Vedia

What Vedia does

Vedia is a Swiss direct-to-consumer e-commerce retailer operating the vedia.ch online shop, serving consumers in Switzerland and Liechtenstein across home textiles, furniture and living, household goods and appliances, women's and men's fashion, footwear, sports and leisure, and health and beauty. Founded in 1971 as a mail-order business, Vedia was integrated in 2024 as a brand under family-owned Lehner Versand AG (headquartered in Schenkon, Canton of Lucerne), continuing to operate under its own identity while leveraging the parent's logistics infrastructure. The platform is built on Magento with a Hyvä frontend, integrates Cloudflare for CDN/DDoS protection, and supports a multilingual (German, French, Italian) experience with payment options spanning invoice, installments, credit cards, TWINT, PostFinance Pay, PayPal, Apple Pay, and Google Pay.

Revenue is generated primarily through direct product sales of physical goods fulfilled from Swiss warehouses via Swiss Post (CHF 7.95 flat shipping), supplemented by affiliate and partner marketing commissions through Adresult AG, Sovendus voucher offers, and Criteo retargeting. The company runs a digital marketing mix spanning Google Ads, Microsoft Advertising, organic SEO, email automation via Mautic, and social media (Facebook, Instagram, YouTube, Pinterest), alongside a heritage print catalog available on request. Customer service is delivered through a Typewise AI-powered chatbot with human escalation. Additional related storefronts under Lehner Versand AG (lehner-versand.ch, bettwaesche.ch, workgear.ch) extend the group's category reach.

The customer base is fragmented across Swiss and Liechtenstein households (B2C), with no named enterprise accounts. The business model is asset-light e-commerce retail: procurement-driven assortment, no proprietary technology moat beyond a standard Magento stack, and unit-priced retail economics. Strategic differentiation rests on 50+ years of Swiss mail-order brand recognition, domestic warehouse fulfillment, and multilingual customer support.

Name

Vedia

Legal name

Lehner Versand AG

Website

https://vedia.ch

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Vedia is a Swiss DTC e-commerce retailer (vedia.ch) operating since 1971 and now a brand of Lehner Versand AG, serving Switzerland and Liechtenstein households with home textiles, furniture, household goods, fashion, footwear, sports, and beauty products.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): VEDIA generates revenue through the sale of physical products across multiple categories: home textiles (bedding, bath linens, curtains), furniture (beds, sofas, shelving), household goods & appliances, apparel (women's and men's fashion), footwear, health & beauty products, sports & leisure equipment, and seasonal merchandise (e.g., Christmas). Products are sold via the vedia.ch online store with fulfillment from company warehouses in Switzerland. The company also sells a print catalog and ships products throughout Switzerland and Liechtenstein via Swiss Post and freight carriers.
2. Affiliate & Partner Marketing: VEDIA participates in affiliate marketing programs managed by Adresult AG, displaying partner banners and receiving commissions for sales referred through affiliate networks. The company also uses Sovendus GmbH for voucher affiliate services and Criteo for personalized retargeting banner advertising, generating incremental revenue from these marketing partnerships.
3. Installment Payment (Teilzahlung): For orders of CHF 250 or more, VEDIA offers an installment payment option with 0.8% monthly interest on the remaining balance, generating interest income as a secondary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

Vedia operates a Swiss direct-to-consumer online shop (vedia.ch) selling a diversified assortment of home textiles, furniture and home décor, household goods and small appliances, women's and men's fashion, footwear, sports and leisure goods, and health and beauty products. Orders are fulfilled from company warehouses in Switzerland with delivery via Swiss Post and freight carriers across Switzerland and Liechtenstein. Supplementary offerings include a free annual print catalog, AI-assisted customer chat, and flexible payment options including invoice and 0.8% monthly installment plans.

Product overview

Vedia is a Swiss online shopping marketplace operated by Lehner Versand AG (Schenkon/LU), founded in 1971, offering a broad consumer e-commerce platform accessible at vedia.ch in German, French, and Italian. The core Vedia Online Shop aggregates a diversified product portfolio across distinct categories: Heimtextilien (home textiles including bed linens, towels, duvets, curtains), Möbel & Wohnen (furniture and living including beds, sofas, outdoor, Christmas decorations), Haushalt & Elektro (household appliances and kitchen equipment), Damenmode and Herrenmode (women's and men's fashion with multiple sub-categories), Schuhe (footwear across women's/men's/outdoor/safety categories with 25+ brands), Sport & Freizeit (fitness and travel gear), and Gesundheit & Schönheit (health, beauty, and cosmetics). Supplementary services include a print catalog (VEDIA Katalog), email newsletter marketing via Mautic, AI-powered customer chat (Typewise), flexible payment options (invoice, installments, digital wallets), and Swiss Post delivery logistics. The company also operates separate branded partner shops (lehner-versand.ch, bettwaesche.ch, workgear.ch).

Differentiator

Problem solved

Functional benefit

Products and services

• Vedia Online Shop (vedia.ch) Multilingual (German, French, Italian) direct-to-consumer e-commerce storefront offering a broad assortment of home textiles, furniture, household goods, fashion, footwear, sports, and health/beauty products, with shopping cart, order management, secure PCI-DSS checkout, and delivery across Switzerland and Liechtenstein.
• Heimtextilien (Home Textiles)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Lehner Versand AGcoreStrategic or Co-development PartnerVEDIA is a brand owned and operated by Lehner Versand AG, a family-run Swiss multi-channel retailer based in Schenkon/LU. The partnership enables VEDIA to leverage Lehner's modern logistics infrastructure and service quality while maintaining its own brand identity. VEDIA retains its brand independence while benefiting from shared operational capabilities. This is a full ownership/integration relationship, not a typical partnership.
• Typewise AGsupportingTechnology or IntegrationTypewise provides AI-powered chat software used on VEDIA's website. The Typewise virtual assistant can automatically answer a large portion of customer inquiries using artificial intelligence. Customer chat data may be processed by Typewise to the extent necessary for providing, operating, maintaining, and supporting the software.
• Cloudflare Inc.supportingTechnology or IntegrationCloudflare provides a globally distributed content delivery network (CDN) with DNS and SSL certification for vedia.ch. Traffic between users and the website is routed through Cloudflare's network, enabling DDoS protection, traffic analysis, and filtering against malicious traffic.
• Google Ireland LimitedsupportingTechnology or IntegrationGoogle provides multiple integrated services: Google Analytics (web analytics with anonymized IP), Google Ads (paid search and display advertising with conversion tracking), Google Maps (interactive store/service maps), Google Web Fonts (uniform font rendering), Google Tag Manager (tag management), YouTube (video content integration), and Google Customer Reviews (post-purchase survey program). These tools collectively support VEDIA's digital marketing and analytics operations.
• adresult AGsupportingGTM or Marketing Partneradresult AG is a Swiss affiliate marketing agency (Hönggerstrasse 65, 8037 Zürich) that manages affiliate programs for VEDIA. The partnership involves displaying VEDIA advertising banners on partner websites (affiliates/publishers), with commissions paid for referred clicks or sales.
• Sovendus GmbHsupportingGTM or Marketing PartnerSovendus GmbH (Moltkestr. 11, 76133 Karlsruhe, Germany) provides voucher offer selection services for VEDIA. Pseudonymized email hash and IP address are shared with Sovendus to match users with relevant voucher offers. On click-through, encrypted customer data (title, name, email) is transmitted to Sovendus for voucher preparation.
• Criteo SAminorGTM or Marketing PartnerCriteo provides personalized retargeting banner advertising technology for vedia.ch. Interaction data from website visitors is collected in anonymized form and used to serve personalized display ads across the Criteo advertising network.
• winning interactions AG (Boxalino)supportingTechnology or IntegrationBoxalino (by winning interactions AG, Hertistrasse 27a, 8304 Wallisellen, Switzerland) provides web analytics and marketing optimization services for vedia.ch, collecting behavioral data about visitors to optimize the website and digital marketing.
• Microsoft Corporation (Bing Ads)supportingGTM or Marketing PartnerMicrosoft Advertising (Bing Ads) provides paid search and display advertising services for vedia.ch, enabling VEDIA to reach customers through Microsoft's search network and advertising platforms.
• New Relic Inc.supportingTechnology or IntegrationNew Relic provides website performance monitoring and usage analysis for vedia.ch. The software tracks visitor behavior, page performance, and generates reports for website operators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lehner Versand AG: Family-run Swiss multi-channel retailer operating lehner-versand.ch; Vedia is owned by and shares logistics, customer service, and operational infrastructure with Lehner. Directly comparable as a Swiss catalog/e-commerce heritage retailer serving overlapping household customers across home, fashion, and lifestyle categories.
• Brack.ch: Major Swiss online retailer (part of Competec Group) selling electronics, household, garden, and lifestyle products to Swiss consumers. Directly comparable as a domestic Swiss e-commerce generalist with overlapping home, household, and lifestyle categories.
• Möbel Pfister: Major Swiss furniture and home furnishings retailer with strong online presence. Directly comparable to Vedia's furniture and home living category, serving overlapping Swiss household consumers.
• Quelle: Historic European mail-order retailer (now under Otto Group) with Swiss operations, selling home, fashion, and lifestyle goods via catalog and online. Closely comparable as a heritage catalog/e-commerce retailer competing in the Swiss mid-market.

Broad incumbents

• Galaxus (Digitec Galaxus): Switzerland's largest online retailer, with broad assortment across home, electronics, fashion, and lifestyle. Overlaps directly with Vedia in Swiss online consumer space and is the most formidable domestic incumbent, operating at far larger scale.
• Manor: Switzerland's largest department store chain with significant online presence. Overlaps with Vedia across home textiles, furniture, fashion, and household goods at slightly more premium positioning and with broader omnichannel footprint.
• Otto Group: Germany's largest mail-order and online retailer with multi-category fashion, home, and lifestyle assortment. Highly comparable as a European catalog-to-e-commerce heritage group that scaled far beyond national borders — a benchmark for Vedia's potential trajectory.
• Zalando: European online fashion and lifestyle platform operating in Switzerland. Directly overlaps with Vedia's fashion and footwear categories and pressures Swiss apparel retailers via aggressive cross-border assortment and marketing.

Regional players

• Westfalia Versand: Swiss and German mail-order retailer (Otto Group) selling home, garden, tools, and lifestyle products via catalog and online. Comparable as a heritage catalog-based multi-category retailer with overlapping Swiss mid-market customer base.
• Baur Versand: German mail-order retailer (Otto Group) with home, fashion, and lifestyle assortment. Comparable as a European catalog-to-online heritage retailer targeting a similar mid-market customer profile to Vedia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/VediaSA
• Facebookfacebook.com/vediaversand
• Instagraminstagram.com/vedia_sa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedia