Concordia Supply
Concordia Supply is a family-owned e-commerce retailer founded in 1949 that sells church supplies, communion elements, VBS curriculum, Bibles, and Bible studies directly to over 100,000 US churches and ministries via its website, phone ordering, and church billing accounts.
- Company typePrivate
- Founded1949
- HeadquartersRancho Cucamonga, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Concordia Supply does
Concordia Supply is a family-owned, direct-to-consumer e-commerce retailer founded in 1949 and headquartered in Rancho Cucamonga, California. The company operates a niche online storefront that serves more than 100,000 US churches, ministry leaders, and Vacation Bible School programs with a curated catalog of liturgical supplies, communion elements, Bibles, Bible study curriculum, banners, bulletins, candles, and clergy apparel. Its proprietary TrueVine line offers pre-filled communion cups, chalices, and bread-and-juice sets, with gluten-free variants, providing a private-label anchor in the communion category.
The business model combines one-time e-commerce sales with subscription revenue (Autoship Subscribe & Save offering 5% off recurring orders), B2B procurement through a Church Billing Program with credit terms for qualified institutional buyers, and a loyalty layer (Concordia Rewards: 1 point per $1 spent, redeemable for cash). Pricing leverages bulk discounts reaching 55% off Bibles and 10-15% off Bible studies, supported by free shipping on orders above $49 and periodic promotional tiers ($10 off $100+, $25 off $200+, $50 off $400+). Distribution is multi-channel: the BigCommerce-hosted website for SMB and consumer orders, a toll-free phone line for assisted sales, and direct account-based billing for institutional churches.
Commercially, Concordia Supply functions as a publisher-agnostic aggregator across major Christian education and curriculum publishers (Group, Lifeway, Cokesbury, CPH, Orange, RBP, Answers), selling both standard and custom-printed VBS materials (t-shirts, banners, bags, yard signs) and the long-running Standard Lesson Commentary Bible study curriculum. Marketing relies on email campaigns (Kmail), the KidMin Blog, a VBS Director's Facebook community group, and SEO for church-supply keyword categories. No public funding, M&A activity, AI capabilities, patents, or partnerships beyond publisher distribution agreements are disclosed.
Concordia Supply firmographics
Firmographics- Name
- Concordia Supply
- Legal name
- Concordia Supply
- Website
- https://concordiasupply.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Concordia Supply is a family-owned e-commerce retailer founded in 1949 that sells church supplies, communion elements, VBS curriculum, Bibles, and Bible studies directly to over 100,000 US churches and ministries via its website, phone ordering, and church billing accounts.
- Ownership category
- akta.pro rank
Concordia Supply industry classification
Industry- Product category
- Religious & Church Supplies Retail
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Office Supplies and Stationery Retailers (459410)
- SIC
- Miscellaneous Publishing (2741), Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Religious & Specialty Publishing Distribution (CRAOALAD)
- akta.pro secondary industries
- Religious & Spiritual Books Retail (CRALAAAE), Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Concordia Supply is headquartered
LocationHeadquarters
- HQ city
- Rancho Cucamonga
- HQ country
- United States
- HQ region
- North America
Markets served
Concordia Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of church supplies, VBS materials, communion supplies, Bibles, candles, and Bible study curriculum. Customers purchase individual items or in bulk quantities with volume discounts.
- Autoship Subscription: Subscribe and Save program offering 5% discounts on recurring communion essentials and other regular-use supplies. Customers set up automatic recurring orders.
- Bulk/Volume Sales: Volume discounts on Bibles (up to 55% off), Bible studies (10-15% off), and bulk purchases of curriculum and supplies for churches and Sunday schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Shipping Threshold |
| Transaction based/ take rate | Pay-as-you-go | Promotional Discounts |
| Subscription | Monthly | Autoship Subscription |
| Other | Monthly | Concordia Rewards Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Concordia Supply product offering
Product offeringCore offering
Concordia Supply is a family-owned e-commerce retailer that sells church and ministry supplies direct to churches and ministry leaders. Its catalog spans pre-filled communion cups (under its proprietary TrueVine brand), communion bread/wafers and ware, candles, banners, bulletins, Bibles in bulk, Vacation Bible School (VBS) themes and starter kits from multiple publishers, and Bible study and Sunday school curriculum. The company offers bulk/wholesale pricing, an Autoship subscription program, and a Church Billing credit account program for institutional buyers, and serves over 100,000 churches and ministries in the United States.
Product overview
Concordia Supply is a family-owned e-commerce company serving churches and ministry leaders since 1949, operating as a multi-category online retail platform offering church supplies, VBS programs, communion essentials, Bibles, and Bible study curriculum. The core product portfolio includes TrueVine Communion Cups (pre-filled communion supplies), VBS themes and starter kits (2025-2027), bulk Bibles in multiple translations, Standard Lesson Commentary curriculum, church candles, banners, bulletins, Bible studies for various audiences, and Sunday School curriculum programs. The company differentiates through bulk pricing (up to 55% off), a loyalty rewards program, Autoship subscription service for recurring supply needs, and free shipping on orders over $49. The platform serves over 100,000 churches and ministries with both individual items and bulk purchasing options.
Differentiator
Problem solved
Functional benefit
Products and services
- TrueVine Communion Cups Proprietary brand of pre-filled communion cups (including TrueVine Chalice, TrueVine Cup, TrueVine Elements), traditional plastic cups, and gluten-free prefilled options for church services.
- VBS (Vacation Bible School) Themes & Starter Kits Complete Vacation Bible School programs including starter kits and themed curriculum from publishers Group, Lifeway, Cokesbury, Answers, CPH, Orange, and RBP, available for 2025, 2026, and 2027.
- Bibles in Bulk Wholesale and bulk Bibles in NIV, ESV, KJV, NLT, and CSB translations, in Pew, Outreach, Large Print, Gift & Award, Specialty, and Kids formats, with discounts up to 55% off.
- Standard Lesson Commentary Annual and quarterly Bible study curriculum following the International Sunday School Lessons (ISSL) cycle for adult Sunday school and small groups, available in KJV and NIV translations.
- Church Candles Sanctuary and altar candles including Advent candles, Paschal candles, Baptismal candles, candlelight service sets, and flameless battery LED options.
- Church Banners Indoor and outdoor church banners, banner stands, seasonal banners for Christmas and Easter, and custom printing services for churches.
- Church Bulletins Worship bulletins for special occasions including Easter, Christmas, Fall, Thanksgiving, and general praise & worship themes, with custom printing options.
- Bible Studies Adult and children's Bible study curriculum including Easter & Lent studies, Christmas & Advent studies, and studies segmented by audience (Women's, Men's, Kids & Youth).
- Sunday School Curriculum Children's ministry curriculum programs including Simply Loved, DIG-IN (Digital), FaithWeaver NOW, KidsOwn Worship, Hands-on Bible, Bible in Life, Heartshaper, and Gospel Light.
- Clergy Apparel Clergy shirts, robes, stoles, and paraments for church leaders.
- Communion Bread & Wafers Communion bread, wafers, and gluten-free options for church services.
- Communion Ware Communion trays and sets, portable communion sets, chalice and paten sets, and altar linens.
- Baptism Supplies Supplies and resources for church baptism ceremonies.
- Offering Supplies Church offering envelopes, plates, bags, and administration supplies.
- Autoship Subscription Program Subscribe-and-save service offering 5% off recurring orders of communion essentials and other regular-use church supplies.
- Concordia Rewards Loyalty Program Customer loyalty program where members earn 1 point per $1 spent, redeemable for cash rewards, with a $5 sign-up reward and 200 bonus points for new accounts.
- Custom Print Products (VBS T-Shirts, Banners, Bags, Yard Signs, Bulletins) Custom branded print products for Vacation Bible School programs and church services, including t-shirts, banners, bags, yard signs, and bulletins.
Companies that use Concordia Supply
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Concordia Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Concordia Supply partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Concordia Supply competitors and assessment
Company assessmentDirect peers
- David C Cook: Christian publisher of VBS, Sunday school curriculum, and Bible studies with direct-to-church distribution. Comparable to Concordia in curriculum aggregation and as both publisher and channel.
- Outreach Inc. Direct-to-church marketing, outreach, and supplies provider serving similar customer segments with bulletins, communication materials, and church engagement tools. Direct overlap with Concordia's bulletin and church supply categories.
- Group Publishing: Major Vacation Bible School publisher and supplier whose themes Concordia aggregates (Group, Group Weekend). Direct competitive overlap in VBS category, though Group also sells direct to churches.
- Answers in Genesis: Christian apologetics ministry that publishes VBS themes and educational materials distributed through church supply channels. Direct overlap with Concordia's VBS category as both publisher partner and potential direct competitor.
- Mardel Christian & Education: Christian retail chain (formerly ~35 stores) carrying Bibles, curriculum, gifts, and church supplies. Comparable multi-category Christian retail model, though brick-and-mortar rather than pure e-commerce.
- Concordia Publishing House (CPH): Publishing arm of the Lutheran Church–Missouri Synod and a primary Concordia Supply content partner. Shares the Concordia brand heritage but operates primarily as publisher and retailer rather than multi-publisher aggregator.
- Christianbook.com (Christian Book Distributors): Largest direct-to-consumer online retailer of Christian products including Bibles, curriculum, and church supplies. Most direct comparable to Concordia's e-commerce model, though at meaningfully larger scale and broader assortment.
Broad incumbents
- Lifeway Christian Resources: Southern Baptist-affiliated publisher and retailer of Bibles, VBS, Bible studies, and church supplies. Both publisher and retailer of many of the same SKUs Concordia distributes, and a potential disintermediator.
- Cokesbury: United Methodist publishing arm (Abingdon Press) operating retail stores and e-commerce for church supplies, curriculum, and clergy apparel. Overlaps directly with Concordia's communion, clergy, and Bible study categories.
- Amazon: Mass-market e-commerce platform competing directly on commoditized church supply SKUs (Bibles, communion supplies, candles, offering envelopes). Sets price-discovery baseline for many of Concordia's highest-volume items.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Concordia Supply social profiles
Digital presenceConcordia Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concordia Supply leadership team
Management profileNumber of profiles
Concordia Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concordia Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concordia Supply
What does Concordia Supply do?
Concordia Supply is a family-owned e-commerce retailer that sells church and ministry supplies direct to churches and ministry leaders. Its catalog spans pre-filled communion cups (under its proprietary TrueVine brand), communion bread/wafers and ware, candles, banners, bulletins, Bibles in bulk, Vacation Bible School (VBS) themes and starter kits from multiple publishers, and Bible study and Sunday school curriculum. The company offers bulk/wholesale pricing, an Autoship subscription program, and a Church Billing credit account program for institutional buyers, and serves over 100,000 churches and ministries in the United States.
Is Concordia Supply a public or private company?
Concordia Supply is a private company. It is classified as family owned and is currently operating.
When was Concordia Supply founded?
Concordia Supply was founded in 1949. It employs 11 to 50 people.
Where is Concordia Supply based?
Concordia Supply is headquartered in Rancho Cucamonga, United States, in the North America region.
How does Concordia Supply make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are autoship Subscription and bulk/Volume Sales.
Who are Concordia Supply's main competitors?
Direct peers on record are David C Cook, Outreach Inc., Group Publishing, Answers in Genesis, Mardel Christian & Education, Concordia Publishing House (CPH) and Christianbook.com (Christian Book Distributors). Broad incumbents are Lifeway Christian Resources, Cokesbury and Amazon.
Does Concordia Supply have an API?
No public API is recorded for Concordia Supply.
What industry is Concordia Supply in?
Concordia Supply's product category is Religious & Church Supplies Retail. Its primary akta.pro industry code is CRAOALAD, Religious & Specialty Publishing Distribution, with a secondary code of CRALAAAE, Religious & Spiritual Books Retail. Its NAICS code is 4594 and its SIC code is 2741.