Boch Center
The Boch Center is a 501(c)(3) nonprofit performing arts organization that manages Boston's historic Wang and Shubert Theatres, presenting 200+ performances annually to 400,000+ audience members across Broadway, concerts, comedy, dance, and family programming.
- Company typePrivate
- Founded1980
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Boch Center does
The Boch Center is a 501(c)(3) nonprofit performing arts organization headquartered at 270 Tremont Street in Boston, operating as the steward and venue manager of two historic theatres: the Wang Theatre (opened 1925, ~2,800 seats) and the Shubert Theatre (opened 1910, under a 40-year lease since 1996). The Center presents more than 200 performances annually to over 400,000 audience members, spanning Broadway touring productions, concerts, dance, comedy, family entertainment, and opera, while also running the Folk Americana Roots Hall of Fame (FARHOF) launched in 2019 and youth-education programs such as City Spotlights Teen Leadership. Operating wholly-owned subsidiaries Wang Theatre, Inc., Tremont Theatre, Inc. (Shubert), and Wang Center Productions, Inc., the organization is governed by a Board of Directors under President & CEO J. Casey Soward.
Revenue is generated through six primary streams: ticket sales (transaction-fee model, prices $35-$374.50 via direct box office and Ticketmaster), corporate sponsorship (including the 2016 Boch Family naming rights and Loge Club memberships), individual giving (annual fund, legacy giving), private event hosting (corporate events, galas, weddings, filming), membership programs (subscription/recurring), and merchandise sales. Ancillary products include group sales, theatre tours, VIP/Loge Club experiences, gift cards, and a Wang Theatre commemorative book. The go-to-market motion is event-driven, supported by email marketing (Constant Contact), social media, public relations, group sales, and a community partnerships network (Boston Ballet, Boston Lyric Opera, Celebrity Series of Boston, World Music/Crasharts, Handel and Haydn Society). Distribution relies on the direct box office, Ticketmaster as primary ticketing partner, a group sales department, and a function sales team for private events. Technology is conventional for live venues (Ticketmaster, Constant Contact, Google Analytics, Facebook and Google/DoubleClick ad networks), with ActivePure air purification and a 2022 Flymachine performance-technology partnership as the principal differentiators.
Boch Center firmographics
Firmographics- Name
- Boch Center
- Legal name
- The Wang Center for the Performing Arts, Inc.
- Website
- https://bochcenter.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Boch Center is a 501(c)(3) nonprofit performing arts organization that manages Boston's historic Wang and Shubert Theatres, presenting 200+ performances annually to 400,000+ audience members across Broadway, concerts, comedy, dance, and family programming.
- Ownership category
- akta.pro rank
Boch Center industry classification
Industry- Product category
- Performing Arts Venue and Live Entertainment
- NAICS
- Other Performing Arts Companies (711190), Theater Companies and Dinner Theaters (711110), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
Keywords
Where Boch Center is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boch Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from ticket sales for performances at Wang and Shubert Theatres through box office and Ticketmaster, with prices ranging from $35 to $374.50 for various shows and VIP packages
- Corporate Sponsorship: Corporate partnerships including naming rights (Boch Family naming sponsorship), Loge Club memberships, and show sponsorships
- Individual Giving: Donations including annual fund, legacy giving, and general individual donations supporting educational and artistic initiatives
- Private Event Hosting: Revenue from hosting corporate events, galas, weddings, and filming location rentals at Wang and Shubert Theatres
- Membership Programs: Individual membership programs providing benefits and exclusive access to events
- Merchandise Sales: Sale of commemorative merchandise including the Wang Theatre commemorative book ($40) and tour merchandise
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Event Tickets |
| Unit Pricing | Pay-as-you-go | Meet & Greet VIP Packages |
| Unit Pricing | Pay-as-you-go | Premium Experiences |
| Unit Pricing | Pay-as-you-go | Dining Packages |
| Unit Pricing | Pay-as-you-go | Derek Hough VIP Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Boch Center product offering
Product offeringCore offering
The Boch Center is a nonprofit performing arts organization that manages and operates two historic Boston theatres — the Wang Theatre and the Shubert Theatre — hosting more than 200 performances annually across Broadway musicals, concerts, dance, comedy, opera, and family entertainment. It also operates the Folk Americana Roots Hall of Fame, the City Spotlights Teen Leadership youth development program, group sales, theatre tours, private event hosting, and premium Loge Club memberships, while supporting community arts education and partnerships with local nonprofit arts organizations.
Product overview
The Boch Center is a nonprofit performing arts organization serving as guardian of Boston's historic Wang and Shubert Theatres. The core offering centers on presenting over 200+ performances annually across both venues, featuring Broadway musicals, concerts, dance, comedy, and family entertainment. The organization operates the Folk Americana Roots Hall of Fame (FARHOF), an initiative honoring Folk, Americana, and Roots music heritage. Educational programming includes the City Spotlights Teen Leadership Program for youth development. Ancillary offerings encompass private event venue rentals, group sales packages, theatre tours, VIP/Loge Club memberships, gift cards, and a commemorative Wang Theatre book. The Boch Center functions as a unified venue management and programming organization rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Folk Americana Roots Hall of Fame (FARHOF): Hall of fame celebrating folk, Americana, and roots music, launched in 2019 and housed in the Wang Theatre.
Products and services
- Wang Theatre Historic 2,800-seat performing arts theatre at 270 Tremont Street in Boston, hosting Broadway musicals, concerts, dance performances, comedy shows, and family entertainment.
- Shubert Theatre Historic theatre at 265 Tremont Street in Boston, originally opened in 1910, under a 40-year lease managed by the Boch Center since 1996, hosting Broadway previews, dance performances, concerts, and local nonprofit performing arts organizations.
- Folk Americana Roots Hall of Fame (FARHOF) Hall of Fame established in 2019 within the Wang Theatre to honor and celebrate Folk, Americana, and Roots music through exhibits, memorabilia, artifacts, events, lectures, and concerts.
- City Spotlights Teen Leadership Program
Quantifiable outcome
- 400,000+ audience members served annually
- +2 more outcomes
Companies that use Boch Center
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Boch Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Boch Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- FlymachinecoreBoch Center's Wang and Shubert Theatres partnered exclusively with Flymachine for演唱会/performance technology integration.
- Oak View Group - National Theater AlliancecoreThe Boch Center joined the inaugural roster of prestigious performing arts venues in Oak View Group's National Theater Alliance, providing strategic collaboration opportunities with leading venues across the nation.
- Emerson Colonial TheatreminorBoch Center managed the historic Emerson Colonial Theatre from 2012-15 as part of its venue stewardship mission.
- Boston Lyric OperacoreIn 1998, Wang Center bestowed a $1 million grant to Boston Lyric Opera as part of a special partnership. BLO was the home tenant at Shubert Theatre for 18 years.
- TicketmastercorePrimary ticketing platform partner for all performances and events at Wang and Shubert Theatres.
- Boston BalletcoreLong-term nonprofit partner receiving millions in grants and reduced-rent rehearsal and performance space.
- Celebrity Series of BostoncoreNonprofit arts partner receiving grants and reduced-rent space for programming collaborations.
- World Music/CrashartscoreNonprofit music organization partner benefiting from grants and venue access programs.
- Handel and Haydn SocietycorePeriod instrument orchestra partnered for productions including fully staged Monteverdi's L'Orfeo at Shubert Theatre.
- City Spotlights Teen Leadership PartnersminorVarious community partners supporting the City Spotlights Teen Leadership Program including Boston teens and educational institutions.
- Legal Sea FoodsminorDining package partner for select performances offering restaurant partnerships for show attendees.
- P.F. Chang'sminorDining package partner for select performances offering restaurant partnerships for show attendees.
- 237 GlobalminorVIP package management partner for artist merchandise and experience packages.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Boch Center competitors and assessment
Company assessmentDirect peers
- Blumenthal Performing Arts: Nonprofit operator of multiple historic performance venues (Belk Theater, Booth Playhouse, Stage Door Theater) in Charlotte, NC. Closely comparable as a regional multi-venue nonprofit presenter with Broadway tours, education programs, and corporate/private event hosting.
- Carnegie Hall: Iconic nonprofit concert/performance venue in NYC. Comparable as a single-site historic venue operator focused on presenting diverse programming and education/outreach, with revenue from tickets, donations, and venue rentals.
- Ordway Center for the Performing Arts: Nonprofit performing arts center in Saint Paul, MN, presenting Broadway, concerts, and family programming. Comparable as a regional nonprofit venue operator with similar programming mix, education initiatives, and donor-supported operating model.
- Dr. Phillips Center for the Performing Arts: Nonprofit performing arts center in Orlando operating multiple venues (Walt Disney Theater, Alexis & Jim Pugh Theater). Comparable as a multi-venue nonprofit presenter with Broadway, concerts, education, and corporate event hosting.
Broad incumbents
- Lincoln Center for the Performing Arts: Nonprofit operator of a multi-venue performing arts campus in NYC. Directly comparable as a nonprofit presenting organization that books, programs, and operates multiple historic performance venues with broad genre coverage.
- Kennedy Center: National performing arts center operating multiple theaters under one nonprofit umbrella. Comparable as a venue operator/presenter hosting Broadway, concerts, dance, and family programming while running education and community programs.
- Live Nation Entertainment: Largest live entertainment company worldwide, operating/partnering with hundreds of venues. Comparable as a broad incumbent in concert/theater promotion and venue management competing for the same touring acts and audiences.
- AEG Presents: Global live entertainment presenter and venue operator. Comparable as a large-scale venue manager and live-event promoter competing for the same touring talent and Broadway content that Boch Center books.
Others
- Celebrity Series of Boston: Boston-based nonprofit performing arts presenter. Listed as a partner that uses Boch Center venues; comparable as a Boston nonprofit presenter, though it does not operate its own venues and is therefore a partner rather than direct competitor.
Emerging players
- Times Square Arts Center / TSX Broadway: Newer high-profile performing arts/entertainment venue in Times Square. Comparable as a modern, multi-use performance venue hosting concerts, theater, and experiential events with premium pricing tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boch Center social profiles
Digital presenceBoch Center compliance and trust
Trust signalCompliance2 records
Boch Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boch Center leadership team
Management profileNumber of profiles
Profiles25 records
Boch Center subsidiaries and ownership
Company hierarchySubsidiaries3 records
Boch Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boch Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boch Center
What does Boch Center do?
The Boch Center is a nonprofit performing arts organization that manages and operates two historic Boston theatres — the Wang Theatre and the Shubert Theatre — hosting more than 200 performances annually across Broadway musicals, concerts, dance, comedy, opera, and family entertainment. It also operates the Folk Americana Roots Hall of Fame, the City Spotlights Teen Leadership youth development program, group sales, theatre tours, private event hosting, and premium Loge Club memberships, while supporting community arts education and partnerships with local nonprofit arts organizations.
Is Boch Center a public or private company?
Boch Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Boch Center founded?
Boch Center was founded in 1980. It employs 11 to 50 people.
Where is Boch Center based?
Boch Center is headquartered in Boston, United States, in the North America region.
How does Boch Center make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorship, individual Giving, private Event Hosting, membership Programs and merchandise Sales.
Who are Boch Center's main competitors?
Direct peers on record are Blumenthal Performing Arts, Carnegie Hall, Ordway Center for the Performing Arts and Dr. Phillips Center for the Performing Arts. Broad incumbents are Lincoln Center for the Performing Arts, Kennedy Center, Live Nation Entertainment and AEG Presents. Celebrity Series of Boston is listed as an others. Times Square Arts Center / TSX Broadway is listed as an emerging player.
Does Boch Center have an API?
No public API is recorded for Boch Center.
What industry is Boch Center in?
Boch Center's product category is Performing Arts Venue and Live Entertainment. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 711190 and its SIC code is 7900.