ProAgria

What ProAgria does

ProAgria is a Finnish member-owned agricultural advisory cooperative network headquartered in Hämeenlinna, Finland, founded in 1987 and operating through eight regional centers (Etelä-Pohjanmaa, Etelä-Savo, Etelä-Suomi, Itä-Suomi, Keski-Pohjanmaa, Keski-Suomi, Länsi-Suomi, Pohjois-Suomi) coordinated by the central union ProAgria Keskusten Liitto ry, with a Swedish-language parallel organization for Swedish-speaking Finland. The company positions itself as Finland's largest specialized agricultural accounting firm and provides a comprehensive service suite spanning finance and management consulting (Talous ja johtaminen), agricultural accounting and bookkeeping (Tilitoimisto), crop production advisory (Kasvintuotanto, including plant protection certification), livestock production support (Kotieläintuotanto, including dairy production monitoring / tuotosseuranta), and sustainable development consulting (Kestävä kehitys). Its technology stack consists of web-based customer and member portals, an online shop (proagriaverkkokauppa.fi), electronic certification platforms, and the MobiWisu mobile application providing in-field farm management tools; IT infrastructure and a shared customer register are managed jointly with partner Mtech Digital Solutions Oy and several cooperative partners.

The business model is member-funded advisory and services revenue from Finnish farmers and rural entrepreneurs (SMB and individual customers), supplemented by book-of-business revenue from accounting, production-monitoring subscriptions, certification exam fees, and product sales via the online shop. Distribution is executed through the regional centers, direct expert consultations, and self-serve digital channels; marketing relies on website content, podcasts, newsletters, social media (Twitter, Facebook, YouTube, Instagram, LinkedIn), and industry events such as the biennial Farmari agricultural exhibition. The organization is structured as a non-profit cooperative with wholly-owned operating subsidiaries (ProAgria Tapahtumat Oy for events, ProAgria Kiinteistönvälitys Oy LKV for real estate brokerage) and is operationally active with headcount of 251–500 employees. No external funding, M&A, or public listing is disclosed.

Name

ProAgria

Legal name

ProAgria Keskusten Liitto ry

Website

https://proagria.fi

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

ProAgria is Finland's largest agricultural advisory cooperative network, operating eight regional centers coordinated by a central union. It delivers farm accounting, financial and production consulting, sustainability advisory, and digital farming tools (MobiWisu, online shop, e-certification) to Finnish farmers and rural entrepreneurs.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agricultural advisory services
• Farm management consulting
• Agricultural accounting
• Livestock production advisory
• Crop production services

Headquarters

HQ city

Hämeenlinna

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

ProAgria is a Finnish cooperative/association network providing advisory and consulting services to farmers and rural entrepreneurs. It delivers finance and farm management consulting, agricultural accounting, crop and livestock production advisory, sustainability consulting, and production monitoring, supported by digital tools such as the MobiWisu platform.

Product overview

ProAgria offers a comprehensive suite of expert services for Finnish agriculture and rural enterprises. The portfolio includes core consulting services in finance and management (Talous ja johtaminen), accounting services (Tilitoimisto) where ProAgria positions itself as Finland's largest accounting firm for agriculture, crop production advisory (Kasvintuotanto), livestock production support (Kotieläintuotanto), and sustainable development consulting (Kestävä kehitys). The offering also includes specialized digital products like MobiWisu (mobile farm management tool), production monitoring services (Tuotosseuranta), an online shop, and electronic certification exams such as the plant protection exam. These services are delivered through a network of eight regional ProAgria centers with expert staff throughout Finland.

Differentiator

Problem solved

Functional benefit

Brands

• ProAgria Verkkokauppa: Online store for agricultural products and services

Products and services

• Finance and Management Consulting Advisory services helping farmers and rural entrepreneurs manage the finances, profitability, and overall management of their agricultural businesses.
• Accounting Services Agricultural accounting services; described as the largest agricultural accounting firm in Finland, serving farms and rural businesses.
• Crop Production Advisory Advisory services for crop production, supporting farmers in optimizing plant production practices.
• Livestock Production Support Advisory and support services for livestock and dairy production for farmers.
• Sustainable Development Consulting Consulting services focused on sustainability and sustainable development for agricultural operations.
• Production Monitoring Services for monitoring agricultural production performance for farms.
• MobiWisu A mobile digital solution/platform supporting farmers in managing agricultural activities.
• Online Shop An online shop through which ProAgria distributes products and services to customers.
• Plant Protection Exam A plant protection examination service offered to farmers and agricultural professionals.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mtech Digital Solutions OycoreTechnology or IntegrationMtech Digital Solutions Oy serves as a joint data controller and is responsible for IT maintenance of the shared customer register. They act as the centralized contact point for data protection questions and provide technology infrastructure supporting ProAgria's digital services.
• ProAgria Keskusten Liitto rycoreOthersThe Union of ProAgria Centers is the central organization overseeing the eight regional ProAgria centers. It serves as the primary membership organization and coordinates activities across all regional entities.
• Regional ProAgria CenterscoreOthersEight regional ProAgria centers (Etelä-Pohjanmaa, Etelä-Savo, Etelä-Suomi, Itä-Suomi, Keski-Pohjanmaa, Keski-Suomi, Länsi-Suomi, Pohjois-Suomi) provide localized agricultural advisory services and member support.
• ProAgria Tapahtumat OyminorOthersSubsidiary company handling event organization and management for ProAgria activities.
• ProAgria Kiinteistönvälitys Oy LKVminorOthersSubsidiary company providing real estate brokerage services, including licensed real estate agents (LKV) for agricultural properties.
• Maa- ja kotitalousnaisten Keskus ryminorStrategic or Co-development PartnerCentral organization for rural women providing advisory services; co-partner in joint customer register for data protection purposes.
• Faba OskminorOthersAgricultural cooperative; co-partner in joint customer register under ProAgria's data protection framework.
• ProEventus OyminorOthersEvent and project management company; co-partner in joint customer register under ProAgria's data protection framework.
• Bisnes+ OyminorOthersBusiness services company; co-partner in joint customer register under ProAgria's data protection framework.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Svenska lantbrukssällskapens förbund (SLF): Federation of Swedish-speaking Finnish agricultural advisory societies. Operates the same cooperative advisory and member-services model as ProAgria for Swedish-speaking farmers in Finland, with overlapping service lines in advisory, accounting, and digital tools.
• LRF Konsult / Ludvig & Co: Sweden's largest agricultural accounting and advisory firm, affiliated with the Swedish farmers' federation. Directly comparable to ProAgria in providing farm accounting, financial advisory, and business development services to Nordic farmers.

Emerging players

• 365FarmNet: European cross-vendor farm management platform offering planning, documentation, and agronomic decision support. Directly comparable to ProAgria's MobiWisu digital tool but as a software-only entrant without bundled advisory services.
• Granular (Corteva): Farm management software business from Corteva providing financial and operational planning for row-crop operations. Comparable to ProAgria's Finance & Management advisory plus MobiWisu on the financial-planning dimension.

Broad incumbents

• Bayer Climate FieldView: Global digital agriculture platform from Bayer that captures field-level data and delivers agronomic insights. Overlaps with ProAgria's digital farm management ambition and competes for farmer attention and data share, especially in plant protection decision support.
• Trimble Agriculture: Precision agriculture software and hardware suite covering field operations, fleet, and farm management. Comparable to ProAgria on the production/farm management side, particularly for crop producers seeking digital workflows.

Regional players

• Agrimaster: Farm-specific accounting and budgeting software focused on Australian producers. Comparable to ProAgria's Tilitoimisto and Talous ja johtaminen offerings on the agricultural accounting functional axis, though geographically separate.
• Faba Osk: Finnish agricultural cooperative providing animal breeding and herd management services. Co-partner in ProAgria's data register and operates in an adjacent livestock-services niche (dairy/beef breeding) overlapping with ProAgria's livestock production advisory.
• DLG (Dansk Landbrugsrådgivning): Danish agricultural advisory center network providing farm management, accounting, and crop/livestock advisory. Closest structural analogue to ProAgria's federated cooperative model in another Nordic market, useful as a regional benchmark.

Others

• Mtech Digital Solutions Oy: Finnish agtech provider and ProAgria's joint data controller / IT partner. Operates in adjacent technology infrastructure for Finnish agricultural digital services and shares customer data flows with ProAgria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/proagria
• YouTubeyoutube.com/user/proagriavideot
• Facebookfacebook.com/ProAgria
• LinkedInlinkedin.com/company/proagria
• Instagraminstagram.com/proagria

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProAgria