What Fitzgerald does

Fitzgerald International B.V. is a Netherlands-incorporated private limited company (Chamber of Commerce: 75528940) operating as one of nine subsidiaries within the ACE network, a modern creative and technical agency network headquartered at Danzigerkade 15-C, Amsterdam. ACE was founded in 2020 by consolidating previously independent creative agencies to deliver integrated brand services at the intersection of technology and culture. The network operates through three service pillars — Create (brand strategy and creativity), Accelerate (integrated marketing including PR, social, paid media), and Innovate (business innovation and AI) — supported by ACE AI.Studio, ACE Culture.Lab, and Club ACE event venue. ACE serves enterprise clients across more than ten industries, including Under Armour (lead EMEA agency since June 2024), KLM, ABN AMRO, Samsung, Unilever, McDonald's, Lidl, Porsche, Rijksmuseum, CZ, Kruidvat, Schiphol, HAK, WE Fashion, and YoungCapital.

The underlying technology stack combines proprietary AI tooling with traditional creative agency workflows. ACE AI.Studio delivers generative AI across text, image, audio, video, and multimodal modalities, producing bespoke AI agents, content, and digital products for clients. Standalone products include Lookgen.ai (co-developed with WE Fashion for fashion content creation) and Ask Atlas (AI travel inspiration platform built for KLM). The Culture.Lab methodology provides structured cultural intelligence based on undercurrents, waves, and ripples of cultural change. The Reputation Framework organizes PR work around community, stakeholders, ambassadors, and machine reputation. The technology appears to be application-layer AI built on third-party generative models rather than proprietary foundation models.

The business model is professional services revenue with custom quote-based pricing (not publicly disclosed), sales-led direct client engagement from the Amsterdam headquarters, and international reach through the GlobalCom PR Network partnership. Revenue streams span brand strategy, campaign creation, digital experiences, social media management, PR and reputation, performance marketing, AI-powered marketing solutions, and event venue hire. The leadership team includes CEO Rogier IJzermans and Executive Creative Director Rogier de Bruin; no external institutional investment or PE ownership is disclosed.

Name

Fitzgerald

Legal name

Fitzgerald International B.V.

Website

https://ace.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitzgerald International B.V. is a Netherlands-based creative agency subsidiary within the ACE network, delivering integrated brand, PR, social, AI, and event services to enterprise clients including KLM, Under Armour, ABN AMRO, Unilever, and Samsung.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Creative agency services
• Brand marketing solutions
• Public relations services
• AI marketing tools
• Integrated marketing campaigns

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service agency offerings including brand strategy, campaign creation, digital experiences, social media, PR, and AI-powered marketing solutions

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fitzgerald International B.V. is part of the ACE network, a full-service creative agency network delivering brand strategy, campaign creation, digital experiences, social media management, PR, and AI-powered marketing solutions to enterprise clients. The network operates through three service pillars: ACE Create (brand creativity and design), ACE Accelerate (integrated marketing, PR, social, media), and ACE Innovate (business innovation and AI solutions), supplemented by proprietary tools like ACE AI.Studio, ACE Culture.Lab, and Lookgen AI.

Product overview

Fitzgerald International B.V. is part of the ACE network, a modern creative and technical agency network operating at the intersection of technology and culture. The network offers an integrated portfolio of services through multiple specialized divisions and products: ACE AI.Studio provides artificial intelligence solutions including generative AI content, AI agents, and automation; ACE Culture.Lab delivers cultural intelligence; Lookgen AI is an AI-powered fashion content creation tool. The core service pillars include ACE Create (brand creativity and design), ACE Accelerate (integrated marketing), ACE Innovate (business innovation), ACE PR (public relations), ACE Social (social media marketing), ACE Media, ACE Growth, and Born05 (strategic digital design). Club ACE serves as the network's event venue in Amsterdam. The offering operates as a platform-plus-specializations model where the ACE network provides integrated services across creation, acceleration, and innovation for brands seeking to stay connected with contemporary culture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kruidvat hygiene poverty campaign: awareness rose from 48% to 65% (goal 58%); brand association with hygiene poverty action rose from 30% to 57% (goal 40%)
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Sonah Fine FoodsminorOthersCatering partner for Club ACE events providing culinary services for corporate events and celebrations
• A Culinary AffairminorOthersCatering partner for Club ACE events providing food services
• ArtventuraminorOthersEvent production agency partner for Club ACE events including Deloitte EOY 'Mokum Xmas'
• GlobalCom PR NetworkcoreStrategic or Co-development PartnerInternational PR network providing global reach with specializations in Healthtech, Fintech, Greentech, Cleantech, and Spacetech
• House of InclusionminorStrategic or Co-development PartnerCo-organized 'The Culture Code' events bringing together leaders and HR professionals for inclusive workplace culture discussions
• WE FashioncoreTechnology or IntegrationCo-developed Lookgen.ai - AI tool that transforms fashion content creation

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent creative agency known for non-traditional, culturally-engaged work for enterprise brands. Comparable to ACE on innovation-forward positioning and integrated brand + product work.
• MediaMonks (S4 Capital / Monks): Global digital-first creative and production company operating at the intersection of content, data, and technology. Comparable to ACE on integrated digital creative model and enterprise brand client base, particularly for AI-powered content production.
• Droga5: Award-winning creative agency (multiple Cannes Lions, Effie Grand) serving enterprise clients with culturally-engaged brand campaigns. Comparable to ACE on creative reputation, marquee client roster, and award caliber.
• R/GA: Creative + technology agency that integrates design, technology, and AI into brand experiences. Closely comparable to ACE on the AI.Studio / technology-and-creativity intersection and on enterprise transformation work.
• 72andSunny: Independent creative agency with a cultural-relevance and brand-building focus for enterprise clients including Google, Nike, and Reese's. Closely comparable to ACE on 'agency for young and savvy' positioning and cultural-first creative.
• Wieden+Kennedy: Independent creative agency renowned for cultural-relevance work and major award wins (Cannes Lions, Effie). Directly comparable to ACE on creative reputation, enterprise brand focus, and cultural-intelligence positioning.
• Mother: Independent creative agency network with offices in London, New York, LA, and Shanghai. Comparable to ACE on independent creative positioning, enterprise client mix, and integrated campaign model.
• Dept Agency: Amsterdam-headquartered digital creative and technology agency with a multi-specialization network model similar to ACE, serving global enterprise clients including brand, performance, and technology work. Most directly comparable European peer given shared Dutch base, integrated offering, and similar scale.

Broad incumbents

• Dentsu Creative: Global creative network (part of Dentsu Group) integrating brand, experience, and technology. Comparable to ACE on AI-integrated creative work but operates at substantially larger scale as a network incumbent.
• TBWA: Global creative agency network operating across40+ markets with disruptive creative positioning ('Disruption'). Comparable to ACE on creative reputation and enterprise client work, but at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/ace_clubace
• LinkedInlinkedin.com/company/fitzgeraldagency
• Instagraminstagram.com/ace_clubace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitzgerald