What EVEX Group does

EVEX Group GmbH is a Berlin-based private holding company that aggregates vertical software, payment, marketing, and market-research services for healthcare providers in optical retail, hearing-aid acoustics, and therapy. The group's four core practice-management brands — Amparex (cloud ERP for DACH/Europe), Euronet (full-service PMS with marketing integration, Germany), Ipro/winIpro (customizable Windows-based PMS, DACH), and Optix (cloud PMS for the UK and Ireland) — collectively serve approximately 13,500 specialist shops across 20 European countries, holding the #1 market position in DACH and Italy and #2 in the UK. The technology stack is built on Java, MariaDB, WildFly, and Linux open-source foundations, with SSL/TLS encryption, GDPR-compliant data handling, EU-hosted servers, and (for Optix) ISO 27001 certification plus a UK data center.

Revenue is generated primarily through monthly-cancellable subscription contracts for the core PMS suites, supplemented by EVEX Pay integrated payment-processing fees, EVEX Marketing services (loyalty automation, mailing campaigns, #boostconnect regional social advertising, website development), EVEX Consulting, EVEX Market Research (weekly benchmarking from 400+ optical businesses since January 2017), and PASKAL 3D 3D-refraction hardware/software add-ons. Distribution is direct-sales-led via brand-dedicated sales teams, regional field consultants, and inside-sales demo funnels, targeting a fragmented SMB customer base of independent and multi-branch optical and audiology practices.

The group expanded materially in October 2023 with the same-day acquisitions of Euronet Software GmbH and Optix Software, accelerating its consolidation of the European optical and audiology software market. As of the available data, EVEX Group GmbH remains privately held with no disclosed institutional investors, is led by Managing Directors Dr. Tom Kirschbaum and Jens Reichling, and operates with a group headcount of 300+ employees.

Name

EVEX Group

Legal name

EVEX Group GmbH

Website

https://evex-group.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

EVEX Group is a Berlin-based holding company aggregating vertical software (Amparex, Euronet, Ipro, Optix), payments (EVEX Pay), marketing, consulting, and market-research services for eye opticians, hearing-aid acousticians, and therapists across ~20 European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Monthly subscription fees for cloud-based practice management software (Amparex, Euronet, Ipro, Optix). All-in-one service including software, hardware, support. Monthly cancellable.
2. Marketing Services: Marketing solutions including customer loyalty systems, mailing campaigns, new customer acquisition, website development, and social media marketing (#boostconnect) for eye opticians and hearing aid acousticians.
3. Payment Processing: Payment processing services through EVEX Pay integrated platform with payment terminals.
4. Market Research: Market research services providing trend data, market analysis, and customized evaluations for the optical industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EVEX Group operates four vertical practice management software brands (Amparex, Euronet, Ipro/winIpro, Optix) providing cloud or on-premise ERP and PMS solutions for eye opticians, hearing aid acousticians and therapists across Europe. The software is bundled with hardware, support and data-center operations, and augmented by the EVEX Pay payment platform, the PASKAL 3D refraction system, and EVEX Marketing, Consulting and Market Research services.

Product overview

EVEX Group operates a portfolio of software brands for opticians, audiologists, and therapists across Europe. The portfolio includes four core practice management systems: Amparex (cloud-based ERP for the DACH region and Europe), Euronet (full-service software with cloud option for opticians and hearing care), Ipro/winIpro (customizable Windows-based software with modular architecture), and Optix (cloud-based PMS for UK and Ireland). Supporting solutions include EVEX Pay (integrated payment platform), PASKAL 3D (3D refraction system), and EVEX Marketing Services (including EVEX Consulting and EVEX Market Research for marketing, consulting, and market research services). The company serves 13,500 specialist shops across 16 countries with 300+ employees.

Differentiator

Problem solved

Functional benefit

Brands

• Amparex: Leading cloud-based ERP/PMS software for opticians, audiologists, and therapists in Europe, offering an all-in-one solution including software, hardware, support, and data center operations.
• Euronet
• Ipro (winIpro)
• Optix
• EVEX Pay
• PASKAL 3D

Products and services

• Amparex Cloud-based ERP software for opticians, hearing-aid acousticians and therapists in Europe, including software, hardware, support and data-center operations as an all-inclusive bundle with no upfront licence cost.
• Euronet Full-service practice management software for opticians, optometrists and hearing care professionals, available on-premise or in the cloud, with integrated marketing, WhatsApp and email communication, customer loyalty programmes and online appointment booking.
• Ipro (winIpro) Modular, tailor-made and highly customizable Windows-based practice management software for opticians and audiologists, with deep integrations to manufacturers, suppliers, instruments and devices, and centralised branch networking for chains.
• Optix Cloud-based practice management software for opticians and audiologists in the UK and Ireland, providing diary administration, stock and clinical integrations, eGOS process support, real-time online appointment booking, NPS, a Business Intelligence suite and ISO 27001 certified UK data residency.
• EVEX Pay Integrated payment platform for opticians and hearing-aid acousticians offering Verifone, Mobile A920, FlyA77 and Desk5000 terminals, partner-bank settlement, competitive transaction pricing and direct integration with Amparex, Euronet and Ipro.
• PASKAL 3D Modern 3D binocular refraction system using a 3D monitor with circular polarization and Apple TV 4K + iPad control, providing an immersive refraction experience with extended test modules for monocular/binocular, near vision, contact lens fitting, kids/low vision and Com Visus.
• EVEX Marketing Services Marketing services for opticians and hearing-care professionals including new-customer acquisition, seasonal mailing campaigns, automated customer-loyalty programmes, website development and the #boostconnect regional social-media marketing campaign.
• EVEX Consulting Business consulting services for opticians and hearing-care professionals covering company analysis and planning, strategic business development, assortment analysis and planning, and individual measures addressing digitalisation, chain-store competition, demographic change and health-awareness trends.
• EVEX Market Research Market-research services for opticians and suppliers providing weekly-updated market data from over 400 optical businesses, a Cube portfolio for customised analyses, individual market studies and inter-company comparison data.

Quantifiable outcome

• Return rates of over 5% for well-coordinated mailing campaigns
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Deutsche Post AGminorGTM or Marketing PartnerPartnership for 'Postwurf-Spezial' mailing service specifically for smaller print runs. Enables targeted door-to-door distribution for optical and hearing aid businesses to reach customers in local catchment areas.
• Dell (Optix Gold Premiere Partner)minorChannel Partner/ Reseller/ DistributorOptix is a Gold Premiere Partner for Dell, providing access to quality equipment backed by exceptional support for optical and audiology practices.
• Major German BankcoreTechnology or IntegrationPayment processing partnership for EVEX Pay with one of Germany's largest banks enabling secure and fast payment transactions for optical and hearing aid businesses.
• Equipment Manufacturers (Industrial Partners)coreTechnology or IntegrationExtensive integrations with manufacturers and suppliers for spectacles, contact lenses and hearing aids. Direct interfaces integrated into Euronet, Ipro and Amparex software enabling seamless ordering and inventory management.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ifa systems: German-based software vendor specializing in ophthalmology and eye-care IT solutions (EMR, practice management, diagnostic connectivity). Direct peer given overlapping vertical (eye care practitioners) and DACH market overlap with EVEX's Amparex, Euronet and Ipro brands.
• Ocuco: Ireland-based provider of optical retail practice management and lab management software across Europe and North America. Closest comparable peer to EVEX Group given similar vertical focus, multi-country presence, and target customer (independent opticians and chains).
• Sycle: US-focused audiology practice management software, serving hearing care practices with patient records, scheduling, and integrations. Direct peer to EVEX's hearing-aid side of the business (Amparex, Optix audiology, Ipro), though geographic rather than head-to-head.
• RevolutionEHR: Cloud-based electronic health records and practice management software for optometrists in North America. Direct peer in the optometry practice management category, comparable in product scope (scheduling, billing, clinical records) to EVEX's Amparex and Optix offerings.
• Crystal Practice Management: US-based audiology and hearing care practice management software with billing, scheduling, and clinical features. Direct peer to EVEX's audiology practice management brands (especially Optix and Amparex audiology plugin), competing for the same hearing-care practitioner persona.
• TIMS Software (Auditdata): Audiology practice management software now under Auditdata, serving hearing care practices with clinical, scheduling, and patient engagement modules. Direct peer to EVEX's hearing-care software footprint (Amparex, Optix audiology plugin, Ipro).
• OfficeMate (by ABB Optical Group): Long-established US practice management and EHR software for optometrists and optical retailers, distributed alongside ABB Optical's lens and frame supply business. Direct peer to EVEX Group on the optical retail side, particularly comparable in cross-sell of supply-chain integration.

Broad incumbents

• Doctolib: France-headquartered pan-European practice management and online booking platform for healthcare practitioners, with broad reach across general medicine and specialties. Broader incumbent peer; while not specialized in optical, its scale and SaaS playbook across healthcare practitioners are a relevant benchmark for EVEX's growth trajectory.
• Cegedim: France-based healthcare technology group providing practice management, EHR, and data services to physicians, pharmacists, and allied health professionals across Europe. Broader incumbent comparable as a multi-country healthcare SaaS provider; EVEX competes in the narrower optical/audiology subsegment.
• CompuGroup Medical: One of Europe's largest healthcare IT groups, offering practice management, EMR, and connectivity software across physicians, dentists, and hospitals. Comparable as a broader incumbent in European healthcare practitioner software, where EVEX is a vertical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evex-group
• Instagraminstagram.com/evex.group1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVEX Group