Mishka NYC
Mishka NYC is a Brooklyn-based, founder-owned streetwear brand founded in 2003 that designs and cut-and-sews graphic apparel and accessories, selling direct-to-consumer globally through a Shopify storefront and iOS app.
- Company typePrivate
- Founded2003
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mishka NYC does
Mishka NYC is a privately held, Brooklyn-based streetwear apparel company founded in 2003. It operates as a vertically integrated cut & sew manufacturer, designing and producing graphic-print hoodies, t-shirts, and bottoms (shorts and sweatpants), complemented by an accessories line that includes trucker hats, slippers, stickers, tote bags, custom shoe laces, and tiered mystery boxes (priced $25, $45, and $75). Its design identity is built around a proprietary content library of graphic collections — including the signature eyeball pattern, Death Adders, Keep Watch, Haunted, and Carrots series — developed over more than two decades in the New York streetwear scene.
The company runs a direct-to-consumer model through a Shopify-powered e-commerce storefront (mishkanyc.com) with international shipping via USPS, DHL, and UPS, plus a dedicated iOS mobile app. Its customer base is individual consumers seeking distinctive, unconventional graphic apparel, and it markets through organic Instagram (@mishkagram), email newsletters, and SEO. Technology integrations are limited to standard e-commerce plumbing — multiple payment processors (Visa, Mastercard, PayPal, Apple Pay, Shop Pay, etc.), Google Analytics, and an Accessibly App accessibility widget. The business model is transaction-based unit pricing with no subscription, licensing, or wholesale revenue disclosed.
Mishka is founder-owned and privately held with no disclosed institutional investors, parent company, funding rounds, or M&A activity. No financial figures, headcount detail, management team roster, patents, certifications, or formal awards are publicly available in the source material. The company has pursued brand collaborations (notably with Carrots) and continues to extend its product surface into adjacent accessory categories.
Mishka NYC firmographics
Firmographics- Name
- Mishka NYC
- Legal name
- Mishka
- Website
- https://mishkanyc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mishka NYC is a Brooklyn-based, founder-owned streetwear brand founded in 2003 that designs and cut-and-sews graphic apparel and accessories, selling direct-to-consumer globally through a Shopify storefront and iOS app.
- Ownership category
- akta.pro rank
Mishka NYC industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Cut and Sew Apparel Manufacturing (3152)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
- akta.pro secondary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
Keywords
Where Mishka NYC is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mishka NYC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer retail revenue through e-commerce sales of branded apparel including hoodies, t-shirts, bottoms, and accessories. Transaction-based model where customers purchase individual items at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel pricing ranging from accessories to outerwear |
| Unit Pricing | Pay-as-you-go | The Starter Mystery Box - 3 tees, 3 hats, free stickers valued at $210+ |
| Unit Pricing | Pay-as-you-go | The Stash Mystery Box - 3 tops, 1 bottom, 1 hat, free stickers valued at $220+ |
| Unit Pricing | Pay-as-you-go | The Haul Mystery Box - 5 tops, 1 bottom, 2 hats, free stickers valued at $360+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mishka NYC product offering
Product offeringCore offering
Mishka NYC designs, manufactures, and retails graphic streetwear apparel including t-shirts, hoodies, bottoms, hats, and accessories through a direct-to-consumer Shopify e-commerce store. Founded in 2003 in New York City, the brand has evolved from a t-shirt upstart into a full cut & sew apparel manufacturer featuring distinctive proprietary designs such as the signature eyeball pattern, Death Adder motifs, and Keep Watch series.
Product overview
Mishka NYC is a New York City-based streetwear apparel brand founded in 2003 that began as a t-shirt upstart and has evolved into a full cut & sew apparel manufacturer. The company offers a portfolio of graphic print apparel including hoodies, t-shirts, and bottoms (shorts, sweatpants), complemented by an accessories line of trucker hats, slippers, stickers, tote bags, and mystery boxes. The product line spans multiple collections including seasonal releases and limited edition mystery box offerings. The brand's design aesthetic features distinctive graphic prints including the signature eyeball pattern, Death Adder motifs, and Keep Watch series across various merchandise categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Hoodies
Companies that use Mishka NYC
Customer profileSegments1 record
Ideal customer profiles1 record
Mishka NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Mishka NYC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreE-commerce platform powering Mishka's online store, providing shopping cart, payment processing, order management, and storefront infrastructure.
- CarrotscoreExclusive Carrots X Mishka collaboration featuring co-branded tote bag with custom graphic embroidery, demonstrating strategic design partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Mishka NYC competitors and assessment
Company assessmentEmerging players
- Primitive Skateboarding: Skateboard- and streetwear-rooted brand producing graphic apparel and accessories for a similar youth/streetwear consumer. Overlaps with Mishka on graphic tees, headwear, and streetwear positioning, particularly relevant given Mishka's NYC/skatable heritage.
- Carrots by Anwar Carrots: Streetwear label with which Mishka has executed a documented co-branded collaboration. Overlaps directly in product categories (graphic apparel, accessories) and streetwear consumer; relevant both as a peer and as proof of Mishka's collaboration traction.
Direct peers
- Stüssy: Foundational streetwear label with similar graphic-driven apparel and accessories targeting the same youth/streetwear consumer. Operates a comparable DTC + wholesale mix and is a near-direct competitor in the contemporary streetwear segment Mishka occupies.
- Supreme: Iconic NYC streetwear brand and direct peer to Mishka in graphic apparel, skate-rooted culture, and limited drops. Supreme defines the category Mishka operates in and is the most relevant direct comparable for both customer overlap and cultural positioning.
- BAPE (A Bathing Ape): Tokyo-born streetwear brand known for bold graphic prints, mascot/icon-led design language, and limited drops — directly parallel to Mishka's graphic apparel and signature iconography (Eyeball, Keep Watch) approach. Comparable in product mix and streetwear positioning.
- 10.Deep: NYC-founded graphic streetwear label producing hoodies, tees, and headwear with bold prints. Direct competitor in the same NYC streetwear heritage positioning as Mishka, serving a closely overlapping customer.
- HUF Worldwide: Skate-rooted streetwear brand with graphic apparel and headwear sold DTC and through skate/street retailers. Comparable to Mishka in audience (skate/streetwear), graphic product mix, and price points.
- The Hundreds: LA-based independent streetwear label with graphic tees, hoodies, and headwear sold DTC, sharing the same independent-roots positioning and graphic-driven product ethos as Mishka. Strong peer for independent streetwear brand comparables.
- Undefeated: LA-based streetwear retailer/brand with graphic apparel, collabs, and physical + DTC presence. Comparable to Mishka as a streetwear label with strong design identity and direct competition for the same graphic-tee/headwear customer.
- Chinatown Market / Market NYC: Graphic-heavy streetwear brand known for playful graphics, collabs, and viral product cycles — closely comparable to Mishka's graphic tees, hoodies, and sticker culture, with similar audience and price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mishka NYC social profiles
Digital presenceMishka NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mishka NYC leadership team
Management profileNumber of profiles
Mishka NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mishka NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mishka NYC
What does Mishka NYC do?
Mishka NYC designs, manufactures, and retails graphic streetwear apparel including t-shirts, hoodies, bottoms, hats, and accessories through a direct-to-consumer Shopify e-commerce store. Founded in 2003 in New York City, the brand has evolved from a t-shirt upstart into a full cut & sew apparel manufacturer featuring distinctive proprietary designs such as the signature eyeball pattern, Death Adder motifs, and Keep Watch series.
Is Mishka NYC a public or private company?
Mishka NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mishka NYC founded?
Mishka NYC was founded in 2003. It employs 11 to 50 people.
Where is Mishka NYC based?
Mishka NYC is headquartered in Brooklyn, United States, in the North America region.
How does Mishka NYC make money?
One revenue line is on record: direct Product Sales.
Who are Mishka NYC's main competitors?
Emerging players on record are Primitive Skateboarding and Carrots by Anwar Carrots. Direct peers are Stüssy, Supreme, BAPE (A Bathing Ape), 10.Deep, HUF Worldwide, The Hundreds, Undefeated and Chinatown Market / Market NYC.
Does Mishka NYC have an API?
No public API is recorded for Mishka NYC.
What industry is Mishka NYC in?
Mishka NYC's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 45811 and its SIC code is 5600.