Frankman Motor Company

What Frankman Motor Company does

Frankman Motor Company, founded in 1988 in Sioux Falls, South Dakota, is a privately held, family-owned independent used car dealership that has grown from a converted two-stall garage into one of the largest independent dealerships in the region, with a team of 65+ employees and 70,000+ vehicles sold cumulatively. The firm's headquarters at 26874 SD-11, Sioux Falls houses a 200+ vehicle retail showroom and an on-site full-service repair center; a separate collision and auto body shop operates in Harrisburg, SD. The core product is hand-picked pre-owned inventory spanning everyday cars, trucks, SUVs, and a deep selection of classic cars, muscle cars, and restomods, supported by Frankman Preferred Certified and FMC Certified programs with a 3-month/3,000-mile warranty on qualifying units.

The business is vertically integrated under one roof, generating revenue from four streams: (1) used vehicle sales with unit prices publicly listed and ranging from under $20,000 to $50,000+ for premium and classic units, (2) financing referral and F&I product revenue sourced through a lender network and processed via RouteOne (including Vehicle Service Contracts, gap insurance, and the ElevateCare protection package at $2,400/5 years via Alpha Warranty), (3) service-center labor and parts markup, and (4) collision/body shop direct-billed insurance work plus ancillary services such as custom restoration, upholstery, dry ice blasting, and a nationwide vehicle shipping service coordinated personally by Dustin Frankman. Joe Frankman runs the CarChief acquisition channel, purchasing vehicles directly from private sellers in all 48 lower states, while Kevin Marlow and Nate Russell oversee the finance desk and Joe Frankman handles internet sales as Senior Sales Representative; the next generation of the Frankman family leads the business.

The go-to-market is sales-led: traditional physical lot sales in Sioux Falls combined with an in-house internet sales team, online inventory browsing with 100+ photos and 30-second walk-around videos per unit, organic SEO, and a strong review footprint (3,500+ reviews averaging 4.7+ stars across Google, KBB, DealerRater, and CARFAX). Distribution is anchored by the physical dealership lot supplemented by nationwide shipping to all 48 lower states and inside-sales financing applications. The tech stack is conventional third-party tooling (Meta Pixel, Google Analytics, Google Tag Manager, EmailJS, RouteOne, SiteGround) with no proprietary AI/ML systems; integration with a single minor service partner (A+ Towing) rounds out the operating footprint.

Name

Frankman Motor Company

Legal name

Frankman Motor Company Inc.

Website

https://frankmanmotors.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankman Motor Company is a family-owned independent used car dealership in Sioux Falls, South Dakota, founded in 1988, selling 200+ hand-picked pre-owned cars, trucks, SUVs, and classic vehicles to individual consumers regionally and nationwide via shipping.

Ownership category

akta.pro rank

Product category

Used Car Dealership

NAICS

Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Used vehicle sales
• Auto financing services
• Collision repair services
• Classic car restoration
• Automotive repair center

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of used vehicles including cars, trucks, SUVs, and classic/collector cars. One-time transaction-based revenue with vehicle prices ranging from under $20,000 to premium classic vehicles.
2. Financing Services: Revenue generated from financing arrangements facilitated through a network of lending partners. The finance team works with multiple lenders to provide financing options for all credit situations, earning spread or referral fees from lenders.
3. Service and Body Shop: Full-service automotive repair center and collision/body shop providing routine maintenance, major repairs, and collision restoration services. Revenue from labor and parts markup.
4. F&I Products: Sale of vehicle protection products including Vehicle Service Contracts (extended warranties), ElevateCare cosmetic protection packages, and gap insurance. These products are offered through third-party providers like Alpha Warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Frankman Motor Company sells hand-picked used cars, trucks, SUVs, and classic/collector vehicles from a 200+ vehicle lot in Sioux Falls, South Dakota. The dealership offers in-house financing, a full-service repair center, a collision and body shop, classic car restoration and custom interior services, and nationwide vehicle shipping, operating as a one-stop automotive retail and service business under family ownership since 1988.

Product overview

Frankman Motor Company is a family-owned used car dealership operating since 1988 from Sioux Falls, South Dakota. The core offering is pre-owned vehicle sales featuring over 200 hand-picked cars, trucks, SUVs, and classic/collector vehicles. This is complemented by a comprehensive suite of automotive services including in-house financing (with options for all credit situations), an on-site service center and collision/body shop, classic car restoration, dry ice blasting, custom interiors, and nationwide vehicle shipping. The business operates as a single-location dealer with multiple integrated service arms under one roof, supported by proprietary certification programs (Frankman Preferred Certified Warranty), protection products (ElevateCare through Alpha Warranty, Vehicle Service Contracts, Gap Insurance), and online tools (Payment Calculator, What's My Buying Power, Value Your Trade). Vehicle acquisition from private sellers is facilitated through the CarChief program.

Differentiator

Problem solved

Functional benefit

Brands

• ElevateCare: A cosmetic and protection package offered through Alpha Warranty at Frankman Motor Company, covering tire and wheel damage, key and remote replacement, paintless dent repair, windshield repair and replacement, and 24/7 roadside assistance.
• Frankman Preferred Certified
• FMC Certified

Products and services

• Used Vehicle Sales Hand-picked used cars, trucks, SUVs, and classic/collector vehicles (200+ on the lot) sold to individual consumers, with nationwide shipping to all 48 lower states. Includes online inventory filtering, 100+ photos and 30-second walk-around videos per vehicle, and free CARFAX reports.
• In-House Financing Flexible financing options for every credit situation, working with a network of lending partners via RouteOne to secure competitive rates for customers with bad credit, no credit, or past bankruptcy.
• Service Center Full-service repair facility handling routine maintenance, diagnostics, major engine repairs, and covered repairs under warranty or service contracts, staffed by certified technicians.
• Collision & Auto Body Shop Collision repair and auto body services with direct billing to all major insurance carriers, located in Harrisburg, SD with a 24/7 key dropbox on-site.
• Classic Car Restoration & Custom Projects Custom restoration and upholstery work for classic cars, muscle cars, and restomods, including custom vehicle builds under the Built For More Program.
• Dry Ice Blasting Industrial cleaning service using dry ice pellets for removing contaminants, rust, and buildup without abrasive damage; used for engine bay cleaning, restoration prep, and equipment maintenance.
• Custom Interiors Custom upholstery and interior modification services for vehicles, including classic car restoration and personalized interior upgrades.
• Vehicle Shipping Nationwide vehicle transport coordination to all 48 lower states, with Dustin Frankman personally overseeing every shipment for safety, cost, and speed.
• CarChief Vehicle Acquisition Vehicle acquisition service where Joe Frankman personally evaluates and purchases vehicles from private sellers across all 48 lower states, offering personalized evaluations rather than algorithm-generated offers.
• Frankman Preferred Certified Warranty 3-month/3,000-mile comprehensive warranty covering engine, transmission, drive axles, brake system, steering, electrical system, suspension, and A/C & heating system. Qualification requires vehicles less than 7 years old with fewer than 125,000 miles.
• ElevateCare Protection Package Cosmetic and protection package offered through Alpha Warranty covering tire and wheel damage, key and remote replacement, paintless dent repair, windshield repair and replacement, and 24/7 roadside assistance. Priced at $2,400 for 5 years with unlimited miles.
• Vehicle Service Contract (Extended Warranty) Extended warranty covering mechanical breakdowns and repairs, with coverage ranging from powertrain-only to comprehensive factory-type protection matched to vehicle year, make, model, and mileage.
• Gap Insurance Coverage for the difference between vehicle actual cash value and loan balance if the vehicle is totaled or stolen; particularly important for loans with less than 20% down or 60+ month terms.

Quantifiable outcome

• 200+ vehicles available at any time
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• A+ TowingminorOthersPreferred tow partner for the collision and body shop. Customers involved in accidents are referred to A+ Towing at (605) 332-8984 with instructions to specify Frankman's body shop in Harrisburg for pickup.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vroom: Online used car retailer with home delivery and a focus on e-commerce-driven vehicle sales. Comparable to Frankman for the same consumer used-vehicle buyer; both serve credit-challenged customers through partner financing networks.
• CarMax: The largest used car retailer in the US with a no-haggle pricing model, in-house financing, and ~245 locations. Most directly comparable to Frankman as a used vehicle retailer with F&I products, though CarMax operates at vastly greater scale.
• Carvana: Pure online used car retailer with home delivery and a fully digital purchase experience. Comparable to Frankman in used vehicle sales and financing but with a fundamentally different, digital-first GTM that competes for the same out-of-state buyer segment.
• DriveTime: Used car retailer specializing in subprime credit financing and buy-here-pay-here models. Directly comparable to Frankman's challenged-credit customer segment and in-house financing approach, though with ~150 locations nationwide.
• JD Byrider: Used car franchise network focused on subprime financing with buy-here-pay-here model. Closely comparable to Frankman's challenged-credit segment and in-house financing capability, though JD Byrider operates a franchise model across 150+ locations.

Broad incumbents

• Penske Automotive Group: Global premium automotive retailer with 300+ dealerships. Relevant comparable for diversified dealership economics including F&I revenue, though Penske skews heavily toward premium and luxury brands.
• Lithia Motors: One of the largest US dealer groups with 300+ stores across the US and UK, offering new, used, and commercial vehicles plus financing. Comparable as a multi-location retailer with F&I capabilities, though Lithia operates at a much larger scale.
• Asbury Automotive Group: US dealer group with 150+ new vehicle franchises and used car operations through Clicklane (online). Comparable for multi-brand retail and F&I; relevant competitor for capturing digitally inclined used car buyers in the Midwest.
• Sonic Automotive: Major US dealer group with 140+ new and used vehicle franchises plus EchoPark used car stores. Comparable as a multi-brand dealer with F&I and service operations, though publicly traded and substantially larger.
• AutoNation: Largest US automotive retailer with ~300 dealerships across new and used vehicles, parts, and service. Comparable to Frankman as a multi-vertical dealer group, though AutoNation is far broader and publicly traded.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/frankmanmotors
• Facebookfacebook.com/frankmanmotorcompany
• LinkedInlinkedin.com/company/frankman-motor-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankman Motor Company