Senior Financial Group
Senior Financial Group is an independent Medicare insurance agency founded in 1992, headquartered in Knoxville, Tennessee, with a second office in Johnson City. It helps Medicare beneficiaries select and enroll in Medicare Advantage, Supplement, Part D, D-SNP, and related insurance products via licensed agents across 40-plus states.
- Company typePrivate
- Founded1992
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Senior Financial Group does
Senior Financial Group (SFG) is an independent, privately-held Medicare insurance agency founded in 1992 by Jerold Johnson and headquartered in Knoxville, Tennessee, with a second office in Johnson City serving the Tri-Cities region. The firm's functional purpose is to guide Medicare beneficiaries — primarily individuals turning 65 or already on Medicare — through selection and enrollment across Medicare Advantage (Part C), Medicare Supplement (Medigap), Prescription Drug Plans (Part D), and Dual-Eligible Special Needs Plans (D-SNP), delivered by a network of licensed agents operating via in-person, virtual, and phone consultations under SFG's branded CARES service methodology (Compare, Assist, Review, Enroll, Support). The product surface extends beyond core Medicare to a broad ancillary suite — dental/vision/hearing, hospital indemnity, cancer/heart attack/stroke, critical illness, long-term care, home health, term and whole life insurance, final expense, and annuities — alongside navigation assistance for Medicare Extra Help and Medicare Savings Programs.
Underlying technology is intentionally minimal: SFG is a service-based agency with no proprietary technology platform, no public API/SDK, no app, and no AI/ML components. Distribution runs through named inside-sales (Tim Adams) and outside-sales managers (Randy Kiss for Tri-Cities, Brandon Dicorato for Knoxville), individually licensed agents in 40+ states, the Senior Education Network seminar channel, and a digital presence spanning the company website, Facebook, Instagram, X, LinkedIn, YouTube, email newsletter, and opt-in SMS marketing, supported by Google reviews and community sponsorships.
The business model is commission-based: SFG does not charge clients for advisory services; instead it earns carrier-paid commissions from eight named insurance partners (Aetna, United Healthcare, Humana, Aflac, BlueCross BlueShield, Devoted Health, Cigna, Mutual of Omaha) on enrolled Medicare Advantage, Supplement, Part D, D-SNP, and ancillary products. Multi-carrier appointments allow SFG to position as an independent brokerage rather than a captive agent, and an explicit Client Services & Retention function (Angel Rogers as Client Services & Retention Manager, plus retention hires in 2024) is designed to lock in annual enrollment reviews and reduce churn. SFG has no disclosed funding, no parent company, no subsidiaries, and operates within a 11–50 employee headcount band.
Senior Financial Group firmographics
Firmographics- Name
- Senior Financial Group
- Legal name
- Senior Financial Group
- Website
- https://sfgmedicare.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senior Financial Group is an independent Medicare insurance agency founded in 1992, headquartered in Knoxville, Tennessee, with a second office in Johnson City. It helps Medicare beneficiaries select and enroll in Medicare Advantage, Supplement, Part D, D-SNP, and related insurance products via licensed agents across 40-plus states.
- Ownership category
- akta.pro rank
Senior Financial Group industry classification
Industry- Product category
- Medicare Insurance Advisory
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Life, Health, and Medical Insurance Carriers (52411), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)
Keywords
Where Senior Financial Group is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Senior Financial Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Senior Financial Group earns commissions from insurance carriers (Aetna, United Healthcare, Humana, Aflac, BlueCross BlueShield, Devoted Health, Cigna, Mutual of Omaha) when clients enroll in Medicare Advantage, Medicare Supplement, Prescription Drug Plans, and ancillary products. The company does not charge clients for their advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No-cost Medicare consultation service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Senior Financial Group product offering
Product offeringCore offering
Senior Financial Group is an independent insurance agency that provides free Medicare plan comparison, education, and enrollment assistance to individual Medicare beneficiaries and their families. Licensed agents represent multiple top insurance carriers to help clients select Medicare Advantage, Medicare Supplement, Prescription Drug Plans, D-SNP, and ancillary health/life insurance products. The company earns commissions from insurance carriers and provides its advisory services at no cost to clients.
Product overview
Senior Financial Group is an independent Medicare insurance agency that offers a comprehensive portfolio of Medicare-related insurance products and financial assistance services. The core offerings include Medicare Advantage Plans (Part C), Medicare Supplement Plans (Medigap), and Prescription Drug Plans (Part D), along with specialized Dual-Eligible Special Needs Plans (D-SNP). These are complemented by ancillary health and life insurance products including dental/vision/hearing coverage, hospital indemnity, critical illness, cancer/heart attack/stroke coverage, home health, long-term care, term and whole life insurance, final expense, and annuities. The company also provides financial assistance programs such as Medicare Extra Help and Medicare Savings Program Assistance. The CARES service model (Compare, Assist, Review, Enroll, Support) frames their client experience across all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans Medicare Part C plans that combine Medicare benefits into a single plan, often including additional benefits such as dental, vision, and prescription drug coverage; offered to Medicare beneficiaries through Senior Financial Group's independent multi-carrier advisory.
- Medicare Supplement Plans (Medigap) Medigap policies designed to help cover out-of-pocket costs such as deductibles, copayments, and coinsurance that Original Medicare does not pay; offered to Medicare beneficiaries through SFG's independent agency.
- Prescription Drug Plans (Part D) Stand-alone Prescription Drug Plans (PDP) or Medicare Advantage Plans that include drug coverage for prescription medications; offered to Medicare beneficiaries through SFG.
- Dual-Eligible Special Needs Plans (D-SNP) Specialized Medicare plans for individuals eligible for both Medicare and Medicaid, providing coordinated care and assistance managing healthcare costs; offered to dual-eligible beneficiaries through SFG.
- Dental, Vision & Hearing Coverage Additional insurance coverage available alongside Medicare plans for dental, vision, and hearing services; offered to Medicare beneficiaries seeking supplemental benefits.
- Hospital Indemnity Insurance coverage that provides cash benefits for hospital stays and related medical expenses; offered to Medicare beneficiaries as a supplemental product.
- Cancer, Heart Attack & Stroke Coverage Supplemental insurance coverage for specific critical health conditions including cancer, heart attack, and stroke; offered to Medicare beneficiaries as a critical-illness supplement.
- Home Health & Short-term Care Insurance coverage for home health services and short-term care needs; offered to Medicare beneficiaries as a supplemental product.
- Critical Illness Plans Supplemental insurance providing lump-sum payments upon diagnosis of specified critical illnesses; offered to Medicare beneficiaries seeking financial protection against serious health events.
- Long-term Care Insurance coverage for extended care services including nursing home care and assisted living facilities; offered to Medicare beneficiaries planning for long-term care needs.
- Term & Whole Life Insurance Life insurance products including term life (coverage for specified periods) and whole life (permanent coverage with cash value); offered to seniors and Medicare beneficiaries.
- Final Expense Insurance Insurance coverage designed to help pay for end-of-life expenses including funeral costs; offered to seniors and Medicare beneficiaries.
- Annuities Financial products providing regular income payments in exchange for a lump-sum or series of payments; offered to seniors seeking supplemental retirement income.
- Medicare Extra Help Program Assistance Advisory service helping Medicare beneficiaries apply for the Low-Income Subsidy (Extra Help) government program that assists with prescription drug expenses.
- Medicare Savings Program Assistance Advisory service helping eligible individuals apply for Medicare Savings Programs that pay for Medicare premiums, deductibles, and copayments.
- Medicare CARES Advisory Service Model Senior Financial Group's proprietary five-step service methodology — Compare, Assist, Review, Enroll, Support — that structures the client journey from initial Medicare plan comparison through ongoing annual reviews.
Companies that use Senior Financial Group
Customer profileSegments4 records
Ideal customer profiles3 records
Senior Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Financial Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AetnacoreInsurance carrier partner whose Medicare Advantage and supplemental plans are offered through Senior Financial Group's advisory services.
- United HealthcarecoreInsurance carrier partner whose Medicare plans are compared and offered through SFG's independent agency services.
- HumanacoreInsurance carrier partner whose Medicare Advantage and related products are offered through SFG's advisory services.
- AflacminorSupplemental insurance carrier partner offering products like dental, vision, and cancer coverage through SFG.
- BlueCross BlueShieldcoreMajor health insurance carrier partner whose Medicare plans are offered through SFG's independent agency.
- Devoted HealthminorMedicare Advantage carrier partner whose plans are offered through SFG's advisory services.
- CignacoreHealth insurance carrier partner whose Medicare and supplemental products are offered through SFG.
- Mutual of OmahacoreMedicare Supplement and life insurance carrier partner whose products are offered through SFG's advisory services.
- Senior Education NetworkminorEducational partner providing Medicare education seminars throughout Tennessee, helping SFG reach and educate potential Medicare beneficiaries.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Senior Financial Group competitors and assessment
Company assessmentDirect peers
- SelectQuote: Public, scaled independent agency selling Medicare Advantage, Supplement, and life insurance direct-to-consumer. Directly competes with SFG in Medicare plan distribution and enrollment.
- GoHealth: Public Medicare-focused insurance marketplace using a telesales agent model. Highly comparable multi-carrier broker model targeting the same 65+ demographic.
- eHealth: Public online health insurance marketplace with a large Medicare business. Competes on digital lead generation and carrier breadth, serving the same Medicare beneficiary segment as SFG.
- e-TeleQuote: Private Medicare-focused insurance agency operating a remote licensed-agent model across multiple states. Closely comparable in delivery model, carrier breadth, and target customer.
- HealthPlanOne: Independent Medicare insurance brokerage with online and agent-assisted enrollment across multiple carriers. Operates in the same Medicare distribution and brokerage niche.
Emerging players
- Chapter: Tech-enabled Medicare advisory firm offering personalized, agent-supported Medicare guidance. Emerges in the same Medicare brokerage category with a more digital-first experience.
- Connie Health: Independent Medicare advisory offering free, agent-led plan comparison with a focus on unbiased multi-carrier guidance. Directly overlaps SFG's no-cost advisory positioning.
Broad incumbents
- Humana: Top-3 Medicare Advantage carrier and SFG carrier partner. Operates CenterWell agent and direct-to-consumer channels that both partner with and compete against independent agencies like SFG.
- UnitedHealthcare: Largest Medicare Advantage carrier and SFG carrier partner. Sells Medicare plans direct to consumers, online, and through UnitedHealthcare agents, competing with SFG for the same beneficiaries.
- Aetna (CVS Health): Major Medicare Advantage and Supplement carrier, SFG partner, and parent CVS Health offers in-store Medicare advisory at CVS locations, creating an alternative distribution channel for the same customers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Financial Group social profiles
Digital presenceSenior Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Financial Group leadership team
Management profileNumber of profiles
Profiles8 records
Senior Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Financial Group
What does Senior Financial Group do?
Senior Financial Group is an independent insurance agency that provides free Medicare plan comparison, education, and enrollment assistance to individual Medicare beneficiaries and their families. Licensed agents represent multiple top insurance carriers to help clients select Medicare Advantage, Medicare Supplement, Prescription Drug Plans, D-SNP, and ancillary health/life insurance products. The company earns commissions from insurance carriers and provides its advisory services at no cost to clients.
Is Senior Financial Group a public or private company?
Senior Financial Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Financial Group founded?
Senior Financial Group was founded in 1992. It employs 11 to 50 people.
Where is Senior Financial Group based?
Senior Financial Group is headquartered in Knoxville, United States, in the North America region.
How does Senior Financial Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Senior Financial Group's main competitors?
Direct peers on record are SelectQuote, GoHealth, eHealth, e-TeleQuote and HealthPlanOne. Emerging players are Chapter and Connie Health. Broad incumbents are Humana, UnitedHealthcare and Aetna (CVS Health).
Does Senior Financial Group have an API?
No public API is recorded for Senior Financial Group.
What industry is Senior Financial Group in?
Senior Financial Group's product category is Medicare Insurance Advisory. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC). Its NAICS code is 524292 and its SIC code is 6411.