Cash Converters Europe SA

What Cash Converters Europe SA does

Cash Converters Europe SA, operating under the legal entity SASU PURE CONVERTERS, is a French franchise-based retailer and online marketplace specializing in second-hand and overstock goods. Founded in 1984 and headquartered at 20 Rue Escoffier, 75012 Paris, the company operates approximately 130 franchised stores across metropolitan France, Réunion, Martinique, French Guyana, and Switzerland under a licensing agreement with Cash Converters International dated March 20, 2001. It serves French-speaking individual consumers seeking quality-assured used and discounted electronics, gaming equipment, computing devices, home appliances, DIY tools, and cultural products at price points up to 70% below new retail.

The core technology is the Cash Converters Marketplace (cashconverters.fr and country-specific sites), hosted on AWS EC2 infrastructure, which connects professional franchise sellers with individual buyers. The platform supports Stripe-based secure payments with 3D Secure authentication, Click & Collect for free in-store pickup, and home delivery via La Poste, Colissimo, and Chronopost. A proprietary loyalty program, Carte Privilège, rewards both purchases (€1.5 = 1 point) and trade-in sales (€5 = 1 point) with vouchers redeemable from 200 points (€10) upward. All products are tested and certified by in-store experts, backed by a 2-year legal conformity warranty effective July 1, 2025, and a 1-year store warranty on select categories.

The company generates revenue from four primary streams: (1) direct retail sale of new and used goods sourced from consumer trade-ins and wholesale/overstock acquisitions, (2) marketplace commissions on transactions between franchisees and online consumers, (3) franchise fees from independent operators licensing the Cash Converters brand and operating model, and (4) trade-in/buyback services where customers exchange used items for cash or store credit. The company is privately held with no identified institutional investors, no parent holding company, and no external funding; the Director of Publication is Ahmed CHAIEB. Marketing and distribution span the e-commerce site, physical stores, social media channels (Facebook, Instagram, TikTok, LinkedIn, YouTube), and a dedicated franchise recruitment platform (franchise.cashconverters.fr).

Name

Cash Converters Europe SA

Legal name

SASU PURE CONVERTERS

Website

https://cashconverters.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Cash Converters Europe SA, operating as SASU PURE CONVERTERS, is a French franchise-based retailer and online marketplace that buys and sells second-hand electronics, gaming, computing, and home appliances across approximately 130 stores in France, Switzerland, and French overseas territories, serving price-conscious individual consumers with warranty-backed used goods.

Ownership category

akta.pro rank

Product category

Second-hand Retail

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRAFAGAL

Trade-in, Buyback & Instant Cashout Recommerce

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

Keywords

• Second-hand retail
• Used goods marketplace
• Franchise resale
• Consumer trade-in
• Pre-owned merchandise

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Retail Sale of Used Goods: Cash Converters generates revenue through the direct sale of new and used products (electronics, gaming, appliances, cultural items) to consumers via physical stores and online marketplace. Products are sourced from consumer trade-ins and wholesale/overstock acquisitions.
2. Marketplace Commission: The company operates a marketplace connecting franchised Cash Converters stores with consumers, earning commission on transactions. Franchisees sell products through the platform with PURE CONVERTERS taking a service fee.
3. Franchise Fees: Revenue generated from franchise relationships where independent operators pay for the right to use the Cash Converters brand, operating model, and access to the marketplace platform.
4. Trade-in/Buyback Services: Customers can sell their used items to Cash Converters stores, with the company reselling these items. The 'reprise' service enables customers to trade in products for cash or store credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cash Converters Europe SA operates a franchised retail network and an accompanying online marketplace that buys and sells second-hand consumer goods. The business serves individual consumers seeking to purchase pre-owned merchandise (electronics, jewelry, watches, gaming, books/music, gold) and to trade in or sell their own used items through physical stores and the digital platform.

Product overview

Cash Converters Europe SA (operated by SASU PURE CONVERTERS) operates a dual-channel retail and e-commerce business centered on buying and reselling second-hand goods, alongside a marketplace connecting franchised Cash Converters stores with individual buyers. The core offering is the Cash Converters Marketplace — a platform where franchise stores list new and second-hand products — complemented by a network of physical stores. The product portfolio spans five main verticals: Smartphones & Mobile Phones (Apple iPhone, Samsung, Xiaomi, Huawei, Oppo, Google Pixel, Sony, BlackBerry); Gaming (PlayStation, Nintendo, Xbox consoles, video games, accessories, VR); Computing & IT (laptops, desktops, MacBooks, iMacs, peripherals, tablets including iPad and Samsung Galaxy Tab); Image & Sound (TVs, home cinema, hi-fi, cameras, drones, camcorders); and Home & Garden (large and small appliances, DIY tools, gardening equipment). Supporting services include a Carte Privilège loyalty program, a buyback and trade-in service, Click & Collect (free in-store pickup), home delivery via La Poste/Chronopost, and a 2-year legal conformity warranty on second-hand products. The company also sells cultural products (books, DVDs, Blu-rays, CDs, musical instruments) and offers a gold jewellery buyback service via the Adoreshop franchise.

Differentiator

Problem solved

Functional benefit

Brands

• Carte Privilège: Loyalty program operated by PURE CONVERTERS, allowing customers to accumulate points on purchases and sales in-store, redeemable for loyalty cheques.

Products and services

• Online Second-hand Marketplace AWS-hosted online marketplace platform where franchised Cash Converters stores list and sell pre-owned consumer goods (electronics, jewelry, watches, gaming, music/books, gold) to individual consumers across European markets.
• Franchised Retail Store Operations Network of franchised physical retail stores across Europe that buy and sell second-hand consumer goods directly to individual consumers.
• Trade-in and Buy-back Service Consumer service allowing individuals to sell or trade in used items (electronics, jewelry, gold, etc.) for cash or store credit at franchised locations and via the marketplace.
• Franchise Licensing Program Licensing of the Cash Converters brand and operating model to franchisees who operate second-hand retail stores across European markets.

Quantifiable outcome

• Up to 70% savings compared to new product prices
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS EC2 cloud infrastructure hosts the Cash Converters e-commerce platform and marketplace. AWS provides the scalable computing infrastructure supporting the company's online operations across its French, Reunion, and Swiss websites.
• StripecoreTechnology or IntegrationStripe provides the payment processing platform for all cashconverters.fr online transactions. Includes 3D Secure authentication for enhanced transaction security and fraud prevention. Stripe also handles fraud detection and prevention services.
• Cash Converters InternationalflagshipOEM/ Whitelabel/ Licensing PartnerLicensing agreement granting PURE CONVERTERS rights to use the CASH CONVERTERS brand, trademark, and franchise model in France. Original license agreement dated March 20, 2001. Trademark registered in 2000 under number EM 18104.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leboncoin: France's dominant C2C classifieds platform with strong secondhand electronics, gaming, and appliance categories. A broader marketplace incumbent rather than a recommerce specialist, but the primary alternative French consumers consider when selling or buying used goods.
• Amazon Renewed: Amazon's certified refurbished program offers tested and warranted used electronics across the same categories Cash Converters serves. Benefits from Amazon's scale, logistics, and Prime ecosystem but lacks a local franchise trade-in counter.
• reBuy: European recommerce platform for used electronics, books, and media with integrated trade-in. Direct overlap with Cash Converters' electronics, computing, and cultural product categories from a pure-play online perspective.

Others

• Emmaüs: Major French network of nonprofit secondhand stores (electronics, household goods, furniture). Competes for the secondhand consumer wallet in France, particularly on cultural, appliance, and DIY categories, though anchored in a social-mission model rather than commercial recommerce.

Emerging players

• Vinted: European recommerce marketplace specializing in secondhand fashion but expanding into electronics and home. While category-overlap is partial, Vinted represents the consumer recommerce habit Cash Converters competes against for wallet share.
• Refurbed: European refurbished-electronics marketplace competing with Cash Converters on certified, warrantied used smartphones, laptops, and tablets. Lacks a physical franchise footprint but offers a deeper online-only SKU and category focus.

Direct peers

• Back Market: Leading refurbished-electronics marketplace operating in France and across Europe. Directly comparable to Cash Converters in the refurbished smartphone, console, and laptop categories, with stronger online brand recognition and venture backing but no physical franchise network.
• Easy Cash: French franchise network specializing in buying and reselling secondhand products (electronics, gaming, jewelry, culture). Closest direct franchise-model competitor with a comparable in-store trade-in and resale value proposition.

Regional players

• Rakuten France: Cashback-driven French marketplace operated by Rakuten with significant secondhand and refurbished listings. Overlaps with Cash Converters in electronics and consumer goods resale, with a different monetization model (cashback) versus trade-in.
• Cdiscount: Major French e-commerce retailer offering both new and refurbished products including electronics and household appliances. Competes for the same price-sensitive French consumer shopping for discounted electronics and home goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CashConverters
• Facebookfacebook.com/CashConverters
• LinkedInlinkedin.com/company/cash-converters
• Instagraminstagram.com/cashconverters
• TikToktiktok.com/@cashconverters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Converters Europe SA