International Council For Coaching Excellence

What International Council For Coaching Excellence does

The International Council for Coaching Excellence (ICCE) is a not-for-profit international organisation established on 24 September 1997 by delegates representing 15 countries at the second International Coach Education Summit held at the Wingate Institute, Netanya, Israel. ICCE's mission is to lead and support the development of sport coaching globally, and it serves national sports federations, coaching associations, higher education institutions, and international federations as its primary constituents. Its core deliverables consist of standards and frameworks rather than a unified technology platform: the International and European Sport Coaching Frameworks (ISCF/ESCF), the International Coach Developer Framework, and the International Coaching Degree Standards endorsement process for Higher Education Institutions offering sport coaching programmes. ICCE also publishes the peer-reviewed International Sport Coaching Journal, operates the Global Coaches House online resource platform, and maintains Sport Coaching Europe as its formally established continental sub-brand for Europe.

ICCE's business model is membership-based and grant-supported. The organisation generates revenue through membership dues from national federations and coaching associations, biennial Global Coach Conference economics (with the 15th edition held in Athens in November 2025 and the 16th scheduled for Wellington, New Zealand in November 2027), and European Commission co-funding under the Erasmus+ programme for research and education initiatives such as the AntiDop anti-doping project and the 24-month STRANGE Project. The Global Coaching Office, established in 2011 at Leeds Beckett University in the United Kingdom, functions as the operational hub for ICCE's global and European activities under a hosting arrangement with the university. Pricing is not publicly disclosed and the organisation does not operate a traditional software product, API, or commercial technology offering; ICCE monetises through institutional endorsement, events, publications, and project grants rather than per-seat or transactional pricing. Its go-to-market is anchored in convening — conferences, working groups, and member assemblies — supplemented by an active presence across LinkedIn, Facebook, Instagram, and X (Twitter), and an annual Global Coaches Day campaign aligned with European Week of Sport. Leadership comprises President Lorraine Lafrenière, Secretary General Ladislav Petrovic, and Vice-President for Strategy and Development Professor Sergio, supported by a Board of Directors and governance structure independent of any parent organisation.

Name

International Council For Coaching Excellence

Legal name

International Council for Coaching Excellence

Website

https://icce.ws

Company type

Private

Founded year

1997

Operating status

Operating

Short description

The International Council for Coaching Excellence (ICCE) is a UK-registered not-for-profit founded in 1997 that sets international standards and frameworks for sport coaching, serving national federations, higher education institutions, and international sport bodies through frameworks, conferences, journals, and EU-funded projects.

Ownership category

akta.pro rank

Product category

Sport Coaching Standards and Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Sport coaching frameworks
• Coach education standards
• Coach developer certification
• Sport coaching research
• Sport leadership development

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

ICCE develops and promotes international sport coaching frameworks, coach developer standards, and degree endorsement processes, and convenes the global coaching community through the biennial Global Coach Conference, the International Sport Coaching Journal, Global Coaches Day, and Erasmus+ co-funded research and education projects. Its products and services are aimed at national federations, coaching associations, higher education institutions, and individual coaches seeking internationally recognised standards and professional development pathways.

Product overview

ICCE operates as a not-for-profit international organization focused on leading and supporting the development of sport coaching globally. Rather than a unified SaaS platform, ICCE's portfolio consists of coaching frameworks and standards (ICCF/ESCF, Coach Developer Framework, International Coaching Degree Standards), academic publications (International Sport Coaching Journal), international events (Global Coach Conference, Global Coaches Day), and collaborative research initiatives (AntiDop, STRANGE projects). The organization has a central Global Coaching Office at Leeds Beckett University in the UK and partners with European Commission-funded projects. ICCE does not offer a traditional tech product with AI capabilities, API, or integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Coaching Europe (SCE): A formally established continental body for Europe of the International Council for Coaching Excellence.

Products and services

• ICCE Coaching Frameworks (ISCF and ESCF) International and European Sport Coaching Frameworks providing structured approaches to coaching development and standards across member countries, used by national federations and coaching associations.
• International Coach Developer Framework A framework supporting the professional development of coach developers globally, used by coach educators and federations to standardise coach developer training.
• International Coaching Degree Standards (HEI Endorsement) Endorsement process for higher education institutions offering sport coaching degree programmes, validating curricula against ICCE's International Coaching Degree Standards.
• Global Coach Conference (GCC)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major, member and project partner.

• Leeds Beckett UniversitycoreStrategic or Co-development PartnerEstablished Global Coaching Office at Leeds Beckett University in 2011, which serves as the hub for ICCE's global and European activities. The partnership was reaffirmed in July with continued collaboration between ICCE leadership and university representatives.
• Sport New Zealand Ihi AotearoamajorStrategic or Co-development PartnerCo-hosting the 16th ICCE Global Coach Conference 2027 in Wellington, New Zealand. Partnership with Tourism New Zealand and Business Events Wellington for hosting.
• European Commission (Erasmus+ Programme)majorStrategic or Co-development PartnerMultiple projects co-funded by Erasmus+ including AntiDop project (anti-doping education), STRANGE Project, and others supporting coach development across Europe
• Lithuanian Sports UniversitymemberOthersA specialized public higher education institution and member of ICCE focused on sport, leisure and health sciences
• International Ice Hockey FederationmemberOthersGoverning body of international ice hockey and ICCE member, supported by ICCE for development of coaching standards
• TransStadia Education & Research FoundationmemberOthersIndian organization helping shape the future of sport education through TransStadia Institute
• Hellenic Federation of Sports Coaches and TrainersmajorStrategic or Co-development PartnerHosting the 15th ICCE Global Coach Conference in Athens, November 2025
• Sport Coaching EuropecoreStrategic or Co-development PartnerFormally established continental body for Europe of ICCE, involved in European coaching projects and initiatives
• CICEE (Centre for International Coaching Excellence in Education)project partnerTechnology or IntegrationEuropean Commission supported project partner for coach education initiatives
• Skills4Coachproject partnerTechnology or IntegrationEuropean Commission supported project partner for coach skills development
• I coach kidsproject partnerTechnology or IntegrationInitiative focused on children's coaching development with ICCE collaboration
• SheCoachproject partnerTechnology or IntegrationEuropean project supporting female coaches through coach education

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• International Council of Sport Science and Physical Education (ICSSPE): An international non-governmental body promoting sport science, physical education, and coach education. A direct peer in the international sport education and standards ecosystem, with overlapping membership and policy goals.
• UK Coaching: The national coaching body for the UK, operating frameworks, qualifications, and coach development programs. It is the closest national-level equivalent to ICCE's international remit, with overlapping frameworks and policy advocacy.
• National Council for Accreditation of Coaching Education (NCACE): U.S.-based body that accredits coaching education programs in higher education. Closely comparable to ICCE's International Coaching Degree Standards endorsement process for sport coaching academic programs.
• Coaching Association of Canada (NCCP): Administers the National Coaching Certification Program (NCCP), the dominant trainer/coach certification system in Canada. Comparable to ICCE in its mandate to standardize and professionalize sport coaching through nationally and internationally recognized frameworks.
• Australian Sports Commission (Coaching and Officiating): Australia's national sport agency responsible for coach development pathways and national coaching accreditation. A peer at the national level with similar coach education and certification objectives to ICCE.

Broad incumbents

• International Coaching Federation (ICF): The largest global coaching body, primarily for life, executive, and business coaching. Although focused outside of sport, ICF is a comparable international coaching accreditation and standards organization with global credentialing influence.
• Sport England: National body investing in sport and physical activity in England, including coach development. Overlaps with ICCE on policy, frameworks, and funding for coaching infrastructure, particularly given ICCE's UK headquarters.
• European Olympic Committees (EOC): Umbrella organization for European National Olympic Committees, with a stake in coach development across Olympic sports. Comparable as a continental body influencing coaching standards and athlete development pathways in Europe.

Others

• Erasmus+ Sport Programme: European Commission's funding program for sport, which co-funds multiple ICCE projects (AntiDop, STRANGE, SheCoach). A direct funding partner and an ecosystem peer in driving pan-European sport coaching development.

Emerging players

• World Academy of Sport: Delivers executive education, leadership programs, and professional development across the global sport industry. A peer in international sport education and continuing professional development for sport professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ICCE_coaching
• Facebookweb.facebook.com/InternationalCouncilforCoachingExcellence
• LinkedInlinkedin.com/company/international-council-for-coaching-excellence
• Instagraminstagram.com/icce_coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Council For Coaching Excellence