The Queen's Flowers

What The Queen's Flowers does

The Queen's Flowers is a privately held, vertically integrated floral company founded in 1981 and headquartered in Miami, Florida. The company operates across three countries — the United States, Colombia, and Ecuador — functioning as a breeder, grower, importer, and bouquet manufacturer within a single value chain. Its production footprint spans 37 climate-optimized farms and 1,700 acres of state-of-the-art greenhouses in Bogota and Medellin, Colombia and Cayambe and Otavalo, Ecuador, yielding more than 1 billion flower stems annually and employing 15,000+ people. Its exclusive commercial brand, BENCHMARK GROWERS, encompasses 33 flower types and over 500 varieties covering focal (Lilies, Roses), accent (Alstroemerias, Carnations), and filler (Aster, Gypsophila) categories.

The company sells exclusively to B2B customers — florists, wholesalers and distributors, event planners, and supermarket chains — through a direct sales force of account-managed representatives, a registered-customer web portal (English and Spanish) at customer.queensflowers.com, and dedicated iOS and Android apps. Pricing is not publicly disclosed; customers must register and contact sales representatives or a national 1-800 number for quotes. Marketing includes Instagram, Facebook, and YouTube presence plus a consumer-facing #BringHomeFlowers hashtag campaign aimed at driving downstream demand for the B2B buyer base. No public revenue, ownership structure, funding history, M&A activity, patents beyond the BENCHMARK GROWERS mark, or AI/ML capability is disclosed.

Revenue mechanics derive almost entirely from sale of fresh-cut flowers and manufactured bouquets under the BENCHMARK GROWERS brand, with the company's scale (1 billion+ stems), vertical integration (capturing breeder-to-bouquet margin), and climate-optimized geographic positioning serving as the primary sources of competitive differentiation. Customer concentration risk appears limited by the breadth of the four-segment B2B channel mix, although no individual customer or revenue-share data is disclosed. Recent strategic posture emphasizes brand consolidation, digital channel enablement, and consumer-end marketing rather than reported acquisitions, geographic expansion, or new product launches in the public record.

Name

The Queen's Flowers

Legal name

The Queen's Flowers

Website

https://queensflowers.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Queen's Flowers is a privately held Miami-headquartered floral company that breeds, grows, imports, and manufactures bouquets across 37 farms in Colombia, Ecuador, and the USA, selling its BENCHMARK GROWERS brand (33 flower types, 500+ varieties) to florists, wholesalers, event planners, and supermarkets via direct B2B sales.

Ownership category

akta.pro rank

Product category

Fresh Cut Flowers

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Fresh cut flowers
• Flower breeding and growing
• Bouquet manufacturing
• Floral wholesale distribution
• Commercial flower production

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Cut Flowers and Bouquets: The company generates revenue through the sale of fresh cut flowers, including focal flowers (Lilies, Roses), accent flowers (Alstroemerias, Carnations), and filler flowers (Aster, Gypsophila). They operate as breeder, grower, importer, and bouquet manufacturer, selling their BENCHMARK GROWERS brand products to florists, wholesalers, distributors, event planners, and supermarkets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Queen's Flowers is a vertically integrated breeder, grower, importer, distributor, and bouquet manufacturer that produces and sells fresh cut flowers under its exclusive BENCHMARK GROWERS® brand, comprising 33 flower types and more than 500 varieties (including focal flowers such as Lilies and Roses, accent flowers such as Alstroemerias and Carnations, and filler flowers such as Aster and Gypsophila). It supplies these flowers in bulk to B2B customers — florists, wholesalers/distributors, event planners, and supermarkets — through direct sales and a registered customer portal, leveraging 37 production farms across Colombia and Ecuador and 1,700 acres of state-of-the-art greenhouses.

Product overview

The Queen's Flowers operates as a single unified product offering in the fresh cut flowers industry, with their primary branded product being BENCHMARK GROWERS®, an exclusive sub-brand encompassing 33 flower types and over 500 varieties. The company functions as a vertically integrated operation—breeder, grower, importer, and bouquet manufacturer—serving floral industry partners through their product portfolio available at queensvarieties.com.

Differentiator

Problem solved

Functional benefit

Brands

• BENCHMARK GROWERS®: Exclusive brand consisting of 33 flower types and more than 500 varieties including focal flowers (Lilies, Roses), accent flowers (Alstroemerias, Carnations), and filler flowers (Aster, Gypsophila).

Products and services

• BENCHMARK GROWERS® Fresh Cut Flowers
• Bouquet Manufacturing
• Queens Flowers Customer Portal

Quantifiable outcome

• Over 1 billion quality stems produced per year
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jet Fresh Flowers: A Miami-based cut flower wholesaler and importer sourcing primarily from Ecuador and Colombia, competing with The Queen's Flowers for the same florist and event-planner customers in the U.S. market.
• Esmeralda Farms: One of the largest cut flower growers in Ecuador/Colombia, operating farms in the same Andean regions and serving the same B2B florist, wholesaler, and supermarket channels — making it the closest direct competitor to The Queen's Flowers.
• Green Point Nurseries: A major Ecuador-based cut rose and flower producer with farms in the same climate-optimal regions, supplying similar wholesale and supermarket customers in North America with comparable product types.
• Mayesh Wholesale Florist: A U.S.-based floral wholesaler importing cut flowers primarily from South America, serving event planners, florists, and supermarkets with premium and specialty blooms — directly competing for the same downstream customers.
• Native Floral Group: A U.S. floral wholesaler and importer operating a vertically integrated supply chain from farms in Ecuador and Colombia, selling to supermarket, mass-market, and traditional florist channels — overlapping closely with Queen's Flowers' customer base.

Regional players

• Sun Valley Floral Farms: A U.S.-based cut flower grower focused on domestic production (California, Oregon), competing in North America with The Queen's Flowers' imported South American flowers — especially relevant for customers seeking 'locally grown' flowers.

Broad incumbents

• Dümmen Orange: A global horticulture leader in flower breeding and young plant production with a much broader portfolio across ornamentals and potted plants; overlaps with Queen's Flowers on the breeding and supply side of cut flowers but operates at far greater scale across many flower categories.
• Ball Horticultural Company: A leading global horticulture input company providing seed, cuttings, and genetics to growers worldwide — comparable as an upstream breeding/production partner and competitor in the broader floriculture value chain.
• Syngenta Flowers: A major global flower seed and breeding business serving commercial ornamental growers; adjacent to Queen's Flowers as a breeder-side supplier and competitor across floriculture categories.

Others

• 1-800-Flowers.com: A major direct-to-consumer floral and gift retailer with significant buyer power over suppliers like The Queen's Flowers; not a direct peer in production but a critical downstream customer and potential bypass threat to traditional florist channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/TheQueensFlowers
• Facebookfacebook.com/thequeensflowers
• Instagraminstagram.com/queensflowers
• Xx.com/queensflowers
• LinkedInlinkedin.com/company/the-queens-flowers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Queen's Flowers