Agrotech

What Agrotech does

Agrotech SA, established in 2012 and headquartered in Thessaloniki, is the largest Greek distributor of agricultural machinery and spare parts and operates as the core subsidiary of the family-owned Agrogroup (Μποζατζίδης-Μητσιολίδης) conglomerate. The company holds exclusive distribution rights for John Deere across Greece, Cyprus, Albania, and North Macedonia, and represents an additional 40+ equipment brands including MONOSEM (precision seeding), DJI Agriculture (drones), Kverneland, Pellenc, and Pottinger. Its product portfolio spans eight implement categories (soil cultivation, sowing, fertilization, harvesting, crop protection, forage, transport, and green maintenance), supported by an inventory of 200,000+ spare parts codes and an integrated service network of 6 central stores, 10 logistics warehouses, 25 mobile workshops, and 62 certified partners.

The company's underlying technology stack combines OEM equipment with precision agriculture services including Variable Rate Application mapping, AI-powered satellite field analysis via the OneSoil platform (partnership announced 2025-09), and bidirectional integration with the John Deere Operations Center. Hardware offerings were extended in 2026 with the DJI Agras T100 agricultural drone featuring LiDAR-based obstacle avoidance and centimeter-level RTK accuracy. Recurring revenue is generated through customized maintenance contracts (3 years / 3,000 operating hours) and the Expert Check preventive maintenance program built on 37 inspection checklists.

Agrotech's go-to-market combines direct showroom sales across five Greek cities plus Nicosia, a B2B parts portal (parts.agrogroup.gr), and a network of 62 certified partners. Pricing is quote-based for capital equipment, contract-based for service, and project-based for the group's parallel solar EPC and bioenergy operations. Customer segments are horizontally diversified: professional Greek farmers (primary), agricultural contractors, and renewable-energy project investors served through sister subsidiary Green Line Energy, which has built 928 photovoltaic parks totaling 754 MW since 2011.

Name

Agrotech

Legal name

ΜΠΟΖΑΤΖΙΔΗΣ - ΜΗΤΣΙΟΛΙΔΗΣ Α.Ε.

Website

https://agrogroup.gr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Agrotech SA is the largest Greek distributor of agricultural machinery and spare parts, holding exclusive John Deere distribution rights across Greece, Cyprus, Albania, and North Macedonia, and serving Greek farmers, contractors, and renewable-energy investors with equipment, parts, and precision agriculture services.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Management Services (115116), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural machinery distribution
• Precision agriculture services
• Farm equipment spare parts
• Photovoltaic park construction
• Agricultural drone sales

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Machinery Sales: Sale of new and used agricultural machinery including tractors, harvesters, and specialized equipment from John Deere and other represented brands
2. Spare Parts & Accessories: Sale of genuine spare parts with over 200,000 codes in inventory, covering immediate customer needs
3. Technical Services & Maintenance: Maintenance and repair services including Expert Check preventive maintenance program, mobile workshops, and maintenance contracts covering 3 years or 3,000 hours
4. Photovoltaic Park Construction (Green Line): Design, financing, and construction of photovoltaic parks for farmers and investors, with 928 parks totaling 754 MW completed since 2011
5. Photovoltaic Equipment Trading: Trading of photovoltaic equipment including panels, inverters, MV substations, bases, cables from top suppliers at competitive prices
6. Bioenergy Production: Electricity production through anaerobic digestion and biogas combustion from the Bioenergeia facility in Visaltia, Serres

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Agrotech is the exclusive distributor of John Deere agricultural machinery and a broad portfolio of implements and spare parts (200,000+ codes) for professional farmers and agricultural contractors in Greece, Cyprus, Albania and North Macedonia. The company complements equipment sales with technical services (Expert Check preventive maintenance, multi-year maintenance contracts, mobile workshops), precision agriculture services (OneSoil AI software, DJI Agras T100 drone), and operates a B2B parts ordering portal. Through its parent Agrogroup, Agrotech also delivers photovoltaic park construction (Green Line Energy, 928 parks / 754 MW since 2011) and bioenergy production (Bioenergeia Nigrita).

Product overview

Agrotech operates as a multi-product agricultural technology company and the largest Greek agricultural machinery and parts distributor, belonging to the Agrogroup (Μποζατζίδης- Μητσιολίδης) conglomerate. The product portfolio centers on John Deere agricultural machinery as the core offering, supplemented by a comprehensive range of implements across eight categories (soil cultivation, green maintenance, transport & material handling, fertilization, harvesting, crop protection, sowing & planting, and forage). The company extends its offerings through precision agriculture services including OneSoil AI-powered software, the DJI Agras T100 agricultural drone, and maintenance solutions (Expert Check program, customized maintenance contracts). Service delivery is supported by 25 mobile workshops, 62 certified partners, and the Agrotech Academy training program. Operations span five facilities (Thessaloniki, Orestiada, Larissa, Thiva, Nicosia) totaling over 16,000m² with spare parts inventory exceeding 200,000 codes.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Agricultural Machinery Exclusive distribution of John Deere agricultural machinery (tractors, harvesters, specialized equipment) for professional farmers and agricultural contractors in Greece, Cyprus, Albania and North Macedonia, supported by the John Deere Operations Center digital platform.
• Agricultural Implements (Παρελκόμενα) Full range of agricultural implements across eight categories: soil cultivation (Κατεργασία Εδάφους), green maintenance (Συντήρηση Πρασίνου), transport & material handling (Μεταφορά & Διαχείριση Υλικών), fertilization (Λίπανση), harvesting (Συγκομιδή), crop protection (Προστασία Καλλιεργειών), sowing & planting (Σπορά & Φύτευση), and forage (Χορτονομή), distributed for professional farmers.
• Spare Parts (Ανταλλακτικά) Inventory of over 200,000 genuine spare parts codes for immediate availability, including John Deere parts and products from 40+ represented manufacturers (Apv, Avr, Bargam, Bossini, Camso, Celli, Dominoni, FjDynamics, Geringhoff, Hardi, Kemper, Kverneland, Merlo, Michelin, Monosem, Pellenc, Pottinger, Rauch, etc.), ordered via the B2B portal at parts.agrogroup.gr.
• DJI Agras T100 Agricultural Drone Multi-function agricultural drone distributed by Agrotech for spraying, seeding/planting and cargo transport in precision farming applications. Features AI-powered obstacle detection, RTK positioning for centimeter-level accuracy, autonomous flight, and up to 100kg lifting capacity.
• OneSoil Precision Agriculture Software AI-powered precision agriculture software offering field analysis via satellite imagery, Variable Rate Application (VRA) mapping for seeding/fertilization/crop protection, soil sampling map optimization, yield measurement and season-over-season comparison. Integrated bidirectionally with John Deere Operations Center.
• Precision Agriculture Services (Υπηρεσίες Γεωργίας Ακριβείας) Comprehensive precision agriculture services including Essentials Package, GNSS receivers & signals, screens & activations, and Harvest Lab 3000 for real-time data capture and yield measurement, for farmers adopting data-driven cultivation practices.

Quantifiable outcome

• Maximum yield increase and input cost reduction through precision agriculture
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• DJI AgriculturecoreChannel Partner/ Reseller/ Distributor · 4 February 2026Agrotech brings DJI Agras T100 agricultural drone to the Greek market. The drone features 100L spray tank, 150L spreading tank, AI-powered flight algorithms, LiDAR, Penta-Vision, and millimeter wave radar for precision agriculture applications.
• MONOSEMcoreChannel Partner/ Reseller/ Distributor · 12 September 2025Exclusive representative of MONOSEM, a precision seeding machinery giant. MONOSEM specializes in high-precision planting equipment for accurate seeding operations.
• OneSoilcoreTechnology or Integration · 11 September 2025Strategic partnership bringing OneSoil's leading precision agriculture software to Greek farmers. Provides AI-powered field analysis, variable rate application mapping, soil sampling optimization, and John Deere Operations Center integration.
• John DeereflagshipChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive distributor of John Deere agricultural machinery and spare parts in Greece and Cyprus since 2012. Since 2022, exclusive representation expanded to Albania and North Macedonia. John Deere is described as the world's leading agricultural machinery manufacturer.
• John DeereflagshipChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive distributor of John Deere agricultural machinery and spare parts in Greece and Cyprus since 2012. Since 2022, exclusive representation expanded to Albania and North Macedonia. John Deere is described as the world's leading agricultural machinery manufacturer.
• Apv, Avr, Bargam, Bossini, Camso, Celli, Dji, Dominoni, Fae Group, Fantini, FjDynamics, Geringhoff, Hardi, Imac, Italmix, Kemper, Kverneland, Mascar, Maternacc, Mazzotti, Merlini, Merlo, Michelin, Moro Aratri, Orsi, Pellenc, Pichon, Pottinger, Rauch, Schaffer, Serrat, Stoll, Vaschieri, ZurncoreChannel Partner/ Reseller/ DistributorAgrotech represents numerous major equipment brands for spare parts, tires, implements, and other agricultural machinery including these 35+ manufacturers.
• Longi, Jinko, Sungrow, Huawei, Alumil, ilvief, Cablel, HikVision, VictronminorChannel Partner/ Reseller/ DistributorGreen Line Energy sources photovoltaic equipment from these suppliers including panels, inverters, MV substations, bases, and cables.
• TUV AUSTRIAminorOthersAll Green Line Energy photovoltaic parks are certified by TUV AUSTRIA HELLAS according to EN 62446:2009 standard for construction and operation quality.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BayWa AG: German agricultural conglomerate combining farm input retail, agricultural equipment distribution, and renewable energy/construction services. Closest functional peer to Agrotech's multi-vertical model: equipment dealership + agronomy services + PV construction under one roof.
• Agravis Raiffeisen AG: German agricultural cooperative with farm input retail, agricultural machinery distribution, and energy/agronomy services. Directly comparable to Agrotech as a multi-line ag equipment and inputs distributor serving professional farmers.
• Kramp Groep: Dutch agricultural spare parts distributor serving dealers and farmers across Europe with a multi-brand aftermarket parts catalog. Directly comparable to Agrotech's parts business (200,000+ codes inventory) and B2B parts portal (parts.agrogroup.gr).
• Granit Parts: German agricultural and construction equipment parts distributor with multi-brand catalog and online ordering. Direct peer for the spare parts distribution and B2B portal model Agrotech operates.

Broad incumbents

• Claas KGaA mbH: German premium agricultural machinery manufacturer (combines, tractors, harvesters) with global dealer networks. Comparable to Agrotech's principal relationship model and to the John Deere franchise Agrotech represents.
• AGCO Corporation: US-listed global manufacturer of agricultural equipment under Fendt, Massey Ferguson, Valtra, and PTx brands. Comparable as a premium tractor/implements manufacturer with regional dealer relationships similar to Agrotech's John Deere franchise.
• CNH Industrial N.V. Global manufacturer of agricultural and construction equipment under Case IH, New Holland, and Steyr brands. Comparable as a premium ag equipment principal with regional dealer exclusivity arrangements analogous to Agrotech's John Deere territory.
• Deere & Company (John Deere): World's largest agricultural machinery manufacturer and Agrotech's flagship principal partner. Listed as a broad incumbent rather than direct peer because it sits upstream of Agrotech as a manufacturer, but the commercial relationship is central to comparability.
• SDF Group (Same Deutz-Fahr): Italian-based tractor and harvester manufacturer under Same, Deutz-Fahr, Lamborghini Trattori, and Hürlimann brands. Comparable premium tractor manufacturer with regional exclusive dealer arrangements similar to Agrotech's distribution model.
• Kverneland Group (Kubota): Norwegian-origin agricultural implement manufacturer owned by Kubota, with a global dealer network for tillage, seeding, spraying, and feeding equipment. Comparable to the precision seeding (MONOSEM) and implements portfolio Agrotech distributes, and a competing brand in the same dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AGROTECHSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrotech