Quelle Versand AG

What Quelle Versand AG does

Quelle Versand AG operates in Switzerland as the registered legal entity behind the Ackermann (ackermann.ch) multi-category online retail brand, registered at 8112 Otelfingen. The business sells fashion apparel (women's, men's, and children's clothing), footwear, home furnishings and furniture, garden goods, consumer electronics and home theater, sporting goods, swimwear, and accessories through a proprietary e-commerce storefront and native iOS/Android shopping applications, all targeted exclusively at Swiss consumers with German-language UX and CHF pricing. The product mix is augmented by owned/private-label brands including Aniston (women's fashion), Leger Home by Lena Gercke (home living), Gschiid Günstig (budget), and the regional "Ah! Regional" collection featuring Swiss-made products such as Fleuresse and Feelings home textiles.

The underlying technology is a proprietary e-commerce platform built and maintained by external partner empiriecom, extended by the Ackermann mobile app distributed via the Apple App Store and Google Play. Fulfillment services include free delivery on orders over 50 CHF, free returns, a 30-day return policy, and premium services for items over 2,000 CHF (furniture assembly, replacement parts, old furniture removal, 3+2 year extended warranty). The company holds the Swiss Online Garantie, E-commerce Europe Trust Mark, and Pelzfrei (Fur Free) certifications, and maintains marketing presence on Facebook, Instagram, Pinterest, YouTube, and email newsletters.

The revenue model is a hybrid of one-time retail product sales and transactional financing via Flexikonto, the in-house installment payment product offering monthly payments from 15 CHF, payment pause (3 months deferral), and residual balance protection. Pricing follows unit retail pricing with periodic promotional discounts up to 50%. The customer base is a distributed long-tail of individual Swiss consumers across fashion, home, electronics, and sports segments, with no enterprise or B2B accounts disclosed. Operational disclosures are limited: revenue, parent company, management team, funding history, and headcount (reported as 7) are not clearly resolved in the source data, suggesting the registered Swiss entity may be a subsidiary within a larger group structure rather than a standalone operator of full scope.

Name

Quelle Versand AG

Legal name

Ackermann Vertriebs AG

Website

https://quelle.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quelle Versand AG operates the Ackermann Swiss online retail brand, selling fashion, footwear, furniture, home goods, electronics, and sporting goods to Swiss consumers via a proprietary e-commerce site and iOS/Android apps, supplemented by private-label brands and an in-house installment financing product.

Ownership category

akta.pro rank

Headquarters

HQ city

Otelfingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail revenue from selling fashion apparel (women's, men's, children's clothing), footwear, furniture, home goods, electronics, sporting goods, and accessories through online store. Products are sold at published retail prices with periodic sales and promotions.
2. Installment Financing (Flexikonto): Revenue generated from installment payment plans offered to customers, allowing purchase of higher-value items through monthly payments. Includes optional protection and insurance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Quelle Versand AG operates the Ackermann (ackermann.ch) e-commerce platform in Switzerland, selling multi-category merchandise including women's, men's and children's fashion, footwear, furniture and home goods, electronics/multimedia, sports equipment, swimwear, and accessories. The company also offers the Flexikonto installment payment service and value-added services such as furniture assembly, removal, and extended warranties.

Product overview

Ackermann is a Swiss e-commerce mail-order company operating as a multi-category online shopping platform. The core offering consists of fashion (women's, men's, and children's clothing), footwear, home furnishings and furniture, technology and multimedia electronics, accessories, swimwear, sports equipment, and home theater products. The portfolio includes private label brands such as Aniston (fashion) and Leger Home by Lena Gercke (home living), as well as the budget line 'Gschiid Günstig' and regional Swiss brand collection 'Ah! Regional'. Additional services include the mobile shopping app (Ah! Ackermann App), installment payment options (Flexikonto), and premium furniture/technology services (assembly, warranty, removal). The platform differentiates through Swiss-specific offerings, payment flexibility, and comprehensive customer services.

Differentiator

Problem solved

Functional benefit

Brands

• Ah! Regional: Swiss brands section featuring regional products including Fleuresse and Feelings home textiles.
• Leger Home by Lena Gercke
• Ah! Ackermann App
• Flexikonto

Products and services

• Women's Fashion (Damenmode) Comprehensive women's clothing assortment for Swiss consumers, covering casual, business, and occasion wear including swimwear and underwear.
• Men's Fashion (Herrenmode) Men's clothing assortment including business, casual, and sportswear for Swiss consumers.
• Children's Fashion (Kindermode) Children's apparel organized by age group and gender, plus baby equipment and toys for Swiss families.
• Footwear (Schuhe) Multi-gender footwear selection including sports, casual, summer, and running shoes.
• Home & Garden (Wohnen & Garten) Furniture, home accessories, and garden/outdoor equipment for every room in the household.
• Technology & Multimedia (Technik & Multimedia) Consumer electronics and multimedia products for Swiss shoppers, including home theater systems, projectors, tablets, and Apple MacBooks.
• Sports & Leisure (Sport & Freizeit) Sports apparel and equipment including football gear, running shoes, and outdoor sporting goods.
• Ah! Ackermann Mobile App Dedicated mobile shopping application for iOS and Android that enables customers to browse and purchase products from the Ackermann catalog.
• Flexikonto Installment Payment Retail financing product that lets customers pay for purchases via monthly installments starting from 15 CHF, with optional payment pause and balance-protection insurance.
• Aniston (Private Label Brand) Private-label women's fashion brand offering contemporary styles and current-season trends to Swiss shoppers.
• Leger Home by Lena Gercke Private-label home and living brand featuring trend-led décor and furnishing items curated with Lena Gercke.
• Gschiid Günstig (Value Line) Value-priced product line offering discounted household items, mattresses, recreation equipment, and consumer technology.
• Ah! Regional Regional Swiss-brand section featuring locally produced products such as Fleuresse and Feelings home textiles.
• Möbel- und Technikservices (Furniture & Technology Services) Value-added service package for orders above 2,000 CHF covering furniture assembly, spare parts, old-furniture removal, and a 3+2 year extended warranty.

Quantifiable outcome

• Free delivery on orders over 50 CHF
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brack.ch: Major Swiss online retailer specializing in electronics, computing and home products, now part of the Competec group alongside Galaxus. Direct competitor to Ackermann's Technik & Multimedia and Wohnen categories.
• Amazon Switzerland: Global e-commerce incumbent operating in Switzerland; competes across every Ackermann category (fashion, electronics, home, sports) and exerts pricing and assortment pressure.
• Manor: Switzerland's largest department-store chain, with a meaningful online store covering fashion, home and electronics. Comparable multi-category breadth aimed at the same Swiss consumer.
• Microspot.ch: Swiss consumer-electronics and household-appliance retailer with installment-financing options (similar to Flexikonto). Directly comparable in the electronics retail + consumer-credit proposition.

Direct peers

• Zalando: Europe's leading online fashion and footwear platform. Competes head-on with Ackermann's Damen/Herren/Schuhe/Kinder categories in Switzerland and applies private-label and content strategies Ackermann also pursues.
• Digitec Galaxus: Switzerland's largest online retailer (multi-category incl. electronics, fashion, home). Direct competitor to Ackermann in the Swiss online general-merchandise segment with broader assortment and materially larger scale.
• Otto (Otto Group): German multi-category mail-order/e-commerce group with historic ties to the Quelle brand lineage. Closest structural analogue as a multi-category mail-order retailer operating in DACH/CHE with fashion + home + tech assortment.
• La Redoute: French multi-category mail-order retailer (fashion, home) historically operating under Otto Group and active in Switzerland. Closely comparable business model — mail-order heritage, multi-category fashion/home assortment.

Emerging players

• Lesara: DACH-based online apparel retailer focused on affordable fashion — overlapping with Ackermann's mid-market women's/men's fashion and the 'Gschiid Günstig' value-line positioning.

Regional players

• Jelmoli: Historic Swiss premium department store with online presence. Comparable multi-category (fashion, home, accessories) assortment aimed at Swiss consumers, though positioned upmarket.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/ackermannversand
• YouTubeyoutube.com/user/ackermannversandCH
• Facebookfacebook.com/ackermannversand
• Instagraminstagram.com/ackermannversand
• Pinterestch.pinterest.com/ackermannversand
• LinkedInlinkedin.com/company/quelle-versand-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quelle Versand AG