Social Match
Social Match GmbH is a Münster-based German social media and influencer marketing agency serving enterprise brands and public-sector clients across the DACH region with a 120-person team, now operating as the DACH arm of We Are Era (RTL Group).
- Company typePrivate
- Founded2016
- HeadquartersMünster, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Social Match does
Social Match GmbH is a Münster-based German digital agency founded in 2016 that delivers full-service social media and influencer marketing to enterprise brands and public-sector clients across the DACH region. The company offers five core service lines — Channel Management and Redaktion (editorial), Influencer Marketing, Content Creation, Strategy, and Paid Media Advertising — supported by an in-house Social Talk podcast and an annual Trend Report. It operates from three German offices (Münster as headquarters, Cologne, and Berlin) with a team of approximately 120 specialists, and its client roster spans consumer goods (Henkel, Krombacher, WC Frisch), cosmetics (L'Oréal Paris, La Roche Posay, Biotherm, Maybelline, Kiehl's), insurance (LVM), retail (Thalia, toom, Porta Möbel), electronics (CASIO, Vodafone), media (RTL II), and government (Deutsche Flugsicherung, funk/ARD/ZDF).
The business model is project-based and retainer professional services, priced per campaign scope, with no publicly disclosed pricing tiers. Distribution is sales-led via direct client engagement, referrals, and industry events. The proprietary technology layer is limited: the company describes web scraping of social platforms combined with metadata analysis (engagement by region, post metrics) to identify trends and emerging creators, operated under GDPR legitimate-interest grounds; there is no public evidence of machine-learning models, training pipelines, or AI-native tooling. On 18 November 2024, We Are Era — a pan-European creator-economy media company backed by RTL Group — acquired Social Match, repositioning it as the DACH arm of a larger platform with access to 1,500 artists and creators across 12 European markets.
Post-acquisition, the founding management (Martin Wroblewski and Bastian Schlochtermeyer as Managing Directors; founder Robert Levenhagen) continues to run operations, reporting into We Are Era's executive team led by CEO Tobias Schiwek. The firm has accumulated industry recognition including the German Brand Award 2026, the 9:16 Award for Kreativer Ansatz (2024, WC Frisch), and the Deutscher Preis für Onlinekommunikation (2024, Deutsche Flugsicherung), and delivers publicly cited campaign outcomes such as the WC Frisch TikTok exceeding plan by 86 percent (8.35M impressions vs. 4.5M planned) and Deutsche Flugsicherung's employer-brand work generating 6,300 applications.
Social Match firmographics
Firmographics- Name
- Social Match
- Legal name
- Social Match GmbH
- Website
- https://social-match.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Social Match GmbH is a Münster-based German social media and influencer marketing agency serving enterprise brands and public-sector clients across the DACH region with a 120-person team, now operating as the DACH arm of We Are Era (RTL Group).
- Ownership category
- akta.pro rank
Social Match industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Media Buying (MPAAABAD)
- akta.pro secondary industries
- Measurement, Attribution & Brand Safety (Fraud/Compliance) (MPACAGAF), Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD)
Keywords
Where Social Match is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Social Match business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Social Media Agency Services: Social Match generates revenue through providing social media services including channel management, influencer marketing, content creation, strategy, and paid media advertising to brands. Services are typically structured as project-based campaigns or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based and retainer pricing for social media services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Social Match product offering
Product offeringCore offering
Social Match is a full-service social media and influencer marketing agency that designs and executes integrated campaigns for brands, clubs, and associations. Its offering spans five service areas — Channel Management & Redaktion, Influencer Marketing, Content Creation, Strategie (social media strategy), and Paid Media Advertising — delivered through project-based and retainer engagements. Post-acquisition, the agency also taps into We Are Era's 1,500 artists and creator network across 12 European markets for cross-media and international campaigns.
Product overview
Social Match is a digital agency specializing in social media and influencer marketing services. The company operates as a service-based offering rather than a software product, providing integrated services across five core areas: Channel Management & Redaktion (channel management and editorial services), Influencer Marketing (creator campaigns and brand partnerships), Content Creation (visual and video production), Strategie (social media strategy), and Paid Media Advertising. These services are delivered through a team of approximately 120 experts across three German offices in Köln, Münster, and Berlin. The company also produces the Social Talk Podcast as a content property. Social Match became part of We Are Era in November 2024, connecting to their broader European creator-economy platform.
Differentiator
Problem solved
Functional benefit
Brands
- Social Talk: A podcast series by Social Match featuring creators, brands, and industry experts discussing social media trends and the creator economy.
Products and services
- Channel Management & Redaktion Management and editorial services for brands' social media channels, including content scheduling, community engagement, and performance monitoring across platforms. For brands, clubs, and associations seeking ongoing channel operations.
- Influencer Marketing Strategic influencer marketing services covering creator identification, campaign management, and brand-influencer matching. Leverages Social Match's proprietary web scraping analytics and, post-acquisition, access to We Are Era's 1,500 artists/creators across 12 European markets. For marketing teams running brand awareness or product launch campaigns.
- Content Creation Production of visual and video content for social media platforms, including photography, videography, and multimedia content tailored for influencer and brand campaigns. For brands needing campaign-specific creative assets.
- Strategie (Social Media Strategy) Social media strategy development including audience analysis, content planning, and campaign conceptualization. For brands seeking to define or refresh their social media roadmap before activating channel, influencer, or paid media services.
- Paid Media Advertising Paid social media advertising services including campaign setup, targeting, and optimization across social platforms to amplify organic and influencer content. For marketing teams seeking measurable paid amplification of their social campaigns.
- Social Talk Podcast A weekly podcast series featuring conversations with creators, brands, and industry experts about social media trends and the creator economy. Distributed via Spotify and YouTube, it functions as a thought-leadership content property for Social Match.
Quantifiable outcome
- WC Frisch campaign exceeded planned 4.5M impressions by achieving 8.35M impressions (186% of target)
- +5 more outcomes
Companies that use Social Match
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Social Match technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Social Match partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- We Are EraflagshipWe Are Era, a Europe-wide media company in the creator economy, acquired Social Match in November 2024. The acquisition strengthens We Are Era's offering for advertisers in the DACH region and expands its influencer and community marketing business. Social Match gains access to We Are Era's portfolio of 1,500 artists and creators across 12 European markets, enabling cross-media and internationalization opportunities. Social Match's management team (Martin Wroblewski and Bastian Schlochtermeyer) now reports to We Are Era's management led by CEO Tobias Schiwek.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Social Match competitors and assessment
Company assessmentDirect peers
- Aspire: Influencer marketing platform/agency operating globally with creator marketplace, campaign management, and analytics; overlapping the channel-management-plus-creator-services combination Social Match offers.
- Divimove: European creator-economy network within the RTL Group family (sister to Social Match's new owner We Are Era); comparable DACH + European footprint and influencer-marketing service portfolio.
- Influencer.com: UK-headquartered influencer marketing agency providing global creator campaigns for enterprise brands; comparable service pillars (strategy, content, paid amplification) targeting large advertisers.
- United Creators: German creator management and brand-integration agency; operates a similar DACH talent-roster-plus-brand-partnerships model that competes directly for the same enterprise brand budgets.
- Whalar: Global creator marketing agency combining talent representation, brand partnerships, and content production; similar mix of services and mid-market positioning targeting enterprise brands.
- Obviously: Global full-service influencer marketing agency serving enterprise brands with creator campaigns, paid amplification, and measurement — closely comparable business model and offering breadth to Social Match.
- Studio71: ProSiebenSat.1-owned digital creator network operating across Germany and Europe with influencer representation, content production, and brand integrations — directly overlapping Social Match's creator-marketing proposition.
- Reachhero: German influencer marketing platform/agency serving enterprise brands with creator matching and campaign management — the closest DACH-headquartered analogue to Social Match's influencer and social offering.
Broad incumbents
- GroupM: WPP-owned global media-buying network offering influencer and social at scale alongside paid media planning; not a DACH pure-play, but a primary holding-company competitor for the same enterprise marketing budgets.
- Publicis Groupe: Global advertising and media-services holding company with significant influencer and social capabilities embedded across its agencies; competes for the same integrated enterprise-brand retainers as Social Match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Match social profiles
Digital presenceSocial Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Match leadership team
Management profileNumber of profiles
Profiles6 records
Social Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Match
What does Social Match do?
Social Match is a full-service social media and influencer marketing agency that designs and executes integrated campaigns for brands, clubs, and associations. Its offering spans five service areas — Channel Management & Redaktion, Influencer Marketing, Content Creation, Strategie (social media strategy), and Paid Media Advertising — delivered through project-based and retainer engagements. Post-acquisition, the agency also taps into We Are Era's 1,500 artists and creator network across 12 European markets for cross-media and international campaigns.
Is Social Match a public or private company?
Social Match is a private company. It is classified as corporate owned and is currently operating.
When was Social Match founded?
Social Match was founded in 2016.
Where is Social Match based?
Social Match is headquartered in Münster, Germany, in the Europe region.
How does Social Match make money?
One revenue line is on record: social Media Agency Services.
Who are Social Match's main competitors?
Direct peers on record are Aspire, Divimove, Influencer.com, United Creators, Whalar, Obviously, Studio71 and Reachhero. Broad incumbents are GroupM and Publicis Groupe.
Does Social Match have an API?
No public API is recorded for Social Match.
What industry is Social Match in?
Social Match's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAABAD, Paid Social Media Buying, with a secondary code of MPACAGAF, Measurement, Attribution & Brand Safety (Fraud/Compliance). Its NAICS code is 5418 and its SIC code is 7311.