What Digispec does

Digispec is a privately held B2B manufacturer of custom promotional mouse pads and related desktop accessories, headquartered in Las Vegas, Nevada and operating as a division of Time's Up, Inc. The company traces its roots to Ed Hamilton's 1983 founding of H&H Enterprises in a California garage; the Digispec brand was launched in 1996 to become the dedicated mouse pad identity, and two acquisitions — XJD Corp in December 2002 and DataPad in 2003-2004 — established it as the largest dedicated mouse pad manufacturer in the US promotional products industry. The company's product portfolio spans fabric surface (Origin'L Fabric with antimicrobial properties), hard surface (Vynex, the industry standard), window/photo (Frame-It FLEX and LIFT), paper-based (MousePaper, with 30% post-consumer recycled content), calendar formats (MousePaper Calendar in 12/18/24 month versions), repositionable ultra-thin (Peel&Place), and accessories (ReTreads coasters, jar openers, custom die-cut shapes). Manufacturing relies on offset lithography and dye sublimation printing using internally developed custom software for operations and customer relationship management.

Digispec operates exclusively through a B2B channel: it does not sell directly to end-users but supplies ad specialty distributors (ASI, PPAI, SAGE members) who resell to corporate clients. The company assigns dedicated Sales Counselors and Customer Service Representatives to each distributor account, supports them with personalized PDF marketing fliers, a stock art library of 796+ images, free samples, custom quoting via the BottomLine system, and volume-tiered unit pricing. Sister divisions CounterPoint (counter mats, established 2001) and Visstun (promotional drinkware, launched 2006) operate under the same Time's Up, Inc. parent with merged sales forces since 2010, providing cross-category breadth within the promotional products channel.

Production infrastructure comprises more than 159,000 square feet of manufacturing facilities across three states (Las Vegas HQ plus former XJD Minneapolis and DataPad Lindon, Utah sites). The company has produced over 350 million mouse pads cumulatively and holds CPSIA, California Proposition 65, and SMETA social compliance certifications. End-user case studies span at least eleven industries — technology (AT&T, Microsoft, Google), healthcare, education (Duke, Lehigh), financial services (Zions Bank), automotive (Michelin), hospitality, food service, government (US Military), non-profit, retail, and entertainment — indicating broad vertical reach through the distributor channel. Digispec has been the ASI Distributor Choice Award winner in the Mouse Pads category for 20 or more consecutive years through 2021 and was named Counselor Supplier of the Year in 2019.

Name

Digispec

Legal name

Digispec

Website

https://digispec.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Digispec is a privately held B2B manufacturer of custom promotional mouse pads and related accessories, serving ad specialty distributors. Founded in 1983 and headquartered in Las Vegas, it is the largest dedicated mouse pad manufacturer in the US promotional products industry under parent Time's Up, Inc.

Ownership category

akta.pro rank

Product category

Promotional Products Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Custom mouse pads
• Promotional products manufacturing
• Printed mouse pads
• Advertising specialty suppliers
• Custom imprinted merchandise

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Mouse Pad Manufacturing: Digispec manufactures custom-printed mouse pads for distributors in the promotional products industry. Virtually all products produced are custom-printed with client artwork, logos, and branding. Pricing is volume-based with tiered discounts (e.g., MousePaper Calendars ranging from $2.01 to $4.98 per unit depending on quantity and configuration). Revenue is generated through one-time transactional orders with reorder potential.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Digispec manufactures and supplies custom-printed promotional mouse pads and related accessories (coasters, jar openers) for the U.S. advertising specialty industry. The company sells exclusively through a B2B network of ad specialty distributors (ASI/PPAI/SAGE members), assigning each distributor a dedicated Sales Counselor and Customer Service Representative. Production uses 4-color offset lithography and dye sublimation on proprietary surface technologies including Origin'L Fabric (soft surface), Vynex (hard surface), Frame-It FLEX/LIFT (window/photo), MousePaper (paper), BarelyThere (ultra-thin), and Peel&Place (latex-free repositionable).

Product overview

Digispec is a B2B promotional products manufacturer specializing in custom mouse pads and related accessories. Founded in 1983, it is the largest dedicated mouse pad manufacturer in the United States, having produced over 350 million mouse pads. The product portfolio centers on mouse pads with multiple surface types (Origin'L Fabric soft surface, Vynex hard surface, Window/Photo Frame-It products) and specialty formats (MousePaper paper-based, MousePaper Calendar, BarelyThere ultra-thin, Peel&Place repositionable). Accessories include coasters, jar openers, and custom die-cut shapes. The company offers comprehensive art tools including free stock art library with 796+ images, templates, standard colors, and fonts. Digispec operates alongside sibling divisions CounterPoint (counter mats) and Visstun (drink cups) under the Time's Up, Inc. parent company. All products are manufactured in the USA with 4-color offset lithography and dye sublimation printing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• CounterPoint: Point-of-purchase counter mat manufacturing division established in May 2001.
• Visstun
• AwesomeEye

Products and services

• Origin'L Fabric Mouse Pads Fabric surface custom-printed promotional mouse pads with soft texture and antimicrobial properties. Made using dye sublimation printing for vibrant full-color graphics. Digispec's most popular soft surface offering. Sold to ad specialty distributors for resale to corporate end-buyers across all verticals.
• Vynex Hard Surface Mouse Pads Hard surface custom-printed promotional mouse pads described as the industry standard, with durable Vynex surfacing on DuraTec backing for long life and smooth mouse tracking. Printed with 4-color offset lithography. Sold to ad specialty distributors.
• Frame-It FLEX Window Mouse Pads Custom-printed mouse pads featuring a clear window that allows users to insert photos, calendars, business cards or other personalized content, transforming the pad into a keepsake with interchangeable inserts. Sold through ad specialty distributors.
• Frame-It LIFT Window Mouse Pads Window mouse pads similar to Frame-It FLEX but with a lift feature for easier insert changes, optionally including a business card window. Custom-printed and sold through ad specialty distributors.
• MousePaper Note Paper Mouse Pads Dual-function mouse pads combining 40 pages of To Do lists and Notes sections with a mouse pad surface. Eco-friendly construction with 30% post-consumer recycled paper and 100% recycled paperboard backing. Sold through ad specialty distributors.
• MousePaper Calendar Mouse Pads Multi-functional promotional mouse pads combining mouse pad, note pad and calendar functions in 12, 18 or 24 sheet versions. Features 30% post-consumer recycled paper with textured mousing surface and a built-in hang tab for wall-calendar use. Tiered unit pricing from $1.46 to $4.98 depending on quantity and configuration. Sold through ad specialty distributors.
• BarelyThere Ultra-Thin Mouse Pads Ultra-thin and lightweight mouse pads that can be custom die cut to follow product packaging shapes for unique promotional applications. Sold through ad specialty distributors for in-pack and direct-mail campaigns.
• Peel&Place Repositionable Mouse Pads Ultra-thin repositionable latex-free mouse pads designed for healthcare environments where repositioning and latex-free requirements matter. Sold through ad specialty distributors.
• ReTreads Recycled-Tire Coasters Custom-printed coasters made from recycled tires for eco-friendly promotional use in hospitality and retail applications. Sold through ad specialty distributors.
• Custom Printed Coasters Heavy-duty custom-printed drink coasters in 3.6 and 4 inch sizes, round or square, made with Vynex Heavy Duty surface on durable backing. Used for hospitality branding replacing single-use paper coasters. Sold through ad specialty distributors.
• Custom Fabric Jar Openers Custom-printed fabric jar openers in 5 and 6 inch round or square formats. Stock shapes available at no additional die charge. Sold through ad specialty distributors as promotional merchandise.

Quantifiable outcome

• 350 million mouse pads produced - enough to circle the globe 1.5 times
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Paper Machinery CorporationcoreStrategic or Co-development Partner · 1 January 2005Visstun (sister company) partnered with Paper Machinery Corporation to create the world's first Hi-Definition 'convolute' plastic cup. This unique technology eclipses traditional cup imprinting methods by first printing on flat polypropylene sheets, then forming into cups.
• Specialized Technology Resources (STR)minorOthersThird-party testing and accreditation agency that tested Digispec, CounterPoint, and Visstun products for Prop 65 and CPSIA compliance. All products were found compliant.
• Bureau VeritasminorOthersThird-party testing organization that ensures Digispec products conform to applicable CPSIA and Prop 65 safety standards.
• VisstuncoreStrategic or Co-development PartnerSister company within Time's Up, Inc. focused on promotional drinkware and containers. Sales forces merged in 2010. Visstun launched world's first high-definition convolute cup in 2006.
• CounterPointcoreStrategic or Co-development PartnerSister company within Time's Up, Inc. dedicated to counter mats since 2001. Largest manufacturer of point-of-purchase counter mats. Purchased Convergence Corporation in 2012.
• XJD CorpminorOthersAcquired in December 2002. Minneapolis-based computer accessory supplier was merged into Digispec with all equipment and inventory moved to Digispec's manufacturing facility.
• DataPadminorOthersAcquired in 2003-2004. Utah-based company with specialty products including Frame-It, Slide-Thru, See-Thru, and MousePaper. Production facility in Lindon, Utah was maintained for specialty products.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Norwood Promotional Products: Norwood is a large promotional products manufacturer and supplier offering custom-printed drinkware, writing instruments, calendars, and desk accessories through distributor and direct channels. Comparable to Digispec as a multi-category custom promo manufacturer serving the same distributor customers and overlapping in calendar and desk-product SKUs.
• National Pen: National Pen is a large, vertically integrated promotional products manufacturer and distributor offering writing instruments, drinkware, tech accessories, and printed desk items to corporate customers. Comparable to Digispec as a broad-line custom-printed promotional products player with a manufacturing-plus-distribution model, though its portfolio extends well beyond mouse pads.

Direct peers

• HALO Branded Solutions: HALO is a leading direct-selling promotional products distributor with a broad catalog of custom-imprinted merchandise including mouse pads, calendars, and desk accessories. It competes with Digispec's distributor customers for end-corporate promotional spend and represents the kind of channel partner/distributor consolidation that could pressure suppliers like Digispec.
• Boundless Network: Boundless Network is a technology-enabled promotional products distributor serving corporate end buyers with branded merchandise including tech accessories and desk items. Comparable to Digispec because it competes for the same end-customer promotional spend and represents the modern, digitally native channel threatening traditional ad specialty distributors.
• 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering custom mouse pads and a wide range of branded merchandise to corporate buyers through both online and field-sales channels. It is comparable to Digispec because both sell into the same B2B promotional products channel with overlapping product categories (mouse pads, calendars, desk accessories) and compete for distributor and end-customer share.
• Quality Logo Products: Quality Logo Products is an online promotional products retailer carrying custom mouse pads, calendars, and related desk items sourced from manufacturers similar to Digispec. It is comparable as both a channel alternative (and potential disintermediator) for distributors and as a competing source for end buyers, highlighting Digispec's exposure to e-commerce promo platforms.
• Branders: Branders is an online promotional products retailer specializing in custom-printed apparel, accessories, and desk items including mouse pads. It is a comparable competitor for end-buyer spend and illustrates the direct-to-corporate channel that competes with Digispec's distributor-led model.
• Leeds Promotional Products: Leeds is a long-established promotional products supplier carrying custom mouse pads, calendars, drinkware, and desk accessories aimed at ad specialty distributors. It is comparable to Digispec as a peer in the distributor-supply portion of the promo channel, particularly for volume custom-printed merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DIGISPEC
• YouTubeyoutube.com/channel/UCFd0MPsttc_BQrp_4n9bq7w
• Facebookfacebook.com/digispecmousepads
• Instagraminstagram.com/digispec_lv
• LinkedInlinkedin.com/company/hhenterprises

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digispec