ARTER

What ARTER does

ARTER is a Paris-based international artistic production agency founded in 2004, specializing in delegated production of exhibitions, cultural events, performances, and monumental artworks for cultural institutions, luxury brands, government cultural bodies, and contemporary artists. The agency operates a B2B professional services model through direct enterprise sales, with no public pricing disclosure and custom project-based contracts. Its portfolio includes recurring engagements with Fondation Louis Vuitton, Cartier, Dom Pérignon, Chanel, Chaumet, Louis Vuitton, and the production of multiple national pavilions at the Venice Biennale (French, Luxembourg, Qatar, Morocco).

The agency's technology and methodology stack is centered on an eco-production framework — including systematic carbon footprint tracking, local sourcing within 150km of project sites, and material reuse protocols — which is operationalized through the ATNA subsidiary founded in 2020 to commercialize this expertise externally. ARTER holds stacked certifications including B Corp (2023), ISO 20121 (renewed 2023-2026), and Mission-Driven Company status under French law (2022). The subsidiary structure comprises VIVANTO (live performance, 2013), ATNA (ecological transition advisory, 2020), and ARTER Italia (Venice-based operations, 2023).

The company is privately held as a French SAS within the Mazarine Agencies group — a diversified creative conglomerate that also owns Numéro Magazine, La Mode en Images, and Reiffers Initiatives — and is led by Renaud Sabari as Director of the Agency. With approximately 30 collaborators and a project footprint spanning 30+ countries, ARTER monetizes through professional services fees on a per-project basis across four core service lines: exhibitions, events, live performance production, and artwork production.

Name

ARTER

Legal name

ARTER

Website

https://arter.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ARTER is a Paris-based international artistic production agency, founded in 2004, producing exhibitions, events, and cultural projects for cultural institutions, luxury brands, government bodies, and contemporary artists across 30+ countries.

Ownership category

akta.pro rank

Product category

Cultural Production Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Talent Booking Agencies (Live Performance) (MPAIAGAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Artistic production services
• Exhibition production services
• Luxury brand cultural events
• Live performance production
• Eco-production services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Production: Delegated production of prestigious exhibitions for cultural institutions and luxury brands, including major retrospectives, traveling exhibitions, and monographic shows at leading museums worldwide.
2. Cultural Event Production: Production of artistic and cultural events including festivals, concerts, performances, and Nuit Blanche Paris.
3. Artistic Production: Production of art works for institutions and local authorities, accompanying artists in their most complex productions, including monumental works and public space installations.
4. National Pavilion Production: Specialized production of national pavilions at Venice Biennale including French, Luxembourg, Qatar, and Morocco pavilions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ARTER is a Paris-based artistic production agency that provides delegated production services for exhibitions, cultural events, museum retrospectives, live performances, and ecological transition projects. The firm organizes Venice Biennale national pavilions, luxury brand cultural activations, and large-scale cultural projects for cultural institutions, luxury brands, government bodies, and contemporary artists. The agency operates through four service brands: ARTER (core artistic production), ARTER Italia (Italian regional production), VIVANTO (live performance production), and ATNA (ecological transition services).

Product overview

ARTER is an international artistic production agency that serves as a unified platform offering comprehensive cultural production services. The core offering consists of ARTER (main agency) and its subsidiaries: ARTER Italia (local Venice operations), VIVANTO (live performance and contemporary performance), and ATNA (ecological transition consulting). Service offerings span four main areas: exhibitions (prestigious worldwide exhibitions including heritage, touring, and retrospective shows), events (festivals, concerts, performances), live performance production, and artwork production. The company places environmental responsibility at its core, holding B Corp certification and ISO 20121 certification, and functions as a mission-driven company since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• ARTER Italia: Local structure based in Venice with a Franco-Italian team dedicated to producing large-scale international artistic and cultural events, including national pavilions at the Venice Biennale.

Products and services

• ARTER Artistic Production
• ARTER Italia
• VIVANTO Live Performance
• ATNA Ecological Transition

Quantifiable outcome

• 69% of project materials found second life through reuse or repurposing in 2022
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Arter ItaliacoreOthers · 1 January 2023Local structure created in 2023 based in Venice with a dedicated Franco-Italian team for international-scale artistic and cultural event production. Handles Venice Biennale national pavilions and facilitates more responsible production rooted in the local Italian ecosystem.
• ATNAcoreStrategic or Co-development Partner · 1 January 2020Subsidiary founded in 2020 to accompany ecological transition of creation industry actors toward low-carbon and sustainable models.
• VIVANTOcoreOthers · 1 January 2013Subsidiary of ARTER created in 2013, specialized in live performance and contemporary performance production. VIVANTO holds the French live performance entrepreneur license (licence d'entrepreneurs du spectacle) and has over 20 years of experience in hybrid events at the intersection of disciplines.
• ASPAS (Association pour la Protection des Animaux Sauvages)minorStrategic or Co-development PartnerPartnership for carbon neutrality efforts and biodiversity protection through acquisition and protection of forests designated for free evolution within the Vercors Wild Reserve.
• SPA (Société Protectrice des Animaux)minorStrategic or Co-development PartnerPartnership in animal welfare advocacy, supporting actions for protection and wellbeing of animals including participation in renovation of the Gennevilliers refuge.
• Reforest'ActionminorStrategic or Co-development PartnerCarbon offset partner that plants trees in France to offset website emissions five times over.
• In ItinereminorOthersIndependent verification firm designated to conduct regulatory verification of mission execution, providing positive opinion on ARTER's mission performance.
• Institut FrançaiscoreStrategic or Co-development PartnerLong-standing partnership for production of French Pavilion at Venice Biennale, including Yto Barrada (2026), Julien Creuzet (2024), and other national representations.
• Kultur|lx (Arts Council Luxembourg)coreStrategic or Co-development PartnerPartnership for Luxembourg Pavilion production at Venice Biennale, including 'A Comparative Dialogue Act' (2024) and 'Sonic Investigations' (2025).
• Qatar MuseumscoreStrategic or Co-development PartnerProduction of Qatar's first participation in Venice Architecture Biennale (2025) and Qatar Pavilion at Venice Biennale (2026).
• Mazarine AgenciescoreOthersParent group including ARTER, La Mode en Images, Numéro Magazine, Reiffers Initiatives, and Mazarine. Group provides shared resources, press, careers, and professional network.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• La Mode en Images: Sister agency under the Mazarine Agencies group producing fashion shows and immersive brand events for luxury maisons. Closely comparable to ARTER's model of delegated production for prestige cultural and luxury clients, differing primarily in vertical focus (fashion vs. fine art/exhibitions).
• Bacchus Agency: Sister agency under Mazarine Agencies, focused on lifestyle, hospitality, and spirits brand activations. Directly comparable business model of B2B event and cultural production for premium brand clients, with overlapping reach in luxury and lifestyle sectors.
• Mazarine: Parent creative communications agency within the Mazarine group, offering brand strategy, creative campaigns, and content production. Comparable in serving luxury and cultural clients with bespoke creative services, though oriented to communications rather than physical event/exhibition production.
• Culturespaces: French operator of immersive art venues (Atelier des Lumières, Bassins de Lumières) and producer of large-scale digital art exhibitions. Closely comparable in the cultural production segment, with vertical integration into venue operations ARTER does not have.
• Auditoire: Paris-based corporate events agency producing luxury brand experiences, conferences, and high-end activations. Comparable in delivering prestige B2B experiences for European luxury and cultural clients, though with less specialization in fine-art exhibition production.
• Atelier Darès: French specialist in fine art services including transport, installation, and conservation support for museums and galleries. Adjacent and partially overlapping with ARTER's production capability, particularly around exhibition installation logistics.

Broad incumbents

• Havas Events: Event and experiential arm of global advertising holding company Havas. Operates at much larger scale and broader scope than ARTER, but competes for the same luxury and cultural client budgets for live experiences and brand activations.

Emerging players

• FITZGERALD: Paris-based PR and communications agency specializing in cultural, lifestyle, and luxury sectors. Comparable client base and cultural-sector focus, but primarily communications-focused rather than physical production of exhibitions and events.
• Studio KO: Paris-based architectural and design studio known for museum and luxury brand projects (Yves Saint Laurent Museum Marrakech, etc.). Comparable in serving museum and luxury clients with scenography and design expertise, but oriented to architecture rather than full production management.

Others

• Villa Albertine: French government-affiliated cultural institution supporting artistic exchange between France and the United States. Not a direct competitor, but a potential ecosystem partner and indirect indicator of demand patterns for Franco-international cultural production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arter_agence
• Facebookfacebook.com/ARTER

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTER