Questo
Questo is a Bucharest-based mobile platform offering city exploration games and self-guided walking tours across 1,000+ cities, serving approximately 500,000 individual travelers, tourists, and corporate team-building clients worldwide via a creator-amplified, product-led app distribution model.
- Company typePrivate
- Founded2017
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Questo does
Questo is a Bucharest-based mobile platform that delivers city exploration games and self-guided walking tours to individual travelers and tourists across more than 1,000 cities worldwide. The product is built around a mobile-first app in which users purchase or subscribe to themed experiences — including murder mysteries, scavenger hunts, ghost tours, and team-building activities — that guide players through real-world locations using narrative-driven quests rather than physical tour guides. A creator platform enables third-party authors to design and publish their own city games, which has driven content breadth without proportionate content cost.
The company's business model is primarily product-led growth through per-experience and subscription-style monetization on its iOS/Android app and direct website. An events business layer adds transaction-based revenue via organized city exploration events, including a corporate team-building motion targeting mid-market clients. Distribution is concentrated in self-serve app stores with SEO-driven top-of-funnel acquisition ranking Questo for city-specific exploration queries. Equity crowdfunding on SeedBlink (August 2024) is being used both to raise capital for scaling the events vertical and as a visibility mechanism.
Questo is led by founder and CEO Alexandru Govoreanu. The company was recognized in the Deloitte Technology Fast 50 Central Europe 2024 ranking for strong growth between 2020 and 2023. Disclosed funding to date totals approximately $1.84M across rounds led by Sparking Capital and Early Game Ventures, supplemented by the 2024 SeedBlink community raise (amount undisclosed). Headcount is 11–50 employees, and approximately 500,000 users have used the platform globally.
Questo firmographics
Firmographics- Name
- Questo
- Legal name
- Questo
- Website
- https://questoapp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Questo is a Bucharest-based mobile platform offering city exploration games and self-guided walking tours across 1,000+ cities, serving approximately 500,000 individual travelers, tourists, and corporate team-building clients worldwide via a creator-amplified, product-led app distribution model.
- Ownership category
- akta.pro rank
Questo industry classification
Industry- Product category
- City Exploration Games and Self-Guided Tours
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Local & City Guide Content Aggregators (MPACAKAJ), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Questo is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Questo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- App-based Game and Tour Purchases: Users purchase or access city exploration games and self-guided tours through the Questo mobile app, generating per-experience or subscription-based revenue.
- Events Business: Questo is scaling an events business, offering organized city exploration events and experiences that generate transaction-based revenue.
- Equity Crowdfunding: Questo launched a funding round on SeedBlink, an equity crowdfunding platform, to raise capital for scaling its events business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual game/tour purchases via mobile app |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Questo product offering
Product offeringCore offering
Questo operates a mobile-first platform offering city exploration games and self-guided walking tours across more than 1,000 cities worldwide. Users access interactive, narrative-driven experiences such as murder mysteries, scavenger hunts, ghost tours, and detective games through the Questo mobile app, with no physical tour guide required. The company also runs a creator platform enabling local partners to publish their own city experiences and is scaling an organized events business that includes corporate team building packages.
Product overview
Questo is a traveling app providing city exploration games and self-guided tours across more than 1000 cities worldwide. The product portfolio includes themed experiences such as murder mystery games, ghost hunts, detective mystery games, scavenger hunts, ghost tours, city passes, and team-building activities. The platform serves both individual travelers and corporate clients, with events-based offerings being a key growth area. Recognized as one of the fastest-growing technology startups in Central Europe according to Deloitte's Fast 50 ranking.
Differentiator
Problem solved
Functional benefit
Products and services
- Questo Mobile App A mobile-first platform (iOS/Android) offering city exploration games and self-guided walking tours across more than 1,000 cities worldwide. Includes themed experiences such as murder mysteries, ghost hunts, scavenger hunts, detective games, and city passes for individual travelers, couples, families, and groups.
- Questo Events Organized city exploration events delivered as a service, including corporate team building packages and group activities built on the Questo platform. Targets companies and organizations seeking unique, easy-to-organize group experiences.
Quantifiable outcome
- 500,000+ users worldwide
- +1 more outcomes
Companies that use Questo
Customer profileSegments3 records
Ideal customer profiles2 records
Questo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Questo partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Questo competitors and assessment
Company assessmentBroad incumbents
- Viator: Viator, a TripAdvisor company, operates one of the world's largest tours and activities marketplaces. Overlaps with Questo on tours/activities booking for travelers and represents the largest scaled competitor in the same category.
- GetYourGuide: GetYourGuide is a leading OTA marketplace for tours, attractions, and experiences globally, including self-guided formats. Comparable to Questo as a much larger incumbent in the same tours/activities booking category with broader offerings and deeper supplier relationships.
- TourRadar: TourRadar is a marketplace for multi-day tours and adventure travel packages globally. Comparable to Questo on tours marketplace model and traveler customer base, though focused on multi-day tours rather than self-guided city exploration.
- Peek.com: Peek is a tours and activities booking platform offering curated experiences across many destinations. Comparable to Questo on tours/activities booking category and mobile booking experience, though broader in scope (water sports, rentals, etc.).
- Airbnb Experiences: Airbnb Experiences is a large-scale marketplace for bookable hosted experiences and tours run by local hosts. Comparable to Questo on creator-supplier-driven tours/experiences model and traveler customer segment, but as a broad incumbent within Airbnb's wider platform.
Direct peers
- Withlocals: Withlocals is a marketplace for private, locally-led city tours and experiences. Comparable to Questo on city exploration use cases for travelers and creator/supplier-driven content model, though skewed toward live-guided rather than self-guided.
- VoiceMap: VoiceMap is a self-guided audio walking tour platform that lets creators publish location-based tours consumed via mobile app. Closely comparable to Questo's creator-driven self-guided tour library and PLG distribution.
- GPSmyCity: GPSmyCity provides self-guided walking tours and city exploration content across many cities via a mobile-friendly platform. Comparable to Questo on content breadth, self-paced tour format, and individual traveler targeting.
- Vox City: Vox City offers self-guided city exploration experiences via a mobile app with similar gamified walking tours across multiple cities. Direct product overlap with Questo's self-guided city exploration format and PLG mobile distribution model.
- Action Tour Guide: Action Tour Guide offers self-guided audio driving and walking tours across US and global cities via a mobile app. Directly comparable to Questo on self-guided city experiences, mobile distribution, and per-tour monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Questo social profiles
Digital presenceQuesto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Questo leadership team
Management profileNumber of profiles
Profiles1 record
Questo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Questo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Questo
What does Questo do?
Questo operates a mobile-first platform offering city exploration games and self-guided walking tours across more than 1,000 cities worldwide. Users access interactive, narrative-driven experiences such as murder mysteries, scavenger hunts, ghost tours, and detective games through the Questo mobile app, with no physical tour guide required. The company also runs a creator platform enabling local partners to publish their own city experiences and is scaling an organized events business that includes corporate team building packages.
Is Questo a public or private company?
Questo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Questo founded?
Questo was founded in 2017. It employs 11 to 50 people.
Where is Questo based?
Questo is headquartered in Bucharest, Romania, in the Europe region.
How does Questo make money?
Three revenue lines are on record. App-based Game and Tour Purchases are the primary driver. The others are events Business and equity Crowdfunding.
Who are Questo's main competitors?
Broad incumbents on record are Viator, GetYourGuide, TourRadar, Peek.com and Airbnb Experiences. Direct peers are Withlocals, VoiceMap, GPSmyCity, Vox City and Action Tour Guide.
Does Questo have an API?
No public API is recorded for Questo.
What industry is Questo in?
Questo's product category is City Exploration Games and Self-Guided Tours. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 561520 and its SIC code is 7900.