Harel Mallac

What Harel Mallac does

Harel Mallac & Co. Ltd is a publicly listed (Stock Exchange of Mauritius since 1991) diversified conglomerate headquartered in Port Louis, Mauritius, organized around five business clusters: Chemicals (Archemics, Suchem, Ingenia/MCFI, Biofert joint venture), Equipment & Systems (EO Solutions, Linxia, Novengi, Aerolik), Technology (Harel Mallac Technologies, Activeline), Travel (Itineris, Harel Mallac Aviation, PinkMango), and Investments & Corporate. With origins tracing to 1789, the group operates 28 companies across 7 countries, distributes 100+ brands, and employs 918 people as of December 2024.

The group's core operations span four distinct revenue models: chemical products distribution and manufacturing (fertilizers, hygiene products, agricultural chemicals including ECOCERT-certified Biofert organics), equipment and systems distribution (consumer electronics under own brand Myros TVs and international brands Dell/Acer/Lenovo via Linxia, plus office equipment and industrial ventilation), technology services (ICT, Gen V cybersecurity with Check Point, smart building solutions, AlwaysOn Wi-Fi hotspots), and travel/aviation services (Air India and Condor representation, online marketplace PinkMango). Notable own brands include Myros (40% Mauritian TV market share by 2018), Éclat/Impec cleaning products, and the Biophoska organic fertilizer line.

Harel Mallac generates revenue primarily through B2B distribution, hardware sales, and professional services, with a hybrid go-to-market combining authorized channel partnerships (for Dell, Acer, Lenovo, Fujifilm, Jacto, Schwarzkopf Professional, Le Petit Olivier, Vegware), direct sales via subsidiaries (Harel Mallac Technologies, EO Solutions), and own retail (Ingenia Factory Outlet, e-commerce storefronts at archemics.mu and linxia.mu). Customer concentration spans agriculture (Mauritius Sugarcane Industry), hospitality (hotel sector), manufacturing, retail (Winners, Super U, Decathlon, Odysseo), government (MNIC 3.0, Parliament of Mauritius), energy (Total Energies), and real estate (Ascencia Malls). Group revenue reached MUR 3,789M at 31 December 2024, with Archemics holding triple ISO certification (9001, 14001, 45001) plus ISO 22716 GMP compliance as the sole Mauritian manufacturer in its category.

Name

Harel Mallac

Legal name

Harel Mallac & Co. Ltd

Website

https://harelmallac.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Harel Mallac is a publicly listed Mauritian conglomerate operating 28 companies across 5 business clusters — chemicals, equipment and systems, technology, travel, and investments — distributing 100+ brands and serving agriculture, enterprise, retail, government, and consumer customers across 7 countries in the Indian Ocean and Africa.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate

NAICS

Management of Companies and Enterprises (551)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Broadline Grocery & General Line Wholesale (AFAIABAA)

Keywords

• Diversified conglomerate operations
• Consumer electronics distribution
• Industrial chemical manufacturing
• Agricultural fertilizer production
• Corporate travel services

Headquarters

HQ city

Port Louis

HQ country

Mauritius

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chemicals Distribution and Manufacturing: Distribution and manufacturing of chemical products including fertilizers (Ingenia/MCFI), industrial chemicals, hygiene products (Archemics), and agricultural chemicals (Suchem). Includes organic fertilizers with ECOCERT certification.
2. Equipment and Systems Distribution: Distribution of office equipment, consumer electronics, industrial equipment through subsidiaries EO Solutions, Linxia, Novengi, and Aerolik. Includes own brand Myros TVs.
3. Technology Solutions and Services: ICT services, cybersecurity, digital infrastructure, and smart building solutions through Harel Mallac Technologies and Activeline. Also includes AlwaysOn Wi-Fi hotspot services.
4. Travel and Aviation Services: Travel agency services (Itineris), airline representation (Air India, Condor), and online marketplace for travelers (PinkMango)
5. Financial Services: Financial services through Harel Mallac Global and Harel Mallac Corporate Services

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Harel Mallac is a publicly listed Mauritian conglomerate operating five business clusters: distribution and manufacturing of chemicals and fertilizers (Archemics, Ingenia, Suchem, Biofert), distribution and sales of consumer electronics and industrial equipment (Linxia/Myros, EO Solutions, Novengi, Aerolik), ICT technology solutions (Harel Mallac Technologies), travel and airline representation services (Itineris, Harel Mallac Aviation, PinkMango), and corporate investments. The group serves agriculture, enterprise, consumer retail, and government customers across 7 countries with 28 subsidiaries and 100+ represented brands.

Product overview

Harel Mallac Group operates as a diversified conglomerate with five main business clusters: Chemicals (Archemics, Suchem, Ingenia/MCFI, Biofert), Equipment & Systems (EO Solutions, Linxia, Novengi, Aerolik), Technology (Harel Mallac Technologies), Travel (Itineris, Harel Mallac Aviation, PinkMango), and Investments & Corporate. The portfolio includes own brands (Myros TVs, Candy appliances, Éclat/Impec cleaning products, Biophoska fertilizers), distributed international brands (Dell, Acer, Lenovo, Fujifilm, Jacto, Schwarzkopf Professional, Le Petit Olivier), and services (smart building solutions, cybersecurity, ICT infrastructure). Key subsidiaries include Archemics (hygiene/chemicals), Linxia (electronics distribution), Novengi/Aerolik (industrial/engineering), and Harel Mallac Technologies (ICT), each serving distinct market segments from consumer retail to enterprise solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Myros: Own brand of televisions and consumer electronics launched by Linxia in 2014, achieving 40% market share in Mauritius
• Linxia
• Ingenia
• Itineris
• Archemics
• Suchem
• Novengi

Products and services

• Myros Consumer Electronics Own-brand consumer electronics including Smart TVs (flagship), monitors, USB drives, pen drives, smart bracelets, and accessories, distributed by Linxia through major retailers and 100+ resellers in Mauritius.
• Harel Mallac Technologies (ICT Services) ICT solutions provider offering cybersecurity, infrastructure, digital transformation, and managed services; serves enterprise and government customers including Parliament of Mauritius and MNIC 3.0.
• Linxia Consumer Electronics Distribution Authorized distribution of Dell, Acer, Lenovo, D-Link, Xiaomi, Gree, and Candy consumer electronics and appliances; operates Myros own brand and online sales since 2020.
• EO Solutions Office Equipment Office equipment and printing solutions including Fujifilm duplex photobook printers; serves enterprise and SMB office customers across Mauritius.
• Novengi Industrial Solutions Engineering solutions provider for industrial equipment, air conditioning, ventilation, and Industry 4.0 transition support for enterprise clients.
• Aerolik Mechanical Ventilation Controlled mechanical ventilation and air distribution systems; acquired by Novengi in 2022 and rebranded to Aerolik.
• Archemics Chemicals and Hygiene Chemicals, hygiene products, and consumer goods provider with 35+ years of expertise; serves industrial, institutional, and consumer markets; sole Mauritian manufacturer with triple ISO certification.
• Sanigel Hand Sanitizer WHO-formulated 70% alcohol hand sanitizer; tested and certified for virucide, bactericide, levuricide, and mycobactericide efficacy.
• Safe Journey Sanitization Service Custom sanitization program for hotels, offices, and commercial spaces; part of Archemics' COVID-19 response for the hospitality sector.
• Ingenia Fertilizers and Agricultural Solutions Water, agricultural, and industrial solutions provider; manages fertilizer production, Biofert organic fertilizers, and operates Factory Outlet at Riche Terre on M2 motorway.
• Biofert Organic Fertilizers (Biophoska) Joint venture between MCFI and MCAF producing ECOCERT-certified organic fertilizers at Ingenia port complex; enables products for organic agriculture and regional export per European standards.
• Suchem Agricultural and Industrial Chemicals Distribution of agricultural chemicals, industrial chemicals, plastics, and Jacto sprayers; 30-year leader in crop protection products among small farmers and agronomists.
• Gen V Cyber Security Solutions Fifth-generation cyber attack prevention solution developed in collaboration with Check Point; provides advanced threat prevention and centralized security management for enterprise customers.
• Smart Building Solutions Energy and water management optimization solutions deployed at Ascencia malls and Caudan Waterfront; part of the Equipment & Systems division.
• Itineris Travel Agency Travel agency offering tailor-made travel experiences; part of Harel Mallac Aviation; serves tourists, travel agencies, and corporate clients.
• PinkMango Tourism Marketplace Online marketplace connecting visiting tourists with local suppliers of activities; targets the inbound travel market in Mauritius.
• Harel Mallac Aviation (Airline Representation) Airline representation services for Air India and Condor Airlines in Mauritius; recognized with multiple carrier awards for service excellence.
• MNIC 3.0 Digital Identity Card System National digital identity card project delivered to the Government of Mauritius; Africa's first digital identity card system.
• AlwaysOn Wi-Fi Hotspot Network High-speed broadband Wi-Fi coverage through 300+ hotspots across Mauritius; partnership with AlwaysOnMtius (South Africa's #1 Wi-Fi operator); includes iPass/Boingo roaming across 60+ million hotspots globally.

Quantifiable outcome

• Myros achieved 40% TV market share in Mauritius within 5 years of launch
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• FujifilmcoreChannel Partner/ Reseller/ Distributor · 1 January 2022EO Solutions launched first duplex printer for photobooks from Fujifilm in Mauritius, with support from Fujifilm South Africa representatives.
• Ecocert SAcoreStrategic or Co-development Partner · 1 January 2022Certification of Biofert organic fertilizers by Ecocert, enabling products to be used in organic agriculture per European standards and enabling regional export.
• MCAF (Mauritius Cooperatives Agricultural Federation)coreStrategic or Co-development Partner · 1 January 2022Joint venture partnership in Biofert Co Ltd for organic fertilizer production, operated by Ingenia within the Agri cluster.
• VegwareminorChannel Partner/ Reseller/ Distributor · 1 January 2022MCFI launched Vegware compostable plant-based packaging range from UK, with 16 years of expertise, to combat single-use plastics.
• Rochex (France)coreTechnology or Integration · 1 January 2020Partnership with French laboratories for detergent and cleaning equipment, including COVID-19 hygiene solutions like Sanigel 70.
• Filmop (Italy)coreTechnology or Integration · 1 January 2020Partnership with Italian experts for cleaning products and equipment for hygiene solutions.
• Le Petit OlivierminorChannel Partner/ Reseller/ Distributor · 1 January 2019Archemics became the new distributor in Mauritius for the French natural cosmetics brand, launching shower gels, body lotions, hand lotions and shampoos.
• BEM RecyclingminorStrategic or Co-development Partner · 1 January 2019Partner for e-waste collection and recycling as part of sustainability Planet Goals for 2025. Collected over 1,054 tons of electronic equipment.
• University of MauritiusminorStrategic or Co-development Partner · 1 January 2019MoU signed in 2019 granting university students opportunities to hone skills in parallel with studies and access to employment.
• Ernst & YoungminorImplementation/ SI/ Consulting Partner · 1 January 2019Conducted Gap Analysis study for data privacy compliance project in second half of 2018.
• Juristconsult (DLA Piper Africa)minorImplementation/ SI/ Consulting Partner · 1 January 2019Delivered tailored training for data privacy compliance project including DPOs, and conducted data protection gap analysis.
• Check PointcoreTechnology or Integration · 1 January 2018Collaboration with Check Point, world leader in Gen V security solutions, to present advanced threat-prevention and centralized management against fifth-generation cyber attacks.
• Air IndiacoreChannel Partner/ Reseller/ Distributor · 1 January 2018Airline representation in Mauritius for Air India.
• Condor AirlinescoreChannel Partner/ Reseller/ Distributor · 1 January 2018German airline representation in Mauritius, receiving regular awards for excellent service levels.
• AlwaysOnMtiuscoreStrategic or Co-development Partner · 1 January 2017Partnership with South Africa's #1 Wi-Fi operator to provide high-speed broadband Wi-Fi coverage through hotspots across Mauritius. Launched April 2017 with 50MB free daily.
• DellcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Linxia is the authorized distributor of Dell products in Mauritius since 2011, including laptops, PCs, servers, storage systems and networking equipment. Dell became the #1 laptop brand in Mauritius.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• CIEL Group: CIEL is a Mauritian-listed diversified conglomerate with operations spanning textiles, financial services, healthcare, real estate, and hospitality. Comparable to Harel Mallac as a fellow Mauritian conglomerate using a multi-cluster holding structure and pursuing international expansion across Africa and Asia.
• IBL Limited: IBL is one of the largest Mauritian conglomerates with operations in logistics, financial services, retail, real estate, and seafood. Directly comparable to Harel Mallac in conglomerate breadth, public listing on the Stock Exchange of Mauritius, and cross-sector diversification strategy targeting both domestic and regional African markets.
• ENL Limited: ENL is a Mauritian-listed conglomerate focused on logistics, real estate, hospitality, and financial services. Comparable as a fellow diversified Mauritian group with public listing, similar generational heritage, and parallel strategy of building clusters across unrelated industries with regional expansion ambitions.
• Rogers Group: Rogers is a Mauritian diversified group spanning hospitality, financial services, real estate, and logistics. Highly comparable to Harel Mallac as a domestic conglomerate competing for the same Mauritian enterprise and government contracts, particularly in hospitality and corporate services segments.
• Alteo Limited: Alteo is a Mauritian-listed diversified group with core operations in sugar and agriculture, real estate, and logistics. Comparable to Harel Mallac's agricultural chemicals and fertilizer manufacturing arm (Ingenia, Suchem) plus parallel Mauritian public listing and multi-sector approach.
• ALSO Group: ALSO is a European IT distribution and services group distributing brands including Dell, Lenovo, HP, and Acer across multiple European markets. Directly comparable to Harel Mallac's Linxia subsidiary as an authorized multi-brand IT distributor offering both third-party products and value-added services.
• Esprinet: Esprinet is a Borsa Italiana-listed IT distribution company operating in Southern Europe and Iberia. Directly comparable to Linxia as a multi-brand IT and consumer electronics distributor serving both B2B resellers and retail customers with similar product mix including PCs, peripherals, and home appliances.

Broad incumbents

• Bidvest Group: Bidvest is a JSE-listed South African diversified services and distribution group operating across freight, food service, commercial products, and financial services. Comparable as a much larger broad-based distribution and services conglomerate with overlapping IT distribution, chemicals, and consumer goods exposure across African markets.

Regional players

• AECI Limited: AECI is a JSE-listed South African specialty chemicals and explosives group with operations in mining chemicals, agriculture, and water treatment. Directly comparable to Harel Mallac's chemicals cluster (Archemics, Ingenia, Suchem), particularly its agricultural solutions and industrial chemicals distribution across Africa.
• Sun International: Sun International is a JSE-listed South African hospitality, gaming, and resort operator. Comparable to Harel Mallac's travel and aviation services (Itineris, Harel Mallac Aviation, PinkMango) as a regional hospitality player serving tourism-dependent economies and offering related leisure and travel services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrtSzzu-mv4pkavft9nH10Q
• Facebookfacebook.com/harelmallacgroup
• LinkedInlinkedin.com/company/harel-mallac

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harel Mallac