Switching-Time
Switching-Time is a Shanghai-based integrated communications agency serving fashion, beauty, and lifestyle brands. Founded in 2012, the private firm employs 51-100 people and operates as a specialist in China's lifestyle-sector PR and brand communications market.
- Company typePrivate
- Founded2012
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Switching-Time does
Switching-Time is an integrated communications agency headquartered in Shanghai, China, serving clients in the fashion, beauty and lifestyle industries. Founded in 2012 and operating as a private, for-profit business with 51-100 employees, the firm positions itself as a premier specialist in lifestyle-sector communications — a narrow vertical focus that distinguishes it from full-service marketing or advertising conglomerates. As a services business rather than a technology or product company, Switching-Time delivers communications, public relations and brand-marketing work for fashion houses, beauty brands and lifestyle clients operating in or entering the China market.
The agency's commercial model is consistent with mid-tier boutique-to-mid-market communications firms: revenue is generated through client engagements (retainers, project-based work, campaign execution) rather than licensing, subscriptions or product sales. The company is based at a single Shanghai location, with no documented offices in other Chinese cities or international markets despite 12+ years of operation. No proprietary technology platform, product suite, software tools, or digital product lines are disclosed in available source material — the firm appears to operate as a pure-play creative services provider.
Available data is materially incomplete: the firm's own website (switching-time.com) returned only a loading/verification placeholder when crawled, and aggregated third-party sources contain no financials, customer logos, partnerships, leadership biographies, funding history, or product details. As a result, this description reflects only what the sparse firmographic record supports and should be treated as a preliminary profile pending further primary-source diligence.
Switching-Time firmographics
Firmographics- Name
- Switching-Time
- Website
- https://switching-time.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- Switching-Time is a Shanghai-based integrated communications agency serving fashion, beauty, and lifestyle brands. Founded in 2012, the private firm employs 51-100 people and operates as a specialist in China's lifestyle-sector PR and brand communications market.
- Ownership category
- akta.pro rank
Where Switching-Time is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Switching-Time business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Switching-Time product offering
Product offeringCore offering
Switching-Time is an integrated communications agency that delivers public relations and marketing communications services to brands operating in the fashion, beauty, and lifestyle industries. The firm positions itself as a premier specialty agency serving consumer-facing lifestyle brands with communications strategy and execution.
Product overview
No product information available from the source.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Communications Services
Companies that use Switching-Time
Customer profileIdeal customer profiles1 record
Switching-Time technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Switching-Time partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Switching-Time competitors and assessment
Company assessmentBroad incumbents
- FleishmanHillard: Global PR network with a strong consumer/lifestyle practice and Shanghai office; broad incumbent that competes for the same fashion and beauty briefs but with much larger portfolio scale.
- Edelman: Largest global PR firm with extensive consumer/lifestyle and luxury practice and a major China presence; broad incumbent competing for the same brand mandates.
- Weber Shandwick: Global communications network within IPG with consumer marketing and lifestyle capability and a Shanghai office; broad incumbent competing for similar fashion/beauty business.
- Ruder Finn: Global communications firm with established lifestyle, luxury and beauty practice and Asia operations; broad incumbent comparable on the integrated communications offering.
- Ogilvy PR: WPP-owned global brand communications group with deep Shanghai presence and lifestyle/consumer practice; broad incumbent that overlaps on integrated communications for fashion and beauty clients.
Direct peers
- BlueFocus Communication Group: China-headquartered marketing and communications group; directly comparable local peer given shared China base and similar integrated communications offering for global brands.
- HL Group: New York-based integrated communications agency focused on fashion, beauty and lifestyle; closest direct peer given shared vertical specialization and integrated service model.
- Karla Otto: Global fashion, beauty and lifestyle communications agency with offices worldwide; directly comparable to Switching-Time as a specialist PR/comms shop serving the same luxury, beauty and lifestyle brand set.
- Purple PR: London-based fashion, beauty and lifestyle PR agency; directly comparable as a vertical specialist serving the same brand categories in adjacent geography.
- BPCM: Integrated communications firm for fashion, beauty, lifestyle and wellness brands; directly comparable specialist peer serving overlapping client categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Switching-Time social profiles
Digital presenceSwitching-Time financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switching-Time leadership team
Management profileNumber of profiles
Switching-Time funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switching-Time M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switching-Time
What does Switching-Time do?
Switching-Time is an integrated communications agency that delivers public relations and marketing communications services to brands operating in the fashion, beauty, and lifestyle industries. The firm positions itself as a premier specialty agency serving consumer-facing lifestyle brands with communications strategy and execution.
When was Switching-Time founded?
Switching-Time was founded in 2012. It employs 51 to 100 people.
Where is Switching-Time based?
Switching-Time is headquartered in Shanghai, China, in the Asia region.
Who are Switching-Time's main competitors?
Broad incumbents on record are FleishmanHillard, Edelman, Weber Shandwick, Ruder Finn and Ogilvy PR. Direct peers are BlueFocus Communication Group, HL Group, Karla Otto, Purple PR and BPCM.
Does Switching-Time have an API?
No public API is recorded for Switching-Time.