Dr. Phillips Center for the Performing Arts
Dr. Phillips Center for the Performing Arts is a nonprofit multi-venue performing arts complex in downtown Orlando operating four theaters and event spaces, serving residents, tourists, and students with Broadway tours, concerts, opera, ballet, arts education, and wellness programs.
- Company typePrivate
- Founded2014
- HeadquartersOrlando, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dr. Phillips Center for the Performing Arts does
Dr. Phillips Center for the Performing Arts is a private nonprofit 501(c)(3) performing arts complex in downtown Orlando, Florida, operating a 9-acre multi-venue campus since its Phase 1 opening in November 2014. The center runs four primary venues: the 2,700-seat Walt Disney Theater for Broadway and touring productions; Steinmetz Hall, a 1,464-1,770-seat multiform concert hall with N1 acoustic rating and 30+ configurations, opened January 2022; Judson's Live, a 150-seat cabaret-style music room for emerging artists; and the 296-seat Alexis & Jim Pugh Theater for community and regional productions. Programming spans Broadway tours, orchestral concerts, opera, ballet, jazz, film-in-concert, comedy, and family entertainment, serving local residents, tourists, and arts enthusiasts through direct ticket sales, group sales, and AdventHealth Broadway in Orlando season subscriptions.
The business model blends earned and contributed revenue across five streams: ticket sales (single, subscription, group), philanthropy through a 17,000+ donor base that has cumulatively contributed $215M, corporate sponsorships anchored by AdventHealth and Disney, space rentals (DeVos Family Room, Rooftop Terrace, Seneff Arts Plaza), and the Luminary Membership program. Education is a substantive vertical via AdventHealth School of the Arts (classes, camps, pre-professional productions), Disney Musicals in Schools (6,000+ Title I students), 6th and Jazz (15,000+ middle schoolers annually), Applause Awards (~400 student winners), and the upcoming Florida Musical Theatre Intensive. Specialized arts & wellness programs include STROKESTRA® (stroke recovery) and a Veterans Program.
In nine seasons the center has welcomed 3.5 million guests, generated $200M in annual regional economic impact, supported 2,100 jobs, and impacted 535,000+ students. The Phase 3 masterplan (announced June 2023, $175M projected cost, operations targeted as early as 2027) would add an outdoor 5,000-7,000-seat amphitheater, immersive performance venue, banquet/exhibition space, 750-seat theater, and destination restaurant — projected to lift annual visitations by 1,000,000 and total economic impact to nearly $400M with 3,600 jobs.
Dr. Phillips Center for the Performing Arts firmographics
Firmographics- Name
- Dr. Phillips Center for the Performing Arts
- Legal name
- Dr. Phillips Center for the Performing Arts
- Website
- https://drphillipscenter.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dr. Phillips Center for the Performing Arts is a nonprofit multi-venue performing arts complex in downtown Orlando operating four theaters and event spaces, serving residents, tourists, and students with Broadway tours, concerts, opera, ballet, arts education, and wellness programs.
- Ownership category
- akta.pro rank
Dr. Phillips Center for the Performing Arts industry classification
Industry- Product category
- Performing Arts Venues & Live Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Dr. Phillips Center for the Performing Arts is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dr. Phillips Center for the Performing Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from single tickets, season subscriptions, and group sales for Broadway shows, concerts, opera, ballet, and other performances across multiple venues including Walt Disney Theater, Steinmetz Hall, Alexis & Jim Pugh Theater, and Judson's Live.
- Philanthropy and Donations: Private nonprofit supported by donations and sponsors, having raised $215 million through 17,000+ donor base. Ongoing fundraising for Phase 3 with $15 million committed through philanthropy and sponsorships.
- Corporate Sponsorships: Corporate sponsorship programs including presenting partners (AdventHealth for Frontyard Holiday Festival), naming rights, and brand partnerships for specific programming.
- Space Rentals and Events: Rental of venues for private events including weddings, corporate meetings, conferences, and galas. Spaces include DeVos Family Room, Rooftop Terrace, and Seneff Arts Plaza.
- Membership Programs: Luminary Membership program offering early ticket access and exclusive benefits to annual members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VIP Packages for premium experiences |
| Subscription | Annual | Season Subscriptions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dr. Phillips Center for the Performing Arts product offering
Product offeringCore offering
Dr. Phillips Center for the Performing Arts operates a multi-venue performing arts campus in downtown Orlando that presents Broadway tours, concerts, opera, ballet, comedy, and family entertainment across four performance spaces. The center sells tickets and season subscriptions directly to consumers, rents venues for corporate and private events, delivers arts education and community wellness programs, and sustains operations through donations, corporate sponsorships, and an annual membership program.
Product overview
Dr. Phillips Center for the Performing Arts is a performing arts venue complex offering multiple theaters and event spaces. The portfolio includes Walt Disney Theater (2,700-seat Broadway venue), Steinmetz Hall (1,464-1,770-seat multiform concert hall), Judson's Live (150-seat cabaret music room), and Alexis & Jim Pugh Theater (296-seat community theater). The center operates education programs through AdventHealth School of the Arts (classes, camps, pre-professional productions), specialized programs including STROKESTRA for stroke recovery and Veterans Program. Additional offerings include gift certificates, Luminary Memberships, and event rental spaces like DeVos Family Room and Rooftop Terrace.
Differentiator
Problem solved
Functional benefit
Brands
- AdventHealth School of the Arts: Arts education school offering classes, camps and pre-professional productions
- Judson's Live
- Arts For Every Life
- Frontyard Festival
Products and services
- Walt Disney Theater A 2,700-seat theater hosting Broadway productions, concerts, comedy shows, and touring performances with state-of-the-art acoustics and immersive sightlines for visiting arts patrons.
- Steinmetz Hall An acoustically remarkable 1,464-1,770-seat concert hall and multiform theater that transforms from orchestra hall to proscenium theater in minutes with 30+ configurations and N1 sound rating.
- Judson's Live A 150-seat cabaret-style dynamic music room for emerging artists offering an intimate, uplifting live-music experience with unparalleled sound.
- Alexis & Jim Pugh Theater A community-theater style 296-seat venue for regional arts performances and productions.
- AdventHealth School of the Arts Offers classes, camps, and pre-professional productions for students of all ages pursuing performing arts education, operated through the AdventHealth naming sponsorship.
- AdventHealth Broadway in Orlando Series A Broadway touring series offering season subscriptions that bundle multiple touring Broadway shows (such as Hamilton, Wicked, and The Lion King) into multi-show packages, including a 6-show subscription option for the 26/27 season.
- Luminary Membership Annual membership program providing members early access to tickets and exclusive benefits as supporters of the arts center.
- Frontyard Festival Outdoor festival programming featuring daily entertainment, holiday tree-lighting ceremonies, and festival activities supported by presenting partner AdventHealth.
- Disney Musicals in Schools A 17-week residency program bringing musical theater education to Title 1 elementary schools, with over 6,000 students participating in the program.
- Applause Awards An annual awards program celebrating student musical theater performers, with nearly 400 student winners participating each year.
- 6th and Jazz An annual educational program hosting nearly 15,000 sixth-grade students to learn about African American musicians and jazz, in partnership with Orange and Osceola County Public Schools.
- STROKESTRA An arts and wellness program that uses music and rhythm-based activities to support stroke recovery and rehabilitation.
- Veterans Program A program honoring and supporting veterans through arts engagement and cultural experiences at the arts center.
- Gift Certificates Gift certificates that allow recipients to choose their own experience from the arts center's diverse lineup of events and performances.
- Event Space Rentals Rental of arts center venues including DeVos Family Room, Rooftop Terrace, and Seneff Arts Plaza for private events such as weddings, corporate meetings, conferences, and galas.
- Florida Musical Theatre Intensive A two-week all-inclusive intensive program for high school performers providing professional training in voice, dance, and acting, culminating in a fully-staged production of West Side Story inside Steinmetz Hall. Inaugural cohort accepts 60 top performers from Florida.
Quantifiable outcome
- 95% guest satisfaction rating per 2023 survey of 6,254 guests
- +3 more outcomes
Companies that use Dr. Phillips Center for the Performing Arts
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Dr. Phillips Center for the Performing Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dr. Phillips Center for the Performing Arts partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AdventHealthcorePresenting partner for Frontyard Holiday Festival and naming sponsor for AdventHealth School of the Arts. Provides support for accessibility initiatives including funding for Quiet Room in Walt Disney Theater.
- Opera OrlandocoreOpera Orlando produces classic and original operas at Dr. Phillips Center venues, with many works hosted since the center's inception, particularly in Steinmetz Hall.
- Orlando Philharmonic OrchestracoreSignature resident company performing in Steinmetz Hall for orchestral concerts and special presentations including films in concert.
- OUC – The Reliable OnecoreCommunity partner supporting Arts for Every Life through A Chorus Line and other shows in the community series.
- Full Sail UniversityminorPartnership since 2017 providing students with unique hands-on learning opportunities in production, lighting, video and acoustics at Dr. Phillips Center theaters.
- Cristo Rey OrlandominorWork Study Program partnership opening pathways for future arts leaders from Cristo Rey Orlando students.
- DisneycoreAdventHealth Broadway in Orlando season series naming; Walt Disney Theater named after Disney family; hosts Disney Broadway tours including The Lion King and Disney's Beauty and the Beast.
- Orlando BalletcoreResident ballet company performing in Steinmetz Hall for the Orlando Ballet 26/27 Season.
- Massey Services, Inc.minorCommunity giveback initiative supporter for Lord of the Rings community events.
- International Association of Venue Managers (IAVM)minorProfessional association membership providing industry leadership, mentorship programs, and scholarships for emerging venue management professionals.
Scale indicators10 records
Recent moves9 records
Expansion highlights4 records
Dr. Phillips Center for the Performing Arts competitors and assessment
Company assessmentBroad incumbents
- David Geffen Hall / Lincoln Center: The flagship U.S. multi-venue performing arts complex with similar Broadway and classical programming. Although larger and older, it competes with Dr. Phillips Center for touring productions and shares the same nonprofit venue-operator model with resident arts companies.
- Ryman Auditorium: A historic Nashville venue hosting Broadway, concerts, and special events. While narrower in venue mix, it is comparable as a similarly positioned tourism-dependent ticketed performance venue with strong brand recognition.
- Kennedy Center: The United States' national performing arts center in Washington, D.C. Comparable as a federally and donor-supported multi-venue presenter of Broadway, opera, ballet, and orchestras, with a national rather than regional programming scope.
Regional players
- War Memorial Opera House / San Francisco Ballet: San Francisco-area venue and resident ballet troupe operating in the classical performing arts segment. Comparable in presenting opera, ballet, and Broadway touring content on the West Coast, but geographically separate.
- Atlanta Symphony Hall / Woodruff Arts Center: A multi-arts campus in Atlanta combining symphony, museum, and theater programming. Comparable as a nonprofit cultural complex with resident companies and broad community/education programming, though with a different geographic footprint.
Direct peers
- The Smith Center for the Performing Arts: A Las Vegas performing arts complex built in the modern era with multiple halls, Broadway touring series, and resident companies. Similar in mission, mixed-tenant venue mix, and post-2010s nonprofit operating model.
- Segerstrom Center for the Arts: A multi-venue performing arts campus in Costa Mesa, California, hosting Broadway tours, resident ballet and orchestra, and education programs. Highly comparable in scale, programming mix, and nonprofit operating model to Dr. Phillips Center.
- Straz Center: A multi-theater performing arts center in Tampa, Florida, hosting Broadway tours, opera, ballet, and resident companies. Comparable as a regional Florida competitor for Broadway routing and donor-supported venue operations.
- Adrienne Arsht Center for the Performing Arts: A major multi-venue performing arts center in Miami serving as the closest geographic and scale comparable to Dr. Phillips Center. Both operate a complex of distinct halls with Broadway programming, regional resident companies, and educational outreach in a Florida tourism market.
Others
- Orlando Philharmonic Orchestra: A resident company partner of Dr. Phillips Center performing in Steinmetz Hall. Comparable as a regional classical performing arts organization, but ultimately a partner rather than a competitor within the same venue ecosystem.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dr. Phillips Center for the Performing Arts social profiles
Digital presenceDr. Phillips Center for the Performing Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Phillips Center for the Performing Arts leadership team
Management profileNumber of profiles
Profiles5 records
Dr. Phillips Center for the Performing Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Phillips Center for the Performing Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Phillips Center for the Performing Arts
What does Dr. Phillips Center for the Performing Arts do?
Dr. Phillips Center for the Performing Arts operates a multi-venue performing arts campus in downtown Orlando that presents Broadway tours, concerts, opera, ballet, comedy, and family entertainment across four performance spaces. The center sells tickets and season subscriptions directly to consumers, rents venues for corporate and private events, delivers arts education and community wellness programs, and sustains operations through donations, corporate sponsorships, and an annual membership program.
Is Dr. Phillips Center for the Performing Arts a public or private company?
Dr. Phillips Center for the Performing Arts is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dr. Phillips Center for the Performing Arts founded?
Dr. Phillips Center for the Performing Arts was founded in 2014. It employs 251 to 500 people.
Where is Dr. Phillips Center for the Performing Arts based?
Dr. Phillips Center for the Performing Arts is headquartered in Orlando, United States, in the North America region.
How does Dr. Phillips Center for the Performing Arts make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are philanthropy and Donations, corporate Sponsorships, space Rentals and Events and membership Programs.
Who are Dr. Phillips Center for the Performing Arts's main competitors?
Broad incumbents on record are David Geffen Hall / Lincoln Center, Ryman Auditorium and Kennedy Center. Regional players are War Memorial Opera House / San Francisco Ballet and Atlanta Symphony Hall / Woodruff Arts Center. Direct peers are The Smith Center for the Performing Arts, Segerstrom Center for the Arts, Straz Center and Adrienne Arsht Center for the Performing Arts. Orlando Philharmonic Orchestra is listed as an others.
Does Dr. Phillips Center for the Performing Arts have an API?
No public API is recorded for Dr. Phillips Center for the Performing Arts.
What industry is Dr. Phillips Center for the Performing Arts in?
Dr. Phillips Center for the Performing Arts's product category is Performing Arts Venues & Live Entertainment. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7900.