The farm society

What The farm society does

Gårdssällskapet (The Farm Society) is a Swedish direct-to-consumer e-commerce company that sells organic, KRAV-certified meat boxes to households across Sweden. Founded in 2013 and headquartered in Sundbyberg, the company operates a subscription-centric model built around the Stamkundslådan (Regular Customer Box), a customizable monthly meat box priced between 1,495 and 2,165 SEK with no binding period. The assortment is complemented by seasonal occasion boxes (Midsummer, Easter, Christmas, New Year) and a curated selection of individual cuts spanning beef, pork, lamb, chicken, game, fish, cheese, charcuterie and preserves. Supply is anchored by approximately 10+ named organic farms across Sweden (including Åsbergby Gård, Björnäs Gård, Grellsbo Hereford and others) and a roster of artisan partners (mathantverkare) such as Skärvångens Bymejeri for cheese, Bergmans Fisk & Vilt for smoked fish, Margona at Fågelberget for charcuterie, Björk & Co for hams, LissEllas for mustard and Marmeladkokeriet for jams.

The business model is multi-channel but primarily DTC. Customers place orders through the company's own e-commerce storefront and receive home delivery nationwide; marketing is driven through a recipe content hub (Köttguiden), Instagram, an email newsletter and organic search. A secondary B2B motion supplies KRAV-certified organic meat to restaurants and schools through direct outreach. Operationally, Gårdssällskapet owns a slaughterhouse and butchery facility in Eskilstuna, giving it primary-processing control over its supply chain. The company is privately held, with no disclosed institutional investors, and is led by co-founders Björn Malmqvist and Kenny Von Walden. It employs between 11 and 50 people and has no disclosed funding history.

Name

The farm society

Legal name

Gårdssällskapet AB

Website

https://gardssallskapet.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gårdssällskapet (The Farm Society) is a Swedish DTC e-commerce subscription business selling KRAV-certified organic meat boxes, seasonal occasion boxes, and complementary artisan products to Swedish households, with a secondary B2B channel serving restaurants and schools.

Ownership category

akta.pro rank

Product category

Specialty Organic Meat & Subscription Boxes

NAICS

Meat Retailers (44524), Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Organic meat subscription
• KRAV certified meat
• Meat box delivery
• Specialty meat retail
• Artisan meat producer

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Meat Boxes: Recurring subscription model offering customizable organic meat boxes delivered monthly or on-demand. Customers choose their box contents with no binding period. Revenue comes from recurring subscription fees plus add-on purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The farm society sells KRAV-certified organic meat through subscription-based meat boxes delivered directly to Swedish households, supplemented by seasonal themed boxes (Midsommar, Easter, Christmas), individual cuts of beef, pork, chicken, lamb, game, fish, cheese, sausages, and cured holiday specialties. The company curates a network of small Swedish artisan producers and processes/packs the meat in its own facility in Härnösand for shipment nationwide.

Product overview

Gårdssällskapet (The farm society) operates as a subscription-based e-commerce platform offering organic meat boxes delivered to customers' doors throughout Sweden. The core offering is the Stamkundslådan (Regular Customer Box) subscription service with no binding period, complemented by seasonal meat boxes including Grillådan (Grill Box), Midsommarlådan (Midsummer Box), Påsklådan/Påsklådan (Easter Box/Stora påsklådan), and multiple Jullåda variants (Christmas Box, Stora jullådan, Nyårslådan, Viltjullådan, Nitritfria jullådan). Individual product offerings span across beef, pork, lamb, chicken, game, and fish categories, with artisan additions from partner producers including jams from Berit på Rönngården, charcuterie from Margona på Fågelberget, smoked fish from Bergmans Fisk & Vilt, and artisan cheeses from Skärvångens Bymejeri. The company sources from Swedish organic farms and emphasizes KRAV certification, ethical animal welfare, and direct farm-to-door delivery without intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring KRAV-certified organic meat subscription box
• Midsommar box (Midsommarlådan)
• Easter box (Påsklådan)

Quantifiable outcome

• No binding period for subscriptions increases customer retention

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Skärvångens BymejericoreStrategic or Co-development PartnerBymejeriet (Skärvångens Bymejeri) is a small artisan dairy in Jämtland producing premium cheeses including brie, cheddar, blue cheese, and the seasonal Julius Christmas cheese. Founded nearly 40 years ago with inspiration from French cheesemaking traditions. Their cheeses are included as options in Gårdssällskapet's subscription boxes and holiday boxes year-round.
• Bergmans Fisk & ViltcoreStrategic or Co-development PartnerMartin and Urban Bergman run Bergmans Fisk & Vilt in Vilhelmina, specializing in hand-crafted smoked and cured fish products. Their family heritage dates back to 1902 in coastal fishing. Products include gravad rainbow trout, cold-smoked röding, and various cured fish. Multiple award winners in Swedish artisan food championships.
• Margona på FågelbergetcoreStrategic or Co-development PartnerMargona operates Fågelbergets Gårdschark (farm charcuterie) in Jämtland, producing dried game meats, sausages, and artisanal charcuterie. Second-generation artisan who took over from her father Sören 20 years ago. Products include air-dried reindeer steak, game sausages, and elk products. Also takes on apprentices from Eldrimner artisan food center.
• Marmeladkokeriet (Berit på Rönngården)minorStrategic or Co-development PartnerBerit runs Marmeladkokeriet (marmalade kitchen) from an old brew house in Lits-Böle, Jämtland. Makes handmade jams and sauces using self-picked berries from local forests. Her products are included in cheese packages. Note: Berit is transitioning to retirement, with Christmas 2024 being her final season.
• Multiple Organic Farms (Åsbergby Gård, Björnäs Gård, Grellsbo Hereford, and others)coreStrategic or Co-development PartnerGårdssällskapet partners with approximately 10+ organic farms across Sweden including Åsbergby Gård, Björnäs Gård, Grellsbo Hereford, Adelövs gård, Sjönnebols gård, Tjulsta gård, Högsta gård, Grahns lantbruk, Västerfärnebo gård, and Dingtuna Ekogård. These farms supply organic animals for their meat boxes, with focus on grass-fed cattle and ethical animal husbandry.
• Björk & Co (Färila)minorStrategic or Co-development PartnerCharcuterie specialists in Färila who prepare and cook Gårdssällskapet's Christmas hams and other cured products. They handle the traditional preparation of julskinka (Christmas ham) and advent ham.
• LissEllas (Dalarna)minorStrategic or Co-development PartnerMustard producer from Dalarna supplying the award-winning sweet-spicy Christmas mustard (julsenap) used in Gårdssällskapet's products. Multiple winner of mustard world championships.
• Prinsens Sill & SalladerminorStrategic or Co-development PartnerSupplier of delicatessen sauce (delikatessås) - a creamy variation of hovmästarsås carefully selected together with Gårdssällskapet as a perfect complement to their fish products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ButcherBox: US-based DTC subscription service delivering 100% grass-fed beef, organic chicken, and heritage pork directly to consumers' doors. Closest international analogue to Gårdssällskapet's subscription meat box model with strong emphasis on sourcing transparency and animal welfare certifications.
• Crowd Cow: US-based DTC platform sourcing meat directly from independent family farms and delivering curated cuts to consumers. Comparable to Gårdssällskapet's curated farm-network model with subscription box offerings and farm traceability messaging.
• Wild Pastures: US DTC pasture-raised and grass-fed meat subscription box company that emphasizes regenerative and ethical sourcing from a curated network of American farmers. Direct analog to Gårdssällskapet's organic farm-to-door positioning.

Regional players

• Linas Matkasse: Sweden's largest meal-kit subscription service, now owned by Coop, delivering weekly recipe-driven ingredient boxes across Sweden. Comparable DTC subscription infrastructure and customer overlap, though focused on meal kits rather than curated organic meat.

Broad incumbents

• Mathem: Sweden's leading online grocery retailer delivering fresh food, including organic meat and curated specialty boxes, across major Swedish metropolitan areas. Overlaps Gårdssällskapet on organic meat DTC delivery within Sweden.
• ICA Sverige: Sweden's largest grocery retailer with a growing organic range and 'ICA Matkasse' meal-kit subscription. Overlaps through retail meat sales plus home delivery and the broader push into organic and locally sourced Swedish meat.
• HelloFresh: Global meal-kit subscription leader operating in multiple European markets with weekly delivery model and meat-containing recipe boxes. Comparable subscription infrastructure at scale, though broader in scope than Gårdssällskapet's organic meat specialty.
• Coop Sverige: Major Swedish grocery retailer and owner of Linas Matkasse; competes with Gårdssällskapet via organic meat offerings, private-label organic ranges, and home delivery across Sweden.

Emerging players

• Mitt Kött: Swedish DTC meat retailer offering curated cuts delivered to consumers, with focus on traceability and Swedish sourcing. Niche overlap with Gårdssällskapet on Swedish-origin meat DTC delivery.

Others

• Skärvångens Bymejeri: Artisan cheese dairy in Jämtland and one of Gårdssällskapet's core production partners (Brie, Cheddar, blue cheese, Julius). Comparable in artisan food craftsmanship and KRAV certification, with products appearing in Gårdssällskapet's subscription and holiday boxes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gardssallskapet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The farm society