What Air & Water Quality does

Air & Water Quality Inc. is a Freeport, Maine-based water and air quality service company founded in 1989 that designs, sells, installs, and services water treatment and radon mitigation systems for residential and commercial customers across Maine and southern/eastern New Hampshire. The company's core product portfolio spans Kinetico-branded water softeners (Powerline PRO Series, Premier Series XP S250), whole-home filtration, reverse osmosis systems (Kinetico K5 Drinking Water Station and EPRO 1500-6000), and specialized treatment modules for arsenic, uranium, PFAS, iron, manganese, and hydrogen sulfide, paired with sub-slab depressurization radon systems and water-radon removal via activated carbon or aeration.

The business is operated as an Authorized Independent Kinetico Dealer and employs licensed plumbers and certified radon mitigators, with eight licensed radon mitigators and a broader team carrying 200+ years of combined technical experience. Revenue is generated through hardware sales bundled with professional installation, water testing and analysis, recurring maintenance and service contracts, and radon mitigation services for both private homes and commercial facilities such as schools, hospitals, laboratories, hotels, and restaurants. The go-to-market is sales-led and field-based, anchored by a free in-home water analysis, a toll-free contact line (800-698-9655), and a content-driven website with an extensive Knowledge Center.

Air & Water Quality is a privately held, management/founder-led company with no disclosed external investors; Will Chappell has been President and an owner since 2021, supported by co-founder and Sr. Vice President Jeff Twitchell and Vice President of Sales Jayson Morrison. The company has installed more than 16,000 systems since inception, serves over 20,000 customers, and maintains a 4.9-star rating across roughly 2,488 Google reviews. Operating from two Maine offices (Freeport headquarters and Ellsworth regional office), the business is positioned as a regional specialist rather than a scaled multi-state operator, with partnerships supporting certified laboratory testing (Northeast Labs, A&L Laboratory, RadonCheck), equipment supply (Kinetico, EPRO), and customer financing (Foundation Finance Company).

Name

Air & Water Quality

Legal name

Air & Water Quality Inc.

Website

https://awqinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Air & Water Quality is a Freeport, Maine-based company founded in 1989 that designs, installs, and services water treatment and radon mitigation systems for residential and commercial customers across Maine and New Hampshire, operating as an Authorized Kinetico Dealer with 30+ technical staff and 16,000+ systems installed.

Ownership category

akta.pro rank

Product category

Water Treatment & Radon Mitigation Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Radon Mitigation & Ventilation Services (HSAOAIAK), Radon Detection & Monitoring Systems (HSAHAGAF), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Cooling Tower & Evaporative Condenser Water Treatment (BPABAJAC)

Keywords

• Water treatment services
• Radon mitigation systems
• Water softener installation
• Reverse osmosis systems
• Well water testing

Headquarters

HQ city

Freeport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Water Treatment Equipment Sales: Sale of water treatment systems including water softeners (Kinetico Powerline PRO, Premier Series XP S250), whole-home filtration systems, and reverse osmosis systems (Kinetico K5, EPRO series). Hardware products sold with installation services.
2. Installation Services: Professional installation of water treatment and radon mitigation systems by licensed plumbers and certified technicians. Includes system sizing, professional installation, and ongoing service support.
3. Water Testing & Analysis: Professional water testing services including free in-home water analysis. Tests for arsenic, uranium, nitrates, lead, bacteria, radon, and other contaminants. Recommended water testing packages for homeowners.
4. Maintenance & Service Contracts: Ongoing service and maintenance support for installed systems including filter replacement, system sanitization, performance monitoring, and scheduled maintenance.
5. Radon Mitigation Services: Radon testing and mitigation services for both air and water. Includes sub-slab depressurization systems, aeration systems for water radon removal, and state-registered radon service provision.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Air & Water Quality designs, sells, and professionally installs water treatment and radon mitigation systems for residential and commercial customers in Maine and southern/eastern New Hampshire. The company is an Authorized Independent Kinetico Dealer, providing non-electric water softeners, whole-home filtration, and reverse osmosis drinking water systems, alongside radon testing and sub-slab depressurization mitigation, with licensed plumbing installation and ongoing maintenance services.

Product overview

Air & Water Quality is a residential and commercial water treatment and radon mitigation service company offering a comprehensive portfolio of products. The core offerings include Kinetico water softeners (Powerline PRO Series and Premier Series XP S250), whole-home water filtration systems, and reverse osmosis drinking water systems (Kinetico K5 and EPRO 1500-6000). The company provides specialized treatment modules for contaminants including arsenic, uranium, PFAS, iron, manganese, and hydrogen sulfide. Radon services encompass sub-slab depressurization systems, water radon removal via activated carbon or aeration, and air-to-air heat exchangers. Commercial clients receive scaled versions of these systems ranging from point-of-use drinking water to 150 gallon per minute treatment. As an Authorized Independent Kinetico Dealer, the company integrates Kinetico's non-electric, high-efficiency products with its own installation, testing, and maintenance services. All offerings are supported by professional water testing and custom system sizing.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinetico Powerline PRO Series Water Softener Durable whole-home non-electric water softening system for residential customers with moderate to high hardness (up to 100 grains per gallon) and iron (up to 10 ppm), with metered/timed regeneration options.
• Kinetico Premier Series XP S250 Water Softener Non-electric water softener engineered for households with higher water usage, elevated hardness levels, and larger plumbing systems, with increased resin volume, longer service cycles, and consistent water pressure during peak demand.
• Kinetico Powerline PRO Filter Whole-home filtration system that addresses iron, sulfur, and odor concerns through chemical-free air injection technology, using oxygen to condition water naturally with automatic regeneration and backwashing.
• Powerline Media-Based Filtration Systems Whole-house filtration systems using specialized media including carbon for taste and clarity, Macrolite for sediment and iron, and Calcite for pH balance and alkalinity.
• Kinetico K5 Drinking Water Station Premium point-of-use reverse osmosis system with seven-stage filtration combining prefiltration, RO membrane, optional specialty cartridges, and post-filtration polishing. Non-electric, demand-driven operation with QuickFlo storage tank and built-in PureMometer that shuts down the system when filters are exhausted.
• EPRO 1500-6000 Reverse Osmosis Systems High-capacity RO systems originally designed for light commercial use and adapted for residential environments, with high-volume Thin-Film Composite membranes removing up to 98% of contaminants, multi-stage electric high-pressure centrifugal pump operation, electronic control panel, and low-pressure lock-out protection.
• Radon Gas Mitigation Services Radon testing and mitigation services for both air and water, including sub-slab depressurization systems that create negative pressure barriers under slabs, plus water radon removal via activated carbon adsorption or aeration. Provided by eight licensed radon mitigators with 75 combined years of experience.
• Commercial Air & Water Treatment Systems Comprehensive commercial water treatment and radon mitigation services for schools, hospitals, laboratories, hotels, and restaurants, with systems ranging from point-of-use drinking water to 150 gallon-per-minute arsenic treatment systems, treatability studies, and system design.
• Well Water Testing Services Professional water testing services and test kit provision for private well owners covering arsenic, uranium, nitrates/nitrites, lead, bacteria, iron, manganese, hardness, pH, and radon, with recommendations for treatment based on results.

Quantifiable outcome

• Over 16,000 water and radon treatment systems installed since 1989
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KineticocoreTechnology or IntegrationAuthorized, Independent Kinetico Dealer providing premium water softeners (Powerline PRO Series, Premier Series XP S250) and reverse osmosis systems (Kinetico K5 Drinking Water Station). Kinetico products are environmentally friendly with high removal efficiencies and non-electric operation.
• Foundation Finance CompanyminorChannel Partner/ Reseller/ DistributorFinancing partner offering financing options for water softener and water treatment system purchases, enabling customers to pay over time.
• Northeast Labs (NEL)coreStrategic or Co-development PartnerLaboratory partner providing complete environmental testing services including chemistry and microbiology for water quality analysis including PFAS testing.
• A&L LaboratorycoreStrategic or Co-development PartnerLaboratory partner offering complete environmental testing, chemistry and microbiology services. Offers PFAS testing services.
• RadonCheck, Inc.coreStrategic or Co-development PartnerState certified laboratory specializing in radon-related air and water testing, providing certified testing for real estate transactions and homeowner testing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culligan: Culligan is the largest North American franchised dealer of water softeners, filtration and drinking water systems with a local-dealer service model that mirrors AWQ's mix of hardware sale + professional installation + recurring service. Culligan dealers in Maine/New Hampshire compete with AWQ for residential and commercial contracts.
• Hague Quality Water (now Hague Water): Hague operates a national dealer network selling and installing premium water softeners and filtration systems, closely matching AWQ's authorized-dealer GTM. Its products target the same mid-to-premium residential homeowner segment AWQ serves in Maine.
• Rayne Water Systems: Rayne (now owned by Culligan) sells and services residential and commercial water treatment via franchised dealers using a hardware-plus-service model directly comparable to AWQ. Overlap on water softeners, RO and service contracts is direct.
• RainSoft: RainSoft sells water treatment systems through a regional dealer network across New England, directly competing with AWQ for residential installations, water softener rentals and whole-home filtration. Same product categories (softening, RO, drinking water) and dealer-led GTM.

Broad incumbents

• Pentair: Pentair is a large, diversified water treatment manufacturer whose residential softener, filtration and RO lines (e.g., Fleck, Aquatec, Everpure-adjacent portfolio) feed through dealers and retailers serving the same end customers as AWQ. Doesn't run its own service crews in Maine but shapes competitor product availability.

Others

• Kinetico Incorporated: Kinetico is AWQ's primary supplier for non-electric water softeners and RO systems; its authorized independent dealer program is the foundation of AWQ's hardware offering. It is not a direct competitor but a strategic OEM partner whose product roadmap and dealer terms heavily influence AWQ's economics.
• RadonAway: RadonAway is a leading manufacturer of radon mitigation fans and suction systems that AWQ uses in its sub-slab depressurization installations. As a critical equipment supplier to radon mitigators, it is an ecosystem enabler rather than a competitor; comparable on the radon side of AWQ's business.

Emerging players

• SpringWell Water Filtration Systems: SpringWell sells whole-home filtration, RO and water softening products direct-to-consumer online. It competes for AWQ's digitally-discovered Maine homeowners with a low-touch, DIY-favorable model; an emerging threat to the install-heavy dealer GTM.
• Aquasana: Aquasana is a direct-to-consumer water filtration brand (now part of AO Smith/Marmon) offering whole-home and under-sink systems sold online. It targets the same Maine homeowner segment with a different buying motion, making it an adjacent emerging competitor.
• NuvoH2O: NuvoH2O offers salt-free water conditioning and whole-home filtration systems sold via dealers and direct channels. It targets homeowners across the Northeast with a different technology proposition, competing for AWQ's discovery-and-evaluation phase customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/awqinc
• LinkedInlinkedin.com/company/air-&-water-quality
• Xx.com/awqmaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air & Water Quality