Switching-Time

What Switching-Time does

Switching-Time is an integrated communications agency headquartered in Shanghai, China, serving clients in the fashion, beauty and lifestyle industries. Founded in 2012 and operating as a private, for-profit business with 51-100 employees, the firm positions itself as a premier specialist in lifestyle-sector communications — a narrow vertical focus that distinguishes it from full-service marketing or advertising conglomerates. As a services business rather than a technology or product company, Switching-Time delivers communications, public relations and brand-marketing work for fashion houses, beauty brands and lifestyle clients operating in or entering the China market.

The agency's commercial model is consistent with mid-tier boutique-to-mid-market communications firms: revenue is generated through client engagements (retainers, project-based work, campaign execution) rather than licensing, subscriptions or product sales. The company is based at a single Shanghai location, with no documented offices in other Chinese cities or international markets despite 12+ years of operation. No proprietary technology platform, product suite, software tools, or digital product lines are disclosed in available source material — the firm appears to operate as a pure-play creative services provider.

Available data is materially incomplete: the firm's own website (switching-time.com) returned only a loading/verification placeholder when crawled, and aggregated third-party sources contain no financials, customer logos, partnerships, leadership biographies, funding history, or product details. As a result, this description reflects only what the sparse firmographic record supports and should be treated as a preliminary profile pending further primary-source diligence.

Name

Switching-Time

Website

https://switching-time.com

Company type

Private

Founded year

2012

Headcount range

51–100 employees

Short description

Switching-Time is a Shanghai-based integrated communications agency serving fashion, beauty, and lifestyle brands. Founded in 2012, the private firm employs 51-100 people and operates as a specialist in China's lifestyle-sector PR and brand communications market.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Switching-Time is an integrated communications agency that delivers public relations and marketing communications services to brands operating in the fashion, beauty, and lifestyle industries. The firm positions itself as a premier specialty agency serving consumer-facing lifestyle brands with communications strategy and execution.

Product overview

No product information available from the source.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communications Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• FleishmanHillard: Global PR network with a strong consumer/lifestyle practice and Shanghai office; broad incumbent that competes for the same fashion and beauty briefs but with much larger portfolio scale.
• Edelman: Largest global PR firm with extensive consumer/lifestyle and luxury practice and a major China presence; broad incumbent competing for the same brand mandates.
• Weber Shandwick: Global communications network within IPG with consumer marketing and lifestyle capability and a Shanghai office; broad incumbent competing for similar fashion/beauty business.
• Ruder Finn: Global communications firm with established lifestyle, luxury and beauty practice and Asia operations; broad incumbent comparable on the integrated communications offering.
• Ogilvy PR: WPP-owned global brand communications group with deep Shanghai presence and lifestyle/consumer practice; broad incumbent that overlaps on integrated communications for fashion and beauty clients.

Direct peers

• BlueFocus Communication Group: China-headquartered marketing and communications group; directly comparable local peer given shared China base and similar integrated communications offering for global brands.
• HL Group: New York-based integrated communications agency focused on fashion, beauty and lifestyle; closest direct peer given shared vertical specialization and integrated service model.
• Karla Otto: Global fashion, beauty and lifestyle communications agency with offices worldwide; directly comparable to Switching-Time as a specialist PR/comms shop serving the same luxury, beauty and lifestyle brand set.
• Purple PR: London-based fashion, beauty and lifestyle PR agency; directly comparable as a vertical specialist serving the same brand categories in adjacent geography.
• BPCM: Integrated communications firm for fashion, beauty, lifestyle and wellness brands; directly comparable specialist peer serving overlapping client categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100083785825088
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switching-Time