Dmac Media

What Dmac Media does

Dmac Media is a privately held, Sligo-headquartered Irish web design and digital marketing agency that has been operating since 2006. The company delivers an end-to-end service portfolio organised into four pillars: Design (web design, eCommerce web design, custom web design, CMS systems), Develop (web development, custom eCommerce, software and custom integrations), Grow (SEO, SEM PPC, social media, analytics, email marketing, graphic design), and Support (ongoing website support and development contracts). Revenue is generated from a mix of project-based web design and development fees (one-time licence) and recurring subscriptions from digital marketing retainers and multi-year support contracts. Go-to-market is sales-led, with a direct team (Director Dave McEvoy, Sales & Marketing lead Killian Roche, Sales lead Kenny Ogun) operating a 'Get a Quote' funnel that uses industry-specific questionnaires to qualify inbound leads across sectors such as agri, automotive, construction, hospitality, retail, healthcare, and more.

The underlying technology stack is conventional for the SMB agency segment: third-party CMS and eCommerce platforms configured and customised in-house, with no proprietary platform or productised SaaS. Dmac holds Official Google Partner status (Agency ID: 8677118191), which gives it distribution advantages in Google Ads execution and SMB advertiser referrals. Customer concentration is anchored on a portfolio of well-known Irish enterprise and consumer-brand logos - including Emerald Airlines, Spar Ireland, Mace, Londis, Kepak Food Alliance, Totalhealth Pharmacy, Trojan I.T., JPMG (Johnson Perrott Motor Group), and Irish Surfing - alongside a long tail of Irish SME website projects. The company markets regionally across Ireland (with named Dublin and Cork service pages) and lists the United Kingdom as a served geography.

No revenue, headcount, funding, or ownership-stake data are publicly disclosed. Dmac Media is an independently owned firm with no parent company and no recorded M&A or funding activity in the provided data. Competitive moat is built primarily on senior in-house talent tenure and ongoing multi-year support contracts that create some client switching friction, rather than on proprietary technology, network effects, or regulatory barriers.

Name

Dmac Media

Legal name

Dmac Media

Website

https://dmacmedia.ie

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dmac Media is a privately held Irish web design and digital marketing agency, headquartered in Sligo, serving Irish SMEs and national-brand clients (Spar, Mace, Londis, Emerald Airlines, Kepak) across web design, custom eCommerce, SEO/PPC, social media, and ongoing multi-year website support contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Sligo

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design & Development Services: Custom web design and development services ranging from entry-level websites to large scale custom eCommerce solutions. Services include CMS implementation, software integrations, and custom development.
2. Digital Marketing Services: Ongoing digital marketing services including PPC, SEO, social media marketing, email marketing, website audits, and data analytics.
3. Website Support & Maintenance: Ongoing support and development contracts providing cost-effective and sustainable growth for client platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dmac Media is a full-service Irish digital agency that designs, develops, and supports websites and eCommerce platforms for businesses. Its offering spans creative web design, bespoke and custom eCommerce builds, web development with CMS and third-party integrations, and an in-house digital marketing service covering SEO, PPC, social media, email, analytics, and graphic design. The agency also provides ongoing website support and maintenance contracts to enable sustainable growth of client platforms.

Product overview

Dmac Media is an Irish website design and development agency offering a comprehensive suite of digital services. Their offering is structured as a services-based portfolio rather than a unified software platform. The core services include Web Design and Web Development, which combine with eCommerce capabilities (eCommerce Web Design and Custom eCommerce) to deliver complete online solutions. Supporting services include Digital Marketing (SEO, SEM PPC, Social Media, Email Marketing, Graphic Design, Analytics & Conversions), CMS Systems implementation, Software/Custom Integrations, and ongoing Website Support. Together, these services form an end-to-end offering from initial design through development, marketing, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Creative web design services that combine form with function to deliver user-friendly websites, with Dmac Media collaborating with clients throughout the design process.
• eCommerce Web Design eCommerce platform development ranging from entry-level solutions to custom large-scale eCommerce implementations, delivered with a partnership-focused approach.
• Custom Web Design Bespoke website design services tailored to specific client requirements beyond template-based work.
• Web Development In-house web development services that bring client ideas to life and support platforms going forward.
• Custom eCommerce Custom eCommerce solutions for clients with specific requirements beyond standard platforms.
• Software Integrations Integration services connecting various software platforms and tools for client websites and platforms.
• Custom Integrations Custom integration solutions for specific business needs and systems.
• CMS Systems Content Management System implementation and configuration services for client websites.
• SEO Search engine optimisation services delivered as part of the agency's in-house Digital Marketing team offering.
• SEM PPC Pay-per-click advertising services for search engine marketing, executed under official Google Partner status (Agency ID 8677118191).
• Social Media Marketing Social media marketing services delivered as part of the agency's in-house Digital Marketing offering.
• Email Marketing Email marketing campaign services for client audiences.
• Analytics & Conversions Website analytics and conversion optimization services for client websites.
• Graphic Design Graphic design services supporting client marketing and brand needs.
• Website Support & Maintenance Ongoing support and development contracts for evaluating and evolving client online presence, providing cost-effective and sustainable growth for client platforms.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GooglecoreGTM or Marketing PartnerDmac Media is an official Google Partner for advertising services (Agency ID: 8677118191), enabling them to run Google Ads campaigns for clients and leverage Google's marketing ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wolfgang Digital: Award-winning Irish digital marketing agency offering SEO, PPC, and web strategy. Directly comparable as a domestic Irish digital agency competing for the same SME and mid-market client base.
• Whitespace: Irish digital agency providing web design, development, and digital marketing services to SMEs and enterprise clients. Operates in the same Irish market with a similar full-service offering.
• Brave: Dublin-based digital agency offering web development, digital strategy, and marketing services. Comparable as a like-sized Irish agency competing for similar B2B clients.
• Strata3: Irish digital agency with web design, development, and digital marketing capabilities. Comparable in geography, service breadth, and target SME/mid-market segment.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency offering web design, SEO, PPC, and content marketing. Comparable in service mix but at meaningfully larger scale and with broader geographic reach.
• Thrive Internet Marketing Agency: US-based digital marketing agency offering web design, SEO, PPC, and social media services. Comparable service portfolio aimed at SMBs, but operating at much larger scale than Dmac.
• Lounge Lizard: Established US digital agency offering web design, branding, and digital marketing. Comparable full-service offering but with a much larger team and broader US enterprise footprint.
• SmartSites: US web design and digital marketing agency with a strong SMB focus and Google Partner status. Comparable in target customer and core offering, though larger in headcount and revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dmac Media