Grow Therapy
Grow Therapy is a US mental health platform operating in all 50 states that connects clients with 26,000+ licensed therapists and psychiatrists through an insurance-covered marketplace, AI-powered documentation and coaching tools, and B2B partnerships with 125+ health insurers, employers (including Amazon), and health systems.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Grow Therapy does
Grow Therapy is a New York-based, venture-backed mental health platform founded in 2020 by Jake Cooper, Manoj Kanagaraj, and Alan Ni. It operates a nationwide marketplace connecting individuals with a network of more than 26,000 licensed therapists and psychiatrists for insurance-covered talk therapy and psychiatric medication management across all 50 states. The platform accepts most major insurance plans, with an average client out-of-pocket cost of approximately $21 per session, and reports that over 90% of clients find a matched provider and 80% show measurable symptom improvement within 30 days.
The underlying technology combines an integrated EHR/practice management and insurance billing system with three differentiated AI capabilities: AI Scribe for automated clinical documentation (reducing documentation time by ~70% since its February 2025 launch), AI Coach for clinician-supervised conversational support between sessions grounded in CBT/DBT/ACT frameworks, and Between-Session Reflections, an AI-powered journaling feature that generates themes for therapist review. Two acquisitions (Neosync in September 2025 and Tenor Therapy in February 2026) have consolidated AI clinical-support capability in-house. The company holds HIPAA compliance across multiple state-level professional entities (Grow Healthcare Group P.A., Grow Healthcare Group PC, and state-specific professional corporations).
Grow Therapy operates a multi-channel revenue model anchored by transaction-fee revenue from insurance reimbursements and supplemented by recurring B2B2C revenue from 125+ health plan partnerships covering 220 million lives, enterprise EAP contracts (notably Amazon covering 1M+ employees with a redesigned no-cliff EAP), and health system integrations such as Circle Medical in 24 states. Direct-to-consumer acquisition runs through a self-serve marketplace and iOS app, while enterprise partnerships drive predictable volume. The company reached unicorn status in 2024, claims profitability since 2023, and most recently closed a $150M Series D in March 2026 at a $3 billion valuation led by TCV and Goldman Sachs Alternatives, bringing total disclosed equity funding to $328 million.
Grow Therapy firmographics
Firmographics- Name
- Grow Therapy
- Legal name
- Grow Care, Inc.
- Website
- https://growtherapy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grow Therapy is a US mental health platform operating in all 50 states that connects clients with 26,000+ licensed therapists and psychiatrists through an insurance-covered marketplace, AI-powered documentation and coaching tools, and B2B partnerships with 125+ health insurers, employers (including Amazon), and health systems.
- Ownership category
- akta.pro rank
Grow Therapy industry classification
Industry- Product category
- Behavioral Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Mental Health Therapist Marketplaces (HLALALAJ)
- akta.pro secondary industries
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Grow Therapy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grow Therapy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Reimbursement (Fee-for-Service): Grow Therapy generates revenue by facilitating therapy and psychiatric care appointments billed through insurance. Providers on the platform are credentialed with health plans, and Grow handles billing and claims processing. The company takes a share of reimbursements for platform and administrative services. Sessions cost approximately $21 on average with insurance.
- Health Plan Partnerships (B2B2C): Grow Therapy partners with health insurers (125+ partners covering 220 million people) who pay the company to provide in-network mental health access to their members. Revenue comes from negotiated per-member-per-month fees or value-based arrangements. Flagship partnerships with major insurers including Guidewell and Lucet.
- Employer EAP Contracts: Grow Therapy provides Employee Assistance Program services to employers, redesigning the traditional EAP to eliminate the 'EAP cliff' that forces employees to switch therapists after exhausting free sessions. The partnership with Amazon provides no-cost care for the first six therapy sessions to over one million employees.
- Health System Integrations: Grow Therapy extends its platform to health systems including partnerships with primary care providers like Circle Medical, enabling mental health services within primary care workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Per session | Insurance-covered therapy sessions averaging $21 out-of-pocket for clients |
| Subscription | Annual | Employer EAP with first 6 sessions at no cost to employees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Grow Therapy product offering
Product offeringCore offering
Grow Therapy operates a mental health marketplace platform that connects clients with a national network of 26,000+ licensed therapists and psychiatrists for in-person and online therapy and psychiatric medication management. The platform accepts most major insurance plans, automates credentialing, billing, and claims processing for providers, and pairs the consumer marketplace with AI-powered clinical tools (documentation, journaling, between-session coaching) for both clients and clinicians. It distributes services through direct-to-consumer self-serve search, 125+ health plan partnerships covering 220 million lives, employer EAP contracts, and health system integrations.
Product overview
Grow Therapy operates as a unified mental health platform combining a marketplace/consumer app with provider-facing technology tools. The core platform connects clients with over 26,000 licensed therapists and psychiatrists for insurance-covered therapy and psychiatric care across all 50 states. This core is augmented by AI-powered features including AI Coach (conversational support between sessions), Between-Session Reflections (AI journaling with theme generation), and AI Scribe (automated clinical documentation). The company also provides supplementary services including interpreter access through Cyracom and crisis resources, while expanding into employer benefits through redesigned EAP offerings. The platform is accessible via web and iOS mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Grow Therapy Marketplace Platform
- Therapy and Psychiatric Services
- Provider Platform
- Employer Benefits / EAP Program
Quantifiable outcome
- 80% of clients see measurable symptom improvement within 30 days
- +4 more outcomes
Companies that use Grow Therapy
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Grow Therapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
Grow Therapy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and major.
- AmazonflagshipEnterprise partnership to provide mental health benefits through Amazon's Employee Assistance Program, covering over one million Amazon employees. The redesigned EAP includes no-cost care for the first six therapy sessions, nationwide coverage, and appointments within 2-3 days.
- GuidewellflagshipFlagship partnership with major health insurer to improve clinical outcomes and expand member access to mental health services through Grow Therapy's network.
- LucetflagshipCare navigation partnership with Guidewell to expand mental health access through insurance channels. Lucet serves as Guidewell's care navigation partner.
- Circle MedicalmajorHealth system partnership integrating mental health services with primary care. Circle Medical operates in 24 states and will offer Grow Therapy's services to their primary care patients.
- WellHivemajorPartnership to improve access to mental healthcare for veterans, providing services to veterans through WellHive's platform.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Grow Therapy competitors and assessment
Company assessmentDirect peers
- Headway: Headway operates a mental health provider marketplace with insurance billing and credentialing services, very similar in business model to Grow Therapy. Both target the same payer and provider ecosystem and compete directly for therapists, health plan partnerships, and employer contracts.
- Lyra Health: Lyra Health is a mental health benefits platform focused on employers and health plans, offering therapy, coaching, and psychiatry. It is one of Grow's primary competitors in the employer EAP and payer channel and pursues a similar in-network, high-quality provider model.
- Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform serving consumers, employers, and health plans. It overlaps with Grow across both B2B payer/employer channels and D2C therapy delivery, and serves as a useful benchmark for public-market valuation.
- Alma: Alma is a mental health provider platform offering credentialing, billing, and a therapist directory for in-network care. It targets similar provider and payer segments as Grow and represents one of the closest direct competitors in the insurance-based therapy marketplace.
- Spring Health: Spring Health is a comprehensive mental health benefits provider sold primarily to employers and health plans, combining therapy, coaching, and medication management. It competes directly with Grow's employer EAP and integrated care offerings.
Broad incumbents
- BetterHelp: BetterHelp, owned by Teladoc Health, is the largest direct-to-consumer online therapy platform. While primarily subscription/DTC rather than insurance-led like Grow, it competes for the same therapist supply and end consumers in the broader teletherapy category.
- Teladoc Health: Teladoc Health is a publicly traded telehealth incumbent offering general medical, mental health (via BetterHelp), and chronic care. As a broad incumbent with significant capital and an existing mental health portfolio, it competes indirectly with Grow across payer and employer channels.
- Included Health: Included Health (formerly Doctor On Demand + Grand Rounds) is a virtual care and navigation platform sold to employers and health plans that includes mental health services. It competes with Grow's employer EAP and integrated care strategy at the enterprise level.
Emerging players
- Cerebral: Cerebral focuses on online psychiatry and medication management for anxiety, depression, and ADHD. While narrower in scope than Grow (medication-led rather than therapy-led), it overlaps with Grow's psychiatric services and competes for similar prescriber supply.
- Two Chairs: Two Chairs is a hybrid in-person and virtual therapy provider operating its own clinics while also serving insurance networks. It overlaps with Grow's in-person therapy delivery and competes for both clients and licensed therapists in shared markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Grow Therapy social profiles
Digital presenceGrow Therapy compliance and trust
Trust signalCompliance1 record
Grow Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Therapy leadership team
Management profileNumber of profiles
Profiles9 records
Grow Therapy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Therapy M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Therapy
What does Grow Therapy do?
Grow Therapy operates a mental health marketplace platform that connects clients with a national network of 26,000+ licensed therapists and psychiatrists for in-person and online therapy and psychiatric medication management. The platform accepts most major insurance plans, automates credentialing, billing, and claims processing for providers, and pairs the consumer marketplace with AI-powered clinical tools (documentation, journaling, between-session coaching) for both clients and clinicians. It distributes services through direct-to-consumer self-serve search, 125+ health plan partnerships covering 220 million lives, employer EAP contracts, and health system integrations.
Is Grow Therapy a public or private company?
Grow Therapy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grow Therapy founded?
Grow Therapy was founded in 2020. It employs 501 to 1,000 people.
Where is Grow Therapy based?
Grow Therapy is headquartered in New York, United States, in the North America region.
How does Grow Therapy make money?
Four revenue lines are on record. Insurance Reimbursement (Fee-for-Service) is the primary driver. The others are health Plan Partnerships (B2B2C), employer EAP Contracts and health System Integrations.
Who are Grow Therapy's main competitors?
Direct peers on record are Headway, Lyra Health, Talkspace, Alma and Spring Health. Broad incumbents are BetterHelp, Teladoc Health and Included Health. Emerging players are Cerebral and Two Chairs.
Does Grow Therapy have an API?
No public API is recorded for Grow Therapy.
What industry is Grow Therapy in?
Grow Therapy's product category is Behavioral Health Services. Its primary akta.pro industry code is HLALALAJ, Mental Health Therapist Marketplaces, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8000.