Sunrise Medical Laboratories

What Sunrise Medical Laboratories does

Sunrise Medical Laboratories is a full-service clinical laboratory headquartered in Hicksville, New York, with a secondary operational hub in Chantilly, Virginia. Founded in 1972 and operating as a subsidiary of Sonic Healthcare Ltd, an Australian-headquartered international diagnostics group, the company provides routine and specialty clinical diagnostic testing to healthcare providers and patients. Its service menu spans general clinical diagnostics alongside specialty lines in women's health/prenatal testing and tick-borne disease testing, delivered through a physical network of Patient Service Centers across eight U.S. states (Connecticut, Indiana, Maryland, New Jersey, New York, Ohio, Virginia, and West Virginia) for specimen collection and phlebotomy.

The company's technology layer consists of operational portals and connectivity tools rather than a software platform in the conventional sense. SonicMyAccess provides patients with online access to test results, while the Client Portal supports clinicians with supply ordering, result viewing, billing, and electronic test add-ons. Specimen pickup logistics are handled via an online form, and a Test Directory serves as a reference resource for ordering clinicians. The company operates under HIPAA compliance and aligns with the federal No Surprises Act; no APIs, SDKs, or AI/ML capabilities are disclosed.

The business model is sales-led and service-based, with revenue generated per test through billing to patients, insurance providers, and healthcare facilities. The go-to-market reaches clinicians through regional sales representatives and a clinician portal, while patients access services directly through Patient Service Centers and the SonicMyAccess portal. Pricing is not publicly disclosed, though Good Faith Estimates and cost-saving options are offered to uninsured or underinsured patients. The two primary customer segments are healthcare providers/clinicians (the ordering relationship) and individual patients (the specimen-receiving relationship), addressed through a horizontal segmentation approach.

Name

Sunrise Medical Laboratories

Legal name

Sunrise Medical Laboratories

Website

https://sunriselab.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunrise Medical Laboratories is a full-service clinical diagnostic laboratory serving healthcare providers and patients across eight U.S. states. A subsidiary of Sonic Healthcare Ltd, it delivers routine and specialty testing (women's health, tick-borne disease) through Patient Service Centers and clinician/patient portals.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151)

SIC

Services-Medical Laboratories (8071), Services-Health Services (8000)

akta.pro primary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

akta.pro secondary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

Keywords

• Clinical diagnostic testing
• Laboratory testing services
• Patient service centers
• Prenatal genetic testing
• Tick-borne disease testing

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Laboratory Testing Services: Clinical laboratory diagnostic testing services billed to patients, insurance providers, and healthcare facilities. Services include women's health/prenatal testing, tick-borne disease testing, and general clinical diagnostics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sunrise Medical Laboratories is a full-service clinical laboratory that performs diagnostic testing on specimens collected at its Patient Service Centers and shipped to the lab. Services include routine clinical diagnostics plus specialty testing for women's health/prenatal care and tick-borne disease, with results delivered via the SonicMyAccess patient portal and a Client Portal for ordering clinicians.

Product overview

Sunrise Medical Laboratories operates as a full-service clinical laboratory providing diagnostic testing services. The company offers a unified platform of clinical diagnostic services including specialized testing for women's health and tick-borne diseases, delivered through a network of Patient Service Centers (PSCs) across multiple states. Key digital products include SonicMyAccess (patient test results portal) and the Client Portal (clinician ordering and results management). The offering is a single integrated service rather than a modular platform, combining specimen collection, laboratory analysis, and results delivery.

Differentiator

Problem solved

Functional benefit

Brands

• SonicMyAccess: Online application that allows patients to safely access and view their test results

Products and services

• Clinical Diagnostic Services Full-service clinical laboratory providing top-quality diagnostic testing services that support accurate, reliable diagnoses for healthcare providers and their patients.
• Women's Health and Prenatal Testing Comprehensive, guideline-based women's health and prenatal testing services that support clinicians in providing care for women at every stage of life, offered as part of Sunrise's clinical diagnostics menu.
• Tick-Borne Disease Testing Diagnostic testing services that utilize accurate and up-to-date testing platforms and methodologies to support clinicians in diagnosing and tracking tick-borne diseases, offered as a specialty within Sunrise's clinical diagnostic menu.
• Patient Service Centers (PSCs) Physical specimen collection sites (phlebotomy locations) operated by Sunrise Medical Laboratories across multiple U.S. states, providing in-person access points where patients can provide samples for the lab's diagnostic testing services.
• Specimen Pickup Service Logistics service enabling healthcare providers to arrange specimen pickup via an online form for testing samples collected at client sites, integrated with Sunrise's laboratory workflow.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sonic Healthcare LtdcoreOthersSunrise Medical Laboratories is a member of Sonic Healthcare Ltd, an international medical diagnostics company. This affiliation provides access to global laboratory expertise, resources, and best practices across the Sonic Healthcare network.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Quest Diagnostics: Largest US clinical reference laboratory offering routine and esoteric diagnostic testing across all 50 states. Directly competes with Sunrise for clinician office work, esoteric send-outs, and patient-direct testing in overlapping Northeast and Mid-Atlantic geographies.
• Laboratory Corporation of America (LabCorp): Second-largest US clinical reference lab with a national PSC network and broad esoteric menu. Overlaps directly with Sunrise on routine clinical testing, women's health/prenatal screening, and specialty diagnostics in shared geographies.
• BioReference Laboratories: Full-service clinical laboratory also operating under the Sonic Healthcare USA umbrella. Sibling entity with overlapping specialty testing menus (oncology, women's health, urology) serving similar clinician and patient segments across the Eastern US.
• ARUP Laboratories: National reference laboratory affiliated with the University of Utah, specializing in esoteric and complex testing. Comparable to Sunrise in serving as a reference lab for hospital systems and clinicians requiring specialized diagnostics beyond routine testing.
• Mayo Clinic Laboratories: Reference laboratory operated by Mayo Clinic offering highly specialized esoteric testing nationally. Competes with Sunrise for send-out esoteric volume from hospitals and specialty practices in Sunrise's service regions.
• NMS Labs: Specialty reference laboratory focused on toxicology, esoteric testing, and forensic analysis. Comparable to Sunrise in acting as a regional reference lab serving hospitals, clinicians, and specialty practices with non-routine diagnostic testing.
• Clinical Pathology Laboratories (CPL): Mid-sized regional reference laboratory offering routine and esoteric clinical testing. Comparable to Sunrise in operating a multi-state PSC network and serving clinician offices, hospitals, and patients with general diagnostic and specialty testing.

Broad incumbents

• Sonic Healthcare USA: US subsidiary and direct parent organization of Sunrise, operating a portfolio of regional labs across the country. While an umbrella rather than a competitor per se, its sibling labs (BioReference, others) overlap with Sunrise's geographic and service footprint.

Regional players

• Aculabs: Regional clinical laboratory serving long-term care facilities, correctional institutions, and physician offices primarily in the Mid-Atlantic and Northeast. Comparable to Sunrise in regional clinical lab service model and overlapping geographies (NJ, PA, MD, NY).
• Atlantic Diagnostic Laboratories: Mid-Atlantic regional clinical laboratory offering routine and specialized testing services to physician offices, hospitals, and patients. Overlaps with Sunrise's Mid-Atlantic PSC and clinical lab service footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-medical-laboratories
• Xx.com/sunriselab
• Facebookfacebook.com/sunriselab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Medical Laboratories