity, or venture capital involvement.

Name

Zoonou

Legal name

Zoonou Limited

Website

https://zoonou.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoonou is a UK-based, 100% employee-owned software testing and QA services firm founded in 2007, serving public-sector, higher education, healthcare, retail, and enterprise clients with functional, accessibility, cyber security, performance, and AI assurance testing.

Ownership category

akta.pro rank

Headquarters

HQ city

Eastbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional QA Services: Managed software testing and QA services delivered through various engagement models including embedded teams, outsourced QA, dedicated teams, and project-based testing. Revenue is generated through professional service engagements billed on project or retainer basis.
2. Consulting and Strategy Services: QA strategy consulting and advisory services helping clients optimize testing strategies and digital quality

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zoonou is a UK-based professional services firm that delivers software testing, quality assurance, digital accessibility, cyber security, and test automation services to UK organisations. It combines specialist testing expertise (functional, performance, API, AR/VR, regression, UAT) with regulatory-grade accessibility and penetration testing, and offers services through flexible engagement models including embedded QA teams, outsourced QA, dedicated teams, project-based testing, and nearshore support.

Product overview

Zoonou is a UK-based software testing and QA services company offering a comprehensive portfolio of testing and quality assurance services. The core offering consists of QA and Software Testing (covering functional, compatibility, API, regression, UAT, AR/VR, system integration, data migration, operational acceptance, and ERP testing), Digital Accessibility Services (audits, disabled user testing, training, PDF remediation, strategy, and certification), Cyber Security Services (penetration testing, vulnerability scanning, cloud configuration review), Test Automation Services, Load and Performance Testing, and AI Assurance. Services are delivered through flexible models including team augmentation, outsourced QA, dedicated teams, project-based testing, and nearshore support. Zoonou serves clients across public sector, higher education, healthcare, retail, charities, and software industries.

Differentiator

Problem solved

Functional benefit

Products and services

• QA and Software Testing Complete testing solutions covering integration testing, user-focused testing, and technology-specific testing including functional testing, compatibility testing, API testing, regression testing, user acceptance testing, AR/VR testing, system integration testing, data migration testing, operational acceptance testing, and ERP testing services.
• Digital Accessibility Services End-to-end digital accessibility services including accessibility audits, disabled user testing, digital accessibility training, PDF document remediation, accessibility strategy, and accessibility certification/accreditation.
• Cyber Security Services Security services including penetration testing (CREST accredited), vulnerability scanning services, and cloud configuration review for AWS, Azure and GCP platforms.
• QA Strategy and Consultancy Expert guidance to optimise QA strategies and digital quality, including test strategy development, QA structures, test processes, and tools to eliminate bottlenecks and streamline processes.
• Test Automation Services Accelerate releases with reliable, scalable automated test solutions implemented based on a flexible core framework.
• Load and Performance Testing Website and mobile app performance testing using a custom in-house solution to identify and fix bottlenecks, ensuring fast load times, great user experiences, and scalable applications and systems.
• Performance Optimisation Page speed performance testing services to ensure fast load times and optimal user experiences across digital platforms.
• AI Assurance Independent assurance for responsible, safe, and effective AI and LLM systems, providing testing and evaluation of artificial intelligence systems.
• QA Team Augmentation (Embedded QA) Flexible delivery model placing expert testers directly within existing client teams to augment their QA capabilities.
• Outsourced QA Fully managed service where Zoonou handles all QA activities independently for clients.
• Dedicated QA Teams Consistent test resource who become an extension of the client's team, providing dedicated ongoing support.
• Project-Based Testing Focused, milestone-driven QA for short-term needs such as product launches or feature rollouts.
• Nearshore QA Support Reliable nearshore QA from a UK-based team that integrates seamlessly with clients' teams.

Quantifiable outcome

• Delivered over 5,000 projects in 15 years
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Southern IT NetworksminorImplementation/ SI/ Consulting Partner · 30 March 2021IASME Consortium approved partner that conducted the in-depth audit of Zoonou's IT systems for Cyber Essentials Plus certification.
• Tech Resort CICcoreStrategic or Co-development PartnerTech Resort is a local community interest organization in Eastbourne that helps people facing social disadvantage access digital skills and improve digital inclusion. Zoonou donates devices to Tech Resort, which are refurbished and given to local people who need digital access.
• Women in Tech SussexcoreStrategic or Co-development PartnerWomen in Tech Sussex hosts meetups at Zoonou's office, supporting women and non-binary people in tech. Zoonou provides office space and has donated to a startup fund for the organization.
• Plastic Free EastbourneminorStrategic or Co-development PartnerEnvironmental partnership involving quarterly beach cleans. Zoonou team members volunteer for beach clean activities to remove plastic waste from local beaches.
• TreebourneminorStrategic or Co-development PartnerLocal environmental charity focused on reshaping nature areas. Zoonou team members volunteer for environmental projects including pond cleaning at Ratton Secondary School.
• RNIBcoreStrategic or Co-development PartnerRoyal National Institute of Blind People. Zoonou partnered with RNIB for disabled user testing and achieved RNIB Visibly Better Employer accreditation.
• techUKminorOthersUK technology industry association membership providing networking and advocacy opportunities in the tech sector.
• Crown Commercial ServicecoreOthersUK Government agency enabling Zoonou's services to be procured by government bodies through official procurement channels.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cigniti Technologies: Cigniti is a large independent software testing services company with global delivery centres offering QA, digital and AI testing services. Comparable to Zoonou as a broader incumbent offering overlapping software testing capabilities at much larger scale.
• ThoughtWorks: ThoughtWorks is a global technology consultancy with established QA, test automation and accessibility practices serving large enterprises. Comparable to Zoonou as a much larger incumbent offering overlapping QA consulting, automation and accessibility testing services.
• Qualitest: Qualitest is a global QA and software testing services firm serving large enterprise clients across financial services, retail and technology. Comparable to Zoonou as a much larger incumbent offering overlapping QA, accessibility and security testing capabilities.
• ScienceSoft: ScienceSoft is a software development and QA testing services company offering functional, performance and security testing across healthcare, finance and retail. Comparable to Zoonou as a broader incumbent offering overlapping QA testing services with much larger headcount.

Emerging players

• QA Wolf: QA Wolf is an AI-powered end-to-end QA testing company providing automated test creation and maintenance for SaaS teams. Comparable to Zoonou as a software testing services provider to enterprise clients, but with a fundamentally AI-native delivery model.

Direct peers

• QASource: QASource is a dedicated software testing services firm offering manual, automated, performance and security testing. Directly comparable to Zoonou as both are independent pure-play QA services firms targeting enterprise software teams with similar service catalogues.
• TestingXperts: TestingXperts is a software testing services company offering QA, test automation and digital assurance across multiple verticals. Directly comparable to Zoonou as both deliver comprehensive functional, automation and accessibility testing services to enterprise clients.
• Applause: Applause is a digital quality assurance and crowdtesting platform covering web, mobile and IoT applications. Directly comparable to Zoonou as both deliver software testing services to enterprise clients with broad capability offerings across accessibility and functional testing.
• Testlio: Testlio is a software testing network providing managed QA, functional, performance and compatibility testing to enterprise clients across multiple verticals. Directly comparable to Zoonou as both offer outsourced QA delivery with a focus on continuous testing engagements.
• Planit Testing: Planit Testing is an Australia/UK-based independent software testing services firm offering functional, automation, performance and accessibility testing. Directly comparable to Zoonou as both are mid-sized QA services specialists with overlapping capability sets and UK market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zoonou
• Instagraminstagram.com/zoonou
• Xx.com/zoonou

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoonou