Natureventyr
Natureventyr is a Danish mobile app (iOS/Android) that guides families with children aged 4-9 along 275+ GPS-triggered outdoor storytelling routes, combining location-specific narratives, AR features, and gamified challenges. It monetizes via consumer subscriptions, 60+ municipal/national-park B2B partnerships, and custom Mission games for museums and tourism venues.
- Company typePrivate
- Founded2019
- HeadquartersOdense, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Natureventyr does
Natureventyr ApS is a Danish private limited company headquartered in Odense that operates a GPS-enabled mobile app (iOS and Android) guiding families with children aged 4-9 along outdoor nature routes enriched with location-triggered storytelling chapters, interactive challenges, quizzes, and augmented-reality life-size animal overlays. Each of the 275+ routes in the library features an originally written, location-specific narrative (e.g., a real geographic area is reimagined as a fictional story setting), constructed using dialogic reading principles that make children active participants in the story. The company has activated more than 225,000 children and adults in nature experiences since 2019 and donates 1 DKK per completed adventure to Den Danske Naturfond.
The platform combines three product surfaces: the core Natureventyr app with GPS-triggered chapters and AR; a podcast series ('Mystiske og magiske natureventyr') on Spotify for at-home engagement; and 'Missioner' (launched 2026), a browser-based, QR-code-driven gamified experience that requires no app installation and is targeted at institutional partners such as museums, castles, resorts, zoos, and nature parks.
The business model is hybrid: consumer subscription (in-app purchases) for non-partner routes, B2B partnership funding from more than 60 municipalities, national parks, and foundations (including Aarhus Kommune, Herning Kommune, Norddjurs Kommune, Nationalpark Thy, Trekantområdet, Faaborg-Midtfyn Kommune, and Aage V. Jensen) that sponsor free routes, and custom Mission game development as a professional services offering for cultural and tourism venues. Distribution runs through the Apple App Store, Google Play, partner co-marketing, social media, and the embeddable browser-based QR-code channel. The company is privately held, founder-operated (Amalie Quist and Dennis Maigaard), with no disclosed external funding rounds.
Natureventyr firmographics
Firmographics- Name
- Natureventyr
- Legal name
- Natureventyr ApS
- Website
- https://natureventyr.nu
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Natureventyr is a Danish mobile app (iOS/Android) that guides families with children aged 4-9 along 275+ GPS-triggered outdoor storytelling routes, combining location-specific narratives, AR features, and gamified challenges. It monetizes via consumer subscriptions, 60+ municipal/national-park B2B partnerships, and custom Mission games for museums and tourism venues.
- Ownership category
- akta.pro rank
Natureventyr industry classification
Industry- Product category
- Outdoor Recreation Mobile Software
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- National Park & Protected Area Tours (THAJAIAA)
Keywords
Where Natureventyr is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Natureventyr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- Subscription (In-App Purchases): Some adventure routes require a paid subscription to access. When content is not part of a partnership agreement, users pay for a subscription to unlock premium routes.
- B2B Partnership / Content Sponsorship: Natureventyr enters partnership agreements with municipalities, national parks, resorts, campsites, and other entities to co-create adventure routes that are provided free in the app. These B2B partnerships fund content production and distribution.
- Mission Game Custom Development: Natureventyr creates custom Mission games (QR-code-based interactive games) for museums, castles, resorts, zoos, and other venues, likely as a project/development service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier – Partner-sponsored routes |
| Subscription | Monthly | Subscription tier – Non-partner routes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Natureventyr product offering
Product offeringCore offering
Natureventyr operates a GPS-enabled mobile application (iOS and Android) that provides guided nature adventures for children aged 4–9 and their families, combining location-triggered storytelling, AR features, and interactive challenges along more than 275 outdoor routes. The company generates revenue through consumer in-app subscriptions for non-partner routes and B2B partnership agreements with municipalities, national parks, museums, resorts, and tourism venues that fund free routes and custom Mission game development.
Product overview
Natureventyr operates as a unified mobile app ecosystem centered on combining storytelling, gamification, and nature exploration for children ages 4-9 and families. The core Natureventyr App delivers GPS-guided adventure routes (275+ routes) with location-triggered chapters, AR features, quizzes, and interactive challenges. Two supporting offerings extend the experience: the Mystiske og magiske natureventyr Podcast provides audio storytelling for home use, while Natureventyr Missioner adds browser-based interactive game experiences for institutional partners (museums, zoos, resorts) that can run without app installation via QR codes.
Differentiator
Problem solved
Functional benefit
Products and services
- Natureventyr App A GPS-based mobile application for iOS and Android that combines storytelling with nature exploration for families with children aged 4–9. The app guides users along child-friendly routes in natural areas, activating location-triggered chapters with interactive challenges, quizzes, and AR features as users progress through adventure stories. Content is available via free partner-sponsored routes and subscription-based routes.
- Natureventyr Missioner A browser-based gamified experience that turns physical maps or cards into interactive games for museums, resorts, camping sites, zoos, forests, and parks. Supports QR-code scanning, quiz formats, choice-driven narratives with inventory systems, and competitive scoring for group play, accessible without app installation.
- Mystiske og magiske natureventyr Podcast
Quantifiable outcome
- 225,000+ children and adults active in nature since 2019
- +3 more outcomes
Companies that use Natureventyr
Customer profileSegments3 records
Ideal customer profiles4 records
Natureventyr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Natureventyr partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Den Danske NaturfondcoreNatureventyr collaborates with Den Danske Naturfond (The Danish Nature Foundation). For each completed adventure in the app, Natureventyr donates 1 krone to the foundation, which goes toward creating more wild and adventurous nature in Denmark. This is a key social/environmental impact partnership.
- Nationalpark ThycoreNationalpark Thy is one of Natureventyr's partner national parks. Natureventyr has created adventure routes within the park, made available for free to app users. The partnership is part of the broader network of 60+ partners spanning national parks, municipalities, companies, and local councils.
- Aarhus KommunemajorAarhus Municipality is one of Natureventyr's municipal partners. The partnership involves creating adventure routes in the municipality's nature areas, funded under a collaboration agreement and provided free to app users.
- Herning KommunemajorHerning Municipality is one of the municipal partners collaborating with Natureventyr to create free routes in the municipality's nature areas.
- Norddjurs KommunemajorNorddjurs Municipality partners with Natureventyr to develop and promote adventure routes in the municipality's outdoor areas.
- TrekantområdetmajorTrekantområdet (The Triangle Region) collaborates with Natureventyr on adventure routes spanning the region's municipalities.
- Nordfyn FriluftlivmajorNordfyn Friluftliv (Nordfyn Outdoor Life) partners with Natureventyr to develop outdoor adventure routes on North Funen.
- Aage V. JensenminorAage V. Jensen is listed as a partner of Natureventyr, likely providing funding or access to nature areas for route development.
- Faaborg-Midtfyn KommunecoreNatureventyr developed the Missioner concept based on workshops with 6th and 7th grade students in Faaborg-Midtfyn Municipality. The municipality was involved in co-developing the concept and served as a pilot partner for the Mission game format.
- Det Fynske Dyrskue (Funen Agricultural Show)minorThe Funen Agricultural Show deployed a Natureventyr Mission game in 2026, allowing participants to explore the fairground through a 10-station quiz quest covering livestock, machinery, and outdoor life topics.
- Tarup-Davinde Grusgrav, Pipstorn Skov, Trente Mølle NaturskoleminorThese three locations in Southern Funen host the TIDSREJSER (Time Journeys) Mission, developed as part of a multi-venue adventure program in the Svanninge Bjerge area.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Natureventyr competitors and assessment
Company assessmentDirect peers
- Geocaching: GPS-based outdoor adventure app for families and hobbyists. Geocaching is comparable to Natureventyr in using location technology to drive real-world outdoor experiences, though focused on treasure hunts rather than narrative-driven storytelling.
- Actionbound: Interactive scavenger hunt and outdoor adventure app using GPS and QR codes. Directly comparable to Natureventyr Missioner, with overlapping use cases for families, schools, museums, and tourism venues.
- Questo: City exploration and outdoor adventure app with storytelling-led walks for tourists and families. Directly comparable to Natureventyr on location-triggered narrative routes and self-guided outdoor experiences.
- GooseChase: Scavenger hunt and interactive game platform used by organizations, schools, and venues to engage groups. Highly comparable to Natureventyr Missioner on the B2B venue/enterprise channel.
Emerging players
- Smartify: AR and QR-code-based cultural and museum discovery app. Comparable to Natureventyr on the museum/venue channel and on technology approach (AR + QR-driven engagement).
- ClueKeeper: Scavenger hunt and puzzle platform for venues, parks, and organizations. Comparable to Natureventyr Missioner for institutional B2B use cases, though with a more puzzle-focused product.
Regional players
- Outdooractive: European outdoor and nature experience platform with strong presence in Germany and the DACH region. Comparable as a nature-discovery platform in adjacent European markets where Natureventyr could expand.
Broad incumbents
- Komoot: European outdoor route planning and discovery app. Comparable as an outdoor adventure platform for European families, but focused on route planning rather than immersive narrative experiences.
- AllTrails: Largest global hiking and outdoor trail app. Comparable as a family outdoor-discovery platform but broader in scope and lacking Natureventyr's narrative, AR, and educational-storytelling layer.
Others
- PlantNet: Citizen-science plant identification app. Adjacent rather than directly competing; shares Natureventyr's nature-education use case for families but solves identification rather than guided adventure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Natureventyr social profiles
Digital presenceNatureventyr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natureventyr leadership team
Management profileNumber of profiles
Profiles2 records
Natureventyr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natureventyr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natureventyr
What does Natureventyr do?
Natureventyr operates a GPS-enabled mobile application (iOS and Android) that provides guided nature adventures for children aged 4–9 and their families, combining location-triggered storytelling, AR features, and interactive challenges along more than 275 outdoor routes. The company generates revenue through consumer in-app subscriptions for non-partner routes and B2B partnership agreements with municipalities, national parks, museums, resorts, and tourism venues that fund free routes and custom Mission game development.
Is Natureventyr a public or private company?
Natureventyr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Natureventyr founded?
Natureventyr was founded in 2019. It employs 1 to 10 people.
Where is Natureventyr based?
Natureventyr is headquartered in Odense, Denmark, in the Europe region.
How does Natureventyr make money?
Three revenue lines are on record. Subscription (In-App Purchases) is the primary driver. The others are B2B Partnership / Content Sponsorship and mission Game Custom Development.
Who are Natureventyr's main competitors?
Direct peers on record are Geocaching, Actionbound, Questo and GooseChase. Emerging players are Smartify and ClueKeeper. Outdooractive is listed as a regional player. Broad incumbents are Komoot and AllTrails. PlantNet is listed as an others.
Does Natureventyr have an API?
No public API is recorded for Natureventyr.
What industry is Natureventyr in?
Natureventyr's product category is Outdoor Recreation Mobile Software. Its primary akta.pro industry code is THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 7131 and its SIC code is 7900.