Brave
SPORTFIVE is a global sports marketing agency operating in 15 offices across 14 countries, connecting brands with sports sponsorship opportunities across football, basketball, golf, baseball, endurance, esports, and hospitality via four sub-brands.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brave does
SPORTFIVE (legal entity: SPORTFIVE Global Holding GmbH, incorporated in Germany) is a global sports marketing agency that acts as an intermediary between brands seeking sports sponsorship opportunities and sports rightsholders (leagues, teams, athletes, events). The company facilitates sponsorship deals, brand activations, jersey patch partnerships, naming rights, athlete endorsements, media partnerships, and hospitality experiences across football, basketball, baseball, golf, endurance, motorsports, and esports. It serves a blue-chip roster of brand clients including Bank of America, Santander, Adobe, EA Sports, LEGO, KitKat, Volkswagen, Carlsberg, Allianz, Skoda, Emirates, ASOS, and Fortinet, and represents rightsholders such as the NBA, PGA Tour, UEFA Euro 2024 Germany, LA Dodgers, New York Knicks, FC Chelsea, Kansas City Chiefs, Boston Marathon, Borussia Dortmund, Atletico Madrid, Flamengo, and DFB.
The business operates through 15 offices across 14 countries (Australia, China, France, Germany, Hungary, Japan, Korea, UAE, Netherlands, Singapore, Spain, Switzerland, UK, USA), complemented by four wholly-owned sub-brands: Build A Rocket Esports Agency (esports sponsorship activation), Event Knowledge Service (EKS) (event intelligence), Team Copa (team management and representation), and Official VIP Hospitality Platform (VIP hospitality and ticketing). SPORTFIVE makes money through transaction fees on sponsorship deals and professional services fees for marketing and activation work, with pricing negotiated per-deal rather than disclosed publicly. The go-to-market motion is enterprise field sales built on direct relationship management with both brand marketing teams and rightsholder executives. Core technology is not publicly disclosed and there is no evidence of a proprietary platform, SDK, API, or AI/ML capabilities underlying the service offering.
Brave firmographics
Firmographics- Name
- Brave
- Legal name
- SPORTFIVE Global Holding GmbH
- Website
- https://brave.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SPORTFIVE is a global sports marketing agency operating in 15 offices across 14 countries, connecting brands with sports sponsorship opportunities across football, basketball, golf, baseball, endurance, esports, and hospitality via four sub-brands.
- Ownership category
- akta.pro rank
Brave industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Sports Event Promotion & Tournament Operations (MPAKAKAC)
Keywords
Where Brave is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Brave business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Sponsorship deal facilitation: SPORTFIVE facilitates sponsorship deals between brands and sports rightsholders, earning commission or fees for matchmaking and managing partnerships.
- Marketing services: Provides sports marketing services including brand activations, event management, and media partnerships for brands and rightsholders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Brave product offering
Product offeringCore offering
SPORTFIVE is a full-service sports marketing agency that facilitates sponsorship and partnership deals between global brands and sports rightsholders (leagues, teams, athletes, events). It brokers brand activations, jersey patch partnerships, naming rights, athlete endorsements, and hospitality experiences, complemented by sub-brands covering esports (Build A Rocket), event knowledge (EKS), team representation (Team Copa), and VIP hospitality.
Product overview
SPORTFIVE operates as a sports marketing agency offering a unified platform of services including brand partnership facilitation, rightsholder representation, media platform services, and fan engagement solutions. The core agency is complemented by specialized sub-brands: Event Knowledge Service (EKS), Build A Rocket Esports Agency, Team Copa, and Official VIP Hospitality Platform. These sub-brands extend capabilities in esports, event management, team representation, and hospitality services respectively.
Differentiator
Problem solved
Functional benefit
Brands
- Build A Rocket Esports Agency: Esports agency focused on gaming and esports sponsorship and activations.
- Event Knowledge Service (EKS)
- Team Copa
- Official VIP Hospitality Platform
Products and services
- SPORTFIVE Core Sports Marketing Services Full-service sports marketing agency facilitating brand partnerships, rightsholder collaborations, media platform services, and fan engagement solutions across multiple sports verticals including football, golf, basketball, and motorsports.
- Build A Rocket Esports Agency Esports-focused agency offering gaming and esports sponsorship activation services for brands entering or expanding within gaming.
- Official VIP Hospitality Platform VIP hospitality and ticketing services platform for premium sports experiences.
- Team Copa Team management and representation services for sports entities.
- Event Knowledge Service (EKS) Specialized service providing event-related expertise and intelligence within the SPORTFIVE portfolio.
Companies that use Brave
Customer profileNamed customers25 records
Segments1 record
Ideal customer profiles2 records
Brave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brave partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- EA SportscoreSPORTFIVE partnered with EA Sports for the launch of EA FC, representing a new era of gaming partnership. The agency facilitates brand connections within the gaming ecosystem.
- LEGOcorePartnership featuring Sam Kerr in the 'Unstoppable FC' campaign. SPORTFIVE facilitated the collaboration between LEGO and sports properties for brand activation.
- TrivagocorePartnership with Jürgen Klopp featuring the tagline 'Time is precious. Spend it on what matters.' SPORTFIVE facilitated athlete partnership and brand campaign.
- SantandercoreSantander partnered with golf superstar Jon Rahm through SPORTFIVE facilitation, securing golf partnerships alongside Callaway and Blue Yonder.
- AdobecoreAdobe Women's FA Cup partnership created through SPORTFIVE, establishing a meaningful sponsorship connecting technology brand with women's football.
- KitKat (Nestlé)coreKitKat entered esports and gaming space through SPORTFIVE sponsorship and Build A Rocket-led activations, partnering with Twitch for content creator relief campaigns.
- Bank of AmericacoreBank of America secured as presenting partner of Boston Marathon through SPORTFIVE facilitation, connecting financial services brand with endurance sports.
- FortinetcoreDriving Fortinet's Global Golf platform building brand, business and CSR programming. SPORTFIVE manages comprehensive golf sponsorship portfolio.
- EvonikcoreEvonik BVB main sponsorship managed by SPORTFIVE, connecting chemicals company with Borussia Dortmund football club.
- CarlsbergcoreCarlsberg hospitality experience partnerships facilitated by SPORTFIVE, connecting brewery brand with premium sports hospitality.
- ASOScoreASOS tastes esports fandom with Fnatic front-of-shirt sponsorship facilitated by SPORTFIVE, connecting fashion retailer with esports.
- AllianzcoreAct for Sport partnership with Allianz France through SPORTFIVE, connecting insurance brand with sports initiatives.
- SkodacoreSkoda partners with Chelsea Women through SPORTFIVE, connecting automotive brand with women's football.
- New York KnickscoreSPORTFIVE combines efforts with New York Knicks to secure team's next jersey patch partner, facilitating NBA sponsorship.
- Los Angeles DodgerscoreLos Angeles Dodgers partner with SPORTFIVE to drive global partnership sales for MLB team.
- Boston MarathoncoreBoston Athletic Association and SPORTFIVE partner in pursuit of Boston Marathon's next primary sponsor.
- UEFA Euro 2024 GermanyflagshipOfficial partner for UEFA Euro 2024 Germany, one of football's major international tournaments.
- DFB (German Football Association)coreDFB Women and Vorwerk partnership drawing attention to gender care gap, managed by SPORTFIVE.
- Special OlympicscoreSpecial Olympics 'Much More Than Higher Faster Further' campaign showcasing inclusive sports.
- Australian Olympic CommitteecoreSpeedo AOC partnership unveiled Olympic swimwear range for Paris 2024, facilitated by SPORTFIVE.
- Build A Rocket Esports AgencycoreBuild A Rocket is a sub-brand of SPORTFIVE, specializing in esports agency services.
- Team CopaminorTeam Copa is a sub-brand of SPORTFIVE focused on specific sports marketing services.
- Event Knowledge Service (EKS)minorEKS is a sub-brand of SPORTFIVE providing event knowledge services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Brave competitors and assessment
Company assessmentBroad incumbents
- Endeavor: Parent of IMG and broader sports/entertainment conglomerate. Operates in the same sports marketing ecosystem as SPORTFIVE but at significantly greater scale and capital base.
Emerging players
- Fuse: Independent sports marketing agency specializing in partnership consulting and activation for brands and rights holders. A newer, nimbler competitor to SPORTFIVE in the European and global sponsorship market.
Direct peers
- IMG (Endeavor): Largest global sports and entertainment agency operating across rights sales, athlete representation, events, and licensing. Directly comparable to SPORTFIVE in rights-holding and brand-partnership facilitation, with deeper capital backing from Endeavor.
- Two Circles: Data-driven sports marketing agency focused on rights-holder commercialization and brand partnerships. Increasingly competes with SPORTFIVE on analytics-led sponsorship valuation and fan-data monetization.
- CAA Sports: Sports division of Creative Artists Agency offering property sales, athlete representation, and brand consulting. Directly competes with SPORTFIVE on sponsorship sales for major leagues and clubs.
- CSM Sport & Entertainment: Sports and entertainment marketing agency within the Chime Communications group providing sponsorship, athlete management, and brand activation. Direct competitor across SPORTFIVE's core European football and Olympic rights business.
- Wasserman: Global sports marketing and talent management agency with strong athlete representation and brand consulting arms. Competes directly with SPORTFIVE for sponsorship deals and brand-activation mandates.
- MKTG (Havas Sports & Entertainment): Havas-owned sports and experiential marketing network offering sponsorship consulting and activation. Comparable to SPORTFIVE in servicing global brand clients seeking sports-led campaigns.
- Octagon: Global sports marketing agency offering sponsorship consulting, athlete management, and event services. Closely mirrors SPORTFIVE's full-service sponsorship intermediation model across major sports verticals including football, golf, and Olympic sports.
Others
- Lagardère Sports: Former parent/operator of SPORTFIVE before its divestiture; still operates adjacent sports rights distribution businesses. Historically and structurally linked to SPORTFIVE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brave social profiles
Digital presenceBrave financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brave leadership team
Management profileNumber of profiles
Brave subsidiaries and ownership
Company hierarchySubsidiaries4 records
Brave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brave
What does Brave do?
SPORTFIVE is a full-service sports marketing agency that facilitates sponsorship and partnership deals between global brands and sports rightsholders (leagues, teams, athletes, events). It brokers brand activations, jersey patch partnerships, naming rights, athlete endorsements, and hospitality experiences, complemented by sub-brands covering esports (Build A Rocket), event knowledge (EKS), team representation (Team Copa), and VIP hospitality.
Is Brave a public or private company?
Brave is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brave founded?
Brave was founded in 1998. It employs 11 to 50 people.
Where is Brave based?
Brave is headquartered in London, United Kingdom, in the Europe region.
How does Brave make money?
Two revenue lines are on record. Sponsorship deal facilitation is the primary driver. The others are marketing services.
Who are Brave's main competitors?
Endeavor is listed as a broad incumbent. Fuse is listed as an emerging player. Direct peers are IMG (Endeavor), Two Circles, CAA Sports, CSM Sport & Entertainment, Wasserman, MKTG (Havas Sports & Entertainment) and Octagon. Lagardère Sports is listed as an others.
Does Brave have an API?
No public API is recorded for Brave.
What industry is Brave in?
Brave's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 7113 and its SIC code is 7990.