Grand Casino Basel
Grand Casino Basel AG operates a 338-slot-machine land-based A-concession casino in the Basel border triangle (Switzerland/France/Germany), offering table games, progressive jackpots, the Hangar9 restaurant, Airport Hotel Basel, and event venues for adult entertainment seekers, corporate clients, and private celebrations.
- Company typePrivate
- Founded2002
- HeadquartersBasel, Switzerland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Grand Casino Basel does
Grand Casino Basel AG operates a land-based casino at Flughafenstrasse 225, Basel, in the Switzerland–France–Germany border triangle. The legal entity is a Swiss stock corporation (CHE-108.748.580) and a wholly owned subsidiary of the holding company Airport Casino Basel AG. The venue is regulated under a Swiss federal casino concession overseen by the ESBK (Eidgenössische Spielbankenkommission), with the new concession cycle running through 2044. It operates 365 days per year (Mon–Thu 10:00–04:00, Fri–Sat 10:00–05:00, Sun 10:00–04:00), with free admission and 700 free parking spaces.
The core product is gaming entertainment built on 338 state-of-the-art slot machines equipped with the TiTo (ticket-in, ticket-out) system, fully automatic roulette wheels, and electronic betting interfaces. Table games include Roulette (minimum bets CHF 5–10), Blackjack (CHF 10 minimum, plus an exclusive "Get the Picture" side bet with payouts up to 312:1), and Ultimate Texas Hold'em Poker. Jackpot infrastructure spans a house progressive, the Swiss Jackpot inter-casino network (10 machines connected with eight other Swiss A-concession properties for a CHF-1-stake-eligible pool), and a five-level multilevel jackpot. Adjacent revenue lines include in-house restaurant Hangar9 (international cuisine, open daily from midday), two casino bars, the Metro Club nightclub and event venue, the 4-star Airport Hotel Basel (167 rooms co-located in the same building), two private event rooms (Metro ~450–650 m² and Flower 312 m²), and a "Rent a Casino" mobile service. Supporting channels include the goldengrand.ch online casino (Swiss residents only), an e-commerce shop for tickets and vouchers, a multilingual blog (DE/EN/FR), Facebook and Instagram, TWINT/Sonect mobile cash withdrawal, and limousine partnerships (Basellimo, stretch.ch).
The business model combines transactional gaming revenue (a percent handle / house edge on each wager, with Swiss winnings tax-free for players) with ancillary transaction-based revenue from F&B, hotel accommodation, event ticket and voucher sales, and corporate/private event hire. Primary customer segments are adults 18+ from the border triangle (Switzerland, France, Germany) seeking entertainment gaming and casino tourism, plus corporate event planners and private-celebration hosts using the venue's event spaces. Marketing is direct-to-consumer, multi-channel, and event-led. Certifications include ISO 9001 (quality management), Great Place to Work (2023), and GDPR-compliant privacy practice. The individual company does not publicly disclose revenue and reports no funding rounds; ownership is wholly held within the Airport Casino Basel AG group.
Grand Casino Basel firmographics
Firmographics- Name
- Grand Casino Basel
- Legal name
- Grand Casino Basel AG
- Website
- https://grandcasinobasel.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Grand Casino Basel AG operates a 338-slot-machine land-based A-concession casino in the Basel border triangle (Switzerland/France/Germany), offering table games, progressive jackpots, the Hangar9 restaurant, Airport Hotel Basel, and event venues for adult entertainment seekers, corporate clients, and private celebrations.
- Ownership category
- akta.pro rank
Grand Casino Basel industry classification
Industry- Product category
- Casino & Gaming
- NAICS
- Casino Hotels (72112), Casino Hotels (721120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industries
- Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Destination Casino Hotels (THAGAJAC), Convention & Events Casino Hotels (THAGAJAK)
Keywords
Where Grand Casino Basel is headquartered
LocationHeadquarters
- HQ city
- Basel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Grand Casino Basel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Gaming Revenue: Primary revenue stream from casino gaming operations including slot machines, roulette, blackjack, and poker. The casino generates revenue through the house edge on all games. Revenue is tax-free for players in Switzerland.
- Food & Beverage: Restaurant Hangar9 and two casino bars generate revenue from food service, beverages, and catering for events. The restaurant offers international cuisine from midday daily.
- Events & Entertainment: Revenue from ticket sales for concerts, comedy shows, tribute acts, sports viewing events, and club nights. Event packages and special promotions drive additional revenue.
- Vouchers & Gift Cards: Sale of gift vouchers and casino experience vouchers through the e-commerce shop.
- Hotel Accommodation: Revenue from Airport Hotel Basel co-located in the same building as the casino.
- Private Event Hire: Revenue from renting event spaces (Metro room 450m2, Flower room 312m2) and the 'Rent a Casino' mobile service for corporate events and private parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Slot machine gaming |
| Unit Pricing | Pay-as-you-go | Roulette table gaming |
| Unit Pricing | Pay-as-you-go | Blackjack table gaming |
| Unit Pricing | Pay-as-you-go | Ultimate Texas Hold'em |
| Unit Pricing | Pay-as-you-go | Get the Picture side bet |
| Unit Pricing | Pay-as-you-go | Comedy events (Sparkling Comedy) |
| Unit Pricing | Pay-as-you-go | Showcase events (Keblack) |
| Unit Pricing | Pay-as-you-go | Heroes Night events (Marshall Jefferson) |
| Unit Pricing | Pay-as-you-go | Tribute show events (Ozzy Osbourne, ABBA, AC/DC) |
| Unit Pricing | Pay-as-you-go | Cash withdrawal via TWINT |
| Unit Pricing | Pay-as-you-go | Open Air Day Dance (National Day event) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Grand Casino Basel product offering
Product offeringCore offering
Grand Casino Basel operates a land-based casino in Basel, Switzerland, offering 338 state-of-the-art slot machines (including Progressive, Swiss Jackpot, and Multilevel Jackpot systems) and table games (Roulette, Blackjack, Ultimate Texas Hold'em Poker). The integrated venue also houses Restaurant Hangar9, Metro Club event space, two casino bars, the co-located 4-star Airport Hotel Basel (167 rooms), and event venue hire (Metro and Flower rooms). The casino extends its reach through an online gaming platform (goldengrand.ch), a 'Rent a Casino' mobile service, and an e-commerce shop for event tickets and gift vouchers.
Product overview
Grand Casino Basel operates a land-based casino in the Switzerland-France-Germany border region, offering gaming as a unified physical venue experience. The core product is gaming entertainment comprising 338 slot machines (including Progressive Jackpot, Swiss Jackpot, and Multilevel Jackpot systems) and table games (Roulette, Blackjack with Get the Picture side bet, Ultimate Texas Hold'em Poker). Adjacent services include Restaurant Hangar9 for dining, Metro Club for nightlife and events, and Airport Hotel Basel (167 rooms) for accommodation—all under one roof. Additional services include Event Spaces (Metro Room 650m² and Flower Room 312m²) for private functions, a mobile 'Rent a Casino' service, and an associated online casino (Golden Grand). The casino operates 365 days annually with free admission and free parking.
Differentiator
Problem solved
Functional benefit
Brands
- Hangar9: The in-house restaurant at Grand Casino Basel, open daily from 12:00, serving international cuisine with seasonal dishes, special event menus, and a pastry selection. Located within the Grand Casino Basel premises.
- Metro Club
- Airport Hotel Basel
Products and services
- Slot Machines
- Table Games
- Swiss Jackpot Progressive System
- Get the Picture Blackjack Side Bet
- Restaurant Hangar9
- Metro Club Event Venue
- Airport Hotel Basel
- Event Spaces (Metro & Flower Rooms)
- Rent a Casino Mobile Service
- Golden Grand Online Casino
- Casino Bars
- Event Tickets & Gift Vouchers
- New Slot Machines (Frankenstein & Mo Mummy)
Quantifiable outcome
- 23 slot millionaires created in 21 years of operation
- +3 more outcomes
Companies that use Grand Casino Basel
Customer profileSegments4 records
Ideal customer profiles4 records
Grand Casino Basel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Grand Casino Basel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Casino + EventsminorPartner company that provides mobile casino experiences for external events. Offers personal consultation from initial planning to execution for individual casino events with charm and style.
- CasinoNight (casinonight.ch)minorPartner company specializing in casino event rentals for roulette, poker, and blackjack experiences at external events.
- Airport Hotel Baselcore4-star hotel operated separately but located in the same building as Grand Casino Basel. Offers 167 rooms with first-class service and views over Basel. Same building ownership (Airport Casino Basel AG group) enables seamless guest experience.
- Hangar9 RestaurantcoreIn-house restaurant operated under the Airport Casino Basel AG group. International cuisine open daily from 12:00 with seasonal dishes, special menus, and patisserie. Venue for events, corporate dinners, and weddings.
- Goldengrand.chcoreOnline casino platform at goldengrand.ch extending Grand Casino Basel's reach to Swiss residents online. Linked from main casino website navigation.
- Swiss Jackpot Network (Other Swiss Casinos)coreShared progressive jackpot system connecting Grand Casino Basel (10 machines) with casinos in Baden, Bern, Lugano, Luzern, Schaffhausen, St. Gallen, Zürich, and Zürichsee (Pfäffikon). Can be won with just CHF 1 stake.
- BasellimominorExternal limousine service partner providing exclusive transportation with private chauffeur for casino guests.
- stretch.chminorExternal partner for stretch limousine services providing luxury transportation to the casino.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Grand Casino Basel competitors and assessment
Company assessmentDirect peers
- Casino Bern: Swiss A-casino offering slots, tables, and event spaces under the same ESBK concession framework, sharing the Swiss Jackpot progressive network.
- Grand Casino Luzern: Swiss A-casino with integrated hotel, table games, slot machines, and event venue — same concession regulatory regime and integrated resort model as Grand Casino Basel.
- Grand Casino Baden: Swiss A-casino operating under the same ESBK concession regime with slot machines, table games, restaurant, and integrated hotel positioning. Direct competitor for cross-border and tourist gaming spend in Switzerland.
- Grand Casino Lugano: Swiss A-casino with hotel, restaurant, and gaming operations; comparable integrated Swiss casino resort model and shared Swiss Jackpot network participant.
- Swiss Casino Schaffhausen: Member of the same Swiss Jackpot network as Grand Casino Basel, operating slot and table gaming under the Swiss federal concession regime. Strong operational and regulatory comparability.
- Grand Casino Zürich: Swiss A-casino directly comparable in offering (slots, tables, Swiss Jackpot participant) targeting a different metropolitan catchment within the same Swiss concession framework.
Broad incumbents
- Swiss Casinos Holding AG: Parent/operating company of multiple Swiss A-casinos including Pfäffikon and Schaffhausen. Same regulatory framework and broader portfolio of integrated casino resort offerings as Grand Casino Basel.
- Groupe Barrière: Major European integrated casino and hospitality operator with casino hotels, hotels, restaurants, and entertainment venues; competes for cross-border guests in Basel via French operations.
- Groupe Partouche: Major European casino operator with land-based casinos, hotels, and online gaming; relevant broad incumbent for benchmarking integrated casino resort economics.
- MGM Resorts International: Large global integrated resort operator; useful as an incumbent benchmark for the integrated casino-resort business model, even though it does not directly compete in Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Grand Casino Basel social profiles
Digital presenceGrand Casino Basel compliance and trust
Trust signalCompliance3 records
Grand Casino Basel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grand Casino Basel leadership team
Management profileNumber of profiles
Profiles1 record
Grand Casino Basel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grand Casino Basel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grand Casino Basel
What does Grand Casino Basel do?
Grand Casino Basel operates a land-based casino in Basel, Switzerland, offering 338 state-of-the-art slot machines (including Progressive, Swiss Jackpot, and Multilevel Jackpot systems) and table games (Roulette, Blackjack, Ultimate Texas Hold'em Poker). The integrated venue also houses Restaurant Hangar9, Metro Club event space, two casino bars, the co-located 4-star Airport Hotel Basel (167 rooms), and event venue hire (Metro and Flower rooms). The casino extends its reach through an online gaming platform (goldengrand.ch), a 'Rent a Casino' mobile service, and an e-commerce shop for event tickets and gift vouchers.
Is Grand Casino Basel a public or private company?
Grand Casino Basel is a private company. It is classified as corporate owned and is currently operating.
When was Grand Casino Basel founded?
Grand Casino Basel was founded in 2002. It employs 251 to 500 people.
Where is Grand Casino Basel based?
Grand Casino Basel is headquartered in Basel, Switzerland, in the Europe region.
How does Grand Casino Basel make money?
Six revenue lines are on record. Gaming Revenue is the primary driver. The others are food & Beverage, events & Entertainment, vouchers & Gift Cards, hotel Accommodation and private Event Hire.
Who are Grand Casino Basel's main competitors?
Direct peers on record are Casino Bern, Grand Casino Luzern, Grand Casino Baden, Grand Casino Lugano, Swiss Casino Schaffhausen and Grand Casino Zürich. Broad incumbents are Swiss Casinos Holding AG, Groupe Barrière, Groupe Partouche and MGM Resorts International.
Does Grand Casino Basel have an API?
No public API is recorded for Grand Casino Basel.
What industry is Grand Casino Basel in?
Grand Casino Basel's product category is Casino & Gaming. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of MPAEAAAC, Destination/Regional Casinos (Drive-to Markets). Its NAICS code is 72112 and its SIC code is 7990.