Green Point Nurseries
Green Point Nurseries is a multi-generational Hawaii floriculture business that grows and ships anthuriums, orchids, tropical flowers, foliage, and leis to mainland US wholesalers, professional floral designers, and direct-to-consumer gift buyers via a 2-day multi-carrier shipping network.
- Company typePrivate
- Founded1976
- HeadquartersHilo, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Green Point Nurseries does
Green Point Nurseries is a privately held, family-owned Hawaii floriculture business founded by Harold Tanouye in 1957 and formally established at its Panaewa nursery location on the Big Island of Hawaii in 1976. The company grows and ships anthuriums (27 documented varieties), orchids (7 varieties), tropical flowers, foliage (34 varieties), and leis, serving mainland US wholesalers, professional floral designers, event planners, and individual gift-buyers. Operations are currently led by Eric Tanouye as President, representing the third (Sansei) and fourth (Yonsei) generations of the Tanouye family in Hawaiian agriculture.
The company's core technical differentiator is a proprietary physical shipping method — the hermetically sealed, gusseted polyethylene bag inside the shipping carton — which the company pioneered and which became the industry standard for fresh-flower shipping. This method, combined with a multi-carrier logistics network spanning FedEx, UPS, USPS, and six airline cargo partners (Hawaiian, Aloha, United, Northwest, Continental, Japan Airlines), enables a 2-day farm-to-door delivery promise to the Continental US, Canada, and Japan. The company is a founding member of the Hawaii State Department of Agriculture's Seal of Quality program.
Green Point Nurseries operates a hybrid B2B and DTC revenue model. Wholesale distribution to mainland wholesalers and floral designers is conducted via quote-based pricing and direct sales relationships, while direct-to-consumer sales are conducted through the Floral Gift Boxes e-commerce storefront at store.greenpointnursery.com. Marketing channels include Instagram, Facebook, YouTube, an email newsletter, and presence at industry events such as the AIFD Symposium 2025, supplemented by testimonials from named professional floral designers. The company maintains 1-10 employees and operates from Hilo, Hawaii with growing facilities in Panaewa and Kurtistown.
Green Point Nurseries firmographics
Firmographics- Name
- Green Point Nurseries
- Legal name
- Green Point Nurseries
- Website
- https://greenpointnursery.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Green Point Nurseries is a multi-generational Hawaii floriculture business that grows and ships anthuriums, orchids, tropical flowers, foliage, and leis to mainland US wholesalers, professional floral designers, and direct-to-consumer gift buyers via a 2-day multi-carrier shipping network.
- Ownership category
- akta.pro rank
Green Point Nurseries industry classification
Industry- Product category
- Tropical Cut Flowers
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Florists (45931)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industries
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Green Point Nurseries is headquartered
LocationHeadquarters
- HQ city
- Hilo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Green Point Nurseries business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Fresh cut flowers and tropical plants wholesale: Wholesale distribution of anthuriums, orchids, tropical flowers, foliage, and leis to mainland wholesalers, floral designers, and event planners. Products are shipped fresh from farm within 2 days to locations across the US.
- Direct-to-consumer online store: Floral Gift Boxes sold through store.greenpointnursery.com for consumers to send to family, loved ones, and for occasions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Green Point Nurseries product offering
Product offeringCore offering
Green Point Nurseries grows and ships farm-fresh tropical cut flowers and foliage — including anthuriums, orchids, tropical flowers, foliage, and leis — from its Big Island of Hawaii farms. It sells these products wholesale to mainland wholesalers, floral designers, and event planners, and direct to consumers through its own e-commerce store as Floral Gift Boxes, shipping within 2-3 days across Hawaii, the Continental US, Canada, and Japan.
Product overview
Green Point Nurseries operates as a multi-generational Hawaii floriculture business offering a portfolio of tropical floral products centered around anthuriums, orchids, tropical flowers, foliage, and leis. The core product line consists of 27 anthurium varieties (heart-shaped and tulip-shaped) and 7 orchid varieties (Aranda, Aranathera, Cymbidium, Dendrobium, Mokara, Oncidium, Phalaenopsis), complemented by 34 foliage varieties, 14 tropical flower varieties, and 2 types of leis. The company ships products fresh from their Hawaii farms directly to customers within 2 days, supported by their long-vase-life product claims. An e-commerce channel (Floral Gift Boxes at store.greenpointnursery.com) enables direct-to-consumer sales of farm-fresh flowers for gifting occasions.
Differentiator
Problem solved
Functional benefit
Brands
- Floral Gift Boxes: Flower gift boxes available through the online store at store.greenpointnursery.com for sending to family, loved ones, and for every occasion.
Products and services
- Anthuriums Heart-shaped and tulip-shaped tropical anthurium flowers grown in Hawaii, available in 27 color varieties (e.g., Dark Red, Hokuloa White, Jasmine Lime Green, Kalapana Obake, Lavender Lady Purple Tulip, Tropic Fire, Tropic Lime, Tropic Sunrise Orange Obake). Sold wholesale to mainland wholesalers, floral designers, and event planners.
- Orchids Diverse group of flowering Hawaiian-grown orchids with colorful and fragrant blooms, including Aranda, Aranathera, Cymbidium, Dendrobium, Mokara, Oncidium, and Phalaenopsis varieties. Sold to floral designers and wholesalers.
- Tropical Foliage Assorted Hawaiian-grown tropical foliage in various shapes and textures (34 varieties), including Alocasia, Anthurium Leaves, Areca Palm, Banana Leaf, Calathea Leaves, Monstera, Ti Leaves, and Xanadu. Sold wholesale to floral designers and event planners for arrangements.
- Tropical Flowers Exotic and unique Hawaiian-grown tropical flowers (14 varieties) including Birds of Paradise, Bromeliad, Ginger, Hanging Heliconia, Upright Heliconia, Spectabilis (beehive), and Wax Ginger. Sold wholesale to floral designers and event planners.
- Leis Hawaiian flower leis including Ti Leaf Lei and Dendrobium Lei, used for sharing the Aloha spirit. Sold wholesale and to consumers.
- Floral Gift Boxes Farm-fresh Hawaiian flower gift boxes available through the company's e-commerce store for individual consumers to send to family, loved ones, and for special occasions. Harvested daily to ensure the freshest flowers with unique exotic Hawaiian varieties.
Companies that use Green Point Nurseries
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Green Point Nurseries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Green Point Nurseries partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Hawaiian AirlinesminorAirline cargo partner for shipping flowers from Hawaii. Provides airport-to-airport shipping service for large quantities of flowers.
- Aloha AirlinesminorAirline cargo partner for shipping flowers from Hawaii.
- United AirlinesminorAirline cargo partner (through Commodity Forwarders) for shipping flowers from Hawaii to mainland.
- Japan AirlinesminorInternational airline cargo partner for shipping flowers to Japan.
- Northwest AirlinesminorAirline cargo partner for shipping flowers from Hawaii.
- Continental AirlinesminorAirline cargo partner for shipping flowers from Hawaii.
- FedExminorPrimary door-to-door shipping carrier for delivering products straight to customers within Continental US.
- UPSminorAlternative shipping partner offering 2-day delivery throughout the United States.
- Hawaii State Department of Agriculture Seal of Quality ProgramcoreFounding members of the State Department of Agriculture's Seal of Quality program, which has exacting standards for its farmer members.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Green Point Nurseries competitors and assessment
Company assessmentDirect peers
- Watanabe Floral: A long-established Hawaii Big Island floral grower and wholesaler of tropical flowers, orchids, and foliage. Directly comparable to Green Point on product mix (cut flowers, foliage, leis), Hawaii origin, and B2B wholesale go-to-market.
- Hawaiian Isle Florals: A Hawaii-based cut flower producer and wholesaler shipping tropical flowers, orchids, and anthuriums to mainland US. Comparable producer-exporter model, tropical flower focus, and air-cargo distribution to the same designer and wholesaler buyer base.
- Continental Floral Greens: A California-based wholesale grower and distributor of fresh cut flowers and floral greens serving US mainland floral designers. Comparable wholesale distribution model delivering fresh perishable florals to designers and event planners, though focused on greens rather than tropical flowers.
- Mellano & Company: A multi-generational California cut flower and foliage grower-wholesaler serving the US floral industry. Comparable grower-wholesaler model, broad fresh flower and foliage SKU portfolio, and long history of B2B supply to mainland wholesale florists.
Broad incumbents
- Mayesh Wholesale Florist: A large US floral wholesale distributor carrying tropical, exotic, and mainstream flower inventory to professional designers. Comparable target customer (floral designers) and product overlap, but operates as a multi-location distributor rather than a grower.
- 1-800-Flowers.com: A large US floral and gifting e-commerce retailer that sources from growers and ships direct to consumers. Comparable DTC gifting use case that Green Point's e-commerce store targets, but operates at vastly broader consumer scale.
Regional players
- Pacific Floral Exchange: A Hawaii-based floral distributor and shipper of tropical flowers to US mainland markets. Comparable logistics-and-distribution function serving the same Hawaii-producer to mainland-designer flow.
- Hilo Orchid Farm: A Hawaii Big Island-based orchid grower and seller with on-site farm tours and retail. Comparable Hawaii floriculture production footprint sharing the same growing region, though more oriented to retail/tourism than export wholesale.
Emerging players
- The Bouqs Co: A farm-to-consumer floral e-commerce brand sourcing from a network of growers for direct shipping. Comparable DTC shipping logistics and farm-fresh positioning that competes for the same online flower-gifting customer.
- Calyx Flowers: A floral e-commerce company shipping farm-direct bouquets and gift boxes to consumers. Comparable DTC gift-box format and farm-direct positioning, focused on mainstream flowers but adjacent to tropical offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Point Nurseries social profiles
Digital presenceGreen Point Nurseries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Point Nurseries leadership team
Management profileNumber of profiles
Profiles2 records
Green Point Nurseries funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Point Nurseries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Point Nurseries
What does Green Point Nurseries do?
Green Point Nurseries grows and ships farm-fresh tropical cut flowers and foliage — including anthuriums, orchids, tropical flowers, foliage, and leis — from its Big Island of Hawaii farms. It sells these products wholesale to mainland wholesalers, floral designers, and event planners, and direct to consumers through its own e-commerce store as Floral Gift Boxes, shipping within 2-3 days across Hawaii, the Continental US, Canada, and Japan.
Is Green Point Nurseries a public or private company?
Green Point Nurseries is a private company. It is classified as family owned and is currently operating.
When was Green Point Nurseries founded?
Green Point Nurseries was founded in 1976. It employs 1 to 10 people.
Where is Green Point Nurseries based?
Green Point Nurseries is headquartered in Hilo, United States, in the North America region.
How does Green Point Nurseries make money?
Two revenue lines are on record. Fresh cut flowers and tropical plants wholesale is the primary driver. The others are direct-to-consumer online store.
Who are Green Point Nurseries's main competitors?
Direct peers on record are Watanabe Floral, Hawaiian Isle Florals, Continental Floral Greens and Mellano & Company. Broad incumbents are Mayesh Wholesale Florist and 1-800-Flowers.com. Regional players are Pacific Floral Exchange and Hilo Orchid Farm. Emerging players are The Bouqs Co and Calyx Flowers.
Does Green Point Nurseries have an API?
No public API is recorded for Green Point Nurseries.
What industry is Green Point Nurseries in?
Green Point Nurseries's product category is Tropical Cut Flowers. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces. Its NAICS code is 1114.