New Life Counseling Center

What New Life Counseling Center does

New Life Counseling Center is a privately held professional counseling practice organized as a Professional Limited Liability Company (New Life Counseling Center, PLLC) operating in Texas. The firm delivers fee-for-service mental health therapy to individuals, couples, and adolescents across two physical offices — West Lake Hills (3355 Bee Caves Road, #101) and Cedar Park (507 Denali Pass, #302) — supplemented by secure video sessions available statewide across Texas. Its clinical catalog spans anxiety, depression, grief, life transitions, men's and women's issues, teens, negative thinking, marriage and premarital counseling, sex and intimacy concerns, abortion recovery, and individual therapy, with the central clinical frameworks being Bowen Family Systems Theory and EMDR. A defining feature of the practice is the optional integration of Christian faith with evidence-based modalities, serving both Christian and non-Christian clients without requiring faith alignment.

The clinical team comprises eight named counselors — a mix of fully licensed LPCs, LPC-Supervisors (Deana Reed, License #68220; Angel Hirsch, License #78101) who supervise LPC-Associates, and graduate-student interns — supporting a supervision-bearing staffing model that can train associate-level clinicians through to licensure. Service delivery is performed entirely by licensed humans in one-on-one and couples formats; the practice does not operate a proprietary software platform and uses only a generic Wix-hosted website and a secure client portal for scheduling, intake, and telehealth. The practice explicitly opts out of insurance panels and runs on direct, out-of-pocket payment, channeling affordability demand through a dedicated "Affordable Counseling" track rather than reimbursement.

New Life Counseling Center acquires clients through a direct-to-consumer model: a website appointment-request workflow, a brief approximately five-minute phone screening to match presenting concerns with clinician specialization, and optional internal referrals when a requested specialty is not in-house. Marketing is entirely organic and led by therapist-authored blog content segmented by specialty and clinician, supported by an Instagram handle (@newlifecounselingcenter), a Facebook page, and SEO-optimized specialty landing pages (anxiety, depression, grief, men's issues, women's issues, couples, etc.). The firm is founder/operator-led, has no disclosed venture or institutional ownership, no subsidiaries, no parent company, and shows no funding, M&A, or restructuring activity in the source data; no revenue figures are disclosed.

Name

New Life Counseling Center

Legal name

New Life Counseling Center, PLLC

Website

https://newlifecounselingcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Life Counseling Center is a privately held Texas counseling practice delivering fee-for-service individual, couples, teen, and faith-integrated therapy through two physical offices and statewide virtual sessions, without insurance panel participation.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health counseling
• Christian counseling services
• Couples therapy
• Individual psychotherapy
• Family systems therapy

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Counseling Services: Fee-for-service professional mental health counseling provided by licensed therapists (LPCs, LPC-Associates supervised by LPC-S) and graduate student interns. Clients pay directly for services as the practice is not on any insurance panels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

New Life Counseling Center provides professional mental health counseling services that integrate Christian faith principles with evidence-based clinical approaches. Licensed Professional Counselors (LPCs), LPC-Associates supervised by LPC-Supervisors, and graduate student interns deliver individual, couples, and teen therapy across a range of specialties including anxiety, depression, grief, marriage, premarital, men's and women's issues, life transitions, and negative thinking, using modalities such as Bowen Family Systems Theory and EMDR. Services are delivered fee-for-service (the practice is not on insurance panels) via in-person sessions at two Texas offices and virtual appointments statewide.

Product overview

New Life Counseling Center is a Christian counseling practice offering a comprehensive suite of mental health services. The center provides individual therapy, couples therapy, and specialized counseling services including anxiety, depression, grief, marriage, premarital, men's issues, women's issues, teens, life transitions, negative thinking, and sex/intimacy counseling. The practice utilizes evidence-based therapeutic approaches including Bowen Family Systems Theory, EMDR therapy, and integrates Christian spirituality with clinical excellence. Services are available in-person at West Lake Hills and Cedar Park locations, and virtually across Texas. The center operates as a unified practice rather than a platform-plus-modules architecture, with all services delivered by trained Christian counselors.

Differentiator

Problem solved

Functional benefit

Products and services

• Christian Counseling
• Individual Therapy
• Couples Therapy
• Anxiety Counseling

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Talkspace: National online therapy and psychiatry platform with insurance partnerships; comparable virtual counseling delivery but at vastly greater scale and with insurance-network integration.
• Thriveworks: Large national counseling and psychiatry provider with both in-person and telehealth delivery; competes for the same individual and couples counseling demand but operates secularly and at much greater scale.
• BetterHelp: Largest online therapy platform offering subscription-based virtual counseling; overlaps with NLCC's Texas-wide virtual offering but as a secular, low-cost scaled competitor.
• Headspace Health (Ginger): Digital mental health platform combining coaching, therapy, and psychiatry; competes in the virtual outpatient counseling space at large scale with employer and insurance contracts.

Direct peers

• Mercy Multiplied: Faith-based counseling and recovery program serving women, integrating Christian principles with evidence-based therapeutic practices — comparable faith-integrated clinical offering.
• Christian Counseling & Educational Foundation (CCEF): Faith-based counseling and training organization that integrates biblical teaching with clinical counseling approaches, overlapping directly with NLCC's faith-and-evidence hybrid model.
• Pine Rest Christian Mental Health Services: Large Christian-affiliated behavioral health system providing outpatient counseling, addiction services, and psychiatry — comparable as a faith-rooted clinical mental health provider.

Others

• Focus on the Family: Christian family ministry operating a counseling referral line and resource network; comparable faith-based audience but delivers referrals rather than direct clinical services.

Emerging players

• Grow Therapy: Insurance-accepting telehealth and in-person therapy platform connecting clients to licensed clinicians; competes for the same Texas self-pay and insured counseling demand with technology-enabled matching.

Regional players

• Austin Stone Community Church Counseling Ministry: Austin-area church operating a counseling ministry serving the same central Texas market; comparable faith-based positioning and local client pool, though primarily volunteer/staff-led rather than a private PLLC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newlifecounselingcenter
• Instagraminstagram.com/newlifecounselingcenter
• LinkedInlinkedin.com/company/new-life-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Counseling Center