What Jet Fresh Flower Distributors does

Jet Fresh Flower Distributors, Inc. is a vertically integrated, family-owned wholesale floral business founded in 2008 by Michael Black in Miami, Florida, that imports, distributes, and grows fresh-cut flowers for the B2B floral trade. Its operating footprint comprises a Doral, Florida headquarters (relocated to a new facility in April 2025), a Quito-based regional office for international sales and farm relations, and a wholly-owned boutique rose farm, Jet Fresh Flower Growers, S.A., in Cotopaxi, Ecuador at 2,896 meters altitude. The company sells fresh-cut roses, peonies, hydrangeas, greenery, plants, and preserved flowers across proprietary brands (Hippy Psychedelic Roses, Rose Tattoos via Speaking Roses technology, Jet Fresh Peonies, Jet Fresh Greenery, Jet Fresh Plants) and through the Global Trading brokerage channel that sources from 100+ partner farms worldwide.

The company's underlying technology is operational and process-driven rather than software-native: Wetter Is Better wet-pack shipping keeps flowers upright and pre-hydrated in proconas for cold-chain integrity; Ultra Pax larger-box packaging improves breathability; color-enhancement processes for Hippy Psychedelic Roses are performed in Ecuador via airbrushing, absorption-dyeing, and glittered techniques; and Rose Tattoos leverage a patented floral-embossing printing process licensed through Speaking Roses. Order management flows through Komet Sales, a proprietary e-commerce platform offering 24/7 access to 1000+ products, while the Name That Rose mobile app serves as an educational trivia tool covering 200+ rose varieties. Distribution spans nationwide US shipping, Canadian imports via Armellini/Florida Beauty Flora/FedEx partnerships, exports to 28 Caribbean countries, and local South Florida B2B delivery through the Fresh Delivery refrigerated-vehicle service.

Revenue is generated through transaction-based wholesale sales (per box, bunch, or unit) across multiple channels: the Cash & Carry walk-in market in Miami, online Komet Sales, Fresh Delivery, nationwide ordering, and Caribbean and Canada export channels. Pricing is B2B and quote-based, with the Jet Miles loyalty program (1-2 miles per $100 spent and a $2,000 monthly minimum) anchoring repeat-buyer economics. Customer segments are wholesalers, wedding and event planners, retail florists, and large corporate/hospitality buyers, supported by an active content-marketing engine (JFTV YouTube with 300+ videos, The Fresh Bunch podcast, blog, trade-show presence at SAF, WFFSA, and World Floral Expo). The company is privately held by the Black family with no disclosed institutional capital.

Name

Jet Fresh Flower Distributors

Legal name

Jet Fresh Flower Distributors, Inc.

Website

https://jetfreshflowers.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned importer, distributor, and grower of fresh-cut flowers serving wholesale florists, event planners, and retail florists across the U.S., Canada, and the Caribbean from its Miami hub and Ecuadorian rose farm.

Ownership category

akta.pro rank

Product category

Wholesale Cut Flower Distribution

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower distribution
• Fresh-cut flowers
• Flower importing
• Rose cultivation
• Preserved flowers

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Flower Distribution: B2B sales of fresh-cut flowers, greenery, and preserved flowers to wholesalers, event planners, and florists. Products sold by box, bunch, or unit. Multiple ordering channels including Cash & Carry walk-in, nationwide shipping, and online platform.
2. Jet Fresh Global Trading (Brokerage): Brokerage-style buying channel where the company purchases flowers on behalf of customers from 100+ partnered farms worldwide. Provides farm-direct access and flower hunting services.
3. Jet Fresh Flower Growers (Own Farm): Vertical integration through owned rose farm in Cotopaxi, Ecuador producing over 40 varieties of premium Ecuadorian roses and color-enhanced Hippy Psychedelic Roses.
4. Preserved Flowers: Distribution of preserved and dried flowers including roses, greenery, gift boxes. Products designed to last over one year.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Jet Fresh Flower Distributors is a vertically integrated wholesale floral supplier that imports, distributes, and grows fresh-cut flowers for the floral trade. The company sources from its own boutique rose farm in Cotopaxi, Ecuador and 100+ partner farms worldwide, distributing to wholesalers, event planners, and florists through multiple channels including Cash & Carry, nationwide shipping, online ordering, and a brokerage-style Global Trading service. Specialty proprietary lines include color-enhanced Hippy Psychedelic Roses, Rose Tattoos custom-printed roses, preserved flowers, peonies, greenery, and plants.

Product overview

Jet Fresh Flower Distributors operates as a vertically integrated floral supply company offering a portfolio of proprietary brands, product lines, and service platforms. The core offering centers on imported and domestically grown fresh-cut flowers distributed through multiple channels: direct farm sourcing via Jet Fresh Flower Growers in Ecuador, global trading brokerage services with access to 100+ partner farms, and the Cash & Carry walk-in market. Key proprietary product lines include Hippy Psychedelic Roses (color-enhanced roses), Preserved Flowers, and specialty offerings like Rose Tattoos (custom-printed roses). The company complements its product portfolio with technology platforms including Komet Sales (online ordering), the Name That Rose mobile app (educational tool), and Jet Miles (loyalty rewards program). Additional services include Fresh Delivery (refrigerated local delivery), Global Trading (brokerage buying), and premium packaging solutions (Wetter Is Better, Ultra Pax). The company also produces marketing content through The Fresh Bunch podcast and JFTV video channel.

Differentiator

Problem solved

Functional benefit

Brands

• Hippy Psychedelic Roses: Color-enhanced fresh-cut roses including airbrushed, absorption-dyed, and glittered varieties, available in various styles such as Marshmallow, Lollipop, Konfetti, and more.
• Jet Fresh Flower Growers, S.A.
• Rose Tattoos
• Jet Fresh Peonies
• Jet Fresh Greenery
• Jet Fresh Plants
• Jet Miles
• The Fresh Bunch
• Name That Rose

Products and services

• Preserved Flowers Real cut flowers preserved to extend beauty for over one year, offered as preserved roses, dried bouquets, preserved greenery, and gift boxes to floral trade buyers across the U.S., Canada, and Caribbean.
• Hippy Psychedelic Roses Color-enhanced fresh-cut Ecuadorian roses available in airbrushed, absorption-dyed, glittered, and combination enhancement styles, packed in freight-friendly 50-stem boxes for wholesale buyers and event designers.
• Rose Tattoos Custom-printed roses featuring logos, decals, messages, and symbols embossed directly onto fresh petals using Speaking Roses' patented printing technology, designed for corporate gifts, branding, weddings, and events.
• Jet Fresh Peonies Fresh-cut wholesale peonies supplied seasonally from multiple countries and offered in solid packs, assorted packs, and custom mixes (with wet-pack options from Holland) for wholesalers and event planners.
• Jet Fresh Greenery Fresh-cut greenery and floral fillers such as eucalyptus, salal, leather leaf, ivy, monstera, ruscus, plumosa, dusty miller, and seasonal holiday greens supplied wholesale year-round.
• Jet Fresh Plants Wholesale flowering potted plants including azaleas, calla lilies, roses, chrysanthemums, kalanchoe, and lavender, distributed via refrigerated cold-chain logistics.
• Jet Fresh Cash & Carry Walk-in wholesale flower market at the Miami refrigerated warehouse selling fresh-cut and preserved flowers by bunch and box to members of the floral trade, with first responders receiving a 10% discount on local pick-ups.
• Jet Fresh Global Trading Brokerage-style flower sourcing service with flower hunters based in Quito who purchase flowers from over 100 partnered farms worldwide on behalf of customers seeking farm-direct supply.
• Komet Sales Online Ordering Platform 24/7 online wholesale flower buying platform offering access to 1,000+ products, account-based ordering, and K2K enabling wholesalers to offer Jet Fresh inventory to their own customers.
• Fresh Delivery Local B2B refrigerated delivery service transporting fresh-cut bunches in water within South Florida (Miami-Dade, Broward County), with same-day delivery for orders placed before 9am and no minimum purchase.
• Jet Miles Loyalty Program Frequent buyer rewards program where wholesale floral customers earn 1-2 miles per $100 spent (regular and online Komet Sales orders respectively) and redeem miles as account credits, with a $2,000 minimum monthly purchase requirement.
• Jet Fresh Flower Growers (Ecuador Farm) Vertically integrated boutique rose farm in Cotopaxi, Ecuador, producing over 40 varieties of premium Ecuadorian roses and color-enhanced designs with natural melt water from Cotopaxi Volcano, supplying the wholesale network.
• Nationwide / Caribbean / Canada Shipping Services Cold-chain wholesale flower shipping services to U.S. nationwide (1 box minimum), 28 Caribbean countries, and Canada, leveraging truck-lines, cargo airlines, and partners like Armellini Air Express and FedEx with customs/USDA support.

Quantifiable outcome

• Preserved flowers last at least one year minimum
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Roses With AltitudecoreStrategic or Co-development PartnerFarm-direct rose supplier providing premium Ecuadorian roses. Jet Fresh Global Trading offers access to Roses With Altitude products through their buying channel.
• Alexandra FarmscoreChannel Partner/ Reseller/ DistributorBoutique rose farm in Bogota, Colombia growing romantic garden roses. Jet Fresh sells David Austin Garden Roses exclusively in 'Wetter Is Better' packaging.
• Esmeralda FarmscoreChannel Partner/ Reseller/ DistributorRainforest-certified growers in Colombia and Ecuador with 30+ years experience producing roses, spray roses, daisies, asters, bupleurum.
• David Austin Garden RosescoreChannel Partner/ Reseller/ DistributorAward-winning breeder of English garden roses. Jet Fresh sells exclusively in 'Wetter Is Better' packaging for performance.
• Rosa Flora LimitedcoreChannel Partner/ Reseller/ DistributorEstablished 1978, Ontario Canada grower with 1.9 million sq ft of greenhouses, 20 refrigerated trucks, 35,000 sq ft cooler. Exclusive South Florida distributor.
• Flores del Este HydrangeacoreChannel Partner/ Reseller/ DistributorAcclaimed hydrangea breeder in Medellin, Colombia with ecological philosophy and rainforest-certified flowers. Florida State exclusive distributor.
• Florigene FlowersminorChannel Partner/ Reseller/ DistributorExclusive distributor of Florigene Moon Series Carnations featuring novel colors and elegant petaling with impressive vase-life.
• Florius FlowersminorChannel Partner/ Reseller/ DistributorEthiopia and Kenya grower supplying Hypericum Coco and Veronica Smart Series. Focus on disease resistance, longer vase life, and reduced chemicals.
• VIP RosesminorChannel Partner/ Reseller/ DistributorHolland grower producing unique glittered, frosted, and glow-in-the-dark roses. Known for gorgeous garden roses and Choco Roses.
• Speaking RosescoreTechnology or IntegrationPatented flower printing technology provider for Rose Tattoos. Embosses colored ink onto fresh petals at 6-10 roses per minute for custom logos and messages.
• AFIF: America's Flower ConnectioncoreStrategic or Co-development PartnerIndustry association since 1982 providing voice for members with regulatory agencies including USDA, DHS, CBP, and Miami International Airport.
• KomenminorOthersBreast cancer awareness organization partnered with Blooms for Boobs fundraising campaign collecting portion of pink-flower sales.
• Memorial Cancer ServicesminorOthersLocal cancer services organization partnered with Blooms for Boobs. Quotes show impact: 'What Jet Fresh does every year helps our patients.'
• That Flower Feeling FoundationminorStrategic or Co-development PartnerIndustry-wide cooperative effort for consumer-direct flower marketing. Blooms + Birdies golf tournament raises funds for this foundation.
• Society of American Florists (SAF)coreStrategic or Co-development PartnerIndustry advocacy organization. Blooms + Birdies golf tournament supports SAF advocacy efforts. Spring fly-in for legislative advocacy.

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Bergeron Wholesale Florist: Family-owned wholesale flower distributor serving florists with fresh-cut flowers and floral supplies across the US; comparable as a multi-generational, B2B-focused fresh-cut wholesaler with regional branch model.
• Global Rose: Online rose importer/distributor selling farm-direct roses direct to consumers and florists with vertical integration into Ecuadorian farms; comparable in rose-focused vertical integration and farm-direct Ecuador supply chain.
• Florabundance: Premium wholesale fresh-cut flower distributor sourcing from global farms for florists and event designers; comparable in international farm-direct sourcing, premium positioning, and event/wedding customer focus.
• DVFlora: Online-enabled wholesale flower distributor offering farm-direct fresh-cut flowers to florists, event planners, and wholesalers across the US; comparable in B2B fresh-cut distribution model with nationwide reach and online ordering.
• Mayesh Wholesale Florist: US-based wholesale fresh-cut flower distributor serving florists and event planners with multiple branch locations; directly comparable B2B flower wholesaler with similar customer base of florists, event designers, and wedding professionals.
• Equiflor / RR Loose Flowers: Wholesale flower distributor with direct sourcing from South and Central American farms, supplying florists across the US; comparable in international farm-direct supply, wholesale model, and focus on premium fresh-cut roses.
• Kennicott Brothers: One of the oldest US wholesale florists, distributing fresh-cut flowers and floral supplies from multiple branch locations across the Midwest and beyond; directly comparable in B2B fresh-cut wholesale distribution with multi-region footprint.

Broad incumbents

• Dümmen Orange: Global breeder and producer of cut flowers, roses, and potted plants with vertical integration from breeding to grower; larger incumbent that overlaps with Jet Fresh's own-farm rose production and supply relationships, but at much greater scale.
• Ball Horticultural Company: Large horticulture company breeding, producing, and distributing a wide range of flowers and plants globally; broad incumbent in floriculture production and distribution that competes indirectly in the cut-flower supply chain.
• Smithers-Oasis / Floralife: Major industry supplier of floral postharvest products, foam, and care/handling solutions serving the entire floral supply chain globally; broader incumbent that touches the same B2B floral customers with adjacent (rather than competing) products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKn_eMWiWw-F1e94yqluY_A
• Pinterestpinterest.com/jetfreshflowers
• Xx.com/jetfreshflowers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jet Fresh Flower Distributors