What Extrabom Supermarkets does

Extrabom Supermercados is a Brazilian regional supermarket chain and a subsidiary of the diversified conglomerate Grupo Coutinho, headquartered in Vitória, Espírito Santo, with an additional operational node in São Paulo. The company operates at least nine physical retail storefronts across municipalities including Cariacica, Colatina, Guarapari, Serra, Vila Velha, Viana, São Mateus, Rio Branco, and Vitória, selling groceries, fresh produce, refrigerated and frozen goods, hygiene and beauty products, cleaning supplies, beverages, bakery items, and meats. Extrabom also runs an e-commerce storefront at extrabom.com.br and the 'Meu Extrabom' mobile application, both developed and maintained in partnership with technology provider Backstage Digital, with home delivery available across a defined catchment of municipalities.

The company monetizes primarily through traditional grocery transaction revenue from physical and digital channels, supplemented by a B2B corporate sales channel operated via WhatsApp (27 4090-2005) for bulk ordering. Adjacent revenue mechanics include a 'Retail Media' advertising service that allows CPG brands to purchase banner and promotional placements on the platform (documented in a publicly hosted retail-media PDF), a private label line ('Zuppa'), and a customer loyalty program ('Clube Extrabom') that runs promotional mechanics such as the 'Palpite Premiado' contest.

Customer-facing engagement spans a website blog, email newsletter, weekly flyers, Facebook, Instagram, YouTube, and the mobile app, while marketing positioning emphasizes convenience (scheduled delivery windows, order tracking, online catalog across eight-plus product categories, and flexible payment including cash on delivery). The firm is private, employs 1,001–5,000 people, and discloses no revenue, funding rounds, M&A activity, leadership changes, or patent portfolio in the available sources.

Name

Extrabom Supermarkets

Legal name

Extrabom Supermercados

Website

https://extrabom.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Extrabom Supermercados is a Brazilian regional supermarket chain and Grupo Coutinho subsidiary operating physical stores and an e-commerce platform with home delivery across Espírito Santo and a São Paulo node, selling groceries, household, and personal care products to consumer and corporate buyers.

Ownership category

akta.pro rank

Product category

Grocery Retail / Supermarket Chain

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery delivery
• Private label brands
• Loyalty program retail

Headquarters

HQ city

Serra

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grocery Retail Sales: Traditional supermarket revenue from selling groceries, fresh produce, household items, and personal care products through physical stores and online channel.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Extrabom Supermercados operates a chain of supermarkets selling groceries, fresh produce, household items, personal care products, beverages, bakery, and meats across multiple municipalities in Espírito Santo, Brazil. The company combines physical retail stores with an integrated e-commerce platform and mobile application that enables customers to place online grocery orders with scheduled home delivery. Supporting offerings include the Clube Extrabom loyalty program, Zuppa exclusive private label brand, and a retail media advertising service for brand partners.

Product overview

Extrabom Supermercados operates as an online supermarket platform offering grocery and household products across multiple municipalities in Espírito Santo, Brazil. The core offering consists of a web-based shopping platform and the Meu Extrabom mobile application, enabling customers to browse product categories (Mercearia, Refrigerados & Congelados, Higiene & Beleza, Limpeza, Bebidas, Hortifruti, Padaria, Carnes, Ofertas), place orders, and schedule home delivery. The business model is supported by a loyalty program (Clube Extrabom), a private label brand (Zuppa), and a retail media advertising service for brand partners. The platform also offers corporate sales capabilities via WhatsApp for B2B bulk ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Zuppa: Exclusive private label brand
• Meu Extrabom
• Clube Extrabom
• Adega do Bom

Products and services

• Extrabom Online Shopping Platform Web-based platform that enables customers to browse, select, and purchase groceries and household products across categories including Mercearia, Refrigerados & Congelados, Higiene & Beleza, Limpeza, Bebidas, Hortifruti, Padaria, Carnes, and Ofertas, with scheduled delivery windows and real-time order tracking for individual consumers in Espírito Santo.
• Meu Extrabom Mobile App Mobile application available on Android (Play Store) that allows individual customers to shop for groceries and household items from their devices, providing ease and speed for online purchases.
• Clube Extrabom Loyalty Program Customer loyalty program providing enrolled individual consumers with exclusive deals, promotional campaigns such as 'Palpite Premiado' prize contests, and special discounts on groceries and household products.
• Zuppa Exclusive Private Label Brand Exclusive private label brand offering products under the Zuppa sub-brand, sold at Extrabom stores and online for individual consumers seeking Extrabom-branded groceries and household items.
• Extrabom Retail Media Advertising service allowing consumer goods brands and suppliers to promote their products through banner placements and promotional campaigns on the Extrabom e-commerce platform and mobile app.
• Vendas Corporativas (Corporate Sales) WhatsApp-based corporate sales channel enabling business customers to place bulk grocery and household product orders via direct contact, targeting offices, institutions, and commercial buyers in Espírito Santo.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Backstage Digitaltechnology partnerTechnology or IntegrationTechnology partner responsible for website development and maintenance. Developed and maintains the e-commerce platform accessible at extrabom.com.br.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Assaí Atacadista (Sendas): Brazilian chain of cash-and-carry / discount grocery stores — directly comparable to Extrabom as a multi-store supermarket operator in Brazil selling groceries and household goods at competitive prices.
• Mateus Supermercados: Regional Brazilian supermarket chain based in the Northeast — directly comparable to Extrabom as a multi-store regional supermarket operator with private label and loyalty programs.
• Supermercados BH: Large regional supermarket chain in Minas Gerais, Brazil — closely comparable to Extrabom as a multi-store full-line supermarket with private label brands and an e-commerce channel.
• Shibata Supermercados: Regional Brazilian supermarket chain headquartered in São Paulo — comparable to Extrabom as a regional multi-store supermarket operator serving São Paulo and surrounding areas.
• Savegnago Supermercados: Brazilian regional supermarket chain in São Paulo state — a close peer to Extrabom as a multi-store grocery retailer with private label and loyalty programs.
• Condor Super Center: Supermarket operator in southern Brazil — comparable to Extrabom as a multi-store regional supermarket chain with grocery, household, and fresh assortment focus.

Broad incumbents

• Grupo Pão de Açúcar (GPA): Largest Brazilian multi-banner food retailer (Pão de Açúcar, Extra, Compre Bem) — broader incumbent operating supermarkets that overlap directly with Extrabom's full-line grocery model.
• Carrefour Brasil: National hypermarket and supermarket operator in Brazil following the Grupo BIG acquisition — a much larger incumbent competing across grocery, e-commerce, and private label, highly comparable to Extrabom's offering.

Emerging players

• Tenda Atacado: Brazilian cash-and-carry/club operator focused on small businesses — overlapping with Extrabom in wholesale/corporate channel and broad grocery assortment.

Regional players

• Big Bompreço: Brazilian supermarket chain (now under Carrefour Brasil) primarily operating in the Northeast — a regional peer with comparable grocery and household assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/extrabom
• LinkedInlinkedin.com/company/extrabom-supermercados

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extrabom Supermarkets