BLUDATA INFORMATICA S.R.L.

What BLUDATA INFORMATICA S.R.L. does

BLUDATA INFORMATICA S.R.L. is an Italian vertical-SaaS company that develops and sells management software exclusively for optical retail centers (opticians). Founded circa 1995-1996 by Pierantonio Bovo (current CEO and CTO) and Maria Chiara Visentin (Commercial Director) and headquartered in Breda di Piave (Treviso), the company built the FOCUS software ecosystem over more than 30 years, comprising FOCUS 10 (on-premise management software), FOCUS CLOUD (browser-based SaaS launched at MIDO 2025), and several add-on modules covering Italian fiscal compliance (FOCUS TS for Tessera Sanitaria, FOCUS FE for electronic invoicing, FOCUS RT for Registratore Telematico), customer relationship management (FOCUS CRM, launched 2021 with 500+ connected points of sale), and online appointment scheduling (Blu Booking). The underlying stack is built primarily in Delphi with relational databases (Firebird, SQL Server, MySQL), and the company sells subscriptions (FOCUS CLOUD), perpetual licenses (FOCUS 10), and complementary training services through Bludata Academy. In November 2025 the company entered into EVEX Group, signaling a consolidation move within the Italian optical industry.

Commercially, Bludata reaches its target market of Italian opticians through a direct sales team and regional field representatives (e.g., Nicola Tomaselli covering Sicily/Calabria; Luca Pizzimbone as Area Manager for Nord-Ovest), backed by an inside-sales and customer-care function of 19 professionals, and an active presence at industry events including MIDO (Milan), Expo Ottica Sud (Sicily), and Forum Presbiopia. Customers are predominantly SMB and mid-market independent optical retailers — chains are addressed through the FOCUS Corporate & Retail edition. Revenue is generated through software license/subscription fees, with pricing quote-based on deployment type (cloud vs. on-premise), workstations, and selected modules. The company positions itself on regulatory compliance via its Assosoftware membership (providing direct engagement with the Agenzia delle Entrate and the Ministry of Economy and Finance) and on depth of vertical specialization in lens catalogs, fiscal workflows, and sector-specific CRM.

Name

BLUDATA INFORMATICA S.R.L.

Legal name

Bludata S.r.l.

Website

https://bludata.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

BLUDATA INFORMATICA S.r.l. is an Italian vertical-SaaS company that develops and sells management software (FOCUS 10, FOCUS CLOUD, FOCUS CRM, Blu Booking) exclusively for retail optical centers in Italy, supported by 19 customer-care professionals and distributed via direct and field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda Di Piave

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Bludata generates revenue through the sale and subscription of its FOCUS software suite, including FOCUS CLOUD (cloud-based subscription), FOCUS 10 (perpetual license), FOCUS CRM, and Blu Booking. The company offers both on-premise and cloud deployment options.
2. Training Services (Bludata Academy): Bludata Academy provides online training through video tutorials and guides, helping opticians learn to use the software. This training service supports customer onboarding and ongoing education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BLUDATA INFORMATICA S.R.L. develops and sells the FOCUS software ecosystem, a vertically specialized management platform for Italian optical centers. The portfolio includes FOCUS CLOUD (browser-based SaaS), FOCUS 10 (on-premise management software with 30+ years of development), FOCUS CRM for customer retention, Blu Booking for online appointment scheduling, and fiscal compliance modules (FOCUS TS for Tessera Sanitaria, FOCUS FE for electronic invoicing, FOCUS RT for electronic cash registers). The company also offers Bludata Academy, an online training platform for customers.

Product overview

BLUDATA INFORMATICA S.R.L. offers a comprehensive software ecosystem for optical shops, centered on the FOCUS platform available in two deployment modes: FOCUS CLOUD (cloud-based, browser-accessible) and FOCUS 10 (on-premise). The FOCUS ecosystem includes specialized modules for fiscal compliance (FOCUS TS for Tessera Sanitaria, FOCUS FE for electronic invoices, FOCUS RT for electronic cash registers), customer relationship management (FOCUS CRM), and appointment scheduling (Blu Booking). The company has developed these solutions over 30+ years, serving thousands of optical shops across Italy, with the FOCUS Corporate & Retail edition addressing multi-location retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• FOCUS CLOUD: Cloud-based management software for optical centers, accessible via browser without local installation.
• FOCUS 10
• FOCUS TS
• FOCUS FE
• FOCUS RT
• FOCUS CRM
• Blu Booking
• Bludata Academy
• Il Mio Ottico

Products and services

• FOCUS CLOUD Cloud-based management software for optical centers accessible via browser without local installations, centralizing customer management, appointments, communications (SMS, WhatsApp, Il Mio Ottico app), inventory and orders with built-in reporting and mobile app access.
• FOCUS 10 On-premise management software developed over 30+ years for thousands of Italian optical centers, featuring integrated ophthalmic lens catalogs from major manufacturers, work order management, customer records, invoicing, and Tessera Sanitaria integration.
• FOCUS CRM Customer relationship management software for optical centers focused on client retention through cyclic activities, automated reminders for check-ups, contact lens maintenance recalls, TAG-based customer segmentation, and integrated multi-channel communication tracking.
• Blu Booking Online appointment booking system for optical centers, integrated with FOCUS 10 and FOCUS CLOUD agendas, supporting automated email and SMS reminders, 24/7 online booking via website or QR code, real-time agenda updates, and GDPR-compliant customer preferences.
• Bludata Academy Online training platform providing video tutorials and customized guides for optical shop owners to learn how to use Bludata software products, accessible on-demand.
• FOCUS Corporate & Retail Enterprise management system designed for optical chains and businesses operating multiple retail locations, providing centralized management, consolidated reporting, cross-store customer management, and unified inventory and marketing tools.
• FOCUS TS (Tessera Sanitaria) Module for transmission of optical expenses to the Italian Health Card System (Tessera Sanitaria) for pre-filled tax returns (730 precompilato), supporting both synchronous and asynchronous transmission modes.
• FOCUS FE (Fattura Elettronica) Module for electronic invoice management supporting optical centers in meeting Italian digital invoicing requirements.
• FOCUS RT (Registratore Telematico) Interface module connecting FOCUS with fiscal cash registers (Registratori Telematici) for electronic receipt transmission to the Italian Revenue Agency, ensuring fiscal compliance for optical retailers.

Quantifiable outcome

• Over 500 points of sale connected to FOCUS CRM, with adoption growing annually since launch in 2021
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• EVEX GroupflagshipStrategic or Co-development Partner · 1 November 2024Bludata announced entry into EVEX Group in November 2025, uniting forces for the future of optics. EVEX Group's acquisition of Bludata represents a significant strategic partnership, combining Bludata's software leadership with EVEX Group's broader optical industry platform.
• Strategy InnovationcoreStrategic or Co-development Partner · 1 January 2024Strategy Innovation, a Venetian startup born from Ca' Foscari University specializing in strategic innovation, partnered with Bludata to deliver a structured 4-session sustainability training program. The partnership aims to guide Bludata in building a genuinely sustainable company, addressing environmental, social, and governance (ESG) dimensions.
• AssosoftwarecoreStrategic or Co-development PartnerAssosoftware is the association of IT companies that maintains active dialogue with the Agenzia delle Entrate (Revenue Agency), Ministry of Economy and Finance, and other public administration bodies. Bludata's membership enables the company to anticipate fiscal compliance requirements and ensure software is always current with Italian tax regulations.
• ANFAOminorOthersANFAO (Associazione Nazionale Fabbricanti Articoli Ottici) is the Italian National Association of Optical Article Manufacturers. Bludata maintains a partnership/affiliation with ANFAO as part of its ecosystem of industry relationships.
• OSVAminorOthersOSVA Group is an optical industry organization. Bludata maintains a partnership/affiliation with OSVA as part of its industry ecosystem.
• Cert.O (Certificazione Ottici)minorOthersCert.O (Certificazione Ottici) is an optical certification body. Bludata maintains a partnership/affiliation with Cert.O as part of its industry network.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• RevolutionEHR: Cloud-based EHR and practice management software specifically for optometrists and optical practices. Comparable as a cloud-native optical vertical SaaS player, primarily serving the North American market.
• Optosys: Optical practice management software provider with focus on cloud solutions for opticians. Comparable as a focused optical vertical SaaS competitor, generally smaller in scale than Bludata's Italian footprint.

Direct peers

• Ocuco: Ireland-based global provider of optical practice management software (Acuitas, Innovaprise) and lab management systems serving independent opticians and optical chains. Directly comparable as a vertical SaaS specialist for the optical retail industry, though with broader geographic reach.
• VisionWeb: US-based optical practice management and e-commerce platform serving eyecare professionals. Direct vertical peer in optical retail software with comparable workflow modules (ordering, EHR, practice management).

Broad incumbents

• Passepartout: Italian SMB software vendor offering management, accounting, and retail/POS solutions. Comparable as a domestic incumbent providing SMB software that could substitute for FOCUS in less optical-specialized contexts.
• Lightspeed Commerce: Global cloud POS and commerce platform serving retail and hospitality SMBs including optical retailers. Comparable as a horizontal retail POS incumbent that opticians sometimes use instead of specialized software like FOCUS.
• TeamSystem: Italy's largest SMB software and digital services group, offering ERP, HR, invoicing, and vertical solutions. Comparable as a horizontal Italian SMB software incumbent whose breadth could either compete with or complement Bludata's optical-specialist offering.
• Zucchetti: Major Italian SMB software provider with HR, ERP, and accounting suites serving Italian SMEs. Comparable as a broad Italian SMB software incumbent with vertical-vertical feature packs that overlap with Bludata's compliance and management functionality.
• Buffetti: Historic Italian SMB software and business services provider with management software for retail and professional services. Comparable as a long-standing Italian SMB software incumbent with overlapping retail management capabilities.

Others

• Doctoralia: Italian health professional booking and directory platform owned by Docplanner. Comparable as an Italian health-tech adjacency serving patient booking and appointment workflows that partially overlap with Blu Booking's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bludatafocus
• Facebookfacebook.com/bludatainformatica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUDATA INFORMATICA S.R.L.